Rupay Payment Provider Usage Database
Explore 1.3k e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 50.7% of stores with physical delivery (486 stores) , followed by Shopify (31.5%) and Magento (11.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
486 stores
302 stores
111 stores
36 stores
12 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 486 | 50.68% |
| Shopify | 302 | 31.49% |
| Magento | 111 | 11.57% |
| Wix eCommerce | 36 | 3.75% |
| OpenCart | 12 | 1.25% |
| Zoho Commerce | 3 | 0.31% |
| Botble CMS | 2 | 0.21% |
| GoDaddy Online Store | 1 | 0.10% |
| Shopify, WooCommerce | 1 | 0.10% |
| TeamSystem Commerce, Storeden | 1 | 0.10% |
| BigCommerce | 1 | 0.10% |
| PrestaShop | 1 | 0.10% |
| Squarespace Commerce | 1 | 0.10% |
| Mobify | 1 | 0.10% |
| EasyDigitalDownloads | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 55.8% share of all Rupay e-commerce stores (648) , with Shopify at 26.7% and Magento at 9.8% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
648 stores
310 stores
114 stores
56 stores
20 stores
3 stores
3 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 648 | 55.77% |
| Shopify | 310 | 26.68% |
| Magento | 114 | 9.81% |
| Wix eCommerce | 56 | 4.82% |
| OpenCart | 20 | 1.72% |
| Zoho Commerce | 3 | 0.26% |
| Botble CMS | 3 | 0.26% |
| GoDaddy Online Store | 1 | 0.09% |
| Shopify, WooCommerce | 1 | 0.09% |
| TeamSystem Commerce, Storeden | 1 | 0.09% |
| BigCommerce | 1 | 0.09% |
| PrestaShop | 1 | 0.09% |
| Squarespace Commerce | 1 | 0.09% |
| Mobify | 1 | 0.09% |
| EasyDigitalDownloads | 1 | 0.09% |
Categories Distribution
Clothing & Accessories leads with 25.5% of all stores (277 stores) , followed by Health & Beauty (18.7%) and Home & Garden (12.8%) .
Top 10 Categories
277 stores
203 stores
139 stores
116 stores
110 stores
70 stores
39 stores
26 stores
23 stores
21 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 277 | 25.53% |
| Health & Beauty | 203 | 18.71% |
| Home & Garden | 139 | 12.81% |
| Food & Beverages | 116 | 10.69% |
| Electronics & Technology | 110 | 10.14% |
| Jewelry & Watches | 70 | 6.45% |
| Furniture & Home Decor | 39 | 3.59% |
| Gifts & Special Occasions | 26 | 2.40% |
| Books & Media | 23 | 2.12% |
| Arts & Entertainment | 21 | 1.94% |
| Toys & Games | 17 | 1.57% |
| Vehicles & Parts | 13 | 1.20% |
| Baby & Toddler | 12 | 1.11% |
| Pets & Pet Supplies | 10 | 0.92% |
| Sporting Goods & Outdoor Gear | 9 | 0.83% |
Shipping Carriers Distribution
Delhivery leads with 17.6% among AI-verified physical stores (151 stores) , followed by DTDC (11.8%) and Bluedart (11.7%) .
