parcel Technology Adoption in E-commerce

Discover 16.0 e-commerce stores using parcel. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 37.5% of stores with physical delivery (6 stores) , followed by Custom (31.3%) and Magento (18.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

6 stores

Custom 31.3%

5 stores

Magento 18.8%

3 stores

1 stores

1 stores

0 stores

0 stores

Tebex 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in parcel
Platform Stores with Physical Delivery Percentage
WooCommerce 6 37.50%
Custom 5 31.25%
Magento 3 18.75%
Shoptet 1 6.25%
24nettbutikk 1 6.25%
Wix eCommerce 0 0.00%
Cafe24 0 0.00%
Tebex 0 0.00%
Carussel 0 0.00%
TargetBay, WooCommerce 0 0.00%
Tray 0 0.00%
1C-Bitrix 0 0.00%
Dokan, WooCommerce 0 0.00%
MakeShop 0 0.00%
EasyDigitalDownloads 0 0.00%

All Stores Distribution

WooCommerce holds 69.7% share of all parcel e-commerce stores (76) , with Custom at 4.6% and Magento at 2.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

76 stores

5 stores

3 stores

6 stores

3 stores

1 stores

7 stores

Tebex 0.9%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in parcel
Platform Total Stores Percentage
WooCommerce 76 69.72%
Custom 5 4.59%
Magento 3 2.75%
Shoptet 6 5.50%
24nettbutikk 3 2.75%
Wix eCommerce 1 0.92%
Cafe24 7 6.42%
Tebex 1 0.92%
Carussel 1 0.92%
TargetBay, WooCommerce 1 0.92%
Tray 1 0.92%
1C-Bitrix 1 0.92%
Dokan, WooCommerce 1 0.92%
MakeShop 1 0.92%
EasyDigitalDownloads 1 0.92%

Categories Distribution

Health & Beauty leads with 22.2% of all stores (2 stores) , followed by Toys & Games (22.2%) and Electronics & Technology (11.1%) .

Top 10 Categories

Health & Beauty 22.2%

2 stores

Toys & Games 22.2%

2 stores

Electronics & Technology 11.1%

1 stores

Business & Industrial 11.1%

1 stores

Food & Beverages 11.1%

1 stores

Tools & Hardware 11.1%

1 stores

Home & Garden 11.1%

1 stores

Visual Distribution

Distribution of top 10 parcel store categories (December 2025)
Distribution of categories in parcel e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2 22.22%
Toys & Games 2 22.22%
Electronics & Technology 1 11.11%
Business & Industrial 1 11.11%
Food & Beverages 1 11.11%
Tools & Hardware 1 11.11%
Home & Garden 1 11.11%

Payment Providers Distribution

PayPal leads with 50.0% among AI-verified physical stores (3 stores) , followed by VISA (50.0%) .

Base: 7 AI-verified physical stores with detectable payment providers (5.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 50.0%

3 stores

VISA 50.0%

3 stores

Visual Distribution

Distribution of top 10 parcel payment providers (December 2025)
Distribution of payment providers in parcel e-commerce stores
Payment Provider Store Count Market Share
PayPal 3 50.00%
VISA 3 50.00%

Shipping Carriers Distribution

UPS leads with 40.0% among AI-verified physical stores (2 stores) , followed by USPS (20.0%) and Estes (20.0%) .

Base: 8 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 40.0%

2 stores

USPS 20.0%

1 stores

Estes 20.0%

1 stores

FedEx 20.0%

1 stores

Visual Distribution

Distribution of top 10 parcel shipping carriers (December 2025)
Distribution of shipping carriers in parcel e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2 40.00%
USPS 1 20.00%
Estes 1 20.00%
FedEx 1 20.00%

Active Stores by Launch Year

Currently, 16 active stores in parcel are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2024 6.3%

1 active stores

2023 6.3%

1 active stores

2022 6.3%

1 active stores

2021 18.8%

3 active stores

2020 12.5%

2 active stores

2019 12.5%

2 active stores

2018 6.3%

1 active stores

2016 6.3%

1 active stores

2015 6.3%

1 active stores

2013 6.3%

1 active stores

2011 6.3%

1 active stores

2001 6.3%

1 active stores

Distribution by Launch Year

Active stores in parcel by original launch year (December 2025)
Active stores in parcel by launch year
Launch Year Active Stores Percentage
2024 1 6.25%
2023 1 6.25%
2022 1 6.25%
2021 3 18.75%
2020 2 12.50%
2019 2 12.50%
2018 1 6.25%
2016 1 6.25%
2015 1 6.25%
2013 1 6.25%
2011 1 6.25%
2001 1 6.25%

Social Media Usage

Facebook leads with 30.4% among stores with at least one detectable social profile (7 stores) , followed by YouTube (21.7%) and Instagram (21.7%) .

Base: 25 stores with any detectable social profile (19.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.4%

7 stores

YouTube 21.7%

5 stores

Instagram 21.7%

5 stores

X 8.7%

2 stores

Twitter 4.3%

1 stores

LinkedIn 4.3%

1 stores

Pinterest 4.3%

1 stores

WhatsApp 4.3%

1 stores

Visual Distribution

Distribution of social media platforms in parcel (December 2025)
Distribution of social media platforms in parcel e-commerce stores
Social Platform Store Count Market Share
Facebook 7 30.43%
YouTube 5 21.74%
Instagram 5 21.74%
X 2 8.70%
Twitter 1 4.35%
LinkedIn 1 4.35%
Pinterest 1 4.35%
WhatsApp 1 4.35%

Geographic Distribution

Spain leads with 21.4% (3 AI-verified stores) , followed by United States (21.4%) and Thailand (14.3%) .

Base: 14 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Spain 21.4%

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using parcel (December 2025)
Geographic distribution of stores using parcel
Country AI-Verified Store Count Market Share
Spain 3 21.43%
United States 3 21.43%
Thailand 2 14.29%
Colombia 2 14.29%
Czechia 1 7.14%
Norway 1 7.14%
Brazil 1 7.14%
South Africa 1 7.14%
Argentina 0 0.00%
Germany 0 0.00%
Hungary 0 0.00%
Russia 0 0.00%
Bosnia and Herzegovina 0 0.00%
Cyprus 0 0.00%
South Korea 0 0.00%
India 0 0.00%
Slovakia 0 0.00%
United Kingdom 0 0.00%
Portugal 0 0.00%
United Arab Emirates 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 131.0 100.00%
Emails 45.0 34.35%
Phones 21.0 16.03%
Ecommerce platform 111.0 84.73%
Couriers 8.0 6.11%
Payment Providers 7.0 5.34%
Categories 13.0 9.92%
Social Media 25.0 19.08%

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Frequently Asked Questions

What data is included in the parcel E-commerce Database?

Our database covers over 16.0 parcel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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