JouwWeb Market Share & Real Store Usage

Explore 35.6k verified e-commerce stores built on JouwWeb. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 48.7k domains. 35.6k verified as active stores with physical delivery.

Verified stores
35.6k
active stores with physical delivery
Top country
Netherlands
10,328 verified stores
Top payment signal
PayPal
4,206 detection occurrences
Top carrier signal
PostNL
2,790 detection occurrences
Top category
Arts & Entertainment
4,148 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

35.6k verified active stores out of 48.7k detected · 73.1% verification rate

Categories Distribution

Arts & Entertainment stores with 11.7% of all stores (4,148 stores) , followed by Health & Beauty (10.7%) and Clothing & Accessories (10.4%) .

Base: 35,563 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Arts & Entertainment 11.7%

4,148 stores

Health & Beauty 10.7%

3,799 stores

Clothing & Accessories 10.4%

3,706 stores

Food & Beverages 9.4%

3,326 stores

Gifts & Special Occasions 7.7%

2,753 stores

Jewelry & Watches 6.8%

2,434 stores

Sporting Goods & Outdoor Gear 5.6%

2,004 stores

Home & Garden 5.5%

1,967 stores

Toys & Games 5.3%

1,878 stores

Vehicles & Parts 1.9%

675 stores

Visual Distribution

Distribution of top 10 JouwWeb store categories (October 2026)
Distribution of categories in JouwWeb e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 4148 11.66%
Health & Beauty 3799 10.68%
Clothing & Accessories 3706 10.42%
Food & Beverages 3326 9.35%
Gifts & Special Occasions 2753 7.74%
Jewelry & Watches 2434 6.84%
Sporting Goods & Outdoor Gear 2004 5.64%
Home & Garden 1967 5.53%
Toys & Games 1878 5.28%
Vehicles & Parts 675 1.90%

Payment Providers Distribution

PayPal accounts for 28.1% of displayed detection occurrences (4,206 occurrences) , followed by Mollie (11.8%) and iDEAL (11.7%) .

Base: 14,989 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 28.1%

4,206 occurrences

Mollie 11.8%

1,762 occurrences

iDEAL 11.7%

1,751 occurrences

Klarna 11.4%

1,711 occurrences

1,207 occurrences

VISA 7.9%

1,187 occurrences

1,127 occurrences

854 occurrences

660 occurrences

524 occurrences

Visual Distribution

Distribution of top 10 JouwWeb payment providers (October 2026)
Distribution of payment providers in JouwWeb e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 4206 28.06%
Mollie 1762 11.76%
iDEAL 1751 11.68%
Klarna 1711 11.42%
MasterCard 1207 8.05%
VISA 1187 7.92%
Bancontact 1127 7.52%
Stripe 854 5.70%
Apple Pay 660 4.40%
American Express 524 3.50%

Shipping Carriers Distribution

PostNL accounts for 30.8% of displayed detection occurrences (2,790 occurrences) , followed by DHL (26.3%) and Mondial Relay (8.4%) .

Base: 9,057 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

PostNL 30.8%

2,790 occurrences

DHL 26.3%

2,385 occurrences

763 occurrences

DPD 8.4%

757 occurrences

Bpost 6.7%

606 occurrences

560 occurrences

372 occurrences

UPS 3.3%

301 occurrences

275 occurrences

GLS 2.7%

248 occurrences

Visual Distribution

Distribution of top 10 JouwWeb shipping carriers (October 2026)
Distribution of shipping carriers in JouwWeb e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
PostNL 2790 30.80%
DHL 2385 26.33%
Mondial Relay 763 8.42%
DPD 757 8.36%
Bpost 606 6.69%
Colissimo 560 6.18%
La Poste 372 4.11%
UPS 301 3.32%
Hermes 275 3.04%
GLS 248 2.74%

Store Launch Timeline

Over the past 12 months, 12,316 new stores were launched in JouwWeb , with the highest activity in 2026-09 (1,333 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 10.8%

