Sellingo Technology Adoption in E-commerce

Discover 1.2k e-commerce stores using Sellingo. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Sellingo leads with 100.0% of stores with physical delivery (1,236 stores) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Sellingo 100.0%

1,236 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Sellingo
Platform Stores with Physical Delivery Percentage
Sellingo 1236 100.00%

All Stores Distribution

Sellingo holds 100.0% share of all Sellingo e-commerce stores (1,324) (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Sellingo 100.0%

1,324 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Sellingo
Platform Total Stores Percentage
Sellingo 1324 100.00%

Categories Distribution

Clothing & Accessories leads with 30.5% of all stores (318 stores) , followed by Health & Beauty (10.8%) and Home & Garden (8.1%) .

Top 10 Categories

Clothing & Accessories 30.5%

318 stores

Health & Beauty 10.8%

112 stores

Home & Garden 8.1%

84 stores

Electronics & Technology 7.5%

78 stores

Food & Beverages 7.1%

74 stores

Gifts & Special Occasions 5.7%

59 stores

Furniture & Home Decor 5.2%

54 stores

Jewelry & Watches 4.8%

50 stores

Toys & Games 4.3%

45 stores

Tools & Hardware 3.8%

40 stores

Visual Distribution

Distribution of top 10 Sellingo store categories (December 2025)
Distribution of categories in Sellingo e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 318 30.55%
Health & Beauty 112 10.76%
Home & Garden 84 8.07%
Electronics & Technology 78 7.49%
Food & Beverages 74 7.11%
Gifts & Special Occasions 59 5.67%
Furniture & Home Decor 54 5.19%
Jewelry & Watches 50 4.80%
Toys & Games 45 4.32%
Tools & Hardware 40 3.84%
Vehicles & Parts 34 3.27%
Pets & Pet Supplies 29 2.79%
Sporting Goods & Outdoor Gear 23 2.21%
Arts & Entertainment 23 2.21%
Books & Media 18 1.73%

Payment Providers Distribution

Tpay leads with 23.5% among AI-verified physical stores (584 stores) , followed by Przelewy24 (21.6%) and PayU (17.5%) .

Base: 979 AI-verified physical stores with detectable payment providers (73.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Tpay 23.5%

584 stores

536 stores

PayU 17.5%

435 stores

DotPay 14.1%

350 stores

BLIK 12.1%

301 stores

73 stores

57 stores

51 stores

PayPo 1.3%

32 stores

17 stores

Visual Distribution

Distribution of top 10 Sellingo payment providers (December 2025)
Distribution of payment providers in Sellingo e-commerce stores
Payment Provider Store Count Market Share
Tpay 584 23.48%
Przelewy24 536 21.55%
PayU 435 17.49%
DotPay 350 14.07%
BLIK 301 12.10%
PayPal 73 2.94%
MasterCard 57 2.29%
PayPro 51 2.05%
PayPo 32 1.29%
Twisto 17 0.68%
Google Pay 16 0.64%
Apple Pay 12 0.48%
VISA 11 0.44%
CashBill 7 0.28%
JCB 5 0.20%

Shipping Carriers Distribution

InPost leads with 25.5% among AI-verified physical stores (803 stores) , followed by DPD (17.7%) and DHL (14.7%) .

Base: 933 AI-verified physical stores with detectable shipping carriers (70.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 25.5%

803 stores

DPD 17.7%

556 stores

DHL 14.7%

464 stores

459 stores

UPS 11.3%

354 stores

GLS 11.2%

353 stores

Orlen 2.6%

83 stores

FedEx 0.7%

21 stores

Geis 0.3%

10 stores

Zabka 0.3%

9 stores

Visual Distribution

Distribution of top 10 Sellingo shipping carriers (December 2025)
Distribution of shipping carriers in Sellingo e-commerce stores
Shipping Carrier Store Count Market Share
InPost 803 25.52%
DPD 556 17.67%
DHL 464 14.75%
Poczta Polska 459 14.59%
UPS 354 11.25%
GLS 353 11.22%
Orlen 83 2.64%
FedEx 21 0.67%
Geis 10 0.32%
Zabka 9 0.29%
Raben 9 0.29%
Hermes 9 0.29%
Paczka w Ruchu 8 0.25%
Schenker 6 0.19%
TNT 2 0.06%

