Segment Technology Adoption in E-commerce

Discover 16.0 e-commerce stores using Segment. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 62.5% of stores with physical delivery (10 stores) , followed by Magento (12.5%) and BigCommerce (6.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 62.5%

10 stores

Magento 12.5%

2 stores

1 stores

1 stores

1 stores

1 stores

Podia 0.0%

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Segment
Platform Stores with Physical Delivery Percentage
Custom 10 62.50%
Magento 2 12.50%
BigCommerce 1 6.25%
Reserva INK 1 6.25%
Shopify 1 6.25%
Constructor 1 6.25%
Podia 0 0.00%
Salesforce Commerce Cloud 0 0.00%
TradePending 0 0.00%
Pimcore 0 0.00%
Monkcommerce, Shopify 0 0.00%
WooCommerce 0 0.00%

All Stores Distribution

Custom holds 30.3% share of all Segment e-commerce stores (10) , with Magento at 9.1% and BigCommerce at 12.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 30.3%

10 stores

3 stores

4 stores

3 stores

3 stores

1 stores

Podia 6.1%

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Segment
Platform Total Stores Percentage
Custom 10 30.30%
Magento 3 9.09%
BigCommerce 4 12.12%
Reserva INK 3 9.09%
Shopify 3 9.09%
Constructor 1 3.03%
Podia 2 6.06%
Salesforce Commerce Cloud 1 3.03%
TradePending 1 3.03%
Pimcore 1 3.03%
Monkcommerce, Shopify 1 3.03%
WooCommerce 3 9.09%

Categories Distribution

Clothing & Accessories leads with 42.9% of all stores (3 stores) , followed by Vehicles & Parts (28.6%) and Health & Beauty (28.6%) .

Top 10 Categories

Clothing & Accessories 42.9%

3 stores

Vehicles & Parts 28.6%

2 stores

Health & Beauty 28.6%

2 stores

Visual Distribution

Distribution of top 10 Segment store categories (December 2025)
Distribution of categories in Segment e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3 42.86%
Vehicles & Parts 2 28.57%
Health & Beauty 2 28.57%

Active Stores by Launch Year

Currently, 16 active stores in Segment are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2024 6.3%

1 active stores

2021 6.3%

1 active stores

2020 6.3%

1 active stores

2019 18.8%

3 active stores

2016 12.5%

2 active stores

2011 6.3%

1 active stores

2008 6.3%

1 active stores

2007 6.3%

1 active stores

2003 12.5%

2 active stores

2000 6.3%

1 active stores

1998 6.3%

1 active stores

1997 6.3%

1 active stores

Distribution by Launch Year

Active stores in Segment by original launch year (December 2025)
Active stores in Segment by launch year
Launch Year Active Stores Percentage
2024 1 6.25%
2021 1 6.25%
2020 1 6.25%
2019 3 18.75%
2016 2 12.50%
2011 1 6.25%
2008 1 6.25%
2007 1 6.25%
2003 2 12.50%
2000 1 6.25%
1998 1 6.25%
1997 1 6.25%

Social Media Usage

Instagram leads with 25.0% among stores with at least one detectable social profile (6 stores) , followed by Facebook (20.8%) and Pinterest (16.7%) .

Base: 8 stores with any detectable social profile (22.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.0%

6 stores

Facebook 20.8%

5 stores

Pinterest 16.7%

4 stores

Twitter 12.5%

3 stores

YouTube 12.5%

3 stores

LinkedIn 12.5%

3 stores

Visual Distribution

Distribution of social media platforms in Segment (December 2025)
Distribution of social media platforms in Segment e-commerce stores
Social Platform Store Count Market Share
Instagram 6 25.00%
Facebook 5 20.83%
Pinterest 4 16.67%
Twitter 3 12.50%
YouTube 3 12.50%
LinkedIn 3 12.50%

Geographic Distribution

United States leads with 50.0% (7 AI-verified stores) , followed by France (14.3%) and India (7.1%) .

Base: 14 AI-verified stores across 9 countries. Percentages show share among AI-verified stores.

Top 10 Countries

7 AI-verified stores

France 14.3%

2 AI-verified stores

India 7.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Segment (December 2025)
Geographic distribution of stores using Segment
Country AI-Verified Store Count Market Share
United States 7 50.00%
France 2 14.29%
India 1 7.14%
Finland 1 7.14%
New Zealand 1 7.14%
Brazil 1 7.14%
United Kingdom 1 7.14%
Australia 0 0.00%
Malaysia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 35.0 100.00%
Emails 6.0 17.14%
Phones 5.0 14.29%
Ecommerce platform 33.0 94.29%
Couriers - -
Payment Providers - -
Categories 9.0 25.71%
Social Media 8.0 22.86%

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Frequently Asked Questions

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Our database covers over 16.0 Segment physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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