WP-Statistics Technology Adoption in E-commerce

Discover 4.1k e-commerce stores using WP-Statistics. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 68.4% of stores with physical delivery (2,825 stores) , followed by Custom (30.8%) and EasyDigitalDownloads (0.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,825 stores

Custom 30.8%

1,271 stores

16 stores

10 stores

2 stores

Ecwid 0.0%

1 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in WP-Statistics
Platform Stores with Physical Delivery Percentage
WooCommerce 2825 68.37%
Custom 1271 30.76%
EasyDigitalDownloads 16 0.39%
Welcart 10 0.24%
WooCommerce, EasyDigitalDownloads 6 0.15%
Magento 2 0.05%
EasyDigitalDownloads, WooCommerce 1 0.02%
Ecwid 1 0.02%
Gumroad 0 0.00%
Pattern by Etsy 0 0.00%
SAP Commerce Cloud 0 0.00%
WooCommerce, Dokan 0 0.00%
WooCommerce, Magento 0 0.00%

All Stores Distribution

WooCommerce holds 82.6% share of all WP-Statistics e-commerce stores (6,670) , with Custom at 15.7% and EasyDigitalDownloads at 0.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

6,670 stores

Custom 15.7%

1,271 stores

59 stores

15 stores

21 stores

Ecwid 0.1%

6 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in WP-Statistics
Platform Total Stores Percentage
WooCommerce 6670 82.64%
Custom 1271 15.75%
EasyDigitalDownloads 59 0.73%
Welcart 15 0.19%
WooCommerce, EasyDigitalDownloads 11 0.14%
Magento 21 0.26%
EasyDigitalDownloads, WooCommerce 11 0.14%
Ecwid 6 0.07%
Gumroad 1 0.01%
Pattern by Etsy 1 0.01%
SAP Commerce Cloud 1 0.01%
WooCommerce, Dokan 3 0.04%
WooCommerce, Magento 1 0.01%

Categories Distribution

Health & Beauty leads with 14.9% of all stores (474 stores) , followed by Food & Beverages (14.5%) and Business & Industrial (11.9%) .

Top 10 Categories

Health & Beauty 14.9%

474 stores

Food & Beverages 14.5%

459 stores

Business & Industrial 11.9%

377 stores

Electronics & Technology 11.2%

357 stores

Clothing & Accessories 7.7%

244 stores

Home & Garden 7.4%

234 stores

Vehicles & Parts 6.4%

204 stores

Tools & Hardware 6.4%

203 stores

Furniture & Home Decor 4.9%

157 stores

Books & Media 3.7%

119 stores

Visual Distribution

Distribution of top 10 WP-Statistics store categories (November 2025)
Distribution of categories in WP-Statistics e-commerce stores
Category Number of Stores Percentage
Health & Beauty 474 14.93%
Food & Beverages 459 14.46%
Business & Industrial 377 11.87%
Electronics & Technology 357 11.24%
Clothing & Accessories 244 7.69%
Home & Garden 234 7.37%
Vehicles & Parts 204 6.43%
Tools & Hardware 203 6.39%
Furniture & Home Decor 157 4.94%
Books & Media 119 3.75%
Arts & Entertainment 113 3.56%
Sporting Goods & Outdoor Gear 76 2.39%
Jewelry & Watches 59 1.86%
Gifts & Special Occasions 53 1.67%
Office Supplies 46 1.45%

Payment Providers Distribution

PayPal leads with 36.1% among AI-verified physical stores (226 stores) , followed by Stripe Connect (20.9%) and MasterCard (11.0%) .

Base: 1,277 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.1%

226 stores

131 stores

69 stores

54 stores

JCB 4.8%

30 stores

VISA 4.5%

28 stores

18 stores

Bolt 2.7%

17 stores

15 stores

PayU 1.3%

8 stores

Visual Distribution

Distribution of top 10 WP-Statistics payment providers (November 2025)
Distribution of payment providers in WP-Statistics e-commerce stores
Payment Provider Store Count Market Share
PayPal 226 36.10%
Stripe Connect 131 20.93%
MasterCard 69 11.02%
American Express 54 8.63%
JCB 30 4.79%
VISA 28 4.47%
Klarna 18 2.88%
Bolt 17 2.72%
BitCoin 15 2.40%
PayU 8 1.28%
Apple Pay 8 1.28%
Przelewy24 6 0.96%
Mercado Pago 6 0.96%
AliPay 5 0.80%
Google Pay 5 0.80%

Shipping Carriers Distribution

UPS leads with 19.6% among AI-verified physical stores (74 stores) , followed by Estes (16.7%) and DHL (10.6%) .

Base: 533 AI-verified physical stores with detectable shipping carriers (6.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.6%

74 stores

Estes 16.7%

63 stores

DHL 10.6%

40 stores

DPD 6.4%

24 stores

FedEx 6.1%

23 stores

23 stores

GLS 5.6%

21 stores

20 stores

TNT 4.5%

17 stores

Visual Distribution

Distribution of top 10 WP-Statistics shipping carriers (November 2025)
Distribution of shipping carriers in WP-Statistics e-commerce stores
Shipping Carrier Store Count Market Share
UPS 74 19.63%
Estes 63 16.71%
DHL 40 10.61%
DPD 24 6.37%
FedEx 23 6.10%
Giaohangnhanh 23 6.10%
Почта России 22 5.84%
GLS 21 5.57%
Colissimo 20 5.31%
TNT 17 4.51%
La Poste 13 3.45%
USPS 13 3.45%
Hermes 9 2.39%
СДЭК 8 2.12%
Chronopost 7 1.86%

