Online Stores Using PayFast
Explore 14.9k verified e-commerce stores with PayFast detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 17.7k domains. 14.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14.9k verified active stores out of 17.7k detected · 84.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 73.9% of stores with physical delivery (11,040 stores) , followed by Shopify (15.6%) and Custom (6.4%) .
Base: 14,949 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,040 stores
2,332 stores
951 stores
129 stores
106 stores
64 stores
52 stores
48 stores
38 stores
35 stores
Visual Distribution
11,040 stores
2,332 stores
951 stores
129 stores
106 stores
64 stores
52 stores
48 stores
38 stores
35 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11040 | 73.85% |
| Shopify | 2332 | 15.60% |
| Custom | 951 | 6.36% |
| Shopstar | 129 | 0.86% |
| OpenCart | 106 | 0.71% |
| PrestaShop | 64 | 0.43% |
| Ecwid | 52 | 0.35% |
| Wix eCommerce | 48 | 0.32% |
| Storefront7 | 38 | 0.25% |
| Magento | 35 | 0.23% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 73.7% share of detected PayFast e-commerce signals (13,074) , with Shopify at 13.8% and Custom at 5.5% (October 2026) .
Base: 17,728 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
13,074 websites
2,449 websites
969 websites
206 websites
116 websites
67 websites
72 websites
123 websites
41 websites
44 websites
Visual Distribution
13,074 websites
2,449 websites
969 websites
206 websites
116 websites
67 websites
72 websites
123 websites
41 websites
44 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 13074 | 73.75% |
| Shopify | 2449 | 13.81% |
| Custom | 969 | 5.47% |
| Shopstar | 206 | 1.16% |
| OpenCart | 116 | 0.65% |
| PrestaShop | 67 | 0.38% |
| Ecwid | 72 | 0.41% |
| Wix eCommerce | 123 | 0.69% |
| Storefront7 | 41 | 0.23% |
| Magento | 44 | 0.25% |
Categories Distribution
Health & Beauty stores with 19.4% of all stores (2,904 stores) , followed by Clothing & Accessories (13.2%) and Food & Beverages (9.9%) .
Base: 14,949 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,904 stores
1,973 stores
1,480 stores
1,213 stores
949 stores
911 stores
576 stores
536 stores
519 stores
457 stores
Visual Distribution
2,904 stores
1,973 stores
1,480 stores
1,213 stores
949 stores
911 stores
576 stores
536 stores
519 stores
457 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2904 | 19.43% |
| Clothing & Accessories | 1973 | 13.20% |
| Food & Beverages | 1480 | 9.90% |
| Sporting Goods & Outdoor Gear | 1213 | 8.11% |
| Home & Garden | 949 | 6.35% |
| Electronics & Technology | 911 | 6.09% |
| Gifts & Special Occasions | 576 | 3.85% |
| Tools & Hardware | 536 | 3.59% |
| Arts & Entertainment | 519 | 3.47% |
| Business & Industrial | 457 | 3.06% |
Shipping Carriers Distribution
The Courier Guy accounts for 44.3% of displayed detection occurrences (3,378 occurrences) , followed by Pudo (13.6%) and PostNet (9.2%) .
