Rupay Payment Provider Usage Database
Explore 1.3k e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 39.4% of stores with physical delivery (505 stores) , followed by Shopify (25.7%) and Custom (20.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
505 stores
330 stores
266 stores
112 stores
44 stores
14 stores
4 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 505 | 39.36% |
| Shopify | 330 | 25.72% |
| Custom | 266 | 20.73% |
| Magento | 112 | 8.73% |
| Wix eCommerce | 44 | 3.43% |
| OpenCart | 14 | 1.09% |
| Zoho Commerce | 4 | 0.31% |
| Botble CMS | 2 | 0.16% |
| Storeden, TeamSystem Commerce | 1 | 0.08% |
| nopCommerce | 1 | 0.08% |
| PrestaShop | 1 | 0.08% |
| osCommerce | 1 | 0.08% |
| Shopify, WooCommerce | 1 | 0.08% |
| BigCommerce | 1 | 0.08% |
| 1C-Bitrix | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 45.7% share of all Rupay e-commerce stores (678) , with Shopify at 22.4% and Custom at 17.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
678 stores
332 stores
266 stores
112 stores
62 stores
19 stores
5 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 678 | 45.72% |
| Shopify | 332 | 22.39% |
| Custom | 266 | 17.94% |
| Magento | 112 | 7.55% |
| Wix eCommerce | 62 | 4.18% |
| OpenCart | 19 | 1.28% |
| Zoho Commerce | 5 | 0.34% |
| Botble CMS | 2 | 0.13% |
| Storeden, TeamSystem Commerce | 1 | 0.07% |
| nopCommerce | 1 | 0.07% |
| PrestaShop | 1 | 0.07% |
| osCommerce | 1 | 0.07% |
| Shopify, WooCommerce | 1 | 0.07% |
| BigCommerce | 1 | 0.07% |
| 1C-Bitrix | 1 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 26.0% of all stores (289 stores) , followed by Health & Beauty (18.4%) and Home & Garden (12.5%) .
Top 10 Categories
289 stores
204 stores
139 stores
116 stores
116 stores
77 stores
40 stores
29 stores
20 stores
18 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 289 | 26.04% |
| Health & Beauty | 204 | 18.38% |
| Home & Garden | 139 | 12.52% |
| Food & Beverages | 116 | 10.45% |
| Electronics & Technology | 116 | 10.45% |
| Jewelry & Watches | 77 | 6.94% |
| Furniture & Home Decor | 40 | 3.60% |
| Gifts & Special Occasions | 29 | 2.61% |
| Arts & Entertainment | 20 | 1.80% |
| Toys & Games | 18 | 1.62% |
| Books & Media | 17 | 1.53% |
| Vehicles & Parts | 13 | 1.17% |
| Business & Industrial | 12 | 1.08% |
| Baby & Toddler | 11 | 0.99% |
| Pets & Pet Supplies | 9 | 0.81% |
Shipping Carriers Distribution
Delhivery leads with 18.5% among AI-verified physical stores (162 stores) , followed by Bluedart (12.2%) and DTDC (11.7%) .
