Yahoo! Tag Manager Technology Adoption in E-commerce

Discover 14.0 e-commerce stores using Yahoo! Tag Manager. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 92.9% of stores with physical delivery (13 stores) , followed by Salesforce Commerce Cloud (7.1%) and EC-CUBE (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 92.9%

13 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Yahoo! Tag Manager
Platform Stores with Physical Delivery Percentage
Custom 13 92.86%
Salesforce Commerce Cloud 1 7.14%
EC-CUBE 0 0.00%
Future Shop 0 0.00%

All Stores Distribution

Custom holds 81.3% share of all Yahoo! Tag Manager e-commerce stores (13) , with Salesforce Commerce Cloud at 6.3% and EC-CUBE at 6.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 81.3%

13 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Yahoo! Tag Manager
Platform Total Stores Percentage
Custom 13 81.25%
Salesforce Commerce Cloud 1 6.25%
EC-CUBE 1 6.25%
Future Shop 1 6.25%

Categories Distribution

Clothing & Accessories leads with 33.3% of all stores (3 stores) , followed by Health & Beauty (22.2%) and Electronics & Technology (22.2%) .

Top 10 Categories

Clothing & Accessories 33.3%

3 stores

Health & Beauty 22.2%

2 stores

Electronics & Technology 22.2%

2 stores

Home & Garden 11.1%

1 stores

Food & Beverages 11.1%

1 stores

Visual Distribution

Distribution of top 10 Yahoo! Tag Manager store categories (November 2025)
Distribution of categories in Yahoo! Tag Manager e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3 33.33%
Health & Beauty 2 22.22%
Electronics & Technology 2 22.22%
Home & Garden 1 11.11%
Food & Beverages 1 11.11%

Payment Providers Distribution

MasterCard leads with 22.2% among AI-verified physical stores (2 stores) , followed by Amazon Pay (22.2%) and VISA (22.2%) .

Base: 4 AI-verified physical stores with detectable payment providers (25.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2 stores

2 stores

VISA 22.2%

2 stores

JCB 22.2%

2 stores

1 stores

Visual Distribution

Distribution of top 10 Yahoo! Tag Manager payment providers (November 2025)
Distribution of payment providers in Yahoo! Tag Manager e-commerce stores
Payment Provider Store Count Market Share
MasterCard 2 22.22%
Amazon Pay 2 22.22%
VISA 2 22.22%
JCB 2 22.22%
American Express 1 11.11%

Active Stores by Launch Year

Currently, 14 active stores in Yahoo! Tag Manager are tracked in our database , with the most stores launched in 2022 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2022 7.1%

1 active stores

2021 7.1%

1 active stores

2018 7.1%

1 active stores

2016 21.4%

3 active stores

2012 7.1%

1 active stores

2010 14.3%

2 active stores

2008 7.1%

1 active stores

2007 14.3%

2 active stores

2006 7.1%

1 active stores

2000 7.1%

1 active stores

Distribution by Launch Year

Active stores in Yahoo! Tag Manager by original launch year (November 2025)
Active stores in Yahoo! Tag Manager by launch year
Launch Year Active Stores Percentage
2022 1 7.14%
2021 1 7.14%
2018 1 7.14%
2016 3 21.43%
2012 1 7.14%
2010 2 14.29%
2008 1 7.14%
2007 2 14.29%
2006 1 7.14%
2000 1 7.14%

Social Media Usage

Twitter leads with 35.0% among stores with at least one detectable social profile (7 stores) , followed by Instagram (20.0%) and YouTube (20.0%) .

Base: 11 stores with any detectable social profile (68.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Twitter 35.0%

7 stores

Instagram 20.0%

4 stores

YouTube 20.0%

4 stores

Facebook 20.0%

4 stores

X 5.0%

1 stores

Visual Distribution

Distribution of social media platforms in Yahoo! Tag Manager (November 2025)
Distribution of social media platforms in Yahoo! Tag Manager e-commerce stores
Social Platform Store Count Market Share
Twitter 7 35.00%
Instagram 4 20.00%
YouTube 4 20.00%
Facebook 4 20.00%
X 1 5.00%

Geographic Distribution

Japan leads with 100.0% (14 AI-verified stores) .

Base: 14 AI-verified stores across 1 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 100.0%

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yahoo! Tag Manager (November 2025)
Geographic distribution of stores using Yahoo! Tag Manager
Country AI-Verified Store Count Market Share
Japan 14 100.00%

Dataset Coverage

Field Rows count Coverage
Website 16.0 100.00%
Emails 8.0 50.00%
Phones 6.0 37.50%
Ecommerce platform 16.0 100.00%
Couriers - -
Payment Providers 4.0 25.00%
Categories 10.0 62.50%
Social Media 11.0 68.75%

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Frequently Asked Questions

What data is included in the Yahoo! Tag Manager E-commerce Database?

Our database covers over 14.0 Yahoo! Tag Manager physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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