Tray Technology Adoption in E-commerce
Discover 19.6k e-commerce stores using Tray. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Tray leads with 99.9% of stores with physical delivery (19,587 stores) , followed by OpenCart, Tray (0.0%) and Tray, OpenCart (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,587 stores
6 stores
4 stores
2 stores
1 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Tray | 19587 | 99.92% |
| OpenCart, Tray | 6 | 0.03% |
| Tray, OpenCart | 4 | 0.02% |
| Tray, Magento | 2 | 0.01% |
| Nuvemshop, Tray | 1 | 0.01% |
| Tray, Intershop | 1 | 0.01% |
| VTEX, Tray | 1 | 0.01% |
| Tray, Shopify | 1 | 0.01% |
| Tray, Nuvemshop | 0 | 0.00% |
All Stores Distribution
Tray holds 99.9% share of all Tray e-commerce stores (20,007) , with OpenCart, Tray at 0.0% and Tray, OpenCart at 0.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
20,007 stores
7 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Tray | 20007 | 99.91% |
| OpenCart, Tray | 7 | 0.03% |
| Tray, OpenCart | 4 | 0.02% |
| Tray, Magento | 2 | 0.01% |
| Nuvemshop, Tray | 2 | 0.01% |
| Tray, Intershop | 1 | 0.00% |
| VTEX, Tray | 1 | 0.00% |
| Tray, Shopify | 1 | 0.00% |
| Tray, Nuvemshop | 1 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 24.9% of all stores (3,939 stores) , followed by Health & Beauty (18.3%) and Home & Garden (8.1%) .
Top 10 Categories
3,939 stores
2,893 stores
1,286 stores
1,074 stores
991 stores
965 stores
944 stores
939 stores
890 stores
520 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3939 | 24.88% |
| Health & Beauty | 2893 | 18.27% |
| Home & Garden | 1286 | 8.12% |
| Food & Beverages | 1074 | 6.78% |
| Electronics & Technology | 991 | 6.26% |
| Jewelry & Watches | 965 | 6.09% |
| Tools & Hardware | 944 | 5.96% |
| Vehicles & Parts | 939 | 5.93% |
| Furniture & Home Decor | 890 | 5.62% |
| Sporting Goods & Outdoor Gear | 520 | 3.28% |
| Pets & Pet Supplies | 343 | 2.17% |
| Office Supplies | 316 | 2.00% |
| Business & Industrial | 279 | 1.76% |
| Baby & Toddler | 232 | 1.47% |
| Books & Media | 223 | 1.41% |
Payment Providers Distribution
Boleto leads with 60.4% among AI-verified physical stores (10,934 stores) , followed by MasterCard (10.6%) and Mercado Pago (7.9%) .
Base: 12,869 AI-verified physical stores with detectable payment providers (64.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,934 stores
1,912 stores
1,426 stores
1,377 stores
1,013 stores
501 stores
218 stores
216 stores
183 stores
155 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 10934 | 60.44% |
| MasterCard | 1912 | 10.57% |
| Mercado Pago | 1426 | 7.88% |
| Hipercard | 1377 | 7.61% |
| American Express | 1013 | 5.60% |
| PagSeguro | 501 | 2.77% |
| PayPal | 218 | 1.21% |
| Pagar.me | 216 | 1.19% |
| JCB | 183 | 1.01% |
| VISA | 155 | 0.86% |
| Stripe Connect | 50 | 0.28% |
| Bolt | 42 | 0.23% |
| Paddle | 35 | 0.19% |
| Wirecard | 18 | 0.10% |
| BitCoin | 11 | 0.06% |
Shipping Carriers Distribution
Correios leads with 81.8% among AI-verified physical stores (15,309 stores) , followed by Estes (13.1%) and TNT (1.7%) .
