Online Stores Using WayForPay
Explore 7.8k verified e-commerce stores with WayForPay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 9.1k domains. 7.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.8k verified active stores out of 9.1k detected · 86.4% verification rate
E-commerce Platforms Distribution
Custom stores with 45.0% of stores with physical delivery (3,524 stores) , followed by WooCommerce (18.8%) and Horoshop (18.0%) .
Base: 7,827 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,524 stores
1,475 stores
1,412 stores
1,048 stores
93 stores
89 stores
76 stores
29 stores
21 stores
10 stores
Visual Distribution
3,524 stores
1,475 stores
1,412 stores
1,048 stores
93 stores
89 stores
76 stores
29 stores
21 stores
10 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3524 | 45.02% |
| WooCommerce | 1475 | 18.85% |
| Horoshop | 1412 | 18.04% |
| OpenCart | 1048 | 13.39% |
| PrestaShop | 93 | 1.19% |
| Shopify | 89 | 1.14% |
| Weblium | 76 | 0.97% |
| Magento | 29 | 0.37% |
| 1C-Bitrix | 21 | 0.27% |
| CS Cart | 10 | 0.13% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 40.5% share of detected WayForPay e-commerce signals (3,671) , with WooCommerce at 19.4% and Horoshop at 16.0% (October 2026) .
Base: 9,058 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,671 websites
1,759 websites
1,445 websites
1,093 websites
95 websites
104 websites
369 websites
30 websites
26 websites
12 websites
Visual Distribution
3,671 websites
1,759 websites
1,445 websites
1,093 websites
95 websites
104 websites
369 websites
30 websites
26 websites
12 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 3671 | 40.53% |
| WooCommerce | 1759 | 19.42% |
| Horoshop | 1445 | 15.95% |
| OpenCart | 1093 | 12.07% |
| PrestaShop | 95 | 1.05% |
| Shopify | 104 | 1.15% |
| Weblium | 369 | 4.07% |
| Magento | 30 | 0.33% |
| 1C-Bitrix | 26 | 0.29% |
| CS Cart | 12 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 13.5% of all stores (1,057 stores) , followed by Health & Beauty (12.5%) and Home & Garden (11.8%) .
Base: 7,827 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,057 stores
978 stores
923 stores
618 stores
575 stores
486 stores
405 stores
400 stores
293 stores
268 stores
Visual Distribution
1,057 stores
978 stores
923 stores
618 stores
575 stores
486 stores
405 stores
400 stores
293 stores
268 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1057 | 13.50% |
| Health & Beauty | 978 | 12.50% |
| Home & Garden | 923 | 11.79% |
| Electronics & Technology | 618 | 7.90% |
| Tools & Hardware | 575 | 7.35% |
| Sporting Goods & Outdoor Gear | 486 | 6.21% |
| Food & Beverages | 405 | 5.17% |
| Vehicles & Parts | 400 | 5.11% |
| Gifts & Special Occasions | 293 | 3.74% |
| Business & Industrial | 268 | 3.42% |
Shipping Carriers Distribution
Nova Poshta accounts for 57.6% of displayed detection occurrences (7,338 occurrences) , followed by Ukrposhta (27.6%) and Meest (7.9%) .
