Rubicon Project Technology Adoption in E-commerce

Discover 5 verified e-commerce stores using Rubicon Project. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 14 domains. 5 verified as active stores with physical delivery.

Verified stores
5
active stores with physical delivery
Top country
Croatia
2 verified stores
Top category
Electronics & Technology
3 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

5 verified active stores out of 14 detected · 35.7% verification rate

E-commerce Platforms Distribution

Custom stores with 100.0% of stores with physical delivery (5 stores) , followed by EasyDigitalDownloads (0.0%) and WooCommerce (0.0%) .

Base: 5 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

5 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Rubicon Project
Platform Stores with Physical Delivery Percentage
Custom 5 100.00%
EasyDigitalDownloads 0 0.00%
WooCommerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 35.7% share of detected Rubicon Project e-commerce signals (5) , with EasyDigitalDownloads at 7.1% and WooCommerce at 21.4% (March 2026) .

Base: 14 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 35.7%

5 websites

1 websites

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Rubicon Project
Platform Websites with Signals Percentage
Custom 5 35.71%
EasyDigitalDownloads 1 7.14%
WooCommerce 3 21.43%

Categories Distribution

Electronics & Technology stores with 60.0% of all stores (3 stores) .

Base: 5 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Electronics & Technology 60.0%

3 stores

Visual Distribution

Distribution of top 10 Rubicon Project store categories (March 2026)
Distribution of categories in Rubicon Project e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 3 60.00%

Active Stores by Launch Year

Currently, 3 active stores in Rubicon Project are tracked in our database , with the most stores launched in 2020 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2020 33.3%

1 active stores

2017 33.3%

1 active stores

1999 33.3%

1 active stores

Distribution by Launch Year

Active stores in Rubicon Project by original launch year (March 2026)
Active stores in Rubicon Project by launch year
Launch Year Active Stores Percentage
2020 1 33.33%
2017 1 33.33%
1999 1 33.33%

Social Media Usage

YouTube accounts for 27.3% of displayed detection occurrences (3 occurrences) , followed by Facebook (18.2%) and Instagram (18.2%) .

Base: 11 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 27.3%

3 occurrences

Facebook 18.2%

2 occurrences

Instagram 18.2%

2 occurrences

TikTok 18.2%

2 occurrences

LinkedIn 18.2%

2 occurrences

Visual Distribution

Distribution of social media platforms in Rubicon Project (March 2026)
Distribution of social media platforms in Rubicon Project e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
YouTube 3 27.27%
Facebook 2 18.18%
Instagram 2 18.18%
TikTok 2 18.18%
LinkedIn 2 18.18%

Geographic Distribution

Croatia stores with 40.0% (2 active verified stores) , followed by United States (20.0%) and Israel (20.0%) .

Base: 5 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Croatia 40.0%

2 active verified stores

1 active verified stores

Israel 20.0%

1 active verified stores

France 20.0%

1 active verified stores

India 0.0%

0 active verified stores

Japan 0.0%

0 active verified stores

0 active verified stores

0 active verified stores

Visual Distribution

Geographic distribution of stores using Rubicon Project (March 2026)
Geographic distribution of stores using Rubicon Project
Country AI-Verified Store Count Market Share
Croatia 2 40.00%
United States 1 20.00%
Israel 1 20.00%
France 1 20.00%
India 0 0.00%
Japan 0 0.00%
Canada 0 0.00%
Slovenia 0 0.00%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 14 100.00%
Emails 3 21.43%
Phones 1 7.14%
Ecommerce platform 9 64.29%
Couriers 3 21.43%
Payment Providers 2 14.29%
Categories 3 21.43%
Social Media 8 57.14%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Rubicon Project e-commerce landscape:

Analyze 5 verified e-commerce stores on Rubicon Project - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Rubicon Project e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Rubicon Project e-commerce intelligence?

We track 5 verified Rubicon Project e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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