Affilo Technology Adoption in E-commerce

Discover 259 verified e-commerce stores using Affilo. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 280 domains. 259 verified as active stores with physical delivery.

Verified stores
259
active stores with physical delivery
Top country
United States
149 verified stores
Top payment signal
Affirm
3 detection occurrences
Top carrier signal
USPS
5 detection occurrences
Top category
Health & Beauty
95 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

259 verified active stores out of 280 detected · 92.5% verification rate

E-commerce Platforms Distribution

Shopify stores with 96.5% of stores with physical delivery (250 stores) , followed by Shopify, Shopoe (1.5%) and Shopoe, Shopify (0.8%) .

Base: 259 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 96.5%

250 stores

Shopify, Shopoe 1.5%

4 stores

Shopoe, Shopify 0.8%

2 stores

Shopify, Anifit 0.4%

1 stores

OnCartX, Shopify 0.4%

1 stores

Anifit, Shopify 0.4%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Affilo
Platform Stores with Physical Delivery Percentage
Shopify 250 96.53%
Shopify, Shopoe 4 1.54%
Shopoe, Shopify 2 0.77%
Shopify, Anifit 1 0.39%
OnCartX, Shopify 1 0.39%
Anifit, Shopify 1 0.39%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 96.8% share of detected Affilo e-commerce signals (271) , with Shopify, Shopoe at 1.4% and Shopoe, Shopify at 0.7% (June 2026) .

Base: 280 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 96.8%

271 websites

Shopify, Shopoe 1.4%

4 websites

Shopoe, Shopify 0.7%

2 websites

Shopify, Anifit 0.4%

1 websites

OnCartX, Shopify 0.4%

1 websites

Anifit, Shopify 0.4%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Affilo
Platform Websites with Signals Percentage
Shopify 271 96.79%
Shopify, Shopoe 4 1.43%
Shopoe, Shopify 2 0.71%
Shopify, Anifit 1 0.36%
OnCartX, Shopify 1 0.36%
Anifit, Shopify 1 0.36%

Categories Distribution

Health & Beauty stores with 36.7% of all stores (95 stores) , followed by Clothing & Accessories (9.7%) and Food & Beverages (8.5%) .

Base: 259 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 36.7%

95 stores

Clothing & Accessories 9.7%

25 stores

Food & Beverages 8.5%

22 stores

Home & Garden 7.7%

20 stores

Sporting Goods & Outdoor Gear 7.3%

19 stores

Toys & Games 6.9%

18 stores

Jewelry & Watches 4.2%

11 stores

Gifts & Special Occasions 3.5%

9 stores

Business & Industrial 2.3%

6 stores

Furniture & Home Decor 1.9%

5 stores

Visual Distribution

Distribution of top 10 Affilo store categories (June 2026)
Distribution of categories in Affilo e-commerce stores
Category Number of Stores Percentage
Health & Beauty 95 36.68%
Clothing & Accessories 25 9.65%
Food & Beverages 22 8.49%
Home & Garden 20 7.72%
Sporting Goods & Outdoor Gear 19 7.34%
Toys & Games 18 6.95%
Jewelry & Watches 11 4.25%
Gifts & Special Occasions 9 3.47%
Business & Industrial 6 2.32%
Furniture & Home Decor 5 1.93%

Payment Providers Distribution

Affirm accounts for 20.0% of displayed detection occurrences (3 occurrences) , followed by American Express (13.3%) and Klarna (13.3%) .

Base: 15 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Affirm 20.0%

3 occurrences

2 occurrences

Klarna 13.3%

2 occurrences

2 occurrences

1 occurrences

1 occurrences

1 occurrences

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Affilo payment providers (June 2026)
Distribution of payment providers in Affilo e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Affirm 3 20.00%
American Express 2 13.33%
Klarna 2 13.33%
Stripe Connect 2 13.33%
Skrill 1 6.67%
PayPal Credit 1 6.67%
Apple Pay 1 6.67%
Giropay 1 6.67%
Clearpay 1 6.67%
MasterCard 1 6.67%

Shipping Carriers Distribution

USPS accounts for 33.3% of displayed detection occurrences (5 occurrences) , followed by FedEx (20.0%) and UPS (20.0%) .