Base: 482 AI-verified physical stores with detectable shipping carriers (30.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
162 stores
107 stores
103 stores
90 stores
82 stores
63 stores
55 stores
53 stores
46 stores
42 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 162 | 18.47% |
| Bluedart | 107 | 12.20% |
| DTDC | 103 | 11.74% |
| India Post | 90 | 10.26% |
| FedEx | 82 | 9.35% |
| DHL | 63 | 7.18% |
| Ecom Express | 55 | 6.27% |
| XpressBees | 53 | 6.04% |
| Ekart | 46 | 5.25% |
| UPS | 42 | 4.79% |
| Shiprocket | 31 | 3.53% |
| Aramex | 15 | 1.71% |
| USPS | 13 | 1.48% |
| Blue Star | 8 | 0.91% |
| TCS | 7 | 0.80% |
Store Launch Timeline
Over the past 12 months, 361 new stores were launched in Rupay , with the highest activity in 2025-12 (13 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
13 stores launched
16 stores launched
16 stores launched
39 stores launched
31 stores launched
69 stores launched
49 stores launched
47 stores launched
21 stores launched
24 stores launched
22 stores launched
14 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 13 | 3.60% |
| 2025-11 | 16 | 4.43% |
| 2025-10 | 16 | 4.43% |
| 2025-09 | 39 | 10.80% |
| 2025-08 | 31 | 8.59% |
| 2025-07 | 69 | 19.11% |
| 2025-06 | 49 | 13.57% |
| 2025-05 | 47 | 13.02% |
| 2025-04 | 21 | 5.82% |
| 2025-03 | 24 | 6.65% |
| 2025-02 | 22 | 6.09% |
| 2025-01 | 14 | 3.88% |
Active Stores by Launch Year
Currently, 1,277 active stores in Rupay are tracked in our database , with the most stores launched in 2025 (376 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
376 active stores
181 active stores
89 active stores
97 active stores
87 active stores
98 active stores
53 active stores
63 active stores
37 active stores
22 active stores
22 active stores
28 active stores
33 active stores
17 active stores
16 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 376 | 29.44% |
| 2024 | 181 | 14.17% |
| 2023 | 89 | 6.97% |
| 2022 | 97 | 7.60% |
| 2021 | 87 | 6.81% |
| 2020 | 98 | 7.67% |
| 2019 | 53 | 4.15% |
| 2018 | 63 | 4.93% |
| 2017 | 37 | 2.90% |
| 2016 | 22 | 1.72% |
| 2015 | 22 | 1.72% |
| 2014 | 28 | 2.19% |
| 2013 | 33 | 2.58% |
| 2012 | 17 | 1.33% |
| 2011 | 16 | 1.25% |
| 2010 | 11 | 0.86% |
| 2009 | 7 | 0.55% |
| 2008 | 5 | 0.39% |
| 2007 | 7 | 0.55% |
| 2006 | 5 | 0.39% |
| 2005 | 6 | 0.47% |
| 2004 | 6 | 0.47% |
| 2003 | 3 | 0.23% |
| 2002 | 1 | 0.08% |
| 2001 | 1 | 0.08% |
| 2000 | 2 | 0.16% |
| 1999 | 4 | 0.31% |
Geographic Distribution
India leads with 96.2% (1,050 AI-verified stores) , followed by United States (1.5%) and United Kingdom (0.3%) .
Base: 1,092 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,050 AI-verified stores
16 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 1050 | 96.15% |
| United States | 16 | 1.47% |
| United Kingdom | 3 | 0.27% |
| Pakistan | 3 | 0.27% |
| Canada | 3 | 0.27% |
| United Arab Emirates | 2 | 0.18% |
| China | 2 | 0.18% |
| New Zealand | 1 | 0.09% |
| Spain | 1 | 0.09% |
| Bangladesh | 1 | 0.09% |
| Germany | 1 | 0.09% |
| Uzbekistan | 1 | 0.09% |
| Serbia | 1 | 0.09% |
| Japan | 1 | 0.09% |
| Greece | 1 | 0.09% |
| Indonesia | 1 | 0.09% |
| Albania | 1 | 0.09% |
| Russia | 1 | 0.09% |
| Italy | 1 | 0.09% |
| Netherlands | 1 | 0.09% |
Featured Stores
Discover the strongest performers and newest entrants in Rupay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom - Health & Beauty
Custom - Electronics & Technology
Custom - Health & Beauty
Custom - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 1.4k | 85.86% |
| Phones | 494.0 | 30.78% |
| Ecommerce platform | 1.5k | 92.71% |
| Couriers | 482.0 | 30.03% |
| Payment Providers | 1.6k | 100.00% |
| Categories | 1.2k | 77.76% |
| Social Media | 1.2k | 74.21% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed Rupay E-commerce Database to:
Gain actionable insights into 1.3k physical stores in Rupay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Rupay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Rupay E-commerce Database?
-
Our database covers over 1.3k Rupay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 24.6% among stores with at least one detectable social profile (885 stores) , followed by Facebook (23.8%) and YouTube (14.2%) .
Base: 1,191 stores with any detectable social profile (74.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
885 stores
859 stores
513 stores
359 stores
349 stores
274 stores
221 stores
125 stores
13 stores
5 stores
Visual Distribution