parcel Technology Adoption in E-commerce
Discover 17.0 e-commerce stores using parcel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 47.1% of stores with physical delivery (8 stores) , followed by Shoptet (23.5%) and Custom (23.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8 stores
4 stores
4 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8 | 47.06% |
| Shoptet | 4 | 23.53% |
| Custom | 4 | 23.53% |
| Loja Integrada | 1 | 5.88% |
| EasyDigitalDownloads | 0 | 0.00% |
| Dokan, WooCommerce | 0 | 0.00% |
| Carussel | 0 | 0.00% |
| Tray | 0 | 0.00% |
| 1C-Bitrix | 0 | 0.00% |
| TargetBay, WooCommerce | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Tebex | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 73.3% share of all parcel e-commerce stores (74) , with Shoptet at 5.0% and Custom at 4.0% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
74 stores
5 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 74 | 73.27% |
| Shoptet | 5 | 4.95% |
| Custom | 4 | 3.96% |
| Loja Integrada | 1 | 0.99% |
| EasyDigitalDownloads | 1 | 0.99% |
| Dokan, WooCommerce | 1 | 0.99% |
| Carussel | 1 | 0.99% |
| Tray | 1 | 0.99% |
| 1C-Bitrix | 1 | 0.99% |
| TargetBay, WooCommerce | 1 | 0.99% |
| Magento | 3 | 2.97% |
| Tebex | 1 | 0.99% |
| Cafe24 | 7 | 6.93% |
Categories Distribution
Health & Beauty leads with 25.0% of all stores (2 stores) , followed by Food & Beverages (25.0%) and Furniture & Home Decor (12.5%) .
Top 10 Categories
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2 | 25.00% |
| Food & Beverages | 2 | 25.00% |
| Furniture & Home Decor | 1 | 12.50% |
| Tools & Hardware | 1 | 12.50% |
| Toys & Games | 1 | 12.50% |
| Home & Garden | 1 | 12.50% |
Payment Providers Distribution
MasterCard leads with 33.3% among AI-verified physical stores (1 stores) , followed by PayPal (33.3%) and VISA (33.3%) .
Base: 7 AI-verified physical stores with detectable payment providers (5.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 1 | 33.33% |
| PayPal | 1 | 33.33% |
| VISA | 1 | 33.33% |
Shipping Carriers Distribution
UPS leads with 22.2% among AI-verified physical stores (2 stores) , followed by GLS (22.2%) and Slovenska posta (22.2%) .
Base: 8 AI-verified physical stores with detectable shipping carriers (6.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2 | 22.22% |
| GLS | 2 | 22.22% |
| Slovenska posta | 2 | 22.22% |
| DPD | 1 | 11.11% |
| USPS | 1 | 11.11% |
| FedEx | 1 | 11.11% |
Active Stores by Launch Year
Currently, 17 active stores in parcel are tracked in our database , with the most stores launched in 2024 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
1 active stores
3 active stores
2 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 2 | 11.76% |
| 2023 | 1 | 5.88% |
| 2022 | 3 | 17.65% |
| 2021 | 2 | 11.76% |
| 2020 | 1 | 5.88% |
| 2019 | 1 | 5.88% |
| 2018 | 1 | 5.88% |
| 2017 | 1 | 5.88% |
| 2016 | 1 | 5.88% |
| 2015 | 1 | 5.88% |
| 2013 | 1 | 5.88% |
| 2011 | 1 | 5.88% |
| 2007 | 1 | 5.88% |
Geographic Distribution
United States leads with 31.3% (5 AI-verified stores) , followed by Slovakia (12.5%) and Thailand (12.5%) .
Base: 16 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5 | 31.25% |
| Slovakia | 2 | 12.50% |
| Thailand | 2 | 12.50% |
| Colombia | 1 | 6.25% |
| United Arab Emirates | 1 | 6.25% |
| South Africa | 1 | 6.25% |
| Hungary | 1 | 6.25% |
| Brazil | 1 | 6.25% |
| Chile | 1 | 6.25% |
| Czechia | 1 | 6.25% |
| Portugal | 0 | 0.00% |
| India | 0 | 0.00% |
| Russia | 0 | 0.00% |
| Spain | 0 | 0.00% |
| South Korea | 0 | 0.00% |
| Canada | 0 | 0.00% |
| United Kingdom | 0 | 0.00% |
| Bosnia and Herzegovina | 0 | 0.00% |
| Australia | 0 | 0.00% |
| Austria | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in parcel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 121.0 | 100.00% |
| Emails | 44.0 | 36.36% |
| Phones | 14.0 | 11.57% |
| Ecommerce platform | 101.0 | 83.47% |
| Couriers | 8.0 | 6.61% |
| Payment Providers | 7.0 | 5.79% |
| Categories | 12.0 | 9.92% |
| Social Media | 23.0 | 19.01% |
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Frequently Asked Questions
- What data is included in the parcel E-commerce Database?
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Our database covers over 17.0 parcel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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Social Media Usage
Facebook leads with 23.9% among stores with at least one detectable social profile (11 stores) , followed by Instagram (21.7%) and YouTube (19.6%) .
Base: 23 stores with any detectable social profile (19.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11 stores
10 stores
9 stores
6 stores
5 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution