Rupay Payment Provider Usage Database
Explore 1.2k e-commerce stores accepting Rupay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 39.1% of stores with physical delivery (475 stores) , followed by Custom (26.2%) and Shopify (25.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
475 stores
319 stores
305 stores
53 stores
39 stores
13 stores
3 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 475 | 39.06% |
| Custom | 319 | 26.23% |
| Shopify | 305 | 25.08% |
| Magento | 53 | 4.36% |
| Wix eCommerce | 39 | 3.21% |
| OpenCart | 13 | 1.07% |
| Botble CMS | 3 | 0.25% |
| Zoho Commerce | 3 | 0.25% |
| BigCommerce | 1 | 0.08% |
| Squarespace Commerce | 1 | 0.08% |
| PrestaShop | 1 | 0.08% |
| TeamSystem Commerce, Storeden | 1 | 0.08% |
| Shopify, WooCommerce | 1 | 0.08% |
| GoDaddy Online Store | 1 | 0.08% |
| nopCommerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 43.8% share of all Rupay e-commerce stores (652) , with Custom at 21.5% and Shopify at 21.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
652 stores
319 stores
312 stores
114 stores
57 stores
19 stores
3 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 652 | 43.85% |
| Custom | 319 | 21.45% |
| Shopify | 312 | 20.98% |
| Magento | 114 | 7.67% |
| Wix eCommerce | 57 | 3.83% |
| OpenCart | 19 | 1.28% |
| Botble CMS | 3 | 0.20% |
| Zoho Commerce | 3 | 0.20% |
| BigCommerce | 1 | 0.07% |
| Squarespace Commerce | 1 | 0.07% |
| PrestaShop | 1 | 0.07% |
| TeamSystem Commerce, Storeden | 1 | 0.07% |
| Shopify, WooCommerce | 1 | 0.07% |
| GoDaddy Online Store | 1 | 0.07% |
| nopCommerce | 2 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 26.6% of all stores (276 stores) , followed by Health & Beauty (19.3%) and Food & Beverages (11.3%) .
Top 10 Categories
276 stores
201 stores
117 stores
114 stores
84 stores
71 stores
40 stores
28 stores
26 stores
24 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 276 | 26.56% |
| Health & Beauty | 201 | 19.35% |
| Food & Beverages | 117 | 11.26% |
| Electronics & Technology | 114 | 10.97% |
| Home & Garden | 84 | 8.08% |
| Jewelry & Watches | 71 | 6.83% |
| Furniture & Home Decor | 40 | 3.85% |
| Gifts & Special Occasions | 28 | 2.69% |
| Books & Media | 26 | 2.50% |
| Arts & Entertainment | 24 | 2.31% |
| Vehicles & Parts | 13 | 1.25% |
| Toys & Games | 13 | 1.25% |
| Baby & Toddler | 12 | 1.15% |
| Pets & Pet Supplies | 11 | 1.06% |
| Business & Industrial | 9 | 0.87% |
Shipping Carriers Distribution
Delhivery leads with 17.7% among AI-verified physical stores (151 stores) , followed by DTDC (12.1%) and Bluedart (11.6%) .
