Rupay Payment Provider Usage Database
Explore 785.0 verified e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.1k domains. 785.0 verified as active stores with physical delivery.
· · Next full refresh: May 2026
785.0 verified active stores out of 1.1k detected · 71.4% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 52.6% of stores with physical delivery (408 stores) , followed by Custom (29.5%) and Wix eCommerce (5.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
408 stores
229 stores
41 stores
38 stores
22 stores
13 stores
12 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 408 | 52.58% |
| Custom | 229 | 29.51% |
| Wix eCommerce | 41 | 5.28% |
| Shopify | 38 | 4.90% |
| Active IT Zone Core | 22 | 2.84% |
| OpenCart | 13 | 1.68% |
| Magento | 12 | 1.55% |
| GetBazaar | 3 | 0.39% |
| PrestaShop | 2 | 0.26% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 2 | 0.26% |
| Botble CMS | 2 | 0.26% |
| nopCommerce | 1 | 0.13% |
| TeamSystem Commerce, Storeden | 1 | 0.13% |
| Smoolis, OpenCart | 1 | 0.13% |
| AbanteCart | 1 | 0.13% |
All Stores Distribution
WooCommerce holds 59.9% share of all Rupay e-commerce stores (591) , with Custom at 23.2% and Wix eCommerce at 6.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
591 stores
229 stores
64 stores
38 stores
22 stores
14 stores
14 stores
3 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 591 | 59.88% |
| Custom | 229 | 23.20% |
| Wix eCommerce | 64 | 6.48% |
| Shopify | 38 | 3.85% |
| Active IT Zone Core | 22 | 2.23% |
| OpenCart | 14 | 1.42% |
| Magento | 14 | 1.42% |
| GetBazaar | 3 | 0.30% |
| PrestaShop | 2 | 0.20% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 4 | 0.41% |
| Botble CMS | 2 | 0.20% |
| nopCommerce | 1 | 0.10% |
| TeamSystem Commerce, Storeden | 1 | 0.10% |
| Smoolis, OpenCart | 1 | 0.10% |
| AbanteCart | 1 | 0.10% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (157 stores) , followed by Health & Beauty (20.4%) and Food & Beverages (12.4%) .
Base: 710 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
157 stores
145 stores
88 stores
66 stores
50 stores
42 stores
30 stores
24 stores
23 stores
18 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 157 | 22.11% |
| Health & Beauty | 145 | 20.42% |
| Food & Beverages | 88 | 12.39% |
| Electronics & Technology | 66 | 9.30% |
| Home & Garden | 50 | 7.04% |
| Jewelry & Watches | 42 | 5.92% |
| Gifts & Special Occasions | 30 | 4.23% |
| Toys & Games | 24 | 3.38% |
| Furniture & Home Decor | 23 | 3.24% |
| Arts & Entertainment | 18 | 2.54% |
| Business & Industrial | 16 | 2.25% |
| Sporting Goods & Outdoor Gear | 16 | 2.25% |
| Books & Media | 16 | 2.25% |
| Vehicles & Parts | 11 | 1.55% |
| Tools & Hardware | 8 | 1.13% |
Shipping Carriers Distribution
Delhivery leads with 17.9% among AI-verified physical stores (97 stores) , followed by DTDC (13.3%) and Bluedart (11.8%) .
