Yahoo Advertising Technology Adoption in E-commerce

Discover 16.0 e-commerce stores using Yahoo Advertising. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 81.3% of stores with physical delivery (13 stores) , followed by VirtueMart (6.3%) and Salesforce Commerce Cloud (6.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 81.3%

13 stores

1 stores

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Yahoo Advertising
Platform Stores with Physical Delivery Percentage
Custom 13 81.25%
VirtueMart 1 6.25%
Salesforce Commerce Cloud 1 6.25%
EC-CUBE 1 6.25%
MakeShop 0 0.00%

All Stores Distribution

Custom holds 76.5% share of all Yahoo Advertising e-commerce stores (13) , with VirtueMart at 5.9% and Salesforce Commerce Cloud at 5.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 76.5%

13 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Yahoo Advertising
Platform Total Stores Percentage
Custom 13 76.47%
VirtueMart 1 5.88%
Salesforce Commerce Cloud 1 5.88%
EC-CUBE 1 5.88%
MakeShop 1 5.88%

Categories Distribution

Clothing & Accessories leads with 20.0% of all stores (1 stores) , followed by Gifts & Special Occasions (20.0%) and Food & Beverages (20.0%) .

Top 10 Categories

Clothing & Accessories 20.0%

1 stores

Gifts & Special Occasions 20.0%

1 stores

Food & Beverages 20.0%

1 stores

Electronics & Technology 20.0%

1 stores

Furniture & Home Decor 20.0%

1 stores

Visual Distribution

Distribution of top 10 Yahoo Advertising store categories (December 2025)
Distribution of categories in Yahoo Advertising e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1 20.00%
Gifts & Special Occasions 1 20.00%
Food & Beverages 1 20.00%
Electronics & Technology 1 20.00%
Furniture & Home Decor 1 20.00%

Payment Providers Distribution

Amazon Pay leads with 40.0% among AI-verified physical stores (2 stores) , followed by MasterCard (20.0%) and JCB (20.0%) .

Base: 4 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2 stores

1 stores

JCB 20.0%

1 stores

PayPal 20.0%

1 stores

Visual Distribution

Distribution of top 10 Yahoo Advertising payment providers (December 2025)
Distribution of payment providers in Yahoo Advertising e-commerce stores
Payment Provider Store Count Market Share
Amazon Pay 2 40.00%
MasterCard 1 20.00%
JCB 1 20.00%
PayPal 1 20.00%

Active Stores by Launch Year

Currently, 16 active stores in Yahoo Advertising are tracked in our database , with the most stores launched in 2021 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2021 6.3%

1 active stores

2015 6.3%

1 active stores

2014 6.3%

1 active stores

2012 18.8%

3 active stores

2009 6.3%

1 active stores

2005 6.3%

1 active stores

2004 6.3%

1 active stores

2003 6.3%

1 active stores

2001 6.3%

1 active stores

2000 25.0%

4 active stores

1998 6.3%

1 active stores

Distribution by Launch Year

Active stores in Yahoo Advertising by original launch year (December 2025)
Active stores in Yahoo Advertising by launch year
Launch Year Active Stores Percentage
2021 1 6.25%
2015 1 6.25%
2014 1 6.25%
2012 3 18.75%
2009 1 6.25%
2005 1 6.25%
2004 1 6.25%
2003 1 6.25%
2001 1 6.25%
2000 4 25.00%
1998 1 6.25%

Social Media Usage

Instagram leads with 25.0% among stores with at least one detectable social profile (3 stores) , followed by Twitter (25.0%) and Facebook (16.7%) .

Base: 6 stores with any detectable social profile (33.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.0%

3 stores

Twitter 25.0%

3 stores

Facebook 16.7%

2 stores

YouTube 16.7%

2 stores

TikTok 8.3%

1 stores

X 8.3%

1 stores

Visual Distribution

Distribution of social media platforms in Yahoo Advertising (December 2025)
Distribution of social media platforms in Yahoo Advertising e-commerce stores
Social Platform Store Count Market Share
Instagram 3 25.00%
Twitter 3 25.00%
Facebook 2 16.67%
YouTube 2 16.67%
TikTok 1 8.33%
X 1 8.33%

Geographic Distribution

Japan leads with 100.0% (16 AI-verified stores) .

Base: 16 AI-verified stores across 1 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 100.0%

16 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yahoo Advertising (December 2025)
Geographic distribution of stores using Yahoo Advertising
Country AI-Verified Store Count Market Share
Japan 16 100.00%

Dataset Coverage

Field Rows count Coverage
Website 18.0 100.00%
Emails 3.0 16.67%
Phones 7.0 38.89%
Ecommerce platform 17.0 94.44%
Couriers - -
Payment Providers 4.0 22.22%
Categories 5.0 27.78%
Social Media 6.0 33.33%

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Frequently Asked Questions

What data is included in the Yahoo Advertising E-commerce Database?

Our database covers over 16.0 Yahoo Advertising physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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