Tray Technology Adoption in E-commerce
Discover 19.8k verified e-commerce stores using Tray. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 21.6k domains. 19.8k verified as active stores with physical delivery.
· · Next full refresh: May 2026
19.8k verified active stores out of 21.6k detected · 91.7% verification rate
E-commerce Platforms Distribution
Tray leads with 97.7% of stores with physical delivery (19,273 stores) , followed by Tray, Empreender (0.7%) and Empreender, Tray (0.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,273 stores
143 stores
134 stores
31 stores
28 stores
27 stores
22 stores
13 stores
12 stores
11 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Tray | 19273 | 97.66% |
| Tray, Empreender | 143 | 0.72% |
| Empreender, Tray | 134 | 0.68% |
| Tray, MeFavorita | 31 | 0.16% |
| WooCommerce, Tray | 28 | 0.14% |
| Tray, WooCommerce | 27 | 0.14% |
| MeFavorita, Tray | 22 | 0.11% |
| Tray, Shopify | 13 | 0.07% |
| Loja Integrada, Tray | 12 | 0.06% |
| Tray, Nuvemshop | 11 | 0.06% |
| C2TI, Tray | 9 | 0.05% |
| VTEX, Tray | 9 | 0.05% |
| Nuvemshop, Tray | 8 | 0.04% |
| Shopify, Tray | 7 | 0.04% |
| Tray, C2TI | 7 | 0.04% |
All Stores Distribution
Tray holds 97.7% share of all Tray e-commerce stores (20,963) , with Tray, Empreender at 0.7% and Empreender, Tray at 0.6% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
20,963 stores
143 stores
134 stores
31 stores
35 stores
34 stores
22 stores
15 stores
12 stores
11 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Tray | 20963 | 97.73% |
| Tray, Empreender | 143 | 0.67% |
| Empreender, Tray | 134 | 0.62% |
| Tray, MeFavorita | 31 | 0.14% |
| WooCommerce, Tray | 35 | 0.16% |
| Tray, WooCommerce | 34 | 0.16% |
| MeFavorita, Tray | 22 | 0.10% |
| Tray, Shopify | 15 | 0.07% |
| Loja Integrada, Tray | 12 | 0.06% |
| Tray, Nuvemshop | 11 | 0.05% |
| C2TI, Tray | 11 | 0.05% |
| VTEX, Tray | 16 | 0.07% |
| Nuvemshop, Tray | 8 | 0.04% |
| Shopify, Tray | 7 | 0.03% |
| Tray, C2TI | 8 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (3,708 stores) , followed by Health & Beauty (13.7%) and Home & Garden (10.5%) .
Base: 17,073 AI-verified stores with physical delivery and detected product categories (86.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,708 stores
2,336 stores
1,796 stores
1,219 stores
1,144 stores
1,010 stores
947 stores
880 stores
858 stores
798 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3708 | 21.72% |
| Health & Beauty | 2336 | 13.68% |
| Home & Garden | 1796 | 10.52% |
| Food & Beverages | 1219 | 7.14% |
| Vehicles & Parts | 1144 | 6.70% |
| Tools & Hardware | 1010 | 5.92% |
| Jewelry & Watches | 947 | 5.55% |
| Sporting Goods & Outdoor Gear | 880 | 5.15% |
| Electronics & Technology | 858 | 5.03% |
| Business & Industrial | 798 | 4.67% |
| Furniture & Home Decor | 770 | 4.51% |
| Arts & Entertainment | 474 | 2.78% |
| Gifts & Special Occasions | 423 | 2.48% |
| Toys & Games | 368 | 2.16% |
| Books & Media | 342 | 2.00% |
Payment Providers Distribution
Boleto leads with 63.0% among AI-verified physical stores (10,802 stores) , followed by MasterCard (10.2%) and Mercado Pago (8.1%) .
Base: 13,126 AI-verified physical stores with detectable payment providers (60.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,802 stores
1,744 stores
1,381 stores
921 stores
904 stores
490 stores
226 stores
204 stores
177 stores
148 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 10802 | 63.00% |
| MasterCard | 1744 | 10.17% |
| Mercado Pago | 1381 | 8.05% |
| American Express | 921 | 5.37% |
| Hipercard | 904 | 5.27% |
| PagSeguro | 490 | 2.86% |
| Pagar.me | 226 | 1.32% |
| PayPal | 204 | 1.19% |
| JCB | 177 | 1.03% |
| VISA | 148 | 0.86% |
| Bolt | 71 | 0.41% |
| Stripe Connect | 44 | 0.26% |
| Wirecard | 15 | 0.09% |
| MasterPass | 10 | 0.06% |
| BitCoin | 10 | 0.06% |
Shipping Carriers Distribution
Correios leads with 82.4% among AI-verified physical stores (14,818 stores) , followed by Estes (12.5%) and TNT (1.6%) .
