Salla Market Share & Real Store Usage
Explore 14.5k verified e-commerce stores built on Salla. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 24.5k domains. 14.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14.5k verified active stores out of 24.5k detected · 59.2% verification rate
Categories Distribution
Health & Beauty stores with 25.0% of all stores (3,624 stores) , followed by Clothing & Accessories (19.2%) and Food & Beverages (9.8%) .
Base: 14,524 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,624 stores
2,788 stores
1,430 stores
1,176 stores
770 stores
612 stores
475 stores
396 stores
394 stores
329 stores
Visual Distribution
3,624 stores
2,788 stores
1,430 stores
1,176 stores
770 stores
612 stores
475 stores
396 stores
394 stores
329 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3624 | 24.95% |
| Clothing & Accessories | 2788 | 19.20% |
| Food & Beverages | 1430 | 9.85% |
| Home & Garden | 1176 | 8.10% |
| Electronics & Technology | 770 | 5.30% |
| Jewelry & Watches | 612 | 4.21% |
| Gifts & Special Occasions | 475 | 3.27% |
| Furniture & Home Decor | 396 | 2.73% |
| Books & Media | 394 | 2.71% |
| Vehicles & Parts | 329 | 2.27% |
Payment Providers Distribution
Apple Pay accounts for 29.2% of displayed detection occurrences (1,232 occurrences) , followed by VISA (14.3%) and MasterCard (13.0%) .
Base: 4,215 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
1,232 occurrences
603 occurrences
547 occurrences
516 occurrences
443 occurrences
321 occurrences
301 occurrences
122 occurrences
104 occurrences
26 occurrences
Visual Distribution
1,232 occurrences
603 occurrences
547 occurrences
516 occurrences
443 occurrences
321 occurrences
301 occurrences
122 occurrences
104 occurrences
26 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Apple Pay | 1232 | 29.23% |
| VISA | 603 | 14.31% |
| MasterCard | 547 | 12.98% |
| STC Pay | 516 | 12.24% |
| Mada | 443 | 10.51% |
| Tamara | 321 | 7.62% |
| Tabby | 301 | 7.14% |
| PayPal | 122 | 2.89% |
| Google Pay | 104 | 2.47% |
| American Express | 26 | 0.62% |
Shipping Carriers Distribution
SMSA Express accounts for 46.4% of displayed detection occurrences (1,349 occurrences) , followed by Aramex (30.3%) and DHL (12.5%) .
Base: 2,905 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,349 occurrences
880 occurrences
363 occurrences
147 occurrences
83 occurrences
31 occurrences
16 occurrences
15 occurrences
12 occurrences
9 occurrences
Visual Distribution
1,349 occurrences
880 occurrences
363 occurrences
147 occurrences
83 occurrences
31 occurrences
16 occurrences
15 occurrences
12 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| SMSA Express | 1349 | 46.44% |
| Aramex | 880 | 30.29% |
| DHL | 363 | 12.50% |
| RedBox | 147 | 5.06% |
| Saudi Post | 83 | 2.86% |
| Fastlo | 31 | 1.07% |
| J&T Express | 16 | 0.55% |
| UPS | 15 | 0.52% |
| Aymakan | 12 | 0.41% |
| FedEx | 9 | 0.31% |
Store Launch Timeline
Over the past 12 months, 4,232 new stores were launched in Salla , with the highest activity in 2026-09 (522 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
522 stores launched
485 stores launched
520 stores launched
407 stores launched
391 stores launched
355 stores launched
230 stores launched
378 stores launched
365 stores launched
287 stores launched
244 stores launched
48 stores launched
Monthly Trend
12.3% of last 12 months
11.5% of last 12 months
12.3% of last 12 months
9.6% of last 12 months
9.2% of last 12 months
8.4% of last 12 months
5.4% of last 12 months
8.9% of last 12 months
8.6% of last 12 months
6.8% of last 12 months
5.8% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 522 | 12.33% |
| 2026-08 | 485 | 11.46% |
| 2026-07 | 520 | 12.29% |