Store Launch Timeline

Over the past 12 months, 355 new stores were launched in Sellingo , with the highest activity in 2025-11 (47 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 13.2%

47 stores launched

2025-10 22.3%

79 stores launched

2025-09 20.6%

73 stores launched

2025-08 9.3%

33 stores launched

2025-07 6.2%

22 stores launched

2025-06 2.8%

10 stores launched

2025-05 5.4%

19 stores launched

2025-04 6.2%

22 stores launched

2025-03 4.5%

16 stores launched

2025-02 5.9%

21 stores launched

2025-01 1.7%

6 stores launched

2024-12 2.0%

7 stores launched

Monthly Trend

Monthly store launches in Sellingo (December 2025)
Monthly store launches in Sellingo over the past 12 months
Month Stores Launched Percentage
2025-11 47 13.24%
2025-10 79 22.25%
2025-09 73 20.56%
2025-08 33 9.30%
2025-07 22 6.20%
2025-06 10 2.82%
2025-05 19 5.35%
2025-04 22 6.20%
2025-03 16 4.51%
2025-02 21 5.92%
2025-01 6 1.69%
2024-12 7 1.97%

Active Stores by Launch Year

Currently, 1,236 active stores in Sellingo are tracked in our database , with the most stores launched in 2025 (348 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.2%

348 active stores

2024 9.4%

116 active stores

2023 7.4%

92 active stores

2022 7.0%

87 active stores

2021 8.5%

105 active stores

2020 10.9%

135 active stores

2019 6.1%

76 active stores

2018 4.4%

55 active stores

2017 2.9%

36 active stores

2016 2.0%

25 active stores

2015 1.9%

24 active stores

2014 1.2%

15 active stores

2013 2.0%

25 active stores

2012 1.1%

13 active stores

2011 1.2%

15 active stores

Distribution by Launch Year

Active stores in Sellingo by original launch year (December 2025)
Active stores in Sellingo by launch year
Launch Year Active Stores Percentage
2025 348 28.16%
2024 116 9.39%
2023 92 7.44%
2022 87 7.04%
2021 105 8.50%
2020 135 10.92%
2019 76 6.15%
2018 55 4.45%
2017 36 2.91%
2016 25 2.02%
2015 24 1.94%
2014 15 1.21%
2013 25 2.02%
2012 13 1.05%
2011 15 1.21%
2010 7 0.57%
2009 11 0.89%
2008 11 0.89%
2007 14 1.13%
2006 7 0.57%
2005 9 0.73%
2004 3 0.24%
2003 1 0.08%
2002 2 0.16%
2001 2 0.16%
2000 1 0.08%
1999 1 0.08%

Social Media Usage

Facebook leads with 45.3% among stores with at least one detectable social profile (590 stores) , followed by Instagram (31.3%) and YouTube (8.7%) .

Base: 664 stores with any detectable social profile (50.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 45.3%

590 stores

Instagram 31.3%

407 stores

YouTube 8.7%

113 stores

TikTok 8.4%

109 stores

Pinterest 3.5%

45 stores

LinkedIn 1.5%

19 stores

Twitter 0.9%

12 stores

X 0.5%

7 stores

Visual Distribution

Distribution of social media platforms in Sellingo (December 2025)
Distribution of social media platforms in Sellingo e-commerce stores
Social Platform Store Count Market Share
Facebook 590 45.31%
Instagram 407 31.26%
YouTube 113 8.68%
TikTok 109 8.37%
Pinterest 45 3.46%
LinkedIn 19 1.46%
Twitter 12 0.92%
X 7 0.54%

Geographic Distribution

Poland leads with 99.1% (1,225 AI-verified stores) , followed by Germany (0.3%) and France (0.2%) .

Base: 1,236 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 99.1%

1,225 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Sellingo (December 2025)
Geographic distribution of stores using Sellingo
Country AI-Verified Store Count Market Share
Poland 1225 99.11%
Germany 4 0.32%
France 3 0.24%
Czechia 2 0.16%
Romania 1 0.08%
Hungary 1 0.08%

Dataset Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 1.1k 83.16%
Phones 478.0 36.10%
Ecommerce platform 1.3k 100.00%
Couriers 933.0 70.47%
Payment Providers 979.0 73.94%
Categories 1.1k 83.53%
Social Media 664.0 50.15%

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Frequently Asked Questions

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Our database covers over 1.2k Sellingo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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