Wake Technology Adoption in E-commerce

Discover 465 verified e-commerce stores using Wake. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 536 domains. 465 verified as active stores with physical delivery.

Verified stores
465
active stores with physical delivery
Top country
Brazil
399 verified stores
Top payment signal
Boleto
179 detection occurrences
Top carrier signal
Correios
196 detection occurrences
Top category
Clothing & Accessories
111 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

465 verified active stores out of 536 detected · 86.8% verification rate

E-commerce Platforms Distribution

Wake stores with 99.1% of stores with physical delivery (461 stores) , followed by Tray, Wake (0.2%) and Wake, VTEX (0.2%) .

Base: 465 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Wake 99.1%

461 stores

Tray, Wake 0.2%

1 stores

Wake, VTEX 0.2%

1 stores

BW Commerce, Wake 0.2%

1 stores

Wake, BW Commerce 0.2%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Wake
Platform Stores with Physical Delivery Percentage
Wake 461 99.14%
Tray, Wake 1 0.22%
Wake, VTEX 1 0.22%
BW Commerce, Wake 1 0.22%
Wake, BW Commerce 1 0.22%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Wake holds 99.3% share of detected Wake e-commerce signals (532) , with Tray, Wake at 0.2% and Wake, VTEX at 0.2% (June 2026) .

Base: 536 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Wake 99.3%

532 websites

Tray, Wake 0.2%

1 websites

Wake, VTEX 0.2%

1 websites

BW Commerce, Wake 0.2%

1 websites

Wake, BW Commerce 0.2%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Wake
Platform Websites with Signals Percentage
Wake 532 99.25%
Tray, Wake 1 0.19%
Wake, VTEX 1 0.19%
BW Commerce, Wake 1 0.19%
Wake, BW Commerce 1 0.19%

Categories Distribution

Clothing & Accessories stores with 23.9% of all stores (111 stores) , followed by Vehicles & Parts (9.9%) and Health & Beauty (9.2%) .

Base: 465 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 23.9%

111 stores

Vehicles & Parts 9.9%

46 stores

Health & Beauty 9.2%

43 stores

Home & Garden 7.5%

35 stores

Tools & Hardware 7.1%

33 stores

Food & Beverages 3.9%

18 stores

Electronics & Technology 3.2%

15 stores

Furniture & Home Decor 3.0%

14 stores

Business & Industrial 2.8%

13 stores

Sporting Goods & Outdoor Gear 2.6%

12 stores

Visual Distribution

Distribution of top 10 Wake store categories (June 2026)
Distribution of categories in Wake e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 111 23.87%
Vehicles & Parts 46 9.89%
Health & Beauty 43 9.25%
Home & Garden 35 7.53%
Tools & Hardware 33 7.10%
Food & Beverages 18 3.87%
Electronics & Technology 15 3.23%
Furniture & Home Decor 14 3.01%
Business & Industrial 13 2.80%
Sporting Goods & Outdoor Gear 12 2.58%

Payment Providers Distribution

Boleto accounts for 53.4% of displayed detection occurrences (179 occurrences) , followed by American Express (16.4%) and Hipercard (12.2%) .

Base: 335 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 53.4%

179 occurrences

55 occurrences

41 occurrences

24 occurrences

JCB 2.7%

9 occurrences

8 occurrences

VISA 2.4%

8 occurrences

5 occurrences

Adyen 0.9%

3 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 Wake payment providers (June 2026)
Distribution of payment providers in Wake e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Boleto 179 53.43%
American Express 55 16.42%
Hipercard 41 12.24%
MasterCard 24 7.16%
JCB 9 2.69%
Mercado Pago 8 2.39%
VISA 8 2.39%
Pagar.me 5 1.49%
Adyen 3 0.90%
PayPal 3 0.90%

Shipping Carriers Distribution

Correios accounts for 72.6% of displayed detection occurrences (196 occurrences) , followed by Estes (21.5%) and Total Express (1.5%) .

