SyntaxHighlighter Technology Adoption in E-commerce

Discover 1.1k e-commerce stores using SyntaxHighlighter. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 85.1% of stores with physical delivery (900 stores) , followed by WooCommerce (7.5%) and PrestaShop (2.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 85.1%

900 stores

79 stores

24 stores

23 stores

10 stores

6 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in SyntaxHighlighter
Platform Stores with Physical Delivery Percentage
Custom 900 85.15%
WooCommerce 79 7.47%
PrestaShop 24 2.27%
Shopify 23 2.18%
Magento 10 0.95%
1C-Bitrix 6 0.57%
EasyDigitalDownloads 4 0.38%
Welcart 3 0.28%
Zen Cart 2 0.19%
Squarespace Commerce 1 0.09%
Spree 1 0.09%
Shoptet 1 0.09%
Wix eCommerce 1 0.09%
Drupal Commerce 1 0.09%
MakeShop 1 0.09%

All Stores Distribution

Custom holds 65.0% share of all SyntaxHighlighter e-commerce stores (900) , with WooCommerce at 23.0% and PrestaShop at 1.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 65.0%

900 stores

319 stores

27 stores

40 stores

15 stores

26 stores

18 stores

3 stores

2 stores

28 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in SyntaxHighlighter
Platform Total Stores Percentage
Custom 900 64.98%
WooCommerce 319 23.03%
PrestaShop 27 1.95%
Shopify 40 2.89%
Magento 15 1.08%
1C-Bitrix 26 1.88%
EasyDigitalDownloads 18 1.30%
Welcart 3 0.22%
Zen Cart 2 0.14%
Squarespace Commerce 28 2.02%
Spree 1 0.07%
Shoptet 1 0.07%
Wix eCommerce 1 0.07%
Drupal Commerce 3 0.22%
MakeShop 1 0.07%

Categories Distribution

Vehicles & Parts leads with 42.0% of all stores (352 stores) , followed by Electronics & Technology (12.8%) and Health & Beauty (6.6%) .

Top 10 Categories

Vehicles & Parts 42.0%

352 stores

Electronics & Technology 12.8%

107 stores

Health & Beauty 6.6%

55 stores

Business & Industrial 6.6%

55 stores

Tools & Hardware 6.4%

54 stores

Home & Garden 5.1%

43 stores

Food & Beverages 4.2%

35 stores

Clothing & Accessories 3.3%

28 stores

Furniture & Home Decor 2.6%

22 stores

Arts & Entertainment 2.4%

20 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter store categories (November 2025)
Distribution of categories in SyntaxHighlighter e-commerce stores
Category Number of Stores Percentage
Vehicles & Parts 352 42.00%
Electronics & Technology 107 12.77%
Health & Beauty 55 6.56%
Business & Industrial 55 6.56%
Tools & Hardware 54 6.44%
Home & Garden 43 5.13%
Food & Beverages 35 4.18%
Clothing & Accessories 28 3.34%
Furniture & Home Decor 22 2.63%
Arts & Entertainment 20 2.39%
Gifts & Special Occasions 16 1.91%
Books & Media 14 1.67%
Jewelry & Watches 14 1.67%
Sporting Goods & Outdoor Gear 13 1.55%
Pets & Pet Supplies 10 1.19%

Payment Providers Distribution

MasterCard leads with 23.8% among AI-verified physical stores (82 stores) , followed by VISA (23.0%) and PayPal (16.3%) .

Base: 274 AI-verified physical stores with detectable payment providers (18.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

82 stores

VISA 23.0%

79 stores

PayPal 16.3%

56 stores

JCB 11.6%

40 stores

16 stores

15 stores

QIWI 4.1%

14 stores

8 stores

6 stores

6 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter payment providers (November 2025)
Distribution of payment providers in SyntaxHighlighter e-commerce stores
Payment Provider Store Count Market Share
MasterCard 82 23.84%
VISA 79 22.97%
PayPal 56 16.28%
JCB 40 11.63%
American Express 16 4.65%
Stripe Connect 15 4.36%
QIWI 14 4.07%
Klarna 8 2.33%
BitCoin 6 1.74%
Paddle 6 1.74%
WebMoney 5 1.45%
Mercado Pago 5 1.45%
UnionPay 4 1.16%
Bolt 4 1.16%
Giropay 4 1.16%

Shipping Carriers Distribution

СДЭК leads with 29.2% among AI-verified physical stores (84 stores) , followed by Почта России (19.4%) and UPS (7.6%) .

Base: 253 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

84 stores

UPS 7.6%

22 stores

DHL 6.3%

18 stores

USPS 5.6%

16 stores

FedEx 5.6%

16 stores

JX 5.6%

16 stores

DPD 4.9%

14 stores

GLS 3.8%

11 stores

BRT 3.5%

10 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter shipping carriers (November 2025)
Distribution of shipping carriers in SyntaxHighlighter e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 84 29.17%
Почта России 56 19.44%
UPS 22 7.64%
DHL 18 6.25%
USPS 16 5.56%
FedEx 16 5.56%
JX 16 5.56%
DPD 14 4.86%
GLS 11 3.82%
BRT 10 3.47%
TCS 8 2.78%
Boxberry 5 1.74%
Kuehne + Nagel 4 1.39%
InPost 4 1.39%
Royal Mail 4 1.39%

Store Launch Timeline

Over the past 12 months, 97 new stores were launched in SyntaxHighlighter , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 5.2%

