Rupay Stores: E-commerce Sites Accepting Rupay
Explore 730 verified e-commerce stores with Rupay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 997 domains. 730 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
730 verified active stores out of 997 detected · 73.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 52.3% of stores with physical delivery (382 stores) , followed by Custom (30.0%) and Wix eCommerce (5.5%) .
Base: 730 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
382 stores
219 stores
40 stores
30 stores
19 stores
12 stores
11 stores
3 stores
2 stores
2 stores
Visual Distribution
382 stores
219 stores
40 stores
30 stores
19 stores
12 stores
11 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 382 | 52.33% |
| Custom | 219 | 30.00% |
| Wix eCommerce | 40 | 5.48% |
| Shopify | 30 | 4.11% |
| Active IT Zone Core | 19 | 2.60% |
| OpenCart | 12 | 1.64% |
| Magento | 11 | 1.51% |
| Botble CMS | 3 | 0.41% |
| GetBazaar | 2 | 0.27% |
| PrestaShop | 2 | 0.27% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 55.1% share of detected Rupay e-commerce signals (549) , with Custom at 22.0% and Wix eCommerce at 6.3% (June 2026) .
Base: 997 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
549 websites
219 websites
63 websites
30 websites
19 websites
13 websites
13 websites
3 websites
2 websites
2 websites
Visual Distribution
549 websites
219 websites
63 websites
30 websites
19 websites
13 websites
13 websites
3 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 549 | 55.07% |
| Custom | 219 | 21.97% |
| Wix eCommerce | 63 | 6.32% |
| Shopify | 30 | 3.01% |
| Active IT Zone Core | 19 | 1.91% |
| OpenCart | 13 | 1.30% |
| Magento | 13 | 1.30% |
| Botble CMS | 3 | 0.30% |
| GetBazaar | 2 | 0.20% |
| PrestaShop | 2 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 20.3% of all stores (148 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (12.3%) .
Base: 730 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
148 stores
129 stores
90 stores
63 stores
43 stores
39 stores
34 stores
24 stores
24 stores
19 stores
Visual Distribution
148 stores
129 stores
90 stores
63 stores
43 stores
39 stores
34 stores
24 stores
24 stores
19 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 148 | 20.27% |
| Health & Beauty | 129 | 17.67% |
| Food & Beverages | 90 | 12.33% |
| Electronics & Technology | 63 | 8.63% |
| Home & Garden | 43 | 5.89% |
| Jewelry & Watches | 39 | 5.34% |
| Gifts & Special Occasions | 34 | 4.66% |
| Toys & Games | 24 | 3.29% |
| Arts & Entertainment | 24 | 3.29% |
| Furniture & Home Decor | 19 | 2.60% |
Shipping Carriers Distribution
Delhivery accounts for 19.8% of displayed detection occurrences (87 occurrences) , followed by DTDC (14.8%) and Bluedart (14.1%) .
Base: 440 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
87 occurrences
65 occurrences
62 occurrences
53 occurrences
43 occurrences
38 occurrences
28 occurrences
22 occurrences
22 occurrences
20 occurrences
Visual Distribution
87 occurrences
65 occurrences
62 occurrences
53 occurrences
43 occurrences
38 occurrences
28 occurrences
22 occurrences
22 occurrences
20 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Delhivery | 87 | 19.77% |
| DTDC | 65 | 14.77% |
| Bluedart | 62 | 14.09% |
| India Post | 53 | 12.05% |
| FedEx | 43 | 9.77% |
| DHL | 38 | 8.64% |
| UPS | 28 | 6.36% |
| Shiprocket | 22 | 5.00% |
| Ecom Express | 22 | 5.00% |
| Ekart | 20 | 4.55% |
Store Launch Timeline
Over the past 12 months, 149 new stores were launched in Rupay , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
9 stores launched
11 stores launched
8 stores launched
14 stores launched
12 stores launched
12 stores launched
10 stores launched
15 stores launched
13 stores launched
25 stores launched
9 stores launched
Monthly Trend
7.4% of last 12 months
6.0% of last 12 months
7.4% of last 12 months
5.4% of last 12 months
9.4% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
6.7% of last 12 months
10.1% of last 12 months
8.7% of last 12 months
16.8% of last 12 months
6.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 7.38% |
| 2026-04 | 9 | 6.04% |
| 2026-03 | 11 | 7.38% |
| 2026-02 | 8 | 5.37% |
| 2026-01 | 14 | 9.40% |
| 2025-12 | 12 | 8.05% |
| 2025-11 | 12 | 8.05% |
| 2025-10 | 10 | 6.71% |
| 2025-09 | 15 | 10.07% |
| 2025-08 | 13 | 8.72% |
| 2025-07 | 25 | 16.78% |
| 2025-06 | 9 | 6.04% |
Active Stores by Launch Year
Currently, 727 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (54 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
54 active stores
152 active stores
113 active stores
57 active stores
46 active stores
57 active stores
62 active stores
30 active stores
27 active stores
20 active stores
13 active stores
17 active stores
17 active stores
15 active stores
10 active stores
Distribution by Launch Year
7.4% of tracked active stores
20.9% of tracked active stores
15.5% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
7.8% of tracked active stores
8.5% of tracked active stores
4.1% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 54 | 7.43% |
| 2025 | 152 | 20.91% |
| 2024 | 113 | 15.54% |
| 2023 | 57 | 7.84% |
| 2022 | 46 | 6.33% |
| 2021 | 57 | 7.84% |
| 2020 | 62 | 8.53% |
| 2019 | 30 | 4.13% |
| 2018 | 27 | 3.71% |
| 2017 | 20 | 2.75% |
| 2016 | 13 | 1.79% |
| 2015 | 17 | 2.34% |
| 2014 | 17 | 2.34% |
| 2013 | 15 | 2.06% |
| 2012 | 10 | 1.38% |
Geographic Distribution
India stores with 92.9% (678 active verified stores) , followed by United States (1.8%) and United Kingdom (0.4%) .
Base: 730 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
678 active verified stores
13 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
678 active verified stores
13 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 678 | 92.88% |
| United States | 13 | 1.78% |
| United Kingdom | 3 | 0.41% |
| Canada | 3 | 0.41% |
| Saudi Arabia | 2 | 0.27% |
| Russia | 2 | 0.27% |
| United Arab Emirates | 1 | 0.14% |
| China | 1 | 0.14% |
| South Africa | 1 | 0.14% |
| Greece | 1 | 0.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
OpenCart - Electronics & Technology
Custom - Home & Garden
Magento - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 997 | 100.00% |
| Emails | 805 | 80.74% |
| Phones | 717 | 71.92% |
| Ecommerce platform | 929 | 93.18% |
| Couriers | 302 | 30.29% |
| Payment Providers | 997 | 100.00% |
| Categories | 692 | 69.41% |
| Social Media | 707 | 70.91% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Rupay e-commerce landscape:
Analyze 730 verified e-commerce stores on Rupay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Build a merchant segment from detected payment signals with merchant intelligence for payment providers.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Rupay e-commerce intelligence?
-
We track 730 verified Rupay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.8% of displayed detection occurrences (471 occurrences) , followed by Facebook (24.2%) and YouTube (14.4%) .
Base: 1,825 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
471 occurrences
441 occurrences
263 occurrences
163 occurrences
157 occurrences
129 occurrences
114 occurrences
79 occurrences
4 occurrences
4 occurrences
Visual Distribution
471 occurrences
441 occurrences
263 occurrences
163 occurrences
157 occurrences
129 occurrences
114 occurrences
79 occurrences
4 occurrences
4 occurrences