Rupay Payment Provider Usage Database

Explore 1.3k verified e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.6k domains. 1.3k verified as active stores with physical delivery.

· · Next full refresh: March 2026

1.3k verified active stores out of 1.6k detected · 76.8% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 37.7% of stores with physical delivery (472 stores) , followed by Shopify (26.3%) and Custom (21.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

472 stores

Shopify 26.3%

330 stores

Custom 21.8%

273 stores

112 stores

40 stores

15 stores

3 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Rupay
Platform Stores with Physical Delivery Percentage
WooCommerce 472 37.67%
Shopify 330 26.34%
Custom 273 21.79%
Magento 112 8.94%
Wix eCommerce 40 3.19%
OpenCart 15 1.20%
Botble CMS 3 0.24%
Zoho Commerce 2 0.16%
PrestaShop 2 0.16%
SAP Commerce Cloud 1 0.08%
TeamSystem Commerce, Storeden 1 0.08%
WooCommerce, Shopify 1 0.08%
BigCommerce 1 0.08%
nopCommerce 0 0.00%
Squarespace Commerce 0 0.00%

Categories Distribution

Clothing & Accessories leads with 26.1% of all stores (290 stores) , followed by Health & Beauty (18.7%) and Home & Garden (12.5%) .

Base: 1,113 AI-verified stores with physical delivery and detected product categories (88.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.1%

290 stores

Health & Beauty 18.7%

208 stores

Home & Garden 12.5%

139 stores

Food & Beverages 10.7%

119 stores

Electronics & Technology 10.2%

113 stores

Jewelry & Watches 6.7%

75 stores

Furniture & Home Decor 3.5%

39 stores

Gifts & Special Occasions 2.6%

29 stores

Toys & Games 1.8%

20 stores

Arts & Entertainment 1.7%

19 stores

Visual Distribution

Distribution of top 10 Rupay store categories (February 2026)
Distribution of categories in Rupay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 290 26.06%
Health & Beauty 208 18.69%
Home & Garden 139 12.49%
Food & Beverages 119 10.69%
Electronics & Technology 113 10.15%
Jewelry & Watches 75 6.74%
Furniture & Home Decor 39 3.50%
Gifts & Special Occasions 29 2.61%
Toys & Games 20 1.80%
Arts & Entertainment 19 1.71%
Books & Media 15 1.35%
Business & Industrial 14 1.26%
Vehicles & Parts 13 1.17%
Baby & Toddler 11 0.99%
Pets & Pet Supplies 9 0.81%

Shipping Carriers Distribution

Delhivery leads with 18.8% among AI-verified physical stores (160 stores) , followed by Bluedart (12.7%) and DTDC (11.6%) .

Base: 485 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

160 stores

108 stores

DTDC 11.6%

99 stores

87 stores

FedEx 9.0%

77 stores

DHL 7.4%

63 stores

Ekart 5.5%

47 stores

46 stores

46 stores

UPS 4.8%

41 stores

Visual Distribution

Distribution of top 10 Rupay shipping carriers (February 2026)
Distribution of shipping carriers in Rupay e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 160 18.80%
Bluedart 108 12.69%
DTDC 99 11.63%
India Post 87 10.22%
FedEx 77 9.05%
DHL 63 7.40%
Ekart 47 5.52%
XpressBees 46 5.41%
Ecom Express 46 5.41%
UPS 41 4.82%
Shiprocket 32 3.76%
Aramex 14 1.65%
USPS 13 1.53%
Blue Star 10 1.18%
Speedy 8 0.94%

Store Launch Timeline

Over the past 12 months, 345 new stores were launched in Rupay , with the highest activity in 2026-01 (18 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 5.2%

18 stores launched

2025-12 3.8%

13 stores launched

2025-11 4.6%

16 stores launched

2025-10 4.3%

15 stores launched

2025-09 11.6%

40 stores launched

2025-08 8.4%

29 stores launched

2025-07 20.0%

69 stores launched

2025-06 14.2%

49 stores launched

2025-05 13.9%

48 stores launched

2025-04 5.8%

20 stores launched

2025-03 6.1%

21 stores launched

2025-02 2.0%

7 stores launched

Monthly Trend

Monthly store launches in Rupay (February 2026)
Monthly store launches in Rupay over the past 12 months
Month Stores Launched Percentage
2026-01 18 5.22%
2025-12 13 3.77%
2025-11 16 4.64%
2025-10 15 4.35%
2025-09 40 11.59%
2025-08 29 8.41%
2025-07 69 20.00%
2025-06 49 14.20%
2025-05 48 13.91%
2025-04 20 5.80%
2025-03 21 6.09%
2025-02 7 2.03%

