Hipercard Payment Provider Usage Database

Explore 6.1k e-commerce stores accepting Hipercard. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 26.7% of stores with physical delivery (1,594 stores) , followed by Tray (23.0%) and WooCommerce (17.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 26.7%

1,594 stores

Tray 23.0%

1,376 stores

1,053 stores

504 stores

496 stores

357 stores

173 stores

110 stores

VTEX 1.8%

106 stores

Dooca 1.5%

88 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Hipercard
Platform Stores with Physical Delivery Percentage
Custom 1594 26.68%
Tray 1376 23.03%
WooCommerce 1053 17.62%
Nuvemshop 504 8.44%
Shopify 496 8.30%
Magento 357 5.97%
Wix eCommerce 173 2.90%
Loja Integrada 110 1.84%
VTEX 106 1.77%
Dooca 88 1.47%
Vnda 44 0.74%
Wake 24 0.40%
OpenCart 18 0.30%
PrestaShop 16 0.27%
Wake, Wake Commerce 16 0.27%

All Stores Distribution

Custom holds 25.5% share of all Hipercard e-commerce stores (1,594) , with Tray at 22.2% and WooCommerce at 19.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 25.5%

1,594 stores

Tray 22.2%

1,391 stores

1,189 stores

522 stores

514 stores

370 stores

241 stores

114 stores

VTEX 1.8%

110 stores

Dooca 1.4%

90 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Hipercard
Platform Total Stores Percentage
Custom 1594 25.48%
Tray 1391 22.23%
WooCommerce 1189 19.00%
Nuvemshop 522 8.34%
Shopify 514 8.21%
Magento 370 5.91%
Wix eCommerce 241 3.85%
Loja Integrada 114 1.82%
VTEX 110 1.76%
Dooca 90 1.44%
Vnda 46 0.74%
Wake 24 0.38%
OpenCart 20 0.32%
PrestaShop 16 0.26%
Wake, Wake Commerce 16 0.26%

Categories Distribution

Clothing & Accessories leads with 25.8% of all stores (1,352 stores) , followed by Health & Beauty (24.5%) and Food & Beverages (9.6%) .

Top 10 Categories

Clothing & Accessories 25.8%

1,352 stores

Health & Beauty 24.5%

1,282 stores

Food & Beverages 9.6%

503 stores

Jewelry & Watches 7.2%

377 stores

Electronics & Technology 5.7%

298 stores

Home & Garden 5.6%

292 stores

Vehicles & Parts 4.5%

233 stores

Tools & Hardware 3.9%

205 stores

Furniture & Home Decor 3.9%

205 stores

Pets & Pet Supplies 1.9%

99 stores

Visual Distribution

Distribution of top 10 Hipercard store categories (December 2025)
Distribution of categories in Hipercard e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1352 25.83%
Health & Beauty 1282 24.49%
Food & Beverages 503 9.61%
Jewelry & Watches 377 7.20%
Electronics & Technology 298 5.69%
Home & Garden 292 5.58%
Vehicles & Parts 233 4.45%
Tools & Hardware 205 3.92%
Furniture & Home Decor 205 3.92%
Pets & Pet Supplies 99 1.89%
Sporting Goods & Outdoor Gear 96 1.83%
Business & Industrial 80 1.53%
Gifts & Special Occasions 76 1.45%
Books & Media 70 1.34%
Office Supplies 67 1.28%

Shipping Carriers Distribution

Correios leads with 71.8% among AI-verified physical stores (4,532 stores) , followed by Estes (19.9%) and TNT (2.6%) .

Base: 5,206 AI-verified physical stores with detectable shipping carriers (79.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,532 stores

Estes 19.9%

1,257 stores

TNT 2.6%

162 stores

Loggi 1.6%

102 stores

77 stores

DHL 0.6%

35 stores

UPS 0.4%

26 stores

FedEx 0.4%

26 stores

19 stores

17 stores

Visual Distribution

Distribution of top 10 Hipercard shipping carriers (December 2025)
Distribution of shipping carriers in Hipercard e-commerce stores
Shipping Carrier Store Count Market Share
Correios 4532 71.77%
Estes 1257 19.90%
TNT 162 2.57%
Loggi 102 1.62%
Total Express 77 1.22%
DHL 35 0.55%
UPS 26 0.41%
FedEx 26 0.41%
Hermes 19 0.30%
Speedy 17 0.27%
Braspress 14 0.22%
Posti 13 0.21%
GLS 13 0.21%
Yodel 13 0.21%
Rede Sul 9 0.14%

Store Launch Timeline

Over the past 12 months, 992 new stores were launched in Hipercard , with the highest activity in 2025-11 (111 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.2%

