Salla Market Share & Real Store Usage

Explore 3.9k verified e-commerce stores built on Salla. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 5k domains. 3.9k verified as active stores with physical delivery.

Verified stores
3.9k
active stores with physical delivery
Top country
Saudi Arabia
3,825 verified stores
Top payment signal
Apple Pay
300 detection occurrences
Top carrier signal
Aramex
132 detection occurrences
Top category
Health & Beauty
926 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

3.9k verified active stores out of 5k detected · 78.3% verification rate

Categories Distribution

Health & Beauty stores with 23.8% of all stores (926 stores) , followed by Clothing & Accessories (16.2%) and Home & Garden (9.6%) .

Base: 3,887 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 23.8%

926 stores

Clothing & Accessories 16.2%

630 stores

Home & Garden 9.6%

373 stores

Food & Beverages 9.5%

371 stores

Electronics & Technology 8.2%

318 stores

Jewelry & Watches 5.4%

209 stores

Furniture & Home Decor 3.6%

140 stores

Gifts & Special Occasions 3.2%

125 stores

Books & Media 2.6%

100 stores

Vehicles & Parts 2.2%

85 stores

Visual Distribution

Distribution of top 10 Salla store categories (June 2026)
Distribution of categories in Salla e-commerce stores
Category Number of Stores Percentage
Health & Beauty 926 23.82%
Clothing & Accessories 630 16.21%
Home & Garden 373 9.60%
Food & Beverages 371 9.54%
Electronics & Technology 318 8.18%
Jewelry & Watches 209 5.38%
Furniture & Home Decor 140 3.60%
Gifts & Special Occasions 125 3.22%
Books & Media 100 2.57%
Vehicles & Parts 85 2.19%

Payment Providers Distribution

Apple Pay accounts for 41.3% of displayed detection occurrences (300 occurrences) , followed by Mada (19.5%) and MasterCard (15.8%) .

Base: 727 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

300 occurrences

Mada 19.5%

142 occurrences

115 occurrences

STC Pay 12.5%

91 occurrences

33 occurrences

23 occurrences

VISA 1.2%

9 occurrences

8 occurrences

Zooz 0.6%

4 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Salla payment providers (June 2026)
Distribution of payment providers in Salla e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Apple Pay 300 41.27%
Mada 142 19.53%
MasterCard 115 15.82%
STC Pay 91 12.52%
Google Pay 33 4.54%
PayPal 23 3.16%
VISA 9 1.24%
American Express 8 1.10%
Zooz 4 0.55%
Stripe Connect 2 0.28%

Shipping Carriers Distribution

Aramex accounts for 42.0% of displayed detection occurrences (132 occurrences) , followed by DHL (36.6%) and SMSA Express (7.3%) .

Base: 314 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

Aramex 42.0%

132 occurrences

DHL 36.6%

115 occurrences

23 occurrences

20 occurrences

9 occurrences

UPS 2.9%

9 occurrences

FedEx 0.6%

2 occurrences

2 occurrences

ASM 0.3%

1 occurrences

GLS 0.3%

1 occurrences

Visual Distribution

Distribution of top 10 Salla shipping carriers (June 2026)
Distribution of shipping carriers in Salla e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Aramex 132 42.04%
DHL 115 36.62%
SMSA Express 23 7.32%
Hermes 20 6.37%
Saudi Post 9 2.87%
UPS 9 2.87%
FedEx 2 0.64%
Speedy 2 0.64%
ASM 1 0.32%
GLS 1 0.32%

Store Launch Timeline

Over the past 12 months, 1,315 new stores were launched in Salla , with the highest activity in 2026-05 (377 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 28.7%