Base: 7,622 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
3,378 occurrences
1,039 occurrences
705 occurrences
485 occurrences
479 occurrences
420 occurrences
316 occurrences
284 occurrences
261 occurrences
255 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| The Courier Guy | 3378 | 44.32% |
| Pudo | 1039 | 13.63% |
| PostNet | 705 | 9.25% |
| Fastway | 485 | 6.36% |
| Aramex | 479 | 6.28% |
| DHL | 420 | 5.51% |
| Paxi | 316 | 4.15% |
| Pargo | 284 | 3.73% |
| Bob Box | 261 | 3.42% |
| FedEx | 255 | 3.35% |
Store Launch Timeline
Over the past 12 months, 2,233 new stores were launched in PayFast , with the highest activity in 2026-09 (207 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
207 stores launched
257 stores launched
286 stores launched
231 stores launched
201 stores launched
190 stores launched
206 stores launched
151 stores launched
165 stores launched
134 stores launched
176 stores launched
29 stores launched
Monthly Trend
9.3% of last 12 months
11.5% of last 12 months
12.8% of last 12 months
10.3% of last 12 months
9.0% of last 12 months
8.5% of last 12 months
9.2% of last 12 months
6.8% of last 12 months
7.4% of last 12 months
6.0% of last 12 months
7.9% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 207 | 9.27% |
| 2026-08 | 257 | 11.51% |
| 2026-07 | 286 | 12.81% |
| 2026-06 | 231 | 10.34% |
| 2026-05 | 201 | 9.00% |
| 2026-04 | 190 | 8.51% |
| 2026-03 | 206 | 9.23% |
| 2026-02 | 151 | 6.76% |
| 2026-01 | 165 | 7.39% |
| 2025-12 | 134 | 6.00% |
| 2025-11 | 176 | 7.88% |
| 2025-10 | 29 | 1.30% |
Active Stores by Launch Year
Currently, 14,931 active stores in PayFast are tracked in our database , with the most stores launched in 2026 (1,963 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,963 active stores
1,740 active stores
1,276 active stores
1,117 active stores
1,042 active stores
1,173 active stores
1,270 active stores
894 active stores
817 active stores
889 active stores
321 active stores
249 active stores
255 active stores
311 active stores
211 active stores
Distribution by Launch Year
13.1% of tracked active stores
11.7% of tracked active stores
8.5% of tracked active stores
7.5% of tracked active stores
7.0% of tracked active stores
7.9% of tracked active stores
8.5% of tracked active stores
6.0% of tracked active stores
5.5% of tracked active stores
6.0% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1963 | 13.15% |
| 2025 | 1740 | 11.65% |
| 2024 | 1276 | 8.55% |
| 2023 | 1117 | 7.48% |
| 2022 | 1042 | 6.98% |
| 2021 | 1173 | 7.86% |
| 2020 | 1270 | 8.51% |
| 2019 | 894 | 5.99% |
| 2018 | 817 | 5.47% |
| 2017 | 889 | 5.95% |
| 2016 | 321 | 2.15% |
| 2015 | 249 | 1.67% |
| 2014 | 255 | 1.71% |
| 2013 | 311 | 2.08% |
| 2012 | 211 | 1.41% |
Geographic Distribution
South Africa stores with 96.8% (14,468 active verified stores) , followed by Pakistan (1.9%) and United States (0.4%) .
Base: 14,949 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
14,468 active verified stores
285 active verified stores
54 active verified stores
35 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
14,468 active verified stores
285 active verified stores
54 active verified stores
35 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Africa | 14468 | 96.78% |
| Pakistan | 285 | 1.91% |
| United States | 54 | 0.36% |
| United Kingdom | 35 | 0.23% |
| India | 7 | 0.05% |
| Hong Kong | 6 | 0.04% |
| Botswana | 5 | 0.03% |
| France | 5 | 0.03% |
| Australia | 3 | 0.02% |
| Brazil | 3 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Magento - Tools & Hardware
WooCommerce - Furniture & Home Decor
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
WooCommerce - Pets & Pet Supplies
Custom - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.7k | 100.00% |
| Emails | 16k | 90.09% |
| Phones | 12.8k | 72.23% |
| Ecommerce platform | 17.4k | 98.09% |
| Couriers | 6.1k | 34.38% |
| Payment Providers | 17.7k | 100.00% |
| Categories | 14.3k | 80.44% |
| Social Media | 12.9k | 72.57% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayFast e-commerce landscape:
Analyze 14.9k verified e-commerce stores on PayFast - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayFast e-commerce intelligence?
-
We track 14.9k verified PayFast e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.5% of displayed detection occurrences (9,701 occurrences) , followed by Instagram (31.9%) and TikTok (7.6%) .
Base: 28,120 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,701 occurrences
8,973 occurrences
2,146 occurrences
1,953 occurrences
1,337 occurrences
1,267 occurrences
1,087 occurrences
825 occurrences
795 occurrences
36 occurrences
Visual Distribution
9,701 occurrences
8,973 occurrences
2,146 occurrences
1,953 occurrences
1,337 occurrences
1,267 occurrences
1,087 occurrences
825 occurrences
795 occurrences
36 occurrences