Active Stores by Launch Year

Currently, 1,245 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.4%

18 active stores

2025 29.2%

364 active stores

2024 13.7%

170 active stores

2023 6.7%

84 active stores

2022 7.4%

92 active stores

2021 6.8%

85 active stores

2020 7.9%

98 active stores

2019 4.1%

51 active stores

2018 5.0%

62 active stores

2017 2.6%

32 active stores

2016 1.8%

23 active stores

2015 1.8%

22 active stores

2014 2.1%

26 active stores

2013 2.7%

33 active stores

2012 1.2%

15 active stores

Distribution by Launch Year

Active stores in Rupay by original launch year (February 2026)
Active stores in Rupay by launch year
Launch Year Active Stores Percentage
2026 18 1.45%
2025 364 29.24%
2024 170 13.65%
2023 84 6.75%
2022 92 7.39%
2021 85 6.83%
2020 98 7.87%
2019 51 4.10%
2018 62 4.98%
2017 32 2.57%
2016 23 1.85%
2015 22 1.77%
2014 26 2.09%
2013 33 2.65%
2012 15 1.20%
2011 15 1.20%
2010 11 0.88%
2009 7 0.56%
2008 5 0.40%
2007 7 0.56%
2006 4 0.32%
2005 5 0.40%
2004 6 0.48%
2003 2 0.16%
2002 1 0.08%
2001 1 0.08%
2000 2 0.16%
1999 4 0.32%

Social Media Usage

Instagram leads with 24.7% among stores with at least one detectable social profile (875 stores) , followed by Facebook (23.8%) and YouTube (14.2%) .

Base: 1,205 stores with any detectable social profile (73.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 24.7%

875 stores

Facebook 23.8%

844 stores

YouTube 14.2%

502 stores

LinkedIn 9.9%

350 stores

Twitter 9.8%

347 stores

WhatsApp 7.5%

266 stores

Pinterest 6.2%

219 stores

X 3.5%

125 stores

TikTok 0.4%

14 stores

Reddit 0.1%

5 stores

Visual Distribution

Distribution of social media platforms in Rupay (February 2026)
Distribution of social media platforms in Rupay e-commerce stores
Social Platform Store Count Market Share
Instagram 875 24.67%
Facebook 844 23.79%
YouTube 502 14.15%
LinkedIn 350 9.87%
Twitter 347 9.78%
WhatsApp 266 7.50%
Pinterest 219 6.17%
X 125 3.52%
TikTok 14 0.39%
Reddit 5 0.14%

Geographic Distribution

India leads with 96.3% (1,020 AI-verified stores) , followed by United States (1.2%) and United Kingdom (0.4%) .

Base: 1,059 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 96.3%

1,020 AI-verified stores

13 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

China 0.2%

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Italy 0.1%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Rupay (February 2026)
Geographic distribution of stores using Rupay
Country AI-Verified Store Count Market Share
India 1020 96.32%
United States 13 1.23%
United Kingdom 4 0.38%
Canada 3 0.28%
United Arab Emirates 2 0.19%
China 2 0.19%
Pakistan 2 0.19%
Albania 1 0.09%
Russia 1 0.09%
Italy 1 0.09%
Germany 1 0.09%
Spain 1 0.09%
Bangladesh 1 0.09%
Kenya 1 0.09%
Netherlands 1 0.09%
Indonesia 1 0.09%
Serbia 1 0.09%
Nepal 1 0.09%
New Zealand 1 0.09%
Greece 1 0.09%

Dataset Coverage

Field Rows count Coverage
Website 1.6k 100.00%
Emails 1.4k 86.03%
Phones 500.0 30.64%
Ecommerce platform 1.5k 92.77%
Couriers 485.0 29.72%
Payment Providers 1.6k 100.00%
Categories 1.2k 70.47%
Social Media 1.2k 73.84%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Rupay E-commerce Database?

Our database covers over 1.3k verified Rupay e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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