MoEngage Technology Adoption in E-commerce

Discover 254 verified e-commerce stores using MoEngage. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 288 domains. 254 verified as active stores with physical delivery.

Verified stores
254
active stores with physical delivery
Top country
India
103 verified stores
Top payment signal
PayPal
4 detection occurrences
Top carrier signal
UPS
3 detection occurrences
Top category
Health & Beauty
71 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

254 verified active stores out of 288 detected · 88.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 72.4% of stores with physical delivery (184 stores) , followed by Custom (18.5%) and Magento (3.9%) .

Base: 254 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 72.4%

184 stores

Custom 18.5%

47 stores

10 stores

Sellvio E-commerce Platform, Shopify 1.2%

3 stores

Shopify, Sellvio E-commerce Platform 0.8%

2 stores

Shopify, Flexype 0.4%

1 stores

Store.link E-commerce Platform, Magento 0.4%

1 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in MoEngage
Platform Stores with Physical Delivery Percentage
Shopify 184 72.44%
Custom 47 18.50%
Magento 10 3.94%
Salesforce Commerce Cloud 6 2.36%
Sellvio E-commerce Platform, Shopify 3 1.18%
Shopify, Sellvio E-commerce Platform 2 0.79%
Shopify, Flexype 1 0.39%
Store.link E-commerce Platform, Magento 1 0.39%
HCL Commerce 0 0.00%
WooCommerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 65.6% share of detected MoEngage e-commerce signals (189) , with Custom at 16.3% and Magento at 4.2% (June 2026) .

Base: 288 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 65.6%

189 websites

Custom 16.3%

47 websites

12 websites

Sellvio E-commerce Platform, Shopify 1.0%

3 websites

Shopify, Sellvio E-commerce Platform 0.7%

2 websites

Shopify, Flexype 0.3%

1 websites

Store.link E-commerce Platform, Magento 0.3%

1 websites

2 websites

4 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in MoEngage
Platform Websites with Signals Percentage
Shopify 189 65.63%
Custom 47 16.32%
Magento 12 4.17%
Salesforce Commerce Cloud 6 2.08%
Sellvio E-commerce Platform, Shopify 3 1.04%
Shopify, Sellvio E-commerce Platform 2 0.69%
Shopify, Flexype 1 0.35%
Store.link E-commerce Platform, Magento 1 0.35%
HCL Commerce 2 0.69%
WooCommerce 4 1.39%

Categories Distribution

Health & Beauty stores with 28.0% of all stores (71 stores) , followed by Clothing & Accessories (21.7%) and Food & Beverages (6.3%) .

Base: 254 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 28.0%

71 stores

Clothing & Accessories 21.7%

55 stores

Food & Beverages 6.3%

16 stores

Baby & Toddler 3.1%

8 stores

Home & Garden 3.1%

8 stores

Furniture & Home Decor 2.8%

7 stores

Electronics & Technology 2.8%

7 stores

Sporting Goods & Outdoor Gear 2.8%

7 stores

Gifts & Special Occasions 1.6%

4 stores

Jewelry & Watches 1.6%

4 stores

Visual Distribution

Distribution of top 10 MoEngage store categories (June 2026)
Distribution of categories in MoEngage e-commerce stores
Category Number of Stores Percentage
Health & Beauty 71 27.95%
Clothing & Accessories 55 21.65%
Food & Beverages 16 6.30%
Baby & Toddler 8 3.15%
Home & Garden 8 3.15%
Furniture & Home Decor 7 2.76%
Electronics & Technology 7 2.76%
Sporting Goods & Outdoor Gear 7 2.76%
Gifts & Special Occasions 4 1.57%
Jewelry & Watches 4 1.57%

Payment Providers Distribution

PayPal accounts for 36.4% of displayed detection occurrences (4 occurrences) , followed by JCB (9.1%) and BitCoin (9.1%) .

Base: 11 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.4%

4 occurrences

JCB 9.1%

1 occurrences

1 occurrences

1 occurrences

Bolt 9.1%

1 occurrences

1 occurrences

Paytm 9.1%

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 MoEngage payment providers (June 2026)
Distribution of payment providers in MoEngage e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 4 36.36%
JCB 1 9.09%
BitCoin 1 9.09%
Stripe Connect 1 9.09%
Bolt 1 9.09%
MasterCard 1 9.09%
Paytm 1 9.09%
Boleto 1 9.09%

Shipping Carriers Distribution

UPS accounts for 30.0% of displayed detection occurrences (3 occurrences) , followed by CTT (10.0%) and Bluedart (10.0%) .

