Rupay Stores: E-commerce Sites Accepting Rupay
Explore 730.0 verified e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 997.0 domains. 730.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
730.0 verified active stores out of 997.0 detected · 73.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 52.6% of stores with physical delivery (382 stores) , followed by Custom (30.2%) and Wix eCommerce (5.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
382 stores
219 stores
40 stores
30 stores
19 stores
12 stores
11 stores
3 stores
2 stores
2 stores
Visual Distribution
382 stores
219 stores
40 stores
30 stores
19 stores
12 stores
11 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 382 | 52.62% |
| Custom | 219 | 30.17% |
| Wix eCommerce | 40 | 5.51% |
| Shopify | 30 | 4.13% |
| Active IT Zone Core | 19 | 2.62% |
| OpenCart | 12 | 1.65% |
| Magento | 11 | 1.52% |
| Botble CMS | 3 | 0.41% |
| GetBazaar | 2 | 0.28% |
| PrestaShop | 2 | 0.28% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 59.7% share of all Rupay e-commerce stores (549) , with Custom at 23.8% and Wix eCommerce at 6.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
549 stores
219 stores
63 stores
30 stores
19 stores
13 stores
13 stores
3 stores
2 stores
2 stores
Visual Distribution
549 stores
219 stores
63 stores
30 stores
19 stores
13 stores
13 stores
3 stores
2 stores
2 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 549 | 59.67% |
| Custom | 219 | 23.80% |
| Wix eCommerce | 63 | 6.85% |
| Shopify | 30 | 3.26% |
| Active IT Zone Core | 19 | 2.07% |
| OpenCart | 13 | 1.41% |
| Magento | 13 | 1.41% |
| Botble CMS | 3 | 0.33% |
| GetBazaar | 2 | 0.22% |
| PrestaShop | 2 | 0.22% |
Categories Distribution
Clothing & Accessories stores with 22.2% of all stores (148 stores) , followed by Health & Beauty (19.4%) and Food & Beverages (13.5%) .
Base: 666 AI-verified stores with physical delivery and detected product categories (91.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
148 stores
129 stores
90 stores
63 stores
43 stores
39 stores
34 stores
24 stores
24 stores
19 stores
Visual Distribution
148 stores
129 stores
90 stores
63 stores
43 stores
39 stores
34 stores
24 stores
24 stores
19 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 148 | 22.22% |
| Health & Beauty | 129 | 19.37% |
| Food & Beverages | 90 | 13.51% |
| Electronics & Technology | 63 | 9.46% |
| Home & Garden | 43 | 6.46% |
| Jewelry & Watches | 39 | 5.86% |
| Gifts & Special Occasions | 34 | 5.11% |
| Toys & Games | 24 | 3.60% |
| Arts & Entertainment | 24 | 3.60% |
| Furniture & Home Decor | 19 | 2.85% |
Shipping Carriers Distribution
Delhivery stores with 17.8% among AI-verified physical stores (87 stores) , followed by DTDC (13.3%) and Bluedart (12.7%) .
Base: 302 AI-verified physical stores with detectable shipping carriers (30.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
87 stores
65 stores
62 stores
53 stores
43 stores
38 stores
28 stores
22 stores
22 stores
20 stores
Visual Distribution
87 stores
65 stores
62 stores
53 stores
43 stores
38 stores
28 stores
22 stores
22 stores
20 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 87 | 17.83% |
| DTDC | 65 | 13.32% |
| Bluedart | 62 | 12.70% |
| India Post | 53 | 10.86% |
| FedEx | 43 | 8.81% |
| DHL | 38 | 7.79% |
| UPS | 28 | 5.74% |
| Shiprocket | 22 | 4.51% |
| Ecom Express | 22 | 4.51% |
| Ekart | 20 | 4.10% |
Store Launch Timeline
Over the past 12 months, 149 new stores were launched in Rupay , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
9 stores launched
11 stores launched
8 stores launched
14 stores launched
12 stores launched
12 stores launched
10 stores launched
15 stores launched
13 stores launched
25 stores launched
9 stores launched
Monthly Trend
7.4% of last 12 months
6.0% of last 12 months
7.4% of last 12 months
5.4% of last 12 months
9.4% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
6.7% of last 12 months
10.1% of last 12 months
8.7% of last 12 months
16.8% of last 12 months
6.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 7.38% |
| 2026-04 | 9 | 6.04% |
| 2026-03 | 11 | 7.38% |
| 2026-02 | 8 | 5.37% |
| 2026-01 | 14 | 9.40% |
| 2025-12 | 12 | 8.05% |
| 2025-11 | 12 | 8.05% |
| 2025-10 | 10 | 6.71% |
| 2025-09 | 15 | 10.07% |
| 2025-08 | 13 | 8.72% |
| 2025-07 | 25 | 16.78% |
| 2025-06 | 9 | 6.04% |
Active Stores by Launch Year
Currently, 727 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (54 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
54 active stores
152 active stores
113 active stores
57 active stores
46 active stores
57 active stores
62 active stores
30 active stores
27 active stores
20 active stores
13 active stores
17 active stores
17 active stores
15 active stores
10 active stores
Distribution by Launch Year
7.4% of tracked active stores
20.9% of tracked active stores
15.5% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
7.8% of tracked active stores
8.5% of tracked active stores
4.1% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 54 | 7.43% |
| 2025 | 152 | 20.91% |
| 2024 | 113 | 15.54% |
| 2023 | 57 | 7.84% |
| 2022 | 46 | 6.33% |
| 2021 | 57 | 7.84% |
| 2020 | 62 | 8.53% |
| 2019 | 30 | 4.13% |
| 2018 | 27 | 3.71% |
| 2017 | 20 | 2.75% |
| 2016 | 13 | 1.79% |
| 2015 | 17 | 2.34% |
| 2014 | 17 | 2.34% |
| 2013 | 15 | 2.06% |
| 2012 | 10 | 1.38% |
Geographic Distribution
India stores with 95.0% (678 AI-verified stores) , followed by United States (1.8%) and United Kingdom (0.4%) .
Base: 714 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
678 AI-verified stores
13 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
678 AI-verified stores
13 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 678 | 94.96% |
| United States | 13 | 1.82% |
| United Kingdom | 3 | 0.42% |
| Canada | 3 | 0.42% |
| Saudi Arabia | 2 | 0.28% |
| Russia | 2 | 0.28% |
| United Arab Emirates | 1 | 0.14% |
| China | 1 | 0.14% |
| South Africa | 1 | 0.14% |
| Greece | 1 | 0.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
OpenCart - Electronics & Technology
Custom - Home & Garden
Magento - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 997.0 | 100.00% |
| Emails | 805.0 | 80.74% |
| Phones | 717.0 | 71.92% |
| Ecommerce platform | 929.0 | 93.18% |
| Couriers | 302.0 | 30.29% |
| Payment Providers | 997.0 | 100.00% |
| Categories | 692.0 | 69.41% |
| Social Media | 707.0 | 70.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Rupay e-commerce landscape:
Analyze 730.0 verified e-commerce stores on Rupay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Rupay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Rupay e-commerce intelligence?
-
We track 730.0 verified Rupay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.8% among stores with at least one detectable social profile (471 stores) , followed by Facebook (24.2%) and YouTube (14.4%) .
Base: 707 stores with any detectable social profile (70.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
471 stores
441 stores
263 stores
163 stores
157 stores
129 stores
114 stores
79 stores
4 stores
4 stores
Visual Distribution
471 stores
441 stores
263 stores
163 stores
157 stores
129 stores
114 stores
79 stores
4 stores
4 stores