AdRiver Technology Adoption in E-commerce

Discover 47 verified e-commerce stores using AdRiver. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 121 domains. 47 verified as active stores with physical delivery.

Verified stores
47
active stores with physical delivery
Top country
Russia
45 verified stores
Top payment signal
VISA
7 detection occurrences
Top carrier signal
СДЭК
10 detection occurrences
Top category
Clothing & Accessories
13 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

47 verified active stores out of 121 detected · 38.8% verification rate

E-commerce Platforms Distribution

Custom stores with 48.9% of stores with physical delivery (23 stores) , followed by 1C-Bitrix (42.6%) and WooCommerce (6.4%) .

Base: 47 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 48.9%

23 stores

20 stores

3 stores

Powergap, 1C-Bitrix 2.1%

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in AdRiver
Platform Stores with Physical Delivery Percentage
Custom 23 48.94%
1C-Bitrix 20 42.55%
WooCommerce 3 6.38%
Powergap, 1C-Bitrix 1 2.13%
HCL Commerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 19.0% share of detected AdRiver e-commerce signals (23) , with 1C-Bitrix at 73.6% and WooCommerce at 4.1% (March 2026) .

Base: 121 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 19.0%

23 websites

89 websites

5 websites

Powergap, 1C-Bitrix 0.8%

1 websites

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in AdRiver
Platform Websites with Signals Percentage
Custom 23 19.01%
1C-Bitrix 89 73.55%
WooCommerce 5 4.13%
Powergap, 1C-Bitrix 1 0.83%
HCL Commerce 2 1.65%

Categories Distribution

Clothing & Accessories stores with 27.7% of all stores (13 stores) , followed by Gifts & Special Occasions (23.4%) and Health & Beauty (8.5%) .

Base: 47 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 27.7%

13 stores

Gifts & Special Occasions 23.4%

11 stores

Health & Beauty 8.5%

4 stores

Vehicles & Parts 6.4%

3 stores

Home & Garden 4.3%

2 stores

Electronics & Technology 4.3%

2 stores

Sporting Goods & Outdoor Gear 4.3%

2 stores

Furniture & Home Decor 4.3%

2 stores

Arts & Entertainment 2.1%

1 stores

Baby & Toddler 2.1%

1 stores

Visual Distribution

Distribution of top 10 AdRiver store categories (March 2026)
Distribution of categories in AdRiver e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 13 27.66%
Gifts & Special Occasions 11 23.40%
Health & Beauty 4 8.51%
Vehicles & Parts 3 6.38%
Home & Garden 2 4.26%
Electronics & Technology 2 4.26%
Sporting Goods & Outdoor Gear 2 4.26%
Furniture & Home Decor 2 4.26%
Arts & Entertainment 1 2.13%
Baby & Toddler 1 2.13%

Payment Providers Distribution

VISA accounts for 35.0% of displayed detection occurrences (7 occurrences) , followed by MasterCard (35.0%) and Stripe Connect (10.0%) .

Base: 20 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 35.0%

7 occurrences

7 occurrences

2 occurrences

JCB 5.0%

1 occurrences

1 occurrences

1 occurrences

QIWI 5.0%

1 occurrences

Visual Distribution

Distribution of top 10 AdRiver payment providers (March 2026)
Distribution of payment providers in AdRiver e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
VISA 7 35.00%
MasterCard 7 35.00%
Stripe Connect 2 10.00%
JCB 1 5.00%
Google Pay 1 5.00%
Apple Pay 1 5.00%
QIWI 1 5.00%

Shipping Carriers Distribution

СДЭК accounts for 47.6% of displayed detection occurrences (10 occurrences) , followed by Почта России (23.8%) and GLS (4.8%) .

Base: 21 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10 occurrences

5 occurrences

GLS 4.8%

1 occurrences

DHL 4.8%

1 occurrences

1 occurrences

1 occurrences

1 occurrences

UPS 4.8%

1 occurrences

Visual Distribution

Distribution of top 10 AdRiver shipping carriers (March 2026)
Distribution of shipping carriers in AdRiver e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
СДЭК 10 47.62%
Почта России 5 23.81%
GLS 1 4.76%
DHL 1 4.76%
Russian Post 1 4.76%
Yamato Japan 1 4.76%
PickPoint 1 4.76%
UPS 1 4.76%

Store Launch Timeline

Over the past 12 months, 6 new stores were launched in AdRiver , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 16.7%

1 stores launched

2025-05 66.7%

4 stores launched

2025-03 16.7%

1 stores launched

Monthly Trend

Monthly store launches in AdRiver (March 2026)
Monthly store launches in AdRiver over the past 12 months
Month Stores Launched Percentage
2025-11 1 16.67%
2025-05 4 66.67%
2025-03 1 16.67%

Active Stores by Launch Year

Currently, 47 active stores in AdRiver are tracked in our database , with the most stores launched in 2025 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.9%

7 active stores

2024 2.1%

1 active stores

2023 2.1%

1 active stores

2022 2.1%

1 active stores

2021 4.3%

2 active stores

2020 10.6%

5 active stores

2019 2.1%

1 active stores

2018 6.4%

3 active stores

2017 8.5%

4 active stores

2016 4.3%

2 active stores

2015 2.1%

1 active stores

2014 2.1%

1 active stores

2012 10.6%

5 active stores

2010 4.3%

2 active stores

2007 4.3%

2 active stores

Distribution by Launch Year

Active stores in AdRiver by original launch year (March 2026)
Active stores in AdRiver by launch year
Launch Year Active Stores Percentage
2025 7 14.89%
2024 1 2.13%
2023 1 2.13%
2022 1 2.13%
2021 2 4.26%
2020 5 10.64%
2019 1 2.13%
2018 3 6.38%
2017 4 8.51%
2016 2 4.26%
2015 1 2.13%
2014 1 2.13%
2012 5 10.64%
2010 2 4.26%
2007 2 4.26%

Social Media Usage

YouTube accounts for 57.9% of displayed detection occurrences (22 occurrences) , followed by WhatsApp (15.8%) and Instagram (5.3%) .

Base: 38 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 57.9%

22 occurrences

WhatsApp 15.8%

6 occurrences

Instagram 5.3%

2 occurrences

Pinterest 5.3%

2 occurrences

Facebook 5.3%

2 occurrences

Twitter 5.3%

2 occurrences

TikTok 2.6%

1 occurrences

Reddit 2.6%

1 occurrences

Visual Distribution

Distribution of social media platforms in AdRiver (March 2026)
Distribution of social media platforms in AdRiver e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
YouTube 22 57.89%
WhatsApp 6 15.79%
Instagram 2 5.26%
Pinterest 2 5.26%
Facebook 2 5.26%
Twitter 2 5.26%
TikTok 1 2.63%
Reddit 1 2.63%

Geographic Distribution

Russia stores with 95.7% (45 active verified stores) , followed by Germany (2.1%) .

Base: 47 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Russia 95.7%

45 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using AdRiver (March 2026)
Geographic distribution of stores using AdRiver
Country AI-Verified Store Count Market Share
Russia 45 95.74%
Germany 1 2.13%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 121 100.00%
Emails 72 59.50%
Phones 70 57.85%
Ecommerce platform 120 99.17%
Couriers 20 16.53%
Payment Providers 15 12.40%
Categories 43 35.54%
Social Media 54 44.63%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the AdRiver e-commerce landscape:

Analyze 47 verified e-commerce stores on AdRiver - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across AdRiver e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the AdRiver e-commerce intelligence?

We track 47 verified AdRiver e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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