Heap Technology Adoption in E-commerce

Discover 6.0 e-commerce stores using Heap. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 50.0% of stores with physical delivery (3 stores) , followed by Magento (16.7%) and WooCommerce (16.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 50.0%

3 stores

Magento 16.7%

1 stores

1 stores

Shopify 16.7%

1 stores

0 stores

0 stores

Podia 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Heap
Platform Stores with Physical Delivery Percentage
Custom 3 50.00%
Magento 1 16.67%
WooCommerce 1 16.67%
Shopify 1 16.67%
PhotoShelter 0 0.00%
Orckestra 0 0.00%
Podia 0 0.00%
EasyDigitalDownloads 0 0.00%
PureCars 0 0.00%

All Stores Distribution

Custom holds 15.8% share of all Heap e-commerce stores (3) , with Magento at 10.5% and WooCommerce at 21.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 15.8%

3 stores

Magento 10.5%

2 stores

4 stores

Shopify 26.3%

5 stores

1 stores

1 stores

Podia 5.3%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Heap
Platform Total Stores Percentage
Custom 3 15.79%
Magento 2 10.53%
WooCommerce 4 21.05%
Shopify 5 26.32%
PhotoShelter 1 5.26%
Orckestra 1 5.26%
Podia 1 5.26%
EasyDigitalDownloads 1 5.26%
PureCars 1 5.26%

Categories Distribution

Food & Beverages leads with 25.0% of all stores (1 stores) , followed by Electronics & Technology (25.0%) and Jewelry & Watches (25.0%) .

Top 10 Categories

Food & Beverages 25.0%

1 stores

Electronics & Technology 25.0%

1 stores

Jewelry & Watches 25.0%

1 stores

Gifts & Special Occasions 25.0%

1 stores

Visual Distribution

Distribution of top 10 Heap store categories (December 2025)
Distribution of categories in Heap e-commerce stores
Category Number of Stores Percentage
Food & Beverages 1 25.00%
Electronics & Technology 1 25.00%
Jewelry & Watches 1 25.00%
Gifts & Special Occasions 1 25.00%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in Heap , with the highest activity in 2025-07 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-07 50.0%

1 stores launched

2025-02 50.0%

1 stores launched

Monthly Trend

Monthly store launches in Heap (December 2025)
Monthly store launches in Heap over the past 12 months
Month Stores Launched Percentage
2025-07 1 50.00%
2025-02 1 50.00%

Active Stores by Launch Year

Currently, 6 active stores in Heap are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 33.3%

2 active stores

2024 16.7%

1 active stores

2023 16.7%

1 active stores

2017 16.7%

1 active stores

2008 16.7%

1 active stores

Distribution by Launch Year

Active stores in Heap by original launch year (December 2025)
Active stores in Heap by launch year
Launch Year Active Stores Percentage
2025 2 33.33%
2024 1 16.67%
2023 1 16.67%
2017 1 16.67%
2008 1 16.67%

Social Media Usage

Instagram leads with 23.5% among stores with at least one detectable social profile (4 stores) , followed by Twitter (17.6%) and Facebook (17.6%) .

Base: 9 stores with any detectable social profile (47.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 23.5%

4 stores

Twitter 17.6%

3 stores

Facebook 17.6%

3 stores

LinkedIn 11.8%

2 stores

TikTok 11.8%

2 stores

YouTube 5.9%

1 stores

X 5.9%

1 stores

Pinterest 5.9%

1 stores

Visual Distribution

Distribution of social media platforms in Heap (December 2025)
Distribution of social media platforms in Heap e-commerce stores
Social Platform Store Count Market Share
Instagram 4 23.53%
Twitter 3 17.65%
Facebook 3 17.65%
LinkedIn 2 11.76%
TikTok 2 11.76%
YouTube 1 5.88%
X 1 5.88%
Pinterest 1 5.88%

Geographic Distribution

United States leads with 60.0% (3 AI-verified stores) , followed by Iran (40.0%) and Netherlands (0.0%) .

Base: 5 AI-verified stores across 7 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3 AI-verified stores

Iran 40.0%

2 AI-verified stores

0 AI-verified stores

0 AI-verified stores

India 0.0%

0 AI-verified stores

0 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using Heap (December 2025)
Geographic distribution of stores using Heap
Country AI-Verified Store Count Market Share
United States 3 60.00%
Iran 2 40.00%
Netherlands 0 0.00%
United Kingdom 0 0.00%
India 0 0.00%
Russia 0 0.00%
Bangladesh 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 19.0 100.00%
Emails 5.0 26.32%
Phones 2.0 10.53%
Ecommerce platform 19.0 100.00%
Couriers - -
Payment Providers - -
Categories 7.0 36.84%
Social Media 9.0 47.37%

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Frequently Asked Questions

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Our database covers over 6.0 Heap physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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