EthicalAds Technology Adoption in E-commerce
Discover 132 verified e-commerce stores using EthicalAds. Analyze technology adoption, market trends, integration patterns, and business insights.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 0.0% of stores with physical delivery (0 stores) , followed by EasyDigitalDownloads (0.0%) .
Base: 132 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
0 stores
0 stores
Visual Distribution
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 0.00% | |
| EasyDigitalDownloads | 0.00% |
Categories Distribution
Electronics & Technology stores with 30.3% of all stores (40 stores) , followed by Business & Industrial (9.8%) and Tools & Hardware (4.5%) .
Base: 132 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
40 stores
13 stores
6 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
40 stores
13 stores
6 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 40 | 30.30% |
| Business & Industrial | 13 | 9.85% |
| Tools & Hardware | 6 | 4.55% |
| Books & Media | 3 | 2.27% |
| Health & Beauty | 3 | 2.27% |
| Food & Beverages | 2 | 1.52% |
| Furniture & Home Decor | 1 | 0.76% |
| Home & Garden | 1 | 0.76% |
| Arts & Entertainment | 1 | 0.76% |
| Sporting Goods & Outdoor Gear | 1 | 0.76% |
Payment Providers Distribution
BitCoin accounts for 25.0% of displayed detection occurrences (1 occurrences) , followed by Stripe Connect (25.0%) and PayPal (25.0%) .
Base: 4 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| BitCoin | 1 | 25.00% |
| Stripe Connect | 1 | 25.00% |
| PayPal | 1 | 25.00% |
| PagSeguro | 1 | 25.00% |
Shipping Carriers Distribution
DPD accounts for 100.0% of displayed detection occurrences (1 occurrences) .
Base: 1 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1 occurrences
Visual Distribution
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 1 | 100.00% |
Store Launch Timeline
Over the past 12 months, 1 new stores were launched in EthicalAds , with the highest activity in 2024-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
Monthly Trend
100.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2024-11 | 1 | 100.00% |
Active Stores by Launch Year
Currently, 16 active stores in EthicalAds are tracked in our database , with the most stores launched in 2024 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
1 active stores
3 active stores
2 active stores
2 active stores
3 active stores
1 active stores
1 active stores
Distribution by Launch Year
18.8% of tracked active stores
6.3% of tracked active stores
18.8% of tracked active stores
12.5% of tracked active stores
12.5% of tracked active stores
18.8% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 3 | 18.75% |
| 2023 | 1 | 6.25% |
| 2022 | 3 | 18.75% |
| 2021 | 2 | 12.50% |
| 2020 | 2 | 12.50% |
| 2019 | 3 | 18.75% |
| 2018 | 1 | 6.25% |
| 2017 | 1 | 6.25% |
Geographic Distribution
United Kingdom stores with 14.4% (19 active verified stores) , followed by United States (9.1%) and Croatia (2.3%) .
Base: 132 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
19 active verified stores
12 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
19 active verified stores
12 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 19 | 14.39% |
| United States | 12 | 9.09% |
| Croatia | 3 | 2.27% |
| Slovakia | 2 | 1.52% |
| Iran | 2 | 1.52% |
| Germany | 2 | 1.52% |
| Australia | 2 | 1.52% |
| Portugal | 1 | 0.76% |
| Switzerland | 1 | 0.76% |
| Jordan | 1 | 0.76% |
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 134 | 100.00% |
| Emails | 4 | 2.99% |
| Phones | 2 | 1.49% |
| Ecommerce platform | 133 | 99.25% |
| Couriers | 2 | 1.49% |
| Payment Providers | 3 | 2.24% |
| Categories | 72 | 53.73% |
| Social Media | 5 | 3.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the EthicalAds e-commerce landscape:
Analyze 132 verified e-commerce stores on EthicalAds - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across EthicalAds e-commerce.
- Size Your Addressable Market
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Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the EthicalAds e-commerce intelligence?
-
We track 132 verified EthicalAds e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
YouTube accounts for 40.0% of displayed detection occurrences (2 occurrences) , followed by X (40.0%) and LinkedIn (20.0%) .
Base: 5 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
2 occurrences
2 occurrences
1 occurrences