Base: 12,743 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
7,338 occurrences
3,513 occurrences
1,004 occurrences
361 occurrences
118 occurrences
115 occurrences
115 occurrences
76 occurrences
62 occurrences
41 occurrences
Visual Distribution
7,338 occurrences
3,513 occurrences
1,004 occurrences
361 occurrences
118 occurrences
115 occurrences
115 occurrences
76 occurrences
62 occurrences
41 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Nova Poshta | 7338 | 57.58% |
| Ukrposhta | 3513 | 27.57% |
| Meest | 1004 | 7.88% |
| Delivery Auto | 361 | 2.83% |
| DHL | 118 | 0.93% |
| In Time | 115 | 0.90% |
| UPS | 115 | 0.90% |
| Автолюкс | 76 | 0.60% |
| Rozetka Delivery | 62 | 0.49% |
| FedEx | 41 | 0.32% |
Store Launch Timeline
Over the past 12 months, 1,069 new stores were launched in WayForPay , with the highest activity in 2026-09 (92 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
92 stores launched
105 stores launched
115 stores launched
104 stores launched
113 stores launched
108 stores launched
103 stores launched
84 stores launched
79 stores launched
61 stores launched
90 stores launched
15 stores launched
Monthly Trend
8.6% of last 12 months
9.8% of last 12 months
10.8% of last 12 months
9.7% of last 12 months
10.6% of last 12 months
10.1% of last 12 months
9.6% of last 12 months
7.9% of last 12 months
7.4% of last 12 months
5.7% of last 12 months
8.4% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 92 | 8.61% |
| 2026-08 | 105 | 9.82% |
| 2026-07 | 115 | 10.76% |
| 2026-06 | 104 | 9.73% |
| 2026-05 | 113 | 10.57% |
| 2026-04 | 108 | 10.10% |
| 2026-03 | 103 | 9.64% |
| 2026-02 | 84 | 7.86% |
| 2026-01 | 79 | 7.39% |
| 2025-12 | 61 | 5.71% |
| 2025-11 | 90 | 8.42% |
| 2025-10 | 15 | 1.40% |
Active Stores by Launch Year
Currently, 7,821 active stores in WayForPay are tracked in our database , with the most stores launched in 2026 (932 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
932 active stores
900 active stores
728 active stores
683 active stores
425 active stores
558 active stores
593 active stores
392 active stores
373 active stores
449 active stores
242 active stores
158 active stores
179 active stores
608 active stores
170 active stores
Distribution by Launch Year
11.9% of tracked active stores
11.5% of tracked active stores
9.3% of tracked active stores
8.7% of tracked active stores
5.4% of tracked active stores
7.1% of tracked active stores
7.6% of tracked active stores
5.0% of tracked active stores
4.8% of tracked active stores
5.7% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
2.3% of tracked active stores
7.8% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 932 | 11.92% |
| 2025 | 900 | 11.51% |
| 2024 | 728 | 9.31% |
| 2023 | 683 | 8.73% |
| 2022 | 425 | 5.43% |
| 2021 | 558 | 7.13% |
| 2020 | 593 | 7.58% |
| 2019 | 392 | 5.01% |
| 2018 | 373 | 4.77% |
| 2017 | 449 | 5.74% |
| 2016 | 242 | 3.09% |
| 2015 | 158 | 2.02% |
| 2014 | 179 | 2.29% |
| 2013 | 608 | 7.77% |
| 2012 | 170 | 2.17% |
Geographic Distribution
Ukraine stores with 99.0% (7,745 active verified stores) , followed by Poland (0.2%) and United States (0.1%) .
Base: 7,827 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
7,745 active verified stores
17 active verified stores
8 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
Visual Distribution
7,745 active verified stores
17 active verified stores
8 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Ukraine | 7745 | 98.95% |
| Poland | 17 | 0.22% |
| United States | 8 | 0.10% |
| Germany | 5 | 0.06% |
| United Kingdom | 5 | 0.06% |
| India | 3 | 0.04% |
| Belgium | 2 | 0.03% |
| Czechia | 2 | 0.03% |
| Estonia | 2 | 0.03% |
| France | 2 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
1C-Bitrix - Food & Beverages
Custom - Pets & Pet Supplies
Horoshop - Electronics & Technology
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce - Tools & Hardware
Horoshop - Arts & Entertainment
Custom - Health & Beauty
WooCommerce - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.1k | 100.00% |
| Emails | 7.6k | 84.40% |
| Phones | 8.2k | 90.64% |
| Ecommerce platform | 8.7k | 96.12% |
| Couriers | 8.1k | 89.64% |
| Payment Providers | 9.1k | 100.00% |
| Categories | 7.6k | 83.35% |
| Social Media | 5.1k | 56.77% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WayForPay e-commerce landscape:
Analyze 7.8k verified e-commerce stores on WayForPay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WayForPay e-commerce intelligence?
-
We track 7.8k verified WayForPay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.6% of displayed detection occurrences (3,050 occurrences) , followed by Facebook (31.4%) and X (11.0%) .
Base: 9,647 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,050 occurrences
3,028 occurrences
1,063 occurrences
973 occurrences
819 occurrences
278 occurrences
179 occurrences
143 occurrences
109 occurrences
5 occurrences
Visual Distribution
3,050 occurrences
3,028 occurrences
1,063 occurrences
973 occurrences
819 occurrences
278 occurrences
179 occurrences
143 occurrences
109 occurrences
5 occurrences