377 stores launched

2026-04 32.2%

423 stores launched

2026-03 19.9%

262 stores launched

2026-02 17.1%

225 stores launched

2026-01 0.2%

3 stores launched

2025-12 0.2%

2 stores launched

2025-11 0.3%

4 stores launched

2025-10 0.3%

4 stores launched

2025-09 0.4%

5 stores launched

2025-08 0.4%

5 stores launched

2025-07 0.3%

4 stores launched

2025-06 0.1%

1 stores launched

Monthly Trend

Monthly store launches in Salla (June 2026)
Monthly store launches in Salla over the past 12 months
Month Stores Launched Percentage
2026-05 377 28.67%
2026-04 423 32.17%
2026-03 262 19.92%
2026-02 225 17.11%
2026-01 3 0.23%
2025-12 2 0.15%
2025-11 4 0.30%
2025-10 4 0.30%
2025-09 5 0.38%
2025-08 5 0.38%
2025-07 4 0.30%
2025-06 1 0.08%

Active Stores by Launch Year

Currently, 3,887 active stores in Salla are tracked in our database , with the most stores launched in 2026 (1,310 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 33.7%

1,310 active stores

2025 1.2%

47 active stores

2024 8.9%

347 active stores

2023 13.5%

523 active stores

2022 9.3%

360 active stores

2021 10.5%

408 active stores

2020 9.2%

357 active stores

2019 4.5%

176 active stores

2018 2.5%

96 active stores

2017 2.2%

85 active stores

2016 0.4%

15 active stores

2015 0.5%

18 active stores

2014 0.6%

22 active stores

2013 0.9%

34 active stores

2012 0.4%

15 active stores

Distribution by Launch Year

Active stores in Salla by original launch year (June 2026)
Active stores in Salla by launch year
Launch Year Active Stores Percentage
2026 1310 33.70%
2025 47 1.21%
2024 347 8.93%
2023 523 13.46%
2022 360 9.26%
2021 408 10.50%
2020 357 9.18%
2019 176 4.53%
2018 96 2.47%
2017 85 2.19%
2016 15 0.39%
2015 18 0.46%
2014 22 0.57%
2013 34 0.87%
2012 15 0.39%

Social Media Usage

WhatsApp accounts for 28.8% of displayed detection occurrences (362 occurrences) , followed by Instagram (26.2%) and TikTok (19.4%) .

Base: 1,256 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

WhatsApp 28.8%

362 occurrences

Instagram 26.2%

329 occurrences

TikTok 19.4%

244 occurrences

Twitter 8.4%

105 occurrences

Facebook 6.8%

86 occurrences

YouTube 6.4%

81 occurrences

X 3.3%

41 occurrences

LinkedIn 0.6%

7 occurrences

Pinterest 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Salla (June 2026)
Distribution of social media platforms in Salla e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
WhatsApp 362 28.82%
Instagram 329 26.19%
TikTok 244 19.43%
Twitter 105 8.36%
Facebook 86 6.85%
YouTube 81 6.45%
X 41 3.26%
LinkedIn 7 0.56%
Pinterest 1 0.08%

Geographic Distribution

Saudi Arabia stores with 98.4% (3,825 active verified stores) , followed by United Arab Emirates (0.5%) and Egypt (0.5%) .

Base: 3,887 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

3,825 active verified stores

21 active verified stores

Egypt 0.5%

19 active verified stores

3 active verified stores

Oman 0.1%

2 active verified stores

Italy 0.0%

1 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Salla (June 2026)
Geographic distribution of stores using Salla
Country AI-Verified Store Count Market Share
Saudi Arabia 3825 98.40%
United Arab Emirates 21 0.54%
Egypt 19 0.49%
Kuwait 3 0.08%
Oman 2 0.05%
Italy 1 0.03%
France 1 0.03%
United Kingdom 1 0.03%
Cocos (Keeling) Islands 1 0.03%
Turkey 1 0.03%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 5k 100.00%
Emails 9 0.18%
Phones 950 19.14%
Ecommerce platform 5k 100.00%
Couriers 275 5.54%
Payment Providers 491 9.89%
Categories 3.8k 76.71%
Social Media 803 16.18%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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Market Intelligence

Understand the Salla e-commerce landscape:

Analyze 3.9k verified e-commerce stores on Salla - technology adoption, market share, competitive positioning.

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Data Access

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  • Index updates; historical datasets by agreement

Use Cases

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Frequently Asked Questions

What data is included in the Salla e-commerce intelligence?

We track 3.9k verified Salla e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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