Rupay Payment Provider Usage Database

Explore 977.0 verified e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.2k domains. 977.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

977.0 verified active stores out of 1.2k detected · 80.1% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 42.0% of stores with physical delivery (410 stores) , followed by Shopify (26.5%) and Custom (23.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

410 stores

Shopify 26.5%

259 stores

Custom 23.5%

230 stores

40 stores

14 stores

13 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Rupay
Platform Stores with Physical Delivery Percentage
WooCommerce 410 41.97%
Shopify 259 26.51%
Custom 230 23.54%
Wix eCommerce 40 4.09%
OpenCart 14 1.43%
Magento 13 1.33%
Botble CMS 3 0.31%
PrestaShop 2 0.20%
Salesforce Commerce Cloud 1 0.10%
Storeden, TeamSystem Commerce 1 0.10%
SAP Commerce Cloud 1 0.10%
osCommerce 1 0.10%
Zoho Commerce 1 0.10%
GoDaddy Online Store 1 0.10%
CubeCart 0 0.00%

Categories Distribution

Clothing & Accessories leads with 26.6% of all stores (226 stores) , followed by Health & Beauty (22.1%) and Electronics & Technology (11.0%) .

Base: 851 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.6%

226 stores

Health & Beauty 22.1%

188 stores

Electronics & Technology 11.0%

94 stores

Food & Beverages 9.9%

84 stores

Jewelry & Watches 8.0%

68 stores

Home & Garden 4.9%

42 stores

Furniture & Home Decor 4.3%

37 stores

Gifts & Special Occasions 3.3%

28 stores

Arts & Entertainment 2.1%

18 stores

Books & Media 1.6%

14 stores

Visual Distribution

Distribution of top 10 Rupay store categories (March 2026)
Distribution of categories in Rupay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 226 26.56%
Health & Beauty 188 22.09%
Electronics & Technology 94 11.05%
Food & Beverages 84 9.87%
Jewelry & Watches 68 7.99%
Home & Garden 42 4.94%
Furniture & Home Decor 37 4.35%
Gifts & Special Occasions 28 3.29%
Arts & Entertainment 18 2.12%
Books & Media 14 1.65%
Vehicles & Parts 14 1.65%
Toys & Games 11 1.29%
Pets & Pet Supplies 11 1.29%
Baby & Toddler 8 0.94%
Business & Industrial 8 0.94%

Shipping Carriers Distribution

Delhivery leads with 19.0% among AI-verified physical stores (139 stores) , followed by DTDC (13.1%) and Bluedart (12.0%) .

Base: 352 AI-verified physical stores with detectable shipping carriers (28.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

139 stores

DTDC 13.1%

96 stores

88 stores

72 stores

FedEx 9.3%

68 stores

DHL 8.2%

60 stores

UPS 5.2%

38 stores

33 stores

Ekart 4.4%

32 stores

31 stores

Visual Distribution

Distribution of top 10 Rupay shipping carriers (March 2026)
Distribution of shipping carriers in Rupay e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 139 19.02%
DTDC 96 13.13%
Bluedart 88 12.04%
India Post 72 9.85%
FedEx 68 9.30%
DHL 60 8.21%
UPS 38 5.20%
Ecom Express 33 4.51%
Ekart 32 4.38%
Shiprocket 31 4.24%
XpressBees 29 3.97%
USPS 15 2.05%
Aramex 14 1.92%
Blue Star 10 1.37%
TCS 6 0.82%

Store Launch Timeline

Over the past 12 months, 194 new stores were launched in Rupay , with the highest activity in 2026-02 (13 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.7%

13 stores launched

2026-01 7.7%

15 stores launched

2025-12 6.7%

13 stores launched

2025-11 9.3%

18 stores launched

2025-10 6.2%

12 stores launched

2025-09 9.3%

18 stores launched

2025-08 5.2%

10 stores launched

2025-07 9.8%

19 stores launched

2025-06 10.3%

20 stores launched

2025-05 14.9%

29 stores launched

2025-04 6.7%

13 stores launched

2025-03 7.2%

14 stores launched

Monthly Trend

Monthly store launches in Rupay (March 2026)
Monthly store launches in Rupay over the past 12 months
Month Stores Launched Percentage
2026-02 13 6.70%
2026-01 15 7.73%
2025-12 13 6.70%
2025-11 18 9.28%
2025-10 12 6.19%
2025-09 18 9.28%
2025-08 10 5.15%
2025-07 19 9.79%
2025-06 20 10.31%
2025-05 29 14.95%
2025-04 13 6.70%
2025-03 14 7.22%