5 stores launched

2025-09 18.6%

18 stores launched

2025-08 11.3%

11 stores launched

2025-07 16.5%

16 stores launched

2025-06 10.3%

10 stores launched

2025-05 4.1%

4 stores launched

2025-04 9.3%

9 stores launched

2025-03 10.3%

10 stores launched

2025-02 2.1%

2 stores launched

2025-01 5.2%

5 stores launched

2024-12 5.2%

5 stores launched

2024-11 2.1%

2 stores launched

Monthly Trend

Monthly store launches in SyntaxHighlighter (November 2025)
Monthly store launches in SyntaxHighlighter over the past 12 months
Month Stores Launched Percentage
2025-10 5 5.15%
2025-09 18 18.56%
2025-08 11 11.34%
2025-07 16 16.49%
2025-06 10 10.31%
2025-05 4 4.12%
2025-04 9 9.28%
2025-03 10 10.31%
2025-02 2 2.06%
2025-01 5 5.15%
2024-12 5 5.15%
2024-11 2 2.06%

Active Stores by Launch Year

Currently, 1,026 active stores in SyntaxHighlighter are tracked in our database , with the most stores launched in 2025 (90 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.8%

90 active stores

2024 3.7%

38 active stores

2023 4.0%

41 active stores

2022 5.3%

54 active stores

2021 7.9%

81 active stores

2020 8.7%

89 active stores

2019 6.7%

69 active stores

2018 8.2%

84 active stores

2017 6.8%

70 active stores

2016 4.6%

47 active stores

2015 3.6%

37 active stores

2014 5.3%

54 active stores

2013 5.9%

61 active stores

2012 3.2%

33 active stores

2011 3.1%

32 active stores

Distribution by Launch Year

Active stores in SyntaxHighlighter by original launch year (November 2025)
Active stores in SyntaxHighlighter by launch year
Launch Year Active Stores Percentage
2025 90 8.77%
2024 38 3.70%
2023 41 4.00%
2022 54 5.26%
2021 81 7.89%
2020 89 8.67%
2019 69 6.73%
2018 84 8.19%
2017 70 6.82%
2016 47 4.58%
2015 37 3.61%
2014 54 5.26%
2013 61 5.95%
2012 33 3.22%
2011 32 3.12%
2010 25 2.44%
2009 17 1.66%
2008 16 1.56%
2007 10 0.97%
2006 10 0.97%
2005 10 0.97%
2004 12 1.17%
2003 9 0.88%
2002 8 0.78%
2001 9 0.88%
2000 7 0.68%
1999 3 0.29%
1998 9 0.88%
1995 1 0.10%

Social Media Usage

Facebook leads with 31.2% among stores with at least one detectable social profile (333 stores) , followed by Instagram (20.7%) and YouTube (15.4%) .

Base: 670 stores with any detectable social profile (45.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.2%

333 stores

Instagram 20.7%

221 stores

YouTube 15.4%

164 stores

Twitter 12.7%

136 stores

WhatsApp 6.4%

68 stores

LinkedIn 6.2%

66 stores

Pinterest 3.0%

32 stores

X 2.2%

23 stores

TikTok 2.0%

21 stores

Reddit 0.3%

3 stores

Visual Distribution

Distribution of social media platforms in SyntaxHighlighter (November 2025)
Distribution of social media platforms in SyntaxHighlighter e-commerce stores
Social Platform Store Count Market Share
Facebook 333 31.21%
Instagram 221 20.71%
YouTube 164 15.37%
Twitter 136 12.75%
WhatsApp 68 6.37%
LinkedIn 66 6.19%
Pinterest 32 3.00%
X 23 2.16%
TikTok 21 1.97%
Reddit 3 0.28%

Geographic Distribution

Russia leads with 42.6% (339 AI-verified stores) , followed by United States (9.8%) and Poland (5.9%) .

Base: 796 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 42.6%

339 AI-verified stores

78 AI-verified stores

47 AI-verified stores

34 AI-verified stores

33 AI-verified stores

Spain 3.6%

29 AI-verified stores

Japan 2.9%

23 AI-verified stores

22 AI-verified stores

21 AI-verified stores

Iran 2.6%

21 AI-verified stores

Visual Distribution

Geographic distribution of stores using SyntaxHighlighter (November 2025)
Geographic distribution of stores using SyntaxHighlighter
Country AI-Verified Store Count Market Share
Russia 339 42.59%
United States 78 9.80%
Poland 47 5.90%
United Kingdom 34 4.27%
Vietnam 33 4.15%
Spain 29 3.64%
Japan 23 2.89%
Portugal 22 2.76%
South Korea 21 2.64%
Iran 21 2.64%
India 20 2.51%
Italy 20 2.51%
China 20 2.51%
Taiwan 17 2.14%
Australia 16 2.01%
Mexico 13 1.63%
Turkey 12 1.51%
France 11 1.38%
Germany 10 1.26%
Nepal 10 1.26%

Dataset Coverage

Field Rows count Coverage
Website 1.5k 100.00%
Emails 839.0 57.27%
Phones 624.0 42.59%
Ecommerce platform 1.4k 97.00%
Couriers 253.0 17.27%
Payment Providers 274.0 18.70%
Categories 982.0 67.03%
Social Media 670.0 45.73%

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Frequently Asked Questions

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Our database covers over 1.1k SyntaxHighlighter physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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