111 stores launched

2025-10 12.2%

121 stores launched

2025-09 11.0%

109 stores launched

2025-08 10.4%

103 stores launched

2025-07 8.3%

82 stores launched

2025-06 7.5%

74 stores launched

2025-05 7.3%

72 stores launched

2025-04 8.6%

85 stores launched

2025-03 7.0%

69 stores launched

2025-02 8.3%

82 stores launched

2025-01 5.7%

57 stores launched

2024-12 2.7%

27 stores launched

Monthly Trend

Monthly store launches in Hipercard (December 2025)
Monthly store launches in Hipercard over the past 12 months
Month Stores Launched Percentage
2025-11 111 11.19%
2025-10 121 12.20%
2025-09 109 10.99%
2025-08 103 10.38%
2025-07 82 8.27%
2025-06 74 7.46%
2025-05 72 7.26%
2025-04 85 8.57%
2025-03 69 6.96%
2025-02 82 8.27%
2025-01 57 5.75%
2024-12 27 2.72%

Active Stores by Launch Year

Currently, 6,081 active stores in Hipercard are tracked in our database , with the most stores launched in 2025 (965 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.9%

965 active stores

2024 10.1%

615 active stores

2023 7.9%

481 active stores

2022 7.3%

445 active stores

2021 9.0%

546 active stores

2020 8.6%

524 active stores

2019 5.2%

318 active stores

2018 4.7%

286 active stores

2017 3.9%

240 active stores

2016 2.2%

132 active stores

2015 1.6%

96 active stores

2014 1.6%

97 active stores

2013 2.3%

142 active stores

2012 1.7%

103 active stores

2011 1.7%

101 active stores

Distribution by Launch Year

Active stores in Hipercard by original launch year (December 2025)
Active stores in Hipercard by launch year
Launch Year Active Stores Percentage
2025 965 15.87%
2024 615 10.11%
2023 481 7.91%
2022 445 7.32%
2021 546 8.98%
2020 524 8.62%
2019 318 5.23%
2018 286 4.70%
2017 240 3.95%
2016 132 2.17%
2015 96 1.58%
2014 97 1.60%
2013 142 2.34%
2012 103 1.69%
2011 101 1.66%
2010 92 1.51%
2009 134 2.20%
2008 84 1.38%
2007 79 1.30%
2006 70 1.15%
2005 81 1.33%
2004 56 0.92%
2003 68 1.12%
2002 64 1.05%
2001 69 1.13%
2000 79 1.30%
1999 45 0.74%
1998 35 0.58%
1997 23 0.38%
1996 11 0.18%

Social Media Usage

Instagram leads with 29.8% among stores with at least one detectable social profile (5,220 stores) , followed by Facebook (24.8%) and WhatsApp (19.1%) .

Base: 5,915 stores with any detectable social profile (90.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.8%

5,220 stores

Facebook 24.8%

4,353 stores

WhatsApp 19.1%

3,354 stores

YouTube 9.5%

1,675 stores

TikTok 5.5%

970 stores

Pinterest 4.7%

822 stores

LinkedIn 2.8%

499 stores

Twitter 2.5%

444 stores

X 1.1%

199 stores

Vimeo 0.0%

8 stores

Visual Distribution

Distribution of social media platforms in Hipercard (December 2025)
Distribution of social media platforms in Hipercard e-commerce stores
Social Platform Store Count Market Share
Instagram 5220 29.75%
Facebook 4353 24.81%
WhatsApp 3354 19.12%
YouTube 1675 9.55%
TikTok 970 5.53%
Pinterest 822 4.69%
LinkedIn 499 2.84%
Twitter 444 2.53%
X 199 1.13%
Vimeo 8 0.05%

Geographic Distribution

Brazil leads with 97.8% (5,784 AI-verified stores) , followed by United States (0.6%) and Ecuador (0.6%) .

Base: 5,915 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 97.8%

5,784 AI-verified stores

34 AI-verified stores

33 AI-verified stores

13 AI-verified stores

8 AI-verified stores

Italy 0.1%

6 AI-verified stores

6 AI-verified stores

China 0.1%

5 AI-verified stores

Peru 0.1%

4 AI-verified stores

Chile 0.1%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hipercard (December 2025)
Geographic distribution of stores using Hipercard
Country AI-Verified Store Count Market Share
Brazil 5784 97.79%
United States 34 0.57%
Ecuador 33 0.56%
Mexico 13 0.22%
Turkey 8 0.14%
Italy 6 0.10%
Portugal 6 0.10%
China 5 0.08%
Peru 4 0.07%
Chile 3 0.05%
United Kingdom 3 0.05%
Romania 3 0.05%
Colombia 3 0.05%
France 3 0.05%
India 2 0.03%
El Salvador 1 0.02%
Serbia 1 0.02%
Maldives 1 0.02%
Germany 1 0.02%
Finland 1 0.02%

Dataset Coverage

Field Rows count Coverage
Website 6.5k 100.00%
Emails 4.7k 71.26%
Phones 2.3k 34.49%
Ecommerce platform 6.4k 97.87%
Couriers 5.2k 79.61%
Payment Providers 6.5k 100.00%
Categories 5.6k 85.70%
Social Media 5.9k 90.46%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Hipercard E-commerce Database?

Our database covers over 6.1k Hipercard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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