Yahoo Advertising Technology Adoption in E-commerce
Discover 48.0 e-commerce stores using Yahoo Advertising. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 93.8% of stores with physical delivery (45 stores) , followed by EC-CUBE (4.2%) and VirtueMart (2.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
45 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 45 | 93.75% |
| EC-CUBE | 2 | 4.17% |
| VirtueMart | 1 | 2.08% |
| Salesnauts | 0 | 0.00% |
| ebisumart | 0 | 0.00% |
| Estore Shopserve | 0 | 0.00% |
| Shopify | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| CS Cart | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| Future Shop | 0 | 0.00% |
| MakeShop | 0 | 0.00% |
| ColorMeShop | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| Ochanoko | 0 | 0.00% |
All Stores Distribution
Custom holds 41.7% share of all Yahoo Advertising e-commerce stores (45) , with EC-CUBE at 21.3% and VirtueMart at 0.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
45 stores
23 stores
1 stores
1 stores
1 stores
1 stores
5 stores
2 stores
2 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 45 | 41.67% |
| EC-CUBE | 23 | 21.30% |
| VirtueMart | 1 | 0.93% |
| Salesnauts | 1 | 0.93% |
| ebisumart | 1 | 0.93% |
| Estore Shopserve | 1 | 0.93% |
| Shopify | 5 | 4.63% |
| Salesforce Commerce Cloud | 2 | 1.85% |
| CS Cart | 2 | 1.85% |
| WooCommerce | 3 | 2.78% |
| Future Shop | 2 | 1.85% |
| MakeShop | 11 | 10.19% |
| ColorMeShop | 8 | 7.41% |
| Wix eCommerce | 1 | 0.93% |
| Ochanoko | 2 | 1.85% |
Categories Distribution
Health & Beauty leads with 31.6% of all stores (6 stores) , followed by Collectibles & Hobbies (15.8%) and Pets & Pet Supplies (10.5%) .
Top 10 Categories
6 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6 | 31.58% |
| Collectibles & Hobbies | 3 | 15.79% |
| Pets & Pet Supplies | 2 | 10.53% |
| Sporting Goods & Outdoor Gear | 2 | 10.53% |
| Vehicles & Parts | 1 | 5.26% |
| Clothing & Accessories | 1 | 5.26% |
| Furniture & Home Decor | 1 | 5.26% |
| Electronics & Technology | 1 | 5.26% |
| Gifts & Special Occasions | 1 | 5.26% |
| Food & Beverages | 1 | 5.26% |
Payment Providers Distribution
UnionPay leads with 18.2% among AI-verified physical stores (2 stores) , followed by MasterCard (18.2%) and VISA (18.2%) .
Base: 26 AI-verified physical stores with detectable payment providers (21.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| UnionPay | 2 | 18.18% |
| MasterCard | 2 | 18.18% |
| VISA | 2 | 18.18% |
| JCB | 2 | 18.18% |
| Amazon Pay | 1 | 9.09% |
| PayPal | 1 | 9.09% |
| American Express | 1 | 9.09% |
Shipping Carriers Distribution
ASM leads with 50.0% among AI-verified physical stores (1 stores) , followed by IDEX (50.0%) .
Base: 2 AI-verified physical stores with detectable shipping carriers (1.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| ASM | 1 | 50.00% |
| IDEX | 1 | 50.00% |
Active Stores by Launch Year
Currently, 46 active stores in Yahoo Advertising are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
3 active stores
1 active stores
2 active stores
2 active stores
4 active stores
2 active stores
1 active stores
4 active stores
3 active stores
3 active stores
1 active stores
1 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 1 | 2.17% |
| 2023 | 1 | 2.17% |
| 2022 | 3 | 6.52% |
| 2020 | 1 | 2.17% |
| 2019 | 2 | 4.35% |
| 2018 | 2 | 4.35% |
| 2017 | 4 | 8.70% |
| 2016 | 2 | 4.35% |
| 2015 | 1 | 2.17% |
| 2014 | 4 | 8.70% |
| 2013 | 3 | 6.52% |
| 2012 | 3 | 6.52% |
| 2011 | 1 | 2.17% |
| 2010 | 1 | 2.17% |
| 2009 | 3 | 6.52% |
| 2008 | 2 | 4.35% |
| 2007 | 1 | 2.17% |
| 2006 | 1 | 2.17% |
| 2004 | 2 | 4.35% |
| 2003 | 1 | 2.17% |
| 2002 | 1 | 2.17% |
| 2001 | 2 | 4.35% |
| 2000 | 3 | 6.52% |
| 1999 | 1 | 2.17% |
Geographic Distribution
Japan leads with 95.8% (46 AI-verified stores) , followed by United States (4.2%) and Canada (0.0%) .
Base: 48 AI-verified stores across 3 countries. Percentages show share among AI-verified stores.
Top 10 Countries
46 AI-verified stores
2 AI-verified stores
0 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 46 | 95.83% |
| United States | 2 | 4.17% |
| Canada | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Yahoo Advertising's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 121.0 | 100.00% |
| Emails | 33.0 | 27.27% |
| Phones | 41.0 | 33.88% |
| Ecommerce platform | 108.0 | 89.26% |
| Couriers | 2.0 | 1.65% |
| Payment Providers | 26.0 | 21.49% |
| Categories | 20.0 | 16.53% |
| Social Media | 64.0 | 52.89% |
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Frequently Asked Questions
- What data is included in the Yahoo Advertising E-commerce Database?
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Our database covers over 48.0 Yahoo Advertising physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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Social Media Usage
Instagram leads with 27.9% among stores with at least one detectable social profile (17 stores) , followed by Twitter (27.9%) and Facebook (26.2%) .
Base: 64 stores with any detectable social profile (52.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17 stores
17 stores
16 stores
5 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution