Marketo Technology Adoption in E-commerce

Discover 11.0 e-commerce stores using Marketo. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 90.9% of stores with physical delivery (10 stores) , followed by SAP Commerce Cloud (9.1%) and WooCommerce (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 90.9%

10 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Marketo
Platform Stores with Physical Delivery Percentage
Custom 10 90.91%
SAP Commerce Cloud 1 9.09%
WooCommerce 0 0.00%
BigCommerce B2B Edition, BigCommerce 0 0.00%
Magento 0 0.00%
Snipcart 0 0.00%
Salesforce Commerce Cloud 0 0.00%

All Stores Distribution

Custom holds 13.0% share of all Marketo e-commerce stores (10) , with SAP Commerce Cloud at 1.3% and WooCommerce at 80.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 13.0%

10 stores

1 stores

62 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Marketo
Platform Total Stores Percentage
Custom 10 12.99%
SAP Commerce Cloud 1 1.30%
WooCommerce 62 80.52%
BigCommerce B2B Edition, BigCommerce 1 1.30%
Magento 1 1.30%
Snipcart 1 1.30%
Salesforce Commerce Cloud 1 1.30%

Categories Distribution

Electronics & Technology leads with 50.0% of all stores (4 stores) , followed by Business & Industrial (37.5%) and Health & Beauty (12.5%) .

Top 10 Categories

Electronics & Technology 50.0%

4 stores

Business & Industrial 37.5%

3 stores

Health & Beauty 12.5%

1 stores

Visual Distribution

Distribution of top 10 Marketo store categories (December 2025)
Distribution of categories in Marketo e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 4 50.00%
Business & Industrial 3 37.50%
Health & Beauty 1 12.50%

Shipping Carriers Distribution

UPS leads with 100.0% among AI-verified physical stores (5 stores) .

Base: 11 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 100.0%

5 stores

Visual Distribution

Distribution of top 10 Marketo shipping carriers (December 2025)
Distribution of shipping carriers in Marketo e-commerce stores
Shipping Carrier Store Count Market Share
UPS 5 100.00%

Active Stores by Launch Year

Currently, 11 active stores in Marketo are tracked in our database , with the most stores launched in 2024 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2024 18.2%

2 active stores

2023 18.2%

2 active stores

2022 18.2%

2 active stores

2021 18.2%

2 active stores

2013 9.1%

1 active stores

2008 9.1%

1 active stores

1998 9.1%

1 active stores

Distribution by Launch Year

Active stores in Marketo by original launch year (December 2025)
Active stores in Marketo by launch year
Launch Year Active Stores Percentage
2024 2 18.18%
2023 2 18.18%
2022 2 18.18%
2021 2 18.18%
2013 1 9.09%
2008 1 9.09%
1998 1 9.09%

Social Media Usage

Twitter leads with 27.0% among stores with at least one detectable social profile (10 stores) , followed by Facebook (27.0%) and LinkedIn (16.2%) .

Base: 66 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Twitter 27.0%

10 stores

Facebook 27.0%

10 stores

LinkedIn 16.2%

6 stores

YouTube 13.5%

5 stores

Instagram 10.8%

4 stores

X 5.4%

2 stores

Visual Distribution

Distribution of social media platforms in Marketo (December 2025)
Distribution of social media platforms in Marketo e-commerce stores
Social Platform Store Count Market Share
Twitter 10 27.03%
Facebook 10 27.03%
LinkedIn 6 16.22%
YouTube 5 13.51%
Instagram 4 10.81%
X 2 5.41%

Geographic Distribution

United States leads with 50.0% (2 AI-verified stores) , followed by New Zealand (25.0%) and France (25.0%) .

Base: 4 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2 AI-verified stores

1 AI-verified stores

France 25.0%

1 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Marketo (December 2025)
Geographic distribution of stores using Marketo
Country AI-Verified Store Count Market Share
United States 2 50.00%
New Zealand 1 25.00%
France 1 25.00%
Denmark 0 0.00%
Germany 0 0.00%
Austria 0 0.00%
Netherlands 0 0.00%
Poland 0 0.00%
Bulgaria 0 0.00%
South Africa 0 0.00%
Switzerland 0 0.00%
Italy 0 0.00%
Thailand 0 0.00%
Canada 0 0.00%
Portugal 0 0.00%
Spain 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 78.0 100.00%
Emails 63.0 80.77%
Phones 21.0 26.92%
Ecommerce platform 77.0 98.72%
Couriers 11.0 14.10%
Payment Providers 26.0 33.33%
Categories 12.0 15.38%
Social Media 66.0 84.62%

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