Yahoo Advertising Technology Adoption in E-commerce
Discover 1.0k e-commerce stores using Yahoo Advertising. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 99.7% of stores with physical delivery (1,033 stores) , followed by EC-CUBE (0.2%) and VirtueMart (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,033 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1033 | 99.71% |
| EC-CUBE | 2 | 0.19% |
| VirtueMart | 1 | 0.10% |
| Shopify | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| MakeShop | 0 | 0.00% |
| ColorMeShop | 0 | 0.00% |
| CS Cart | 0 | 0.00% |
| Salesnauts | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| Future Shop | 0 | 0.00% |
| Ochanoko | 0 | 0.00% |
| Estore Shopserve | 0 | 0.00% |
| ebisumart | 0 | 0.00% |
All Stores Distribution
Custom holds 94.2% share of all Yahoo Advertising e-commerce stores (1,033) , with EC-CUBE at 2.0% and VirtueMart at 0.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,033 stores
22 stores
1 stores
5 stores
1 stores
3 stores
13 stores
8 stores
2 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1033 | 94.17% |
| EC-CUBE | 22 | 2.01% |
| VirtueMart | 1 | 0.09% |
| Shopify | 5 | 0.46% |
| Wix eCommerce | 1 | 0.09% |
| WooCommerce | 3 | 0.27% |
| MakeShop | 13 | 1.19% |
| ColorMeShop | 8 | 0.73% |
| CS Cart | 2 | 0.18% |
| Salesnauts | 1 | 0.09% |
| Salesforce Commerce Cloud | 2 | 0.18% |
| Future Shop | 2 | 0.18% |
| Ochanoko | 2 | 0.18% |
| Estore Shopserve | 1 | 0.09% |
| ebisumart | 1 | 0.09% |
Categories Distribution
Vehicles & Parts leads with 24.4% of all stores (148 stores) , followed by Health & Beauty (23.2%) and Food & Beverages (9.2%) .
Top 10 Categories
148 stores
141 stores
56 stores
56 stores
41 stores
28 stores
27 stores
22 stores
19 stores
15 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 148 | 24.38% |
| Health & Beauty | 141 | 23.23% |
| Food & Beverages | 56 | 9.23% |
| Home & Garden | 56 | 9.23% |
| Electronics & Technology | 41 | 6.75% |
| Jewelry & Watches | 28 | 4.61% |
| Business & Industrial | 27 | 4.45% |
| Clothing & Accessories | 22 | 3.62% |
| Arts & Entertainment | 19 | 3.13% |
| Furniture & Home Decor | 15 | 2.47% |
| Gifts & Special Occasions | 15 | 2.47% |
| Collectibles & Hobbies | 13 | 2.14% |
| Sporting Goods & Outdoor Gear | 13 | 2.14% |
| Pets & Pet Supplies | 8 | 1.32% |
| Books & Media | 5 | 0.82% |
Payment Providers Distribution
VISA leads with 32.3% among AI-verified physical stores (139 stores) , followed by JCB (32.1%) and MasterCard (10.7%) .
Base: 193 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
139 stores
138 stores
46 stores
34 stores
22 stores
12 stores
9 stores
6 stores
6 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 139 | 32.33% |
| JCB | 138 | 32.09% |
| MasterCard | 46 | 10.70% |
| Amazon Pay | 34 | 7.91% |
| American Express | 22 | 5.12% |
| DinersClub | 12 | 2.79% |
| PayPal | 9 | 2.09% |
| WebMoney | 6 | 1.40% |
| Apple Pay | 6 | 1.40% |
| Google Pay | 5 | 1.16% |
| AliPay | 4 | 0.93% |
| UnionPay | 4 | 0.93% |
| Stripe Connect | 4 | 0.93% |
| Paygent | 1 | 0.23% |
Shipping Carriers Distribution
TCS leads with 28.1% among AI-verified physical stores (9 stores) , followed by JX (21.9%) and UPS (9.4%) .