Base: 16,251 AI-verified physical stores with detectable shipping carriers (75.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 14818 | 82.35% |
| Estes | 2250 | 12.50% |
| TNT | 288 | 1.60% |
| Loggi | 163 | 0.91% |
| Total Express | 133 | 0.74% |
| Posti | 86 | 0.48% |
| UPS | 52 | 0.29% |
| Braspress | 47 | 0.26% |
| Hermes | 38 | 0.21% |
| GLS | 36 | 0.20% |
| Yamato Japan | 23 | 0.13% |
| FMX | 20 | 0.11% |
| Lalamove | 15 | 0.08% |
| DHL | 12 | 0.07% |
| FedEx | 12 | 0.07% |
Store Launch Timeline
Over the past 12 months, 2,902 new stores were launched in Tray , with the highest activity in 2026-03 (426 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
426 stores launched
301 stores launched
223 stores launched
171 stores launched
246 stores launched
278 stores launched
271 stores launched
236 stores launched
226 stores launched
199 stores launched
232 stores launched
93 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 426 | 14.68% |
| 2026-02 | 301 | 10.37% |
| 2026-01 | 223 | 7.68% |
| 2025-12 | 171 | 5.89% |
| 2025-11 | 246 | 8.48% |
| 2025-10 | 278 | 9.58% |
| 2025-09 | 271 | 9.34% |
| 2025-08 | 236 | 8.13% |
| 2025-07 | 226 | 7.79% |
| 2025-06 | 199 | 6.86% |
| 2025-05 | 232 | 7.99% |
| 2025-04 | 93 | 3.20% |
Active Stores by Launch Year
Currently, 19,749 active stores in Tray are tracked in our database , with the most stores launched in 2026 (952 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
952 active stores
2,514 active stores
1,799 active stores
1,574 active stores
1,371 active stores
1,753 active stores
1,562 active stores
1,045 active stores
1,011 active stores
873 active stores
502 active stores
330 active stores
362 active stores
467 active stores
331 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 952 | 4.82% |
| 2025 | 2514 | 12.73% |
| 2024 | 1799 | 9.11% |
| 2023 | 1574 | 7.97% |
| 2022 | 1371 | 6.94% |
| 2021 | 1753 | 8.88% |
| 2020 | 1562 | 7.91% |
| 2019 | 1045 | 5.29% |
| 2018 | 1011 | 5.12% |
| 2017 | 873 | 4.42% |
| 2016 | 502 | 2.54% |
| 2015 | 330 | 1.67% |
| 2014 | 362 | 1.83% |
| 2013 | 467 | 2.36% |
| 2012 | 331 | 1.68% |
| 2011 | 345 | 1.75% |
| 2010 | 312 | 1.58% |
| 2009 | 419 | 2.12% |
| 2008 | 313 | 1.58% |
| 2007 | 280 | 1.42% |
| 2006 | 237 | 1.20% |
| 2005 | 205 | 1.04% |
| 2004 | 195 | 0.99% |
| 2003 | 178 | 0.90% |
| 2002 | 170 | 0.86% |
| 2001 | 207 | 1.05% |
| 2000 | 208 | 1.05% |
| 1999 | 103 | 0.52% |
| 1998 | 94 | 0.48% |
| 1997 | 33 | 0.17% |
| 1996 | 4 | 0.02% |
Geographic Distribution
Brazil leads with 99.9% (19,784 AI-verified stores) , followed by United States (0.0%) and Cocos (Keeling) Islands (0.0%) .
Base: 19,803 AI-verified stores across 19 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,784 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19784 | 99.90% |
| United States | 4 | 0.02% |
| Cocos (Keeling) Islands | 4 | 0.02% |
| Italy | 3 | 0.02% |
| Indonesia | 2 | 0.01% |
| Germany | 1 | 0.01% |
| Poland | 1 | 0.01% |
| Spain | 1 | 0.01% |
| Argentina | 1 | 0.01% |
| Greece | 1 | 0.01% |
| Paraguay | 1 | 0.01% |
| Russia | 0 | 0.00% |
| Iran | 0 | 0.00% |
| France | 0 | 0.00% |
| Angola | 0 | 0.00% |
| Portugal | 0 | 0.00% |
| Maldives | 0 | 0.00% |
| Switzerland | 0 | 0.00% |
| Mexico | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MeFavorita - Sporting Goods & Outdoor Gear
Tray - Vehicles & Parts
Tray - Home & Garden
MeFavorita - Sporting Goods & Outdoor Gear
Tray - Books & Media
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tray - Health & Beauty
Tray - Clothing & Accessories
Tray - Health & Beauty
Tray - Home & Garden
Tray - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.6k | 100.00% |
| Emails | 19.1k | 88.57% |
| Phones | 7.4k | 34.15% |
| Ecommerce platform | 21.6k | 100.00% |
| Couriers | 16.3k | 75.28% |
| Payment Providers | 13.1k | 60.80% |
| Categories | 18.0k | 83.23% |
| Social Media | 21.0k | 97.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tray e-commerce landscape:
Analyze 19.8k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tray e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tray e-commerce intelligence?
-
We track 19.8k verified Tray e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 25.1% among stores with at least one detectable social profile (18,455 stores) , followed by WhatsApp (22.0%) and Facebook (20.5%) .
Base: 21,024 stores with any detectable social profile (97.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,455 stores
16,132 stores
15,034 stores
8,552 stores
4,209 stores
4,122 stores
3,309 stores
1,889 stores
1,737 stores
7 stores
Visual Distribution