Project Wonderful Technology Adoption in E-commerce

Discover 11.0 e-commerce stores using Project Wonderful. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 90.9% of stores with physical delivery (10 stores) , followed by WooCommerce, EasyDigitalDownloads (9.1%) and WooCommerce (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 90.9%

10 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Project Wonderful
Platform Stores with Physical Delivery Percentage
Custom 10 90.91%
WooCommerce, EasyDigitalDownloads 1 9.09%
WooCommerce 0 0.00%
Squarespace Commerce 0 0.00%
Gumroad 0 0.00%

All Stores Distribution

Custom holds 55.6% share of all Project Wonderful e-commerce stores (10) , with WooCommerce, EasyDigitalDownloads at 5.6% and WooCommerce at 11.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 55.6%

10 stores

2 stores

3 stores

Gumroad 11.1%

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Project Wonderful
Platform Total Stores Percentage
Custom 10 55.56%
WooCommerce, EasyDigitalDownloads 1 5.56%
WooCommerce 2 11.11%
Squarespace Commerce 3 16.67%
Gumroad 2 11.11%

Categories Distribution

Books & Media leads with 33.3% of all stores (3 stores) , followed by Jewelry & Watches (11.1%) and Arts & Entertainment (11.1%) .

Top 10 Categories

Books & Media 33.3%

3 stores

Jewelry & Watches 11.1%

1 stores

Arts & Entertainment 11.1%

1 stores

Pets & Pet Supplies 11.1%

1 stores

Health & Beauty 11.1%

1 stores

Clothing & Accessories 11.1%

1 stores

Collectibles & Hobbies 11.1%

1 stores

Visual Distribution

Distribution of top 10 Project Wonderful store categories (November 2025)
Distribution of categories in Project Wonderful e-commerce stores
Category Number of Stores Percentage
Books & Media 3 33.33%
Jewelry & Watches 1 11.11%
Arts & Entertainment 1 11.11%
Pets & Pet Supplies 1 11.11%
Health & Beauty 1 11.11%
Clothing & Accessories 1 11.11%
Collectibles & Hobbies 1 11.11%

Payment Providers Distribution

PayPal leads with 100.0% among AI-verified physical stores (1 stores) .

Base: 1 AI-verified physical stores with detectable payment providers (5.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 100.0%

1 stores

Visual Distribution

Distribution of top 10 Project Wonderful payment providers (November 2025)
Distribution of payment providers in Project Wonderful e-commerce stores
Payment Provider Store Count Market Share
PayPal 1 100.00%

Active Stores by Launch Year

Currently, 9 active stores in Project Wonderful are tracked in our database , with the most stores launched in 2014 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2014 11.1%

1 active stores

2013 11.1%

1 active stores

2012 22.2%

2 active stores

2010 11.1%

1 active stores

2009 11.1%

1 active stores

2008 11.1%

1 active stores

2006 11.1%

1 active stores

2000 11.1%

1 active stores

Distribution by Launch Year

Active stores in Project Wonderful by original launch year (November 2025)
Active stores in Project Wonderful by launch year
Launch Year Active Stores Percentage
2014 1 11.11%
2013 1 11.11%
2012 2 22.22%
2010 1 11.11%
2009 1 11.11%
2008 1 11.11%
2006 1 11.11%
2000 1 11.11%

Social Media Usage

Facebook leads with 34.6% among stores with at least one detectable social profile (9 stores) , followed by Twitter (23.1%) and Pinterest (11.5%) .

Base: 16 stores with any detectable social profile (88.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.6%

9 stores

Twitter 23.1%

6 stores

Pinterest 11.5%

3 stores

YouTube 7.7%

2 stores

LinkedIn 7.7%

2 stores

Instagram 3.8%

1 stores

Reddit 3.8%

1 stores

Patreon 3.8%

1 stores

Vimeo 3.8%

1 stores

Visual Distribution

Distribution of social media platforms in Project Wonderful (November 2025)
Distribution of social media platforms in Project Wonderful e-commerce stores
Social Platform Store Count Market Share
Facebook 9 34.62%
Twitter 6 23.08%
Pinterest 3 11.54%
YouTube 2 7.69%
LinkedIn 2 7.69%
Instagram 1 3.85%
Reddit 1 3.85%
Patreon 1 3.85%
Vimeo 1 3.85%

Geographic Distribution

United States leads with 54.5% (6 AI-verified stores) , followed by Bulgaria (9.1%) and Russia (9.1%) .

Base: 11 AI-verified stores across 8 countries. Percentages show share among AI-verified stores.

Top 10 Countries

6 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Italy 0.0%

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Project Wonderful (November 2025)
Geographic distribution of stores using Project Wonderful
Country AI-Verified Store Count Market Share
United States 6 54.55%
Bulgaria 1 9.09%
Russia 1 9.09%
Mexico 1 9.09%
Singapore 1 9.09%
Slovakia 1 9.09%
Italy 0 0.00%
Brazil 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 18.0 100.00%
Emails 6.0 33.33%
Phones - -
Ecommerce platform 18.0 100.00%
Couriers - -
Payment Providers 1.0 5.56%
Categories 15.0 83.33%
Social Media 16.0 88.89%

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Frequently Asked Questions

What data is included in the Project Wonderful E-commerce Database?

Our database covers over 11.0 Project Wonderful physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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