Base: 31 AI-verified physical stores with detectable shipping carriers (2.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| TCS | 9 | 28.13% |
| JX | 7 | 21.88% |
| UPS | 3 | 9.38% |
| CBL | 2 | 6.25% |
| MRW | 2 | 6.25% |
| FedEx | 2 | 6.25% |
| Hermes | 1 | 3.13% |
| GLS | 1 | 3.13% |
| IMX | 1 | 3.13% |
| ASM | 1 | 3.13% |
| DPD | 1 | 3.13% |
| Yamato Japan | 1 | 3.13% |
| IDEX | 1 | 3.13% |
Store Launch Timeline
Over the past 12 months, 4 new stores were launched in Yahoo Advertising , with the highest activity in 2025-02 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-02 | 2 | 50.00% |
| 2025-01 | 1 | 25.00% |
| 2024-11 | 1 | 25.00% |
Active Stores by Launch Year
Currently, 1,010 active stores in Yahoo Advertising are tracked in our database , with the most stores launched in 2025 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
21 active stores
34 active stores
39 active stores
46 active stores
74 active stores
89 active stores
88 active stores
101 active stores
45 active stores
30 active stores
43 active stores
47 active stores
21 active stores
25 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3 | 0.30% |
| 2024 | 21 | 2.08% |
| 2023 | 34 | 3.37% |
| 2022 | 39 | 3.86% |
| 2021 | 46 | 4.55% |
| 2020 | 74 | 7.33% |
| 2019 | 89 | 8.81% |
| 2018 | 88 | 8.71% |
| 2017 | 101 | 10.00% |
| 2016 | 45 | 4.46% |
| 2015 | 30 | 2.97% |
| 2014 | 43 | 4.26% |
| 2013 | 47 | 4.65% |
| 2012 | 21 | 2.08% |
| 2011 | 25 | 2.48% |
| 2010 | 33 | 3.27% |
| 2009 | 36 | 3.56% |
| 2008 | 30 | 2.97% |
| 2007 | 24 | 2.38% |
| 2006 | 19 | 1.88% |
| 2005 | 16 | 1.58% |
| 2004 | 24 | 2.38% |
| 2003 | 18 | 1.78% |
| 2002 | 18 | 1.78% |
| 2001 | 25 | 2.48% |
| 2000 | 39 | 3.86% |
| 1999 | 12 | 1.19% |
| 1998 | 7 | 0.69% |
| 1997 | 1 | 0.10% |
| 1996 | 2 | 0.20% |
Geographic Distribution
Japan leads with 97.8% (1,013 AI-verified stores) , followed by United States (0.5%) and India (0.3%) .
Base: 1,036 AI-verified stores across 14 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,013 AI-verified stores
5 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 1013 | 97.78% |
| United States | 5 | 0.48% |
| India | 3 | 0.29% |
| China | 3 | 0.29% |
| United Kingdom | 2 | 0.19% |
| Taiwan | 2 | 0.19% |
| Singapore | 2 | 0.19% |
| Philippines | 1 | 0.10% |
| Thailand | 1 | 0.10% |
| Netherlands | 1 | 0.10% |
| Indonesia | 1 | 0.10% |
| Hong Kong | 1 | 0.10% |
| Palau | 1 | 0.10% |
| Canada | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Yahoo Advertising's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 379.0 | 34.02% |
| Phones | 442.0 | 39.68% |
| Ecommerce platform | 1.1k | 98.47% |
| Couriers | 31.0 | 2.78% |
| Payment Providers | 193.0 | 17.32% |
| Categories | 623.0 | 55.92% |
| Social Media | 640.0 | 57.45% |
Starter Package
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Maximize Your ROI
Use our detailed Yahoo Advertising E-commerce Database to:
Gain actionable insights into 1.0k physical stores in Yahoo Advertising.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Yahoo Advertising online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Yahoo Advertising E-commerce Database?
-
Our database covers over 1.0k Yahoo Advertising physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 29.7% among stores with at least one detectable social profile (435 stores) , followed by Facebook (25.2%) and Twitter (20.0%) .
Base: 640 stores with any detectable social profile (57.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
435 stores
369 stores
293 stores
268 stores
54 stores
35 stores
5 stores
5 stores
Visual Distribution