Base: 482 AI-verified physical stores with detectable shipping carriers (29.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
151 stores
103 stores
99 stores
82 stores
80 stores
64 stores
59 stores
59 stores
45 stores
38 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 151 | 17.68% |
| DTDC | 103 | 12.06% |
| Bluedart | 99 | 11.59% |
| FedEx | 82 | 9.60% |
| India Post | 80 | 9.37% |
| DHL | 64 | 7.49% |
| XpressBees | 59 | 6.91% |
| Ecom Express | 59 | 6.91% |
| Ekart | 45 | 5.27% |
| UPS | 38 | 4.45% |
| Shiprocket | 30 | 3.51% |
| Aramex | 16 | 1.87% |
| USPS | 13 | 1.52% |
| Speedy | 8 | 0.94% |
| Blue Star | 7 | 0.82% |
Store Launch Timeline
Over the past 12 months, 355 new stores were launched in Rupay , with the highest activity in 2025-10 (21 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21 stores launched
51 stores launched
31 stores launched
33 stores launched
39 stores launched
49 stores launched
20 stores launched
25 stores launched
29 stores launched
34 stores launched
16 stores launched
7 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 21 | 5.92% |
| 2025-09 | 51 | 14.37% |
| 2025-08 | 31 | 8.73% |
| 2025-07 | 33 | 9.30% |
| 2025-06 | 39 | 10.99% |
| 2025-05 | 49 | 13.80% |
| 2025-04 | 20 | 5.63% |
| 2025-03 | 25 | 7.04% |
| 2025-02 | 29 | 8.17% |
| 2025-01 | 34 | 9.58% |
| 2024-12 | 16 | 4.51% |
| 2024-11 | 7 | 1.97% |
Active Stores by Launch Year
Currently, 1,205 active stores in Rupay are tracked in our database , with the most stores launched in 2025 (333 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
333 active stores
162 active stores
90 active stores
94 active stores
89 active stores
99 active stores
48 active stores
66 active stores
29 active stores
25 active stores
27 active stores
22 active stores
30 active stores
19 active stores
12 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 333 | 27.63% |
| 2024 | 162 | 13.44% |
| 2023 | 90 | 7.47% |
| 2022 | 94 | 7.80% |
| 2021 | 89 | 7.39% |
| 2020 | 99 | 8.22% |
| 2019 | 48 | 3.98% |
| 2018 | 66 | 5.48% |
| 2017 | 29 | 2.41% |
| 2016 | 25 | 2.07% |
| 2015 | 27 | 2.24% |
| 2014 | 22 | 1.83% |
| 2013 | 30 | 2.49% |
| 2012 | 19 | 1.58% |
| 2011 | 12 | 1.00% |
| 2010 | 13 | 1.08% |
| 2009 | 7 | 0.58% |
| 2008 | 4 | 0.33% |
| 2007 | 7 | 0.58% |
| 2006 | 6 | 0.50% |
| 2005 | 5 | 0.41% |
| 2004 | 7 | 0.58% |
| 2003 | 2 | 0.17% |
| 2002 | 2 | 0.17% |
| 2001 | 1 | 0.08% |
| 2000 | 3 | 0.25% |
| 1999 | 3 | 0.25% |
Geographic Distribution
India leads with 94.5% (1,027 AI-verified stores) , followed by United States (2.4%) and Canada (0.6%) .
Base: 1,087 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,027 AI-verified stores
26 AI-verified stores
6 AI-verified stores
5 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 1027 | 94.48% |
| United States | 26 | 2.39% |
| Canada | 6 | 0.55% |
| Russia | 5 | 0.46% |
| Spain | 2 | 0.18% |
| Germany | 2 | 0.18% |
| Argentina | 2 | 0.18% |
| Pakistan | 2 | 0.18% |
| Peru | 2 | 0.18% |
| United Kingdom | 2 | 0.18% |
| Italy | 2 | 0.18% |
| Greece | 1 | 0.09% |
| Saudi Arabia | 1 | 0.09% |
| Vietnam | 1 | 0.09% |
| Iran | 1 | 0.09% |
| Ukraine | 1 | 0.09% |
| New Zealand | 1 | 0.09% |
| Albania | 1 | 0.09% |
| Sri Lanka | 1 | 0.09% |
| Kenya | 1 | 0.09% |
Featured Stores
Discover the strongest performers and newest entrants in Rupay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Shopify — Jewelry & Watches
OpenCart — Clothing & Accessories
WooCommerce — Pets & Pet Supplies
WooCommerce — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 1.4k | 83.88% |
| Phones | 491.0 | 30.44% |
| Ecommerce platform | 1.5k | 92.50% |
| Couriers | 482.0 | 29.88% |
| Payment Providers | 1.6k | 100.00% |
| Categories | 1.2k | 73.03% |
| Social Media | 1.1k | 69.93% |
Starter Package
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Maximize Your ROI
Use our detailed Rupay E-commerce Database to:
Gain actionable insights into 1.2k physical stores in Rupay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Rupay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Rupay E-commerce Database?
-
Our database covers over 1.2k Rupay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 25.8% among stores with at least one detectable social profile (769 stores) , followed by Facebook (24.9%) and YouTube (14.5%) .
Base: 1,128 stores with any detectable social profile (69.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
769 stores
743 stores
431 stores
260 stores
245 stores
208 stores
190 stores
119 stores
11 stores
3 stores
Visual Distribution