Base: 10 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.0%

3 occurrences

CTT 10.0%

1 occurrences

1 occurrences

FedEx 10.0%

1 occurrences

1 occurrences

USPS 10.0%

1 occurrences

1 occurrences

Estes 10.0%

1 occurrences

Visual Distribution

Distribution of top 10 MoEngage shipping carriers (June 2026)
Distribution of shipping carriers in MoEngage e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 3 30.00%
CTT 1 10.00%
Bluedart 1 10.00%
FedEx 1 10.00%
Ecom Express 1 10.00%
USPS 1 10.00%
Delhivery 1 10.00%
Estes 1 10.00%

Store Launch Timeline

Over the past 12 months, 36 new stores were launched in MoEngage , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 2.8%

1 stores launched

2026-04 2.8%

1 stores launched

2026-03 13.9%

5 stores launched

2026-02 2.8%

1 stores launched

2025-11 5.6%

2 stores launched

2025-10 27.8%

10 stores launched

2025-08 38.9%

14 stores launched

2025-07 2.8%

1 stores launched

2025-06 2.8%

1 stores launched

Monthly Trend

Monthly store launches in MoEngage (June 2026)
Monthly store launches in MoEngage over the past 12 months
Month Stores Launched Percentage
2026-05 1 2.78%
2026-04 1 2.78%
2026-03 5 13.89%
2026-02 1 2.78%
2025-11 2 5.56%
2025-10 10 27.78%
2025-08 14 38.89%
2025-07 1 2.78%
2025-06 1 2.78%

Active Stores by Launch Year

Currently, 252 active stores in MoEngage are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

8 active stores

2025 21.0%

53 active stores

2024 11.1%

28 active stores

2023 5.2%

13 active stores

2022 4.0%

10 active stores

2021 7.5%

19 active stores

2020 7.1%

18 active stores

2019 4.8%

12 active stores

2018 2.8%

7 active stores

2017 6.3%

16 active stores

2016 2.4%

6 active stores

2015 2.0%

5 active stores

2014 2.8%

7 active stores

2013 3.6%

9 active stores

2012 2.4%

6 active stores

Distribution by Launch Year

Active stores in MoEngage by original launch year (June 2026)
Active stores in MoEngage by launch year
Launch Year Active Stores Percentage
2026 8 3.17%
2025 53 21.03%
2024 28 11.11%
2023 13 5.16%
2022 10 3.97%
2021 19 7.54%
2020 18 7.14%
2019 12 4.76%
2018 7 2.78%
2017 16 6.35%
2016 6 2.38%
2015 5 1.98%
2014 7 2.78%
2013 9 3.57%
2012 6 2.38%

Social Media Usage

Instagram accounts for 25.5% of displayed detection occurrences (187 occurrences) , followed by Facebook (23.1%) and YouTube (19.4%) .

Base: 732 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.5%

187 occurrences

Facebook 23.1%

169 occurrences

YouTube 19.4%

142 occurrences

Twitter 7.4%

54 occurrences

TikTok 7.2%

53 occurrences

LinkedIn 6.6%

48 occurrences

WhatsApp 5.1%

37 occurrences

X 2.9%

21 occurrences

Pinterest 2.9%

21 occurrences

Visual Distribution

Distribution of social media platforms in MoEngage (June 2026)
Distribution of social media platforms in MoEngage e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 187 25.55%
Facebook 169 23.09%
YouTube 142 19.40%
Twitter 54 7.38%
TikTok 53 7.24%
LinkedIn 48 6.56%
WhatsApp 37 5.05%
X 21 2.87%
Pinterest 21 2.87%

Geographic Distribution

India stores with 40.6% (103 active verified stores) , followed by Indonesia (18.5%) and United Arab Emirates (11.0%) .

Base: 254 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

India 40.6%

103 active verified stores

47 active verified stores

28 active verified stores

11 active verified stores

11 active verified stores

9 active verified stores

6 active verified stores

5 active verified stores

4 active verified stores

4 active verified stores

Visual Distribution

Geographic distribution of stores using MoEngage (June 2026)
Geographic distribution of stores using MoEngage
Country AI-Verified Store Count Market Share
India 103 40.55%
Indonesia 47 18.50%
United Arab Emirates 28 11.02%
Pakistan 11 4.33%
United States 11 4.33%
Kuwait 9 3.54%
Saudi Arabia 6 2.36%
Malaysia 5 1.97%
Brazil 4 1.57%
Philippines 4 1.57%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 288 100.00%
Emails 45 15.63%
Phones 115 39.93%
Ecommerce platform 267 92.71%
Couriers 9 3.13%
Payment Providers 14 4.86%
Categories 198 68.75%
Social Media 194 67.36%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the MoEngage e-commerce landscape:

Analyze 254 verified e-commerce stores on MoEngage - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MoEngage e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MoEngage e-commerce intelligence?

We track 254 verified MoEngage e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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