Magnite Technology Adoption in E-commerce

Discover 30 verified e-commerce stores using Magnite. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 33 domains. 30 verified as active stores with physical delivery.

Verified stores
30
active stores with physical delivery
Top country
United States
17 verified stores
Top payment signal
American Express
1 detection occurrences
Top carrier signal
FedEx
8 detection occurrences
Top category
Collectibles & Hobbies
27 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

30 verified active stores out of 33 detected · 90.9% verification rate

E-commerce Platforms Distribution

Shopify stores with 93.3% of stores with physical delivery (28 stores) , followed by Custom (3.3%) and Magento (3.3%) .

Base: 30 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 93.3%

28 stores

1 stores

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Magnite
Platform Stores with Physical Delivery Percentage
Shopify 28 93.33%
Custom 1 3.33%
Magento 1 3.33%
WooCommerce 0 0.00%
EasyDigitalDownloads 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 84.8% share of detected Magnite e-commerce signals (28) , with Custom at 3.0% and Magento at 3.0% (March 2026) .

Base: 33 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 84.8%

28 websites

1 websites

1 websites

2 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Magnite
Platform Websites with Signals Percentage
Shopify 28 84.85%
Custom 1 3.03%
Magento 1 3.03%
WooCommerce 2 6.06%
EasyDigitalDownloads 1 3.03%

Categories Distribution

Collectibles & Hobbies stores with 90.0% of all stores (27 stores) , followed by Business & Industrial (3.3%) and Health & Beauty (3.3%) .

Base: 30 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Collectibles & Hobbies 90.0%

27 stores

Business & Industrial 3.3%

1 stores

Health & Beauty 3.3%

1 stores

Toys & Games 3.3%

1 stores

Visual Distribution

Distribution of top 10 Magnite store categories (March 2026)
Distribution of categories in Magnite e-commerce stores
Category Number of Stores Percentage
Collectibles & Hobbies 27 90.00%
Business & Industrial 1 3.33%
Health & Beauty 1 3.33%
Toys & Games 1 3.33%

Payment Providers Distribution

American Express accounts for 33.3% of displayed detection occurrences (1 occurrences) , followed by MasterCard (33.3%) and VISA (33.3%) .

Base: 3 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1 occurrences

1 occurrences

VISA 33.3%

1 occurrences

Visual Distribution

Distribution of top 10 Magnite payment providers (March 2026)
Distribution of payment providers in Magnite e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 1 33.33%
MasterCard 1 33.33%
VISA 1 33.33%

Shipping Carriers Distribution

FedEx accounts for 44.4% of displayed detection occurrences (8 occurrences) , followed by USPS (38.9%) and UPS (11.1%) .

Base: 18 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

FedEx 44.4%

8 occurrences

USPS 38.9%

7 occurrences

UPS 11.1%

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Magnite shipping carriers (March 2026)
Distribution of shipping carriers in Magnite e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
FedEx 8 44.44%
USPS 7 38.89%
UPS 2 11.11%
OnTrac 1 5.56%

Active Stores by Launch Year

Currently, 30 active stores in Magnite are tracked in our database , with the most stores launched in 2023 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2023 26.7%

8 active stores

2020 56.7%

17 active stores

2019 10.0%

3 active stores

1999 3.3%

1 active stores

1995 3.3%

1 active stores

Distribution by Launch Year

Active stores in Magnite by original launch year (March 2026)
Active stores in Magnite by launch year
Launch Year Active Stores Percentage
2023 8 26.67%
2020 17 56.67%
2019 3 10.00%
1999 1 3.33%
1995 1 3.33%

Social Media Usage

YouTube accounts for 25.4% of displayed detection occurrences (29 occurrences) , followed by Facebook (25.4%) and Instagram (24.6%) .

Base: 114 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 25.4%

29 occurrences

Facebook 25.4%

29 occurrences

Instagram 24.6%

28 occurrences

Twitter 21.9%

25 occurrences

TikTok 1.8%

2 occurrences

LinkedIn 0.9%

1 occurrences

Visual Distribution

Distribution of social media platforms in Magnite (March 2026)
Distribution of social media platforms in Magnite e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
YouTube 29 25.44%
Facebook 29 25.44%
Instagram 28 24.56%
Twitter 25 21.93%
TikTok 2 1.75%
LinkedIn 1 0.88%

Geographic Distribution

United States stores with 56.7% (17 active verified stores) , followed by Germany (10.0%) and Spain (6.7%) .

Base: 30 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

17 active verified stores

Germany 10.0%

3 active verified stores

Spain 6.7%

2 active verified stores

India 6.7%

2 active verified stores

2 active verified stores

1 active verified stores

1 active verified stores

Italy 3.3%

1 active verified stores

Japan 3.3%

1 active verified stores

Iran 0.0%

0 active verified stores

Visual Distribution

Geographic distribution of stores using Magnite (March 2026)
Geographic distribution of stores using Magnite
Country AI-Verified Store Count Market Share
United States 17 56.67%
Germany 3 10.00%
Spain 2 6.67%
India 2 6.67%
United Kingdom 2 6.67%
France 1 3.33%
Brazil 1 3.33%
Italy 1 3.33%
Japan 1 3.33%
Iran 0 0.00%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 33 100.00%
Emails 5 15.15%
Phones 2 6.06%
Ecommerce platform 33 100.00%
Couriers 8 24.24%
Payment Providers 1 3.03%
Categories 30 90.91%
Social Media 31 93.94%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Magnite e-commerce landscape:

Analyze 30 verified e-commerce stores on Magnite - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Magnite e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Magnite e-commerce intelligence?

We track 30 verified Magnite e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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