Base: 15 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 33.3%

5 occurrences

FedEx 20.0%

3 occurrences

UPS 20.0%

3 occurrences

DHL 6.7%

1 occurrences

DPD 6.7%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Affilo shipping carriers (June 2026)
Distribution of shipping carriers in Affilo e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 5 33.33%
FedEx 3 20.00%
UPS 3 20.00%
DHL 1 6.67%
DPD 1 6.67%
Canada Post 1 6.67%
ePacket 1 6.67%

Store Launch Timeline

Over the past 12 months, 16 new stores were launched in Affilo , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 6.3%

1 stores launched

2025-09 93.8%

15 stores launched

Monthly Trend

Monthly store launches in Affilo (June 2026)
Monthly store launches in Affilo over the past 12 months
Month Stores Launched Percentage
2026-04 1 6.25%
2025-09 15 93.75%

Active Stores by Launch Year

Currently, 255 active stores in Affilo are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.4%

1 active stores

2025 7.8%

20 active stores

2024 0.8%

2 active stores

2023 2.7%

7 active stores

2022 5.1%

13 active stores

2021 5.9%

15 active stores

2020 12.2%

31 active stores

2019 14.9%

38 active stores

2018 10.6%

27 active stores

2017 9.4%

24 active stores

2016 6.3%

16 active stores

2015 3.1%

8 active stores

2014 4.7%

12 active stores

2013 2.0%

5 active stores

2012 0.8%

2 active stores

Distribution by Launch Year

Active stores in Affilo by original launch year (June 2026)
Active stores in Affilo by launch year
Launch Year Active Stores Percentage
2026 1 0.39%
2025 20 7.84%
2024 2 0.78%
2023 7 2.75%
2022 13 5.10%
2021 15 5.88%
2020 31 12.16%
2019 38 14.90%
2018 27 10.59%
2017 24 9.41%
2016 16 6.27%
2015 8 3.14%
2014 12 4.71%
2013 5 1.96%
2012 2 0.78%

Social Media Usage

Instagram accounts for 28.0% of displayed detection occurrences (220 occurrences) , followed by Facebook (27.6%) and YouTube (14.5%) .

Base: 786 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.0%

220 occurrences

Facebook 27.6%

217 occurrences

YouTube 14.5%

114 occurrences

Pinterest 11.7%

92 occurrences

Twitter 11.6%

91 occurrences

TikTok 5.1%

40 occurrences

LinkedIn 0.9%

7 occurrences

Vimeo 0.4%

3 occurrences

X 0.1%

1 occurrences

Twitch 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Affilo (June 2026)
Distribution of social media platforms in Affilo e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 220 27.99%
Facebook 217 27.61%
YouTube 114 14.50%
Pinterest 92 11.70%
Twitter 91 11.58%
TikTok 40 5.09%
LinkedIn 7 0.89%
Vimeo 3 0.38%
X 1 0.13%
Twitch 1 0.13%

Geographic Distribution

United States stores with 57.5% (149 active verified stores) , followed by Canada (15.8%) and United Kingdom (6.6%) .

Base: 259 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

149 active verified stores

Canada 15.8%

41 active verified stores

17 active verified stores

9 active verified stores

7 active verified stores

6 active verified stores

4 active verified stores

4 active verified stores

3 active verified stores

China 0.8%

2 active verified stores

Visual Distribution

Geographic distribution of stores using Affilo (June 2026)
Geographic distribution of stores using Affilo
Country AI-Verified Store Count Market Share
United States 149 57.53%
Canada 41 15.83%
United Kingdom 17 6.56%
Australia 9 3.47%
Germany 7 2.70%
Mexico 6 2.32%
France 4 1.54%
Switzerland 4 1.54%
Belgium 3 1.16%
China 2 0.77%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 280 100.00%
Emails 63 22.50%
Phones 65 23.21%
Ecommerce platform 280 100.00%
Couriers 9 3.21%
Payment Providers 11 3.93%
Categories 253 90.36%
Social Media 244 87.14%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Affilo e-commerce landscape:

Analyze 259 verified e-commerce stores on Affilo - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Affilo e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Affilo e-commerce intelligence?

We track 259 verified Affilo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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