Online Stores Using Rupay
Explore 11.4k verified e-commerce stores with Rupay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 13.6k domains. 11.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
11.4k verified active stores out of 13.6k detected · 83.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 60.9% of stores with physical delivery (6,957 stores) , followed by Custom (22.0%) and WooCommerce (13.6%) .
Base: 11,428 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,957 stores
2,512 stores
1,555 stores
94 stores
54 stores
48 stores
45 stores
26 stores
18 stores
17 stores
Visual Distribution
6,957 stores
2,512 stores
1,555 stores
94 stores
54 stores
48 stores
45 stores
26 stores
18 stores
17 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 6957 | 60.88% |
| Custom | 2512 | 21.98% |
| WooCommerce | 1555 | 13.61% |
| Wix eCommerce | 94 | 0.82% |
| Magento | 54 | 0.47% |
| Flexype, Shopify | 48 | 0.42% |
| OpenCart | 45 | 0.39% |
| Active IT Zone Core | 26 | 0.23% |
| Botble CMS | 18 | 0.16% |
| Shopify, Shopoe | 17 | 0.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 59.7% share of detected Rupay e-commerce signals (8,129) , with Custom at 18.5% and WooCommerce at 15.1% (October 2026) .
Base: 13,614 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,129 websites
2,519 websites
2,061 websites
131 websites
57 websites
55 websites
47 websites
28 websites
20 websites
20 websites
Visual Distribution
8,129 websites
2,519 websites
2,061 websites
131 websites
57 websites
55 websites
47 websites
28 websites
20 websites
20 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 8129 | 59.71% |
| Custom | 2519 | 18.50% |
| WooCommerce | 2061 | 15.14% |
| Wix eCommerce | 131 | 0.96% |
| Magento | 57 | 0.42% |
| Flexype, Shopify | 55 | 0.40% |
| OpenCart | 47 | 0.35% |
| Active IT Zone Core | 28 | 0.21% |
| Botble CMS | 20 | 0.15% |
| Shopify, Shopoe | 20 | 0.15% |
Categories Distribution
Clothing & Accessories stores with 28.4% of all stores (3,247 stores) , followed by Health & Beauty (17.6%) and Food & Beverages (9.6%) .
Base: 11,428 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,247 stores
2,012 stores
1,093 stores
1,021 stores
571 stores
521 stores
515 stores
305 stores
284 stores
278 stores
Visual Distribution
3,247 stores
2,012 stores
1,093 stores
1,021 stores
571 stores
521 stores
515 stores
305 stores
284 stores
278 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3247 | 28.41% |
| Health & Beauty | 2012 | 17.61% |
| Food & Beverages | 1093 | 9.56% |
| Jewelry & Watches | 1021 | 8.93% |
| Home & Garden | 571 | 5.00% |
| Gifts & Special Occasions | 521 | 4.56% |
| Electronics & Technology | 515 | 4.51% |
| Sporting Goods & Outdoor Gear | 305 | 2.67% |
| Toys & Games | 284 | 2.49% |
| Arts & Entertainment | 278 | 2.43% |
Shipping Carriers Distribution
Delhivery accounts for 20.5% of displayed detection occurrences (1,716 occurrences) , followed by Bluedart (14.1%) and India Post (12.9%) .