Base: 270 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

196 occurrences

Estes 21.5%

58 occurrences

4 occurrences

TNT 1.5%

4 occurrences

UPS 0.7%

2 occurrences

JX 0.7%

2 occurrences

BRT 0.4%

1 occurrences

GLS 0.4%

1 occurrences

FMX 0.4%

1 occurrences

ASM 0.4%

1 occurrences

Visual Distribution

Distribution of top 10 Wake shipping carriers (June 2026)
Distribution of shipping carriers in Wake e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Correios 196 72.59%
Estes 58 21.48%
Total Express 4 1.48%
TNT 4 1.48%
UPS 2 0.74%
JX 2 0.74%
BRT 1 0.37%
GLS 1 0.37%
FMX 1 0.37%
ASM 1 0.37%

Store Launch Timeline

Over the past 12 months, 88 new stores were launched in Wake , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 17.0%

15 stores launched

2026-04 14.8%

13 stores launched

2026-03 3.4%

3 stores launched

2026-02 3.4%

3 stores launched

2026-01 4.5%

4 stores launched

2025-12 8.0%

7 stores launched

2025-11 6.8%

6 stores launched

2025-10 10.2%

9 stores launched

2025-09 5.7%

5 stores launched

2025-08 11.4%

10 stores launched

2025-07 6.8%

6 stores launched

2025-06 8.0%

7 stores launched

Monthly Trend

Monthly store launches in Wake (June 2026)
Monthly store launches in Wake over the past 12 months
Month Stores Launched Percentage
2026-05 15 17.05%
2026-04 13 14.77%
2026-03 3 3.41%
2026-02 3 3.41%
2026-01 4 4.55%
2025-12 7 7.95%
2025-11 6 6.82%
2025-10 9 10.23%
2025-09 5 5.68%
2025-08 10 11.36%
2025-07 6 6.82%
2025-06 7 7.95%

Active Stores by Launch Year

Currently, 465 active stores in Wake are tracked in our database , with the most stores launched in 2026 (40 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.6%

40 active stores

2025 14.6%

68 active stores

2024 9.7%

45 active stores

2023 4.5%

21 active stores

2022 2.8%

13 active stores

2021 2.6%

12 active stores

2020 3.2%

15 active stores

2019 3.0%

14 active stores

2018 3.2%

15 active stores

2017 4.7%

22 active stores

2016 3.2%

15 active stores

2015 1.7%

8 active stores

2014 1.7%

8 active stores

2013 5.6%

26 active stores

2012 1.1%

5 active stores

Distribution by Launch Year

Active stores in Wake by original launch year (June 2026)
Active stores in Wake by launch year
Launch Year Active Stores Percentage
2026 40 8.60%
2025 68 14.62%
2024 45 9.68%
2023 21 4.52%
2022 13 2.80%
2021 12 2.58%
2020 15 3.23%
2019 14 3.01%
2018 15 3.23%
2017 22 4.73%
2016 15 3.23%
2015 8 1.72%
2014 8 1.72%
2013 26 5.59%
2012 5 1.08%

Social Media Usage

Instagram accounts for 25.0% of displayed detection occurrences (332 occurrences) , followed by Facebook (22.7%) and WhatsApp (19.1%) .

Base: 1,327 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.0%

332 occurrences

Facebook 22.7%

301 occurrences

WhatsApp 19.1%

254 occurrences

YouTube 14.5%

192 occurrences

LinkedIn 6.9%

92 occurrences

TikTok 6.7%

89 occurrences

Pinterest 3.5%

46 occurrences

Twitter 1.0%

13 occurrences

X 0.6%

8 occurrences

Visual Distribution

Distribution of social media platforms in Wake (June 2026)
Distribution of social media platforms in Wake e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 332 25.02%
Facebook 301 22.68%
WhatsApp 254 19.14%
YouTube 192 14.47%
LinkedIn 92 6.93%
TikTok 89 6.71%
Pinterest 46 3.47%
Twitter 13 0.98%
X 8 0.60%

Geographic Distribution

Brazil stores with 85.8% (399 active verified stores) , followed by Ecuador (7.7%) and United States (0.2%) .

Base: 465 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Brazil 85.8%

399 active verified stores

36 active verified stores

1 active verified stores

Italy 0.2%

1 active verified stores

0 active verified stores

0 active verified stores

Visual Distribution

Geographic distribution of stores using Wake (June 2026)
Geographic distribution of stores using Wake
Country AI-Verified Store Count Market Share
Brazil 399 85.81%
Ecuador 36 7.74%
United States 1 0.22%
Italy 1 0.22%
United Kingdom 0 0.00%
Czechia 0 0.00%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 536 100.00%
Emails 428 79.85%
Phones 260 48.51%
Ecommerce platform 536 100.00%
Couriers 226 42.16%
Payment Providers 224 41.79%
Categories 379 70.71%
Social Media 364 67.91%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Wake e-commerce landscape:

Analyze 465 verified e-commerce stores on Wake - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Wake e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Wake e-commerce intelligence?

We track 465 verified Wake e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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