1,333 stores launched

2026-08 9.0%

1,113 stores launched

2026-07 8.0%

988 stores launched

2026-06 8.5%

1,050 stores launched

2026-05 8.8%

1,083 stores launched

2026-04 8.0%

988 stores launched

2026-03 9.3%

1,147 stores launched

2026-02 9.3%

1,148 stores launched

2026-01 10.3%

1,271 stores launched

2025-12 6.8%

838 stores launched

2025-11 9.4%

1,154 stores launched

2025-10 1.6%

203 stores launched

Monthly Trend

Monthly store launches in JouwWeb (October 2026)
Monthly store launches in JouwWeb over the past 12 months
Month Stores Launched Percentage
2026-09 1333 10.82%
2026-08 1113 9.04%
2026-07 988 8.02%
2026-06 1050 8.53%
2026-05 1083 8.79%
2026-04 988 8.02%
2026-03 1147 9.31%
2026-02 1148 9.32%
2026-01 1271 10.32%
2025-12 838 6.80%
2025-11 1154 9.37%
2025-10 203 1.65%

Active Stores by Launch Year

Currently, 35,544 active stores in JouwWeb are tracked in our database , with the most stores launched in 2026 (10,473 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 29.5%

10,473 active stores

2025 24.7%

8,776 active stores

2024 14.6%

5,200 active stores

2023 7.8%

2,773 active stores

2022 4.8%

1,712 active stores

2021 4.8%

1,709 active stores

2020 4.2%

1,483 active stores

2019 2.2%

767 active stores

2018 2.0%

694 active stores

2017 1.4%

515 active stores

2016 0.5%

162 active stores

2015 0.3%

110 active stores

2014 0.3%

117 active stores

2013 0.6%

215 active stores

2012 0.3%

120 active stores

Distribution by Launch Year

Active stores in JouwWeb by original launch year (October 2026)
Active stores in JouwWeb by launch year
Launch Year Active Stores Percentage
2026 10473 29.46%
2025 8776 24.69%
2024 5200 14.63%
2023 2773 7.80%
2022 1712 4.82%
2021 1709 4.81%
2020 1483 4.17%
2019 767 2.16%
2018 694 1.95%
2017 515 1.45%
2016 162 0.46%
2015 110 0.31%
2014 117 0.33%
2013 215 0.60%
2012 120 0.34%

Social Media Usage

Instagram accounts for 34.7% of displayed detection occurrences (15,105 occurrences) , followed by Facebook (27.6%) and WhatsApp (15.6%) .

Base: 43,490 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

15,105 occurrences

Facebook 27.6%

12,010 occurrences

WhatsApp 15.6%

6,794 occurrences

TikTok 12.8%

5,573 occurrences

YouTube 3.9%

1,717 occurrences

Pinterest 2.5%

1,101 occurrences

LinkedIn 1.6%

682 occurrences

X 1.1%

473 occurrences

Twitter 0.0%

19 occurrences

Twitch 0.0%

16 occurrences

Visual Distribution

Distribution of social media platforms in JouwWeb (October 2026)
Distribution of social media platforms in JouwWeb e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 15105 34.73%
Facebook 12010 27.62%
WhatsApp 6794 15.62%
TikTok 5573 12.81%
YouTube 1717 3.95%
Pinterest 1101 2.53%
LinkedIn 682 1.57%
X 473 1.09%
Twitter 19 0.04%
Twitch 16 0.04%

Geographic Distribution

Netherlands stores with 29.0% (10,328 active verified stores) , followed by France (11.8%) and United States (10.4%) .

Base: 35,563 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

10,328 active verified stores

France 11.8%

4,183 active verified stores

3,703 active verified stores

3,261 active verified stores

2,945 active verified stores

1,796 active verified stores

1,206 active verified stores

Italy 3.2%

1,145 active verified stores

837 active verified stores

Spain 2.1%

758 active verified stores

Visual Distribution

Geographic distribution of stores using JouwWeb (October 2026)
Geographic distribution of stores using JouwWeb
Country AI-Verified Store Count Market Share
Netherlands 10328 29.04%
France 4183 11.76%
United States 3703 10.41%
Germany 3261 9.17%
Belgium 2945 8.28%
United Kingdom 1796 5.05%
Switzerland 1206 3.39%
Italy 1145 3.22%
Canada 837 2.35%
Spain 758 2.13%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 48.7k 100.00%
Emails 30.2k 62.16%
Phones 18.7k 38.37%
Ecommerce platform 48.6k 99.96%
Couriers 7.4k 15.13%
Payment Providers 8.6k 17.68%
Categories 35.7k 73.40%
Social Media 25.3k 51.97%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • Periodic index updates
  • Market sizing and segmentation
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Market Intelligence

Understand the JouwWeb e-commerce landscape:

Analyze 35.6k verified e-commerce stores on JouwWeb - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the JouwWeb e-commerce intelligence?

We track 35.6k verified JouwWeb e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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