Base: 8,367 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,716 occurrences
1,179 occurrences
1,077 occurrences
977 occurrences
762 occurrences
740 occurrences
598 occurrences
553 occurrences
422 occurrences
343 occurrences
Visual Distribution
1,716 occurrences
1,179 occurrences
1,077 occurrences
977 occurrences
762 occurrences
740 occurrences
598 occurrences
553 occurrences
422 occurrences
343 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Delhivery | 1716 | 20.51% |
| Bluedart | 1179 | 14.09% |
| India Post | 1077 | 12.87% |
| DTDC | 977 | 11.68% |
| DHL | 762 | 9.11% |
| FedEx | 740 | 8.84% |
| Shiprocket | 598 | 7.15% |
| XpressBees | 553 | 6.61% |
| Ekart | 422 | 5.04% |
| Ecom Express | 343 | 4.10% |
Store Launch Timeline
Over the past 12 months, 4,012 new stores were launched in Rupay , with the highest activity in 2026-09 (654 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
654 stores launched
596 stores launched
527 stores launched
452 stores launched
333 stores launched
269 stores launched
286 stores launched
209 stores launched
230 stores launched
234 stores launched
191 stores launched
31 stores launched
Monthly Trend
16.3% of last 12 months
14.9% of last 12 months
13.1% of last 12 months
11.3% of last 12 months
8.3% of last 12 months
6.7% of last 12 months
7.1% of last 12 months
5.2% of last 12 months
5.7% of last 12 months
5.8% of last 12 months
4.8% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 654 | 16.30% |
| 2026-08 | 596 | 14.86% |
| 2026-07 | 527 | 13.14% |
| 2026-06 | 452 | 11.27% |
| 2026-05 | 333 | 8.30% |
| 2026-04 | 269 | 6.70% |
| 2026-03 | 286 | 7.13% |
| 2026-02 | 209 | 5.21% |
| 2026-01 | 230 | 5.73% |
| 2025-12 | 234 | 5.83% |
| 2025-11 | 191 | 4.76% |
| 2025-10 | 31 | 0.77% |
Active Stores by Launch Year
Currently, 11,415 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (3,745 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,745 active stores
2,042 active stores
1,319 active stores
748 active stores
541 active stores
537 active stores
534 active stores
328 active stores
339 active stores
233 active stores
140 active stores
154 active stores
149 active stores
150 active stores
99 active stores
Distribution by Launch Year
32.8% of tracked active stores
17.9% of tracked active stores
11.6% of tracked active stores
6.6% of tracked active stores
4.7% of tracked active stores
4.7% of tracked active stores
4.7% of tracked active stores
2.9% of tracked active stores
3.0% of tracked active stores
2.0% of tracked active stores
1.2% of tracked active stores
1.3% of tracked active stores
1.3% of tracked active stores
1.3% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3745 | 32.81% |
| 2025 | 2042 | 17.89% |
| 2024 | 1319 | 11.55% |
| 2023 | 748 | 6.55% |
| 2022 | 541 | 4.74% |
| 2021 | 537 | 4.70% |
| 2020 | 534 | 4.68% |
| 2019 | 328 | 2.87% |
| 2018 | 339 | 2.97% |
| 2017 | 233 | 2.04% |
| 2016 | 140 | 1.23% |
| 2015 | 154 | 1.35% |
| 2014 | 149 | 1.31% |
| 2013 | 150 | 1.31% |
| 2012 | 99 | 0.87% |
Geographic Distribution
India stores with 96.9% (11,073 active verified stores) , followed by United States (0.9%) and United Kingdom (0.4%) .
Base: 11,428 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
11,073 active verified stores
108 active verified stores
40 active verified stores
20 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
Visual Distribution
11,073 active verified stores
108 active verified stores
40 active verified stores
20 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 11073 | 96.89% |
| United States | 108 | 0.95% |
| United Kingdom | 40 | 0.35% |
| United Arab Emirates | 20 | 0.18% |
| Pakistan | 8 | 0.07% |
| Russia | 8 | 0.07% |
| China | 7 | 0.06% |
| Netherlands | 7 | 0.06% |
| Australia | 6 | 0.05% |
| Canada | 6 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Home & Garden
Custom - Health & Beauty
Custom - Electronics & Technology
Shopify - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Gifts & Special Occasions
Shopify - Toys & Games
Custom - Jewelry & Watches
Custom - Clothing & Accessories
Custom - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.6k | 100.00% |
| Emails | 11.8k | 86.78% |
| Phones | 10.1k | 73.91% |
| Ecommerce platform | 13.2k | 96.92% |
| Couriers | 3.6k | 26.69% |
| Payment Providers | 13.6k | 100.00% |
| Categories | 11.9k | 87.65% |
| Social Media | 9.7k | 70.93% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Rupay e-commerce landscape:
Analyze 11.4k verified e-commerce stores on Rupay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Rupay e-commerce intelligence?
-
We track 11.4k verified Rupay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.6% of displayed detection occurrences (7,716 occurrences) , followed by Facebook (26.6%) and YouTube (15.0%) .
Base: 22,931 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,716 occurrences
6,107 occurrences
3,431 occurrences
1,608 occurrences
1,287 occurrences
929 occurrences
896 occurrences
775 occurrences
164 occurrences
18 occurrences
Visual Distribution
7,716 occurrences
6,107 occurrences
3,431 occurrences
1,608 occurrences
1,287 occurrences
929 occurrences
896 occurrences
775 occurrences
164 occurrences
18 occurrences