| 2026-06 | 407 | 9.62% |
| 2026-05 | 391 | 9.24% |
| 2026-04 | 355 | 8.39% |
| 2026-03 | 230 | 5.43% |
| 2026-02 | 378 | 8.93% |
| 2026-01 | 365 | 8.62% |
| 2025-12 | 287 | 6.78% |
| 2025-11 | 244 | 5.77% |
| 2025-10 | 48 | 1.13% |
Active Stores by Launch Year
Currently, 14,524 active stores in Salla are tracked in our database , with the most stores launched in 2026 (3,753 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,753 active stores
2,657 active stores
2,092 active stores
1,629 active stores
1,071 active stores
1,043 active stores
920 active stores
419 active stores
265 active stores
186 active stores
63 active stores
52 active stores
75 active stores
105 active stores
29 active stores
Distribution by Launch Year
25.8% of tracked active stores
18.3% of tracked active stores
14.4% of tracked active stores
11.2% of tracked active stores
7.4% of tracked active stores
7.2% of tracked active stores
6.3% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
1.3% of tracked active stores
0.4% of tracked active stores
0.4% of tracked active stores
0.5% of tracked active stores
0.7% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3753 | 25.84% |
| 2025 | 2657 | 18.29% |
| 2024 | 2092 | 14.40% |
| 2023 | 1629 | 11.22% |
| 2022 | 1071 | 7.37% |
| 2021 | 1043 | 7.18% |
| 2020 | 920 | 6.33% |
| 2019 | 419 | 2.88% |
| 2018 | 265 | 1.82% |
| 2017 | 186 | 1.28% |
| 2016 | 63 | 0.43% |
| 2015 | 52 | 0.36% |
| 2014 | 75 | 0.52% |
| 2013 | 105 | 0.72% |
| 2012 | 29 | 0.20% |
Geographic Distribution
Saudi Arabia stores with 99.1% (14,399 active verified stores) , followed by Kuwait (0.2%) and United Arab Emirates (0.2%) .
Base: 14,524 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
14,399 active verified stores
29 active verified stores
29 active verified stores
19 active verified stores
9 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
14,399 active verified stores
29 active verified stores
29 active verified stores
19 active verified stores
9 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Saudi Arabia | 14399 | 99.14% |
| Kuwait | 29 | 0.20% |
| United Arab Emirates | 29 | 0.20% |
| Egypt | 19 | 0.13% |
| Oman | 9 | 0.06% |
| United Kingdom | 5 | 0.03% |
| United States | 4 | 0.03% |
| Bahrain | 3 | 0.02% |
| Cocos (Keeling) Islands | 3 | 0.02% |
| Sudan | 3 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salla - Health & Beauty
Salla - Health & Beauty
Salla - Health & Beauty
Salla - Health & Beauty
Salla - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salla - Food & Beverages
Salla - Health & Beauty
Salla - Health & Beauty
Salla - Clothing & Accessories
Salla - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.5k | 100.00% |
| Emails | 406 | 1.66% |
| Phones | 3.9k | 16.08% |
| Ecommerce platform | 24.5k | 100.00% |
| Couriers | 2.1k | 8.66% |
| Payment Providers | 2.3k | 9.40% |
| Categories | 15.2k | 62.05% |
| Social Media | 3.1k | 12.65% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Salla e-commerce landscape:
Analyze 14.5k verified e-commerce stores on Salla - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Salla e-commerce intelligence?
-
We track 14.5k verified Salla e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.3% of displayed detection occurrences (1,275 occurrences) , followed by TikTok (24.2%) and WhatsApp (23.2%) .
Base: 4,205 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,275 occurrences
1,019 occurrences
976 occurrences
266 occurrences
257 occurrences
220 occurrences
187 occurrences
3 occurrences
2 occurrences
Visual Distribution
1,275 occurrences
1,019 occurrences
976 occurrences
266 occurrences
257 occurrences
220 occurrences
187 occurrences
3 occurrences
2 occurrences