Mixpanel Technology Adoption in E-commerce

Discover 7.0 e-commerce stores using Mixpanel. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 71.4% of stores with physical delivery (5 stores) , followed by Magento (14.3%) and PrestaShop (14.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 71.4%

5 stores

Magento 14.3%

1 stores

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Mixpanel
Platform Stores with Physical Delivery Percentage
Custom 5 71.43%
Magento 1 14.29%
PrestaShop 1 14.29%
Shopify 0 0.00%
WooCommerce 0 0.00%
TradePending 0 0.00%
Botble CMS 0 0.00%
Kajabi 0 0.00%

All Stores Distribution

Custom holds 31.3% share of all Mixpanel e-commerce stores (5) , with Magento at 6.3% and PrestaShop at 6.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 31.3%

5 stores

1 stores

1 stores

Shopify 12.5%

2 stores

4 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Mixpanel
Platform Total Stores Percentage
Custom 5 31.25%
Magento 1 6.25%
PrestaShop 1 6.25%
Shopify 2 12.50%
WooCommerce 4 25.00%
TradePending 1 6.25%
Botble CMS 1 6.25%
Kajabi 1 6.25%

Categories Distribution

Business & Industrial leads with 33.3% of all stores (1 stores) , followed by Food & Beverages (33.3%) and Clothing & Accessories (33.3%) .

Top 10 Categories

Business & Industrial 33.3%

1 stores

Food & Beverages 33.3%

1 stores

Clothing & Accessories 33.3%

1 stores

Visual Distribution

Distribution of top 10 Mixpanel store categories (December 2025)
Distribution of categories in Mixpanel e-commerce stores
Category Number of Stores Percentage
Business & Industrial 1 33.33%
Food & Beverages 1 33.33%
Clothing & Accessories 1 33.33%

Payment Providers Distribution

Moneris leads with 100.0% among AI-verified physical stores (1 stores) .

Base: 1 AI-verified physical stores with detectable payment providers (5.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Moneris 100.0%

1 stores

Visual Distribution

Distribution of top 10 Mixpanel payment providers (December 2025)
Distribution of payment providers in Mixpanel e-commerce stores
Payment Provider Store Count Market Share
Moneris 1 100.00%

Shipping Carriers Distribution

UPS leads with 50.0% among AI-verified physical stores (1 stores) , followed by FedEx (50.0%) .

Base: 1 AI-verified physical stores with detectable shipping carriers (5.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 50.0%

1 stores

FedEx 50.0%

1 stores

Visual Distribution

Distribution of top 10 Mixpanel shipping carriers (December 2025)
Distribution of shipping carriers in Mixpanel e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1 50.00%
FedEx 1 50.00%

Active Stores by Launch Year

Currently, 7 active stores in Mixpanel are tracked in our database , with the most stores launched in 2021 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2021 14.3%

1 active stores

2019 14.3%

1 active stores

2018 14.3%

1 active stores

2009 14.3%

1 active stores

2007 14.3%

1 active stores

2001 14.3%

1 active stores

1997 14.3%

1 active stores

Distribution by Launch Year

Active stores in Mixpanel by original launch year (December 2025)
Active stores in Mixpanel by launch year
Launch Year Active Stores Percentage
2021 1 14.29%
2019 1 14.29%
2018 1 14.29%
2009 1 14.29%
2007 1 14.29%
2001 1 14.29%
1997 1 14.29%

Social Media Usage

Facebook leads with 42.9% among stores with at least one detectable social profile (3 stores) , followed by YouTube (28.6%) and Instagram (14.3%) .

Base: 4 stores with any detectable social profile (22.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 42.9%

3 stores

YouTube 28.6%

2 stores

Instagram 14.3%

1 stores

LinkedIn 14.3%

1 stores

Visual Distribution

Distribution of social media platforms in Mixpanel (December 2025)
Distribution of social media platforms in Mixpanel e-commerce stores
Social Platform Store Count Market Share
Facebook 3 42.86%
YouTube 2 28.57%
Instagram 1 14.29%
LinkedIn 1 14.29%

Geographic Distribution

United States leads with 71.4% (5 AI-verified stores) , followed by Italy (14.3%) and India (14.3%) .

Base: 7 AI-verified stores across 8 countries. Percentages show share among AI-verified stores.

Top 10 Countries

5 AI-verified stores

Italy 14.3%

1 AI-verified stores

India 14.3%

1 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

China 0.0%

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mixpanel (December 2025)
Geographic distribution of stores using Mixpanel
Country AI-Verified Store Count Market Share
United States 5 71.43%
Italy 1 14.29%
India 1 14.29%
Greece 0 0.00%
Argentina 0 0.00%
Taiwan 0 0.00%
Belgium 0 0.00%
China 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 18.0 100.00%
Emails 2.0 11.11%
Phones 4.0 22.22%
Ecommerce platform 16.0 88.89%
Couriers 1.0 5.56%
Payment Providers 1.0 5.56%
Categories 4.0 22.22%
Social Media 4.0 22.22%

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Frequently Asked Questions

What data is included in the Mixpanel E-commerce Database?

Our database covers over 7.0 Mixpanel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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