Active Stores by Launch Year

Currently, 968 active stores in Rupay are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.9%

28 active stores

2025 19.9%

193 active stores

2024 14.7%

142 active stores

2023 7.6%

74 active stores

2022 8.3%

80 active stores

2021 8.2%

79 active stores

2020 8.9%

86 active stores

2019 4.1%

40 active stores

2018 4.6%

45 active stores

2017 2.9%

28 active stores

2016 2.3%

22 active stores

2015 2.3%

22 active stores

2014 2.7%

26 active stores

2013 2.4%

23 active stores

2012 1.7%

16 active stores

Distribution by Launch Year

Active stores in Rupay by original launch year (March 2026)
Active stores in Rupay by launch year
Launch Year Active Stores Percentage
2026 28 2.89%
2025 193 19.94%
2024 142 14.67%
2023 74 7.64%
2022 80 8.26%
2021 79 8.16%
2020 86 8.88%
2019 40 4.13%
2018 45 4.65%
2017 28 2.89%
2016 22 2.27%
2015 22 2.27%
2014 26 2.69%
2013 23 2.38%
2012 16 1.65%
2011 12 1.24%
2010 10 1.03%
2009 7 0.72%
2008 3 0.31%
2007 5 0.52%
2006 5 0.52%
2005 6 0.62%
2004 5 0.52%
2003 2 0.21%
2002 1 0.10%
2001 1 0.10%
2000 3 0.31%
1999 3 0.31%
1995 1 0.10%

Social Media Usage

Instagram leads with 25.9% among stores with at least one detectable social profile (670 stores) , followed by Facebook (25.1%) and YouTube (14.4%) .

Base: 924 stores with any detectable social profile (75.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.9%

670 stores

Facebook 25.1%

650 stores

YouTube 14.4%

372 stores

Twitter 8.7%

225 stores

LinkedIn 8.2%

213 stores

Pinterest 7.2%

187 stores

WhatsApp 6.1%

157 stores

X 3.8%

99 stores

TikTok 0.3%

9 stores

Reddit 0.2%

5 stores

Visual Distribution

Distribution of social media platforms in Rupay (March 2026)
Distribution of social media platforms in Rupay e-commerce stores
Social Platform Store Count Market Share
Instagram 670 25.90%
Facebook 650 25.13%
YouTube 372 14.38%
Twitter 225 8.70%
LinkedIn 213 8.23%
Pinterest 187 7.23%
WhatsApp 157 6.07%
X 99 3.83%
TikTok 9 0.35%
Reddit 5 0.19%

Geographic Distribution

India leads with 95.0% (903 AI-verified stores) , followed by United States (2.4%) and United Arab Emirates (0.3%) .

Base: 951 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 95.0%

903 AI-verified stores

23 AI-verified stores

3 AI-verified stores

Peru 0.2%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Nepal 0.2%

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

Italy 0.1%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Rupay (March 2026)
Geographic distribution of stores using Rupay
Country AI-Verified Store Count Market Share
India 903 94.95%
United States 23 2.42%
United Arab Emirates 3 0.32%
Peru 2 0.21%
Saudi Arabia 2 0.21%
Canada 2 0.21%
Nepal 2 0.21%
United Kingdom 2 0.21%
Albania 1 0.11%
Italy 1 0.11%
Iran 1 0.11%
Kenya 1 0.11%
China 1 0.11%
Netherlands 1 0.11%
Bangladesh 1 0.11%
Spain 1 0.11%
Burundi 1 0.11%
New Zealand 1 0.11%
Singapore 1 0.11%
Russia 1 0.11%

Data Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 1.1k 86.96%
Phones 434.0 35.60%
Ecommerce platform 1.2k 97.79%
Couriers 352.0 28.88%
Payment Providers 1.2k 100.00%
Categories 879.0 72.11%
Social Media 924.0 75.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Rupay e-commerce landscape:

Analyze 977.0 verified e-commerce stores on Rupay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Rupay e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Rupay e-commerce intelligence?

We track 977.0 verified Rupay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy