Matomo Tag Manager Technology Adoption in E-commerce

Discover 2.0 e-commerce stores using Matomo Tag Manager. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 100.0% of stores with physical delivery (2 stores) , followed by Pimcore (0.0%) and OpenCart (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

2 stores

0 stores

0 stores

0 stores

0 stores

Podia 0.0%

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Matomo Tag Manager
Platform Stores with Physical Delivery Percentage
Custom 2 100.00%
Pimcore 0 0.00%
OpenCart 0 0.00%
OXID eShop Community Edition 0 0.00%
Magento 0 0.00%
TradePending 0 0.00%
Podia 0 0.00%
RedCart 0 0.00%
WooCommerce 0 0.00%

All Stores Distribution

Custom holds 15.4% share of all Matomo Tag Manager e-commerce stores (2) , with Pimcore at 15.4% and OpenCart at 7.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 15.4%

2 stores

Pimcore 15.4%

2 stores

1 stores

Magento 15.4%

2 stores

1 stores

Podia 7.7%

1 stores

1 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Matomo Tag Manager
Platform Total Stores Percentage
Custom 2 15.38%
Pimcore 2 15.38%
OpenCart 1 7.69%
OXID eShop Community Edition 1 7.69%
Magento 2 15.38%
TradePending 1 7.69%
Podia 1 7.69%
RedCart 1 7.69%
WooCommerce 2 15.38%

Categories Distribution

Home & Garden leads with 100.0% of all stores (1 stores) .

Top 10 Categories

Home & Garden 100.0%

1 stores

Visual Distribution

Distribution of top 10 Matomo Tag Manager store categories (December 2025)
Distribution of categories in Matomo Tag Manager e-commerce stores
Category Number of Stores Percentage
Home & Garden 1 100.00%

Active Stores by Launch Year

Currently, 2 active stores in Matomo Tag Manager are tracked in our database , with the most stores launched in 2023 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2023 50.0%

1 active stores

2008 50.0%

1 active stores

Distribution by Launch Year

Active stores in Matomo Tag Manager by original launch year (December 2025)
Active stores in Matomo Tag Manager by launch year
Launch Year Active Stores Percentage
2023 1 50.00%
2008 1 50.00%

Social Media Usage

Facebook leads with 50.0% among stores with at least one detectable social profile (1 stores) , followed by Instagram (50.0%) .

Base: 3 stores with any detectable social profile (21.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 50.0%

1 stores

Instagram 50.0%

1 stores

Visual Distribution

Distribution of social media platforms in Matomo Tag Manager (December 2025)
Distribution of social media platforms in Matomo Tag Manager e-commerce stores
Social Platform Store Count Market Share
Facebook 1 50.00%
Instagram 1 50.00%

Geographic Distribution

Switzerland leads with 50.0% (1 AI-verified stores) , followed by France (50.0%) and Russia (0.0%) .

Base: 2 AI-verified stores across 9 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1 AI-verified stores

France 50.0%

1 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matomo Tag Manager (December 2025)
Geographic distribution of stores using Matomo Tag Manager
Country AI-Verified Store Count Market Share
Switzerland 1 50.00%
France 1 50.00%
Russia 0 0.00%
Portugal 0 0.00%
Poland 0 0.00%
Belgium 0 0.00%
United Kingdom 0 0.00%
Romania 0 0.00%
United States 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 14.0 100.00%
Emails 3.0 21.43%
Phones 3.0 21.43%
Ecommerce platform 13.0 92.86%
Couriers 1.0 7.14%
Payment Providers 2.0 14.29%
Categories 1.0 7.14%
Social Media 3.0 21.43%

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Frequently Asked Questions

What data is included in the Matomo Tag Manager E-commerce Database?

Our database covers over 2.0 Matomo Tag Manager physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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