Base: 327 AI-verified physical stores with detectable shipping carriers (29.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
97 stores
72 stores
64 stores
54 stores
53 stores
43 stores
32 stores
26 stores
25 stores
23 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 97 | 17.86% |
| DTDC | 72 | 13.26% |
| Bluedart | 64 | 11.79% |
| FedEx | 54 | 9.94% |
| India Post | 53 | 9.76% |
| DHL | 43 | 7.92% |
| UPS | 32 | 5.89% |
| Ecom Express | 26 | 4.79% |
| Ekart | 25 | 4.60% |
| XpressBees | 23 | 4.24% |
| Shiprocket | 19 | 3.50% |
| Aramex | 11 | 2.03% |
| USPS | 10 | 1.84% |
| Blue Star | 8 | 1.47% |
| TCS | 6 | 1.10% |
Store Launch Timeline
Over the past 12 months, 178 new stores were launched in Rupay , with the highest activity in 2026-03 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
10 stores launched
14 stores launched
13 stores launched
18 stores launched
12 stores launched
16 stores launched
15 stores launched
23 stores launched
17 stores launched
23 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 14 | 7.87% |
| 2026-02 | 10 | 5.62% |
| 2026-01 | 14 | 7.87% |
| 2025-12 | 13 | 7.30% |
| 2025-11 | 18 | 10.11% |
| 2025-10 | 12 | 6.74% |
| 2025-09 | 16 | 8.99% |
| 2025-08 | 15 | 8.43% |
| 2025-07 | 23 | 12.92% |
| 2025-06 | 17 | 9.55% |
| 2025-05 | 23 | 12.92% |
| 2025-04 | 3 | 1.69% |
Active Stores by Launch Year
Currently, 781 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (38 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
38 active stores
178 active stores
114 active stores
58 active stores
54 active stores
60 active stores
64 active stores
33 active stores
38 active stores
23 active stores
13 active stores
20 active stores
20 active stores
17 active stores
9 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 38 | 4.87% |
| 2025 | 178 | 22.79% |
| 2024 | 114 | 14.60% |
| 2023 | 58 | 7.43% |
| 2022 | 54 | 6.91% |
| 2021 | 60 | 7.68% |
| 2020 | 64 | 8.19% |
| 2019 | 33 | 4.23% |
| 2018 | 38 | 4.87% |
| 2017 | 23 | 2.94% |
| 2016 | 13 | 1.66% |
| 2015 | 20 | 2.56% |
| 2014 | 20 | 2.56% |
| 2013 | 17 | 2.18% |
| 2012 | 9 | 1.15% |
| 2011 | 8 | 1.02% |
| 2010 | 7 | 0.90% |
| 2009 | 7 | 0.90% |
| 2008 | 3 | 0.38% |
| 2007 | 2 | 0.26% |
| 2006 | 2 | 0.26% |
| 2005 | 4 | 0.51% |
| 2004 | 3 | 0.38% |
| 2003 | 1 | 0.13% |
| 2002 | 1 | 0.13% |
| 2001 | 1 | 0.13% |
| 2000 | 2 | 0.26% |
| 1999 | 1 | 0.13% |
Geographic Distribution
India leads with 95.2% (712 AI-verified stores) , followed by United States (2.0%) and United Kingdom (0.4%) .
Base: 748 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
712 AI-verified stores
15 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 712 | 95.19% |
| United States | 15 | 2.01% |
| United Kingdom | 3 | 0.40% |
| Russia | 2 | 0.27% |
| Saudi Arabia | 2 | 0.27% |
| Spain | 2 | 0.27% |
| Albania | 1 | 0.13% |
| Canada | 1 | 0.13% |
| Iran | 1 | 0.13% |
| Peru | 1 | 0.13% |
| Bangladesh | 1 | 0.13% |
| China | 1 | 0.13% |
| Sint Maarten (Dutch part) | 1 | 0.13% |
| Greece | 1 | 0.13% |
| Italy | 1 | 0.13% |
| United Arab Emirates | 1 | 0.13% |
| South Africa | 1 | 0.13% |
| New Zealand | 1 | 0.13% |
| Germany | 0 | 0.00% |
| Argentina | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
OpenCart - Electronics & Technology
Custom - Health & Beauty
Magento - Home & Garden
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce - Jewelry & Watches
WooCommerce - Jewelry & Watches
Custom - Food & Beverages
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 896.0 | 81.53% |
| Phones | 347.0 | 31.57% |
| Ecommerce platform | 1.0k | 93.08% |
| Couriers | 327.0 | 29.75% |
| Payment Providers | 1.1k | 100.00% |
| Categories | 736.0 | 66.97% |
| Social Media | 770.0 | 70.06% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Rupay e-commerce landscape:
Analyze 785.0 verified e-commerce stores on Rupay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Rupay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Rupay e-commerce intelligence?
-
We track 785.0 verified Rupay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 24.8% among stores with at least one detectable social profile (487 stores) , followed by Facebook (24.3%) and YouTube (14.5%) .
Base: 770 stores with any detectable social profile (70.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
487 stores
477 stores
285 stores
189 stores
174 stores
139 stores
122 stores
85 stores
4 stores
3 stores
Visual Distribution