Paynova Payment Provider Usage Database

Explore 41.0 e-commerce stores accepting Paynova. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Wikinggruppen leads with 61.0% of stores with physical delivery (25 stores) , followed by WooCommerce (17.1%) and Custom (7.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

25 stores

7 stores

3 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Paynova
Platform Stores with Physical Delivery Percentage
Wikinggruppen 25 60.98%
WooCommerce 7 17.07%
Custom 3 7.32%
Magento 2 4.88%
Shoptet 1 2.44%
Quickbutik 1 2.44%
Wix eCommerce 1 2.44%
Shopify 1 2.44%

All Stores Distribution

Wikinggruppen holds 59.5% share of all Paynova e-commerce stores (25) , with WooCommerce at 19.0% and Custom at 7.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

25 stores

8 stores

3 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Paynova
Platform Total Stores Percentage
Wikinggruppen 25 59.52%
WooCommerce 8 19.05%
Custom 3 7.14%
Magento 2 4.76%
Shoptet 1 2.38%
Quickbutik 1 2.38%
Wix eCommerce 1 2.38%
Shopify 1 2.38%

Categories Distribution

Clothing & Accessories leads with 58.5% of all stores (24 stores) , followed by Health & Beauty (12.2%) and Home & Garden (9.8%) .

Top 10 Categories

Clothing & Accessories 58.5%

24 stores

Health & Beauty 12.2%

5 stores

Home & Garden 9.8%

4 stores

Arts & Entertainment 7.3%

3 stores

Food & Beverages 4.9%

2 stores

Business & Industrial 4.9%

2 stores

Jewelry & Watches 2.4%

1 stores

Visual Distribution

Distribution of top 10 Paynova store categories (January 2026)
Distribution of categories in Paynova e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 24 58.54%
Health & Beauty 5 12.20%
Home & Garden 4 9.76%
Arts & Entertainment 3 7.32%
Food & Beverages 2 4.88%
Business & Industrial 2 4.88%
Jewelry & Watches 1 2.44%

Shipping Carriers Distribution

PostNord leads with 17.6% among AI-verified physical stores (29 stores) , followed by DHL (16.4%) and Omniva (14.5%) .

Base: 40 AI-verified physical stores with detectable shipping carriers (85.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

29 stores

DHL 16.4%

27 stores

Omniva 14.5%

24 stores

DPD 14.5%

24 stores

Posti 14.5%

24 stores

Budbee 14.5%

24 stores

5 stores

GLS 0.6%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Paynova shipping carriers (January 2026)
Distribution of shipping carriers in Paynova e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 29 17.58%
DHL 27 16.36%
Omniva 24 14.55%
DPD 24 14.55%
Posti 24 14.55%
Budbee 24 14.55%
Schenker 5 3.03%
Osterreichische Post 1 0.61%
GLS 1 0.61%
Slovenska posta 1 0.61%
InPost 1 0.61%
UPS 1 0.61%
Hermes 1 0.61%
Ceska Posta 1 0.61%
Poczta Polska 1 0.61%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in Paynova , with the highest activity in 2025-12 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 50.0%

1 stores launched

2025-11 50.0%

1 stores launched

Monthly Trend

Monthly store launches in Paynova (January 2026)
Monthly store launches in Paynova over the past 12 months
Month Stores Launched Percentage
2025-12 1 50.00%
2025-11 1 50.00%

Active Stores by Launch Year

Currently, 41 active stores in Paynova are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.9%

2 active stores

2024 14.6%

6 active stores

2023 4.9%

2 active stores

2022 4.9%

2 active stores

2021 4.9%

2 active stores

2019 2.4%

1 active stores

2018 14.6%

6 active stores

2017 2.4%

1 active stores

2015 2.4%

1 active stores

2014 2.4%

1 active stores

2013 14.6%

6 active stores

2012 4.9%

2 active stores

2011 7.3%

3 active stores

2010 2.4%

1 active stores

2009 4.9%

2 active stores

Distribution by Launch Year

Active stores in Paynova by original launch year (January 2026)
Active stores in Paynova by launch year
Launch Year Active Stores Percentage
2025 2 4.88%
2024 6 14.63%
2023 2 4.88%
2022 2 4.88%
2021 2 4.88%
2019 1 2.44%
2018 6 14.63%
2017 1 2.44%
2015 1 2.44%
2014 1 2.44%
2013 6 14.63%
2012 2 4.88%
2011 3 7.32%
2010 1 2.44%
2009 2 4.88%
2008 1 2.44%
2005 1 2.44%
2004 1 2.44%

Social Media Usage

Facebook leads with 33.7% among stores with at least one detectable social profile (35 stores) , followed by Instagram (32.7%) and YouTube (25.0%) .

Base: 38 stores with any detectable social profile (80.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.7%

35 stores

Instagram 32.7%

34 stores

YouTube 25.0%

26 stores

Twitter 3.8%

4 stores

LinkedIn 2.9%

3 stores

WhatsApp 1.0%

1 stores

Pinterest 1.0%

1 stores

Visual Distribution

Distribution of social media platforms in Paynova (January 2026)
Distribution of social media platforms in Paynova e-commerce stores
Social Platform Store Count Market Share
Facebook 35 33.65%
Instagram 34 32.69%
YouTube 26 25.00%
Twitter 4 3.85%
LinkedIn 3 2.88%
WhatsApp 1 0.96%
Pinterest 1 0.96%

Geographic Distribution

Sweden leads with 29.7% (11 AI-verified stores) , followed by Czechia (10.8%) and Belgium (5.4%) .

Base: 37 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 29.7%

11 AI-verified stores

Czechia 10.8%

4 AI-verified stores

2 AI-verified stores

India 5.4%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Italy 2.7%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Paynova (January 2026)
Geographic distribution of stores using Paynova
Country AI-Verified Store Count Market Share
Sweden 11 29.73%
Czechia 4 10.81%
Belgium 2 5.41%
India 2 5.41%
Slovakia 2 5.41%
Germany 2 5.41%
Estonia 1 2.70%
France 1 2.70%
Croatia 1 2.70%
Italy 1 2.70%
Finland 1 2.70%
Latvia 1 2.70%
Romania 1 2.70%
Lithuania 1 2.70%
Poland 1 2.70%
Portugal 1 2.70%
Denmark 1 2.70%
Norway 1 2.70%
Bulgaria 1 2.70%
Hungary 1 2.70%

Dataset Coverage

Field Rows count Coverage
Website 47.0 100.00%
Emails 42.0 89.36%
Phones 20.0 42.55%
Ecommerce platform 42.0 89.36%
Couriers 40.0 85.11%
Payment Providers 47.0 100.00%
Categories 44.0 93.62%
Social Media 38.0 80.85%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Paynova E-commerce Database?

Our database covers over 41.0 Paynova physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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