Marketo Technology Adoption in E-commerce
Discover 11.0 e-commerce stores using Marketo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 90.9% of stores with physical delivery (10 stores) , followed by SAP Commerce Cloud (9.1%) and WooCommerce (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10 | 90.91% |
| SAP Commerce Cloud | 1 | 9.09% |
| WooCommerce | 0 | 0.00% |
| BigCommerce B2B Edition, BigCommerce | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Snipcart | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
All Stores Distribution
Custom holds 13.0% share of all Marketo e-commerce stores (10) , with SAP Commerce Cloud at 1.3% and WooCommerce at 80.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
10 stores
1 stores
62 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 10 | 12.99% |
| SAP Commerce Cloud | 1 | 1.30% |
| WooCommerce | 62 | 80.52% |
| BigCommerce B2B Edition, BigCommerce | 1 | 1.30% |
| Magento | 1 | 1.30% |
| Snipcart | 1 | 1.30% |
| Salesforce Commerce Cloud | 1 | 1.30% |
Categories Distribution
Electronics & Technology leads with 50.0% of all stores (4 stores) , followed by Business & Industrial (37.5%) and Health & Beauty (12.5%) .
Top 10 Categories
4 stores
3 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 4 | 50.00% |
| Business & Industrial | 3 | 37.50% |
| Health & Beauty | 1 | 12.50% |
Shipping Carriers Distribution
UPS leads with 100.0% among AI-verified physical stores (5 stores) .
Base: 11 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
5 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 5 | 100.00% |
Active Stores by Launch Year
Currently, 11 active stores in Marketo are tracked in our database , with the most stores launched in 2024 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
2 active stores
2 active stores
2 active stores
1 active stores
1 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 2 | 18.18% |
| 2023 | 2 | 18.18% |
| 2022 | 2 | 18.18% |
| 2021 | 2 | 18.18% |
| 2013 | 1 | 9.09% |
| 2008 | 1 | 9.09% |
| 1998 | 1 | 9.09% |
Geographic Distribution
United States leads with 50.0% (2 AI-verified stores) , followed by New Zealand (25.0%) and France (25.0%) .
Base: 4 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
0 AI-verified stores
0 AI-verified stores
0 AI-verified stores
0 AI-verified stores
0 AI-verified stores
0 AI-verified stores
0 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2 | 50.00% |
| New Zealand | 1 | 25.00% |
| France | 1 | 25.00% |
| Denmark | 0 | 0.00% |
| Germany | 0 | 0.00% |
| Austria | 0 | 0.00% |
| Netherlands | 0 | 0.00% |
| Poland | 0 | 0.00% |
| Bulgaria | 0 | 0.00% |
| South Africa | 0 | 0.00% |
| Switzerland | 0 | 0.00% |
| Italy | 0 | 0.00% |
| Thailand | 0 | 0.00% |
| Canada | 0 | 0.00% |
| Portugal | 0 | 0.00% |
| Spain | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Marketo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 78.0 | 100.00% |
| Emails | 63.0 | 80.77% |
| Phones | 21.0 | 26.92% |
| Ecommerce platform | 77.0 | 98.72% |
| Couriers | 11.0 | 14.10% |
| Payment Providers | 26.0 | 33.33% |
| Categories | 12.0 | 15.38% |
| Social Media | 66.0 | 84.62% |
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Our database covers over 11.0 Marketo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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Social Media Usage
Twitter leads with 27.0% among stores with at least one detectable social profile (10 stores) , followed by Facebook (27.0%) and LinkedIn (16.2%) .
Base: 66 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10 stores
10 stores
6 stores
5 stores
4 stores
2 stores
Visual Distribution