Store Launch Timeline

Over the past 12 months, 142 new stores were launched in WP-Statistics , with the highest activity in 2025-10 (9 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.3%

9 stores launched

2025-09 9.9%

14 stores launched

2025-08 7.0%

10 stores launched

2025-07 6.3%

9 stores launched

2025-06 9.9%

14 stores launched

2025-05 9.9%

14 stores launched

2025-04 10.6%

15 stores launched

2025-03 7.0%

10 stores launched

2025-02 9.2%

13 stores launched

2025-01 10.6%

15 stores launched

2024-12 7.0%

10 stores launched

2024-11 6.3%

9 stores launched

Monthly Trend

Monthly store launches in WP-Statistics (November 2025)
Monthly store launches in WP-Statistics over the past 12 months
Month Stores Launched Percentage
2025-10 9 6.34%
2025-09 14 9.86%
2025-08 10 7.04%
2025-07 9 6.34%
2025-06 14 9.86%
2025-05 14 9.86%
2025-04 15 10.56%
2025-03 10 7.04%
2025-02 13 9.15%
2025-01 15 10.56%
2024-12 10 7.04%
2024-11 9 6.34%

Active Stores by Launch Year

Currently, 4,119 active stores in WP-Statistics are tracked in our database , with the most stores launched in 2025 (124 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.0%

124 active stores

2024 2.7%

113 active stores

2023 2.6%

109 active stores

2022 6.1%

250 active stores

2021 14.6%

600 active stores

2020 15.9%

653 active stores

2019 10.7%

442 active stores

2018 9.5%

391 active stores

2017 8.0%

328 active stores

2016 4.1%

168 active stores

2015 3.4%

142 active stores

2014 3.2%

133 active stores

2013 3.9%

161 active stores

2012 2.2%

89 active stores

2011 1.8%

76 active stores

Distribution by Launch Year

Active stores in WP-Statistics by original launch year (November 2025)
Active stores in WP-Statistics by launch year
Launch Year Active Stores Percentage
2025 124 3.01%
2024 113 2.74%
2023 109 2.65%
2022 250 6.07%
2021 600 14.57%
2020 653 15.85%
2019 442 10.73%
2018 391 9.49%
2017 328 7.96%
2016 168 4.08%
2015 142 3.45%
2014 133 3.23%
2013 161 3.91%
2012 89 2.16%
2011 76 1.85%
2010 52 1.26%
2009 46 1.12%
2008 43 1.04%
2007 47 1.14%
2006 28 0.68%
2005 16 0.39%
2004 21 0.51%
2003 20 0.49%
2002 17 0.41%
2001 27 0.66%
2000 10 0.24%
1999 7 0.17%
1998 3 0.07%
1997 2 0.05%
1996 1 0.02%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (1,599 stores) , followed by Instagram (30.4%) and Twitter (10.9%) .

Base: 4,820 stores with any detectable social profile (59.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

1,599 stores

Instagram 30.4%

1,595 stores

Twitter 10.9%

572 stores

YouTube 9.0%

469 stores

WhatsApp 6.8%

354 stores

LinkedIn 6.5%

342 stores

Pinterest 4.0%

210 stores

X 0.9%

46 stores

TikTok 0.7%

38 stores

Vimeo 0.3%

15 stores

Visual Distribution

Distribution of social media platforms in WP-Statistics (November 2025)
Distribution of social media platforms in WP-Statistics e-commerce stores
Social Platform Store Count Market Share
Facebook 1599 30.52%
Instagram 1595 30.44%
Twitter 572 10.92%
YouTube 469 8.95%
WhatsApp 354 6.76%
LinkedIn 342 6.53%
Pinterest 210 4.01%
X 46 0.88%
TikTok 38 0.73%
Vimeo 15 0.29%

Geographic Distribution

Iran leads with 39.6% (1,254 AI-verified stores) , followed by Vietnam (12.7%) and France (6.7%) .

Base: 3,168 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 39.6%

1,254 AI-verified stores

Vietnam 12.7%

401 AI-verified stores

212 AI-verified stores

178 AI-verified stores

Italy 3.9%

125 AI-verified stores

Japan 3.8%

120 AI-verified stores

114 AI-verified stores

100 AI-verified stores

96 AI-verified stores

Spain 2.8%

90 AI-verified stores

Visual Distribution

Geographic distribution of stores using WP-Statistics (November 2025)
Geographic distribution of stores using WP-Statistics
Country AI-Verified Store Count Market Share
Iran 1254 39.58%
Vietnam 401 12.66%
France 212 6.69%
United States 178 5.62%
Italy 125 3.95%
Japan 120 3.79%
Russia 114 3.60%
Brazil 100 3.16%
Poland 96 3.03%
Spain 90 2.84%
China 72 2.27%
Germany 66 2.08%
United Kingdom 65 2.05%
Hungary 44 1.39%
Ukraine 44 1.39%
Netherlands 42 1.33%
Turkey 39 1.23%
Romania 36 1.14%
Australia 35 1.10%
Thailand 35 1.10%

Dataset Coverage

Field Rows count Coverage
Website 8.1k 100.00%
Emails 5.4k 66.90%
Phones 3.4k 42.16%
Ecommerce platform 8.1k 99.79%
Couriers 533.0 6.59%
Payment Providers 1.3k 15.79%
Categories 5.1k 63.11%
Social Media 4.8k 59.59%

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Frequently Asked Questions

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