Base: 16,196 AI-verified physical stores with detectable shipping carriers (80.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 15309 | 81.75% |
| Estes | 2456 | 13.12% |
| TNT | 309 | 1.65% |
| Loggi | 147 | 0.79% |
| Total Express | 125 | 0.67% |
| Posti | 113 | 0.60% |
| UPS | 56 | 0.30% |
| Braspress | 49 | 0.26% |
| Hermes | 42 | 0.22% |
| GLS | 39 | 0.21% |
| FMX | 25 | 0.13% |
| Speedy | 21 | 0.11% |
| FedEx | 12 | 0.06% |
| DHL | 12 | 0.06% |
| Lalamove | 11 | 0.06% |
Store Launch Timeline
Over the past 12 months, 2,754 new stores were launched in Tray , with the highest activity in 2025-11 (263 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
263 stores launched
289 stores launched
288 stores launched
235 stores launched
237 stores launched
203 stores launched
249 stores launched
229 stores launched
232 stores launched
223 stores launched
214 stores launched
92 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 263 | 9.55% |
| 2025-10 | 289 | 10.49% |
| 2025-09 | 288 | 10.46% |
| 2025-08 | 235 | 8.53% |
| 2025-07 | 237 | 8.61% |
| 2025-06 | 203 | 7.37% |
| 2025-05 | 249 | 9.04% |
| 2025-04 | 229 | 8.32% |
| 2025-03 | 232 | 8.42% |
| 2025-02 | 223 | 8.10% |
| 2025-01 | 214 | 7.77% |
| 2024-12 | 92 | 3.34% |
Active Stores by Launch Year
Currently, 19,548 active stores in Tray are tracked in our database , with the most stores launched in 2025 (2,662 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,662 active stores
2,082 active stores
1,660 active stores
1,433 active stores
1,828 active stores
1,604 active stores
1,054 active stores
1,034 active stores
876 active stores
521 active stores
331 active stores
360 active stores
484 active stores
335 active stores
353 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2662 | 13.62% |
| 2024 | 2082 | 10.65% |
| 2023 | 1660 | 8.49% |
| 2022 | 1433 | 7.33% |
| 2021 | 1828 | 9.35% |
| 2020 | 1604 | 8.21% |
| 2019 | 1054 | 5.39% |
| 2018 | 1034 | 5.29% |
| 2017 | 876 | 4.48% |
| 2016 | 521 | 2.67% |
| 2015 | 331 | 1.69% |
| 2014 | 360 | 1.84% |
| 2013 | 484 | 2.48% |
| 2012 | 335 | 1.71% |
| 2011 | 353 | 1.81% |
| 2010 | 308 | 1.58% |
| 2009 | 425 | 2.17% |
| 2008 | 318 | 1.63% |
| 2007 | 288 | 1.47% |
| 2006 | 240 | 1.23% |
| 2005 | 190 | 0.97% |
| 2004 | 198 | 1.01% |
| 2003 | 180 | 0.92% |
| 2002 | 170 | 0.87% |
| 2001 | 199 | 1.02% |
| 2000 | 194 | 0.99% |
| 1999 | 98 | 0.50% |
| 1998 | 87 | 0.45% |
| 1997 | 33 | 0.17% |
| 1996 | 3 | 0.02% |
Geographic Distribution
Brazil leads with 100.0% (19,597 AI-verified stores) , followed by Cocos (Keeling) Islands (0.0%) and Argentina (0.0%) .
Base: 19,603 AI-verified stores across 5 countries. Percentages show share among AI-verified stores.
Top 10 Countries
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19597 | 99.97% |
| Cocos (Keeling) Islands | 3 | 0.02% |
| Argentina | 1 | 0.01% |
| Paraguay | 1 | 0.01% |
| Italy | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Tray's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Tray — Clothing & Accessories
Tray — Health & Beauty
Tray — Health & Beauty
Tray — Clothing & Accessories
Tray — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.0k | 100.00% |
| Emails | 19.0k | 94.65% |
| Phones | 7.3k | 36.32% |
| Ecommerce platform | 20.0k | 100.00% |
| Couriers | 16.2k | 80.87% |
| Payment Providers | 12.9k | 64.26% |
| Categories | 16.6k | 82.67% |
| Social Media | 19.8k | 98.70% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Tray E-commerce Database to:
Gain actionable insights into 19.6k physical stores in Tray.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Tray online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Tray E-commerce Database?
-
Our database covers over 19.6k Tray physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 25.4% among stores with at least one detectable social profile (18,364 stores) , followed by WhatsApp (22.6%) and Facebook (20.8%) .
Base: 19,766 stores with any detectable social profile (98.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,364 stores
16,288 stores
15,053 stores
8,392 stores
4,011 stores
3,619 stores
3,011 stores
2,047 stores
1,423 stores
6 stores
Visual Distribution