Base: 477 AI-verified physical stores with detectable shipping carriers (30.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
151 stores
101 stores
100 stores
84 stores
81 stores
66 stores
60 stores
59 stores
45 stores
36 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 151 | 17.64% |
| DTDC | 101 | 11.80% |
| Bluedart | 100 | 11.68% |
| FedEx | 84 | 9.81% |
| India Post | 81 | 9.46% |
| DHL | 66 | 7.71% |
| Ecom Express | 60 | 7.01% |
| XpressBees | 59 | 6.89% |
| Ekart | 45 | 5.26% |
| UPS | 36 | 4.21% |
| Shiprocket | 30 | 3.50% |
| Aramex | 16 | 1.87% |
| USPS | 12 | 1.40% |
| Blue Star | 8 | 0.93% |
| Speedy | 7 | 0.82% |
Store Launch Timeline
Over the past 12 months, 409 new stores were launched in Rupay , with the highest activity in 2025-10 (19 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
19 stores launched
41 stores launched
28 stores launched
70 stores launched
56 stores launched
54 stores launched
23 stores launched
26 stores launched
30 stores launched
29 stores launched
17 stores launched
16 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 19 | 4.65% |
| 2025-09 | 41 | 10.02% |
| 2025-08 | 28 | 6.85% |
| 2025-07 | 70 | 17.11% |
| 2025-06 | 56 | 13.69% |
| 2025-05 | 54 | 13.20% |
| 2025-04 | 23 | 5.62% |
| 2025-03 | 26 | 6.36% |
| 2025-02 | 30 | 7.33% |
| 2025-01 | 29 | 7.09% |
| 2024-12 | 17 | 4.16% |
| 2024-11 | 16 | 3.91% |
Active Stores by Launch Year
Currently, 1,252 active stores in Rupay are tracked in our database , with the most stores launched in 2025 (377 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
377 active stores
167 active stores
98 active stores
94 active stores
89 active stores
98 active stores
43 active stores
63 active stores
32 active stores
26 active stores
26 active stores
22 active stores
32 active stores
17 active stores
13 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 377 | 30.11% |
| 2024 | 167 | 13.34% |
| 2023 | 98 | 7.83% |
| 2022 | 94 | 7.51% |
| 2021 | 89 | 7.11% |
| 2020 | 98 | 7.83% |
| 2019 | 43 | 3.43% |
| 2018 | 63 | 5.03% |
| 2017 | 32 | 2.56% |
| 2016 | 26 | 2.08% |
| 2015 | 26 | 2.08% |
| 2014 | 22 | 1.76% |
| 2013 | 32 | 2.56% |
| 2012 | 17 | 1.36% |
| 2011 | 13 | 1.04% |
| 2010 | 12 | 0.96% |
| 2009 | 6 | 0.48% |
| 2008 | 4 | 0.32% |
| 2007 | 7 | 0.56% |
| 2006 | 4 | 0.32% |
| 2005 | 4 | 0.32% |
| 2004 | 7 | 0.56% |
| 2003 | 2 | 0.16% |
| 2002 | 2 | 0.16% |
| 2001 | 1 | 0.08% |
| 2000 | 3 | 0.24% |
| 1999 | 3 | 0.24% |
Geographic Distribution
India leads with 95.4% (1,022 AI-verified stores) , followed by United States (1.8%) and Canada (0.6%) .
Base: 1,071 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,022 AI-verified stores
19 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 1022 | 95.42% |
| United States | 19 | 1.77% |
| Canada | 6 | 0.56% |
| United Kingdom | 3 | 0.28% |
| Russia | 2 | 0.19% |
| Italy | 2 | 0.19% |
| Argentina | 2 | 0.19% |
| Peru | 2 | 0.19% |
| Pakistan | 2 | 0.19% |
| Japan | 1 | 0.09% |
| New Zealand | 1 | 0.09% |
| China | 1 | 0.09% |
| Germany | 1 | 0.09% |
| South Africa | 1 | 0.09% |
| Vietnam | 1 | 0.09% |
| Australia | 1 | 0.09% |
| Sri Lanka | 1 | 0.09% |
| Colombia | 1 | 0.09% |
| Spain | 1 | 0.09% |
| Greece | 1 | 0.09% |
Featured Stores
Discover the strongest performers and newest entrants in Rupay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Shopify — Jewelry & Watches
Health & Beauty
OpenCart — Clothing & Accessories
WooCommerce — Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 1.4k | 85.81% |
| Phones | 483.0 | 30.45% |
| Ecommerce platform | 1.2k | 73.64% |
| Couriers | 477.0 | 30.08% |
| Payment Providers | 1.6k | 100.00% |
| Categories | 1.1k | 69.92% |
| Social Media | 1.1k | 71.31% |
Starter Package
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Maximize Your ROI
Use our detailed Rupay E-commerce Database to:
Gain actionable insights into 1.3k physical stores in Rupay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Rupay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Rupay E-commerce Database?
-
Our database covers over 1.3k Rupay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 25.3% among stores with at least one detectable social profile (831 stores) , followed by Facebook (24.5%) and YouTube (14.8%) .
Base: 1,131 stores with any detectable social profile (71.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
831 stores
804 stores
488 stores
325 stores
269 stores
246 stores
189 stores
121 stores
11 stores
4 stores
Visual Distribution