SyntaxHighlighter Technology Adoption in E-commerce

Discover 1.2k e-commerce stores using SyntaxHighlighter. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 87.4% of stores with physical delivery (1,079 stores) , followed by WooCommerce (6.3%) and PrestaShop (1.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 87.4%

1,079 stores

78 stores

24 stores

24 stores

9 stores

6 stores

3 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in SyntaxHighlighter
Platform Stores with Physical Delivery Percentage
Custom 1079 87.44%
WooCommerce 78 6.32%
PrestaShop 24 1.94%
Shopify 24 1.94%
Magento 9 0.73%
1C-Bitrix 6 0.49%
Welcart 3 0.24%
EasyDigitalDownloads 3 0.24%
Zen Cart 2 0.16%
Wix eCommerce 1 0.08%
Squarespace Commerce 1 0.08%
osCommerce 1 0.08%
MakeShop 1 0.08%
Drupal Commerce 1 0.08%
Shoptet 1 0.08%

All Stores Distribution

Custom holds 69.1% share of all SyntaxHighlighter e-commerce stores (1,079) , with WooCommerce at 20.4% and PrestaShop at 1.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 69.1%

1,079 stores

318 stores

27 stores

41 stores

14 stores

25 stores

3 stores

17 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in SyntaxHighlighter
Platform Total Stores Percentage
Custom 1079 69.08%
WooCommerce 318 20.36%
PrestaShop 27 1.73%
Shopify 41 2.62%
Magento 14 0.90%
1C-Bitrix 25 1.60%
Welcart 3 0.19%
EasyDigitalDownloads 17 1.09%
Zen Cart 2 0.13%
Wix eCommerce 1 0.06%
Squarespace Commerce 28 1.79%
osCommerce 2 0.13%
MakeShop 1 0.06%
Drupal Commerce 3 0.19%
Shoptet 1 0.06%

Categories Distribution

Vehicles & Parts leads with 38.9% of all stores (360 stores) , followed by Electronics & Technology (13.5%) and Health & Beauty (7.8%) .

Top 10 Categories

Vehicles & Parts 38.9%

360 stores

Electronics & Technology 13.5%

125 stores

Health & Beauty 7.8%

72 stores

Business & Industrial 6.4%

59 stores

Tools & Hardware 6.0%

56 stores

Home & Garden 5.5%

51 stores

Food & Beverages 4.0%

37 stores

Clothing & Accessories 3.5%

32 stores

Arts & Entertainment 2.9%

27 stores

Furniture & Home Decor 2.8%

26 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter store categories (November 2025)
Distribution of categories in SyntaxHighlighter e-commerce stores
Category Number of Stores Percentage
Vehicles & Parts 360 38.88%
Electronics & Technology 125 13.50%
Health & Beauty 72 7.78%
Business & Industrial 59 6.37%
Tools & Hardware 56 6.05%
Home & Garden 51 5.51%
Food & Beverages 37 4.00%
Clothing & Accessories 32 3.46%
Arts & Entertainment 27 2.92%
Furniture & Home Decor 26 2.81%
Books & Media 23 2.48%
Sporting Goods & Outdoor Gear 16 1.73%
Gifts & Special Occasions 16 1.73%
Jewelry & Watches 14 1.51%
Pets & Pet Supplies 12 1.30%

Payment Providers Distribution

MasterCard leads with 24.2% among AI-verified physical stores (85 stores) , followed by VISA (23.1%) and PayPal (16.0%) .

Base: 283 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

85 stores

VISA 23.1%

81 stores

PayPal 16.0%

56 stores

JCB 11.4%

40 stores

16 stores

16 stores

QIWI 4.0%

14 stores

8 stores

6 stores

6 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter payment providers (November 2025)
Distribution of payment providers in SyntaxHighlighter e-commerce stores
Payment Provider Store Count Market Share
MasterCard 85 24.22%
VISA 81 23.08%
PayPal 56 15.95%
JCB 40 11.40%
Stripe Connect 16 4.56%
American Express 16 4.56%
QIWI 14 3.99%
Klarna 8 2.28%
WebMoney 6 1.71%
BitCoin 6 1.71%
Paddle 6 1.71%
Mercado Pago 5 1.42%
SEPA 4 1.14%
Bolt 4 1.14%
Giropay 4 1.14%

Shipping Carriers Distribution

СДЭК leads with 28.7% among AI-verified physical stores (85 stores) , followed by Почта России (18.9%) and UPS (7.8%) .

Base: 266 AI-verified physical stores with detectable shipping carriers (16.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

85 stores

UPS 7.8%

23 stores

DHL 6.4%

19 stores

FedEx 5.7%

17 stores

USPS 5.7%

17 stores

JX 5.7%

17 stores

DPD 5.1%

15 stores

GLS 4.1%

12 stores

BRT 3.4%

10 stores

Visual Distribution

Distribution of top 10 SyntaxHighlighter shipping carriers (November 2025)
Distribution of shipping carriers in SyntaxHighlighter e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 85 28.72%
Почта России 56 18.92%
UPS 23 7.77%
DHL 19 6.42%
FedEx 17 5.74%
USPS 17 5.74%
JX 17 5.74%
DPD 15 5.07%
GLS 12 4.05%
BRT 10 3.38%
TCS 8 2.70%
Boxberry 5 1.69%
Correos 4 1.35%
Yamato Japan 4 1.35%
Royal Mail 4 1.35%

Store Launch Timeline

Over the past 12 months, 98 new stores were launched in SyntaxHighlighter , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 5.1%

5 stores launched

2025-09 18.4%

18 stores launched

2025-08 10.2%

10 stores launched

2025-07 15.3%

15 stores launched

2025-06 10.2%

10 stores launched

2025-05 4.1%

4 stores launched

2025-04 11.2%

11 stores launched

2025-03 9.2%

9 stores launched

2025-02 3.1%

3 stores launched

2025-01 6.1%

6 stores launched

2024-12 5.1%

5 stores launched

2024-11 2.0%

2 stores launched

Monthly Trend

Monthly store launches in SyntaxHighlighter (November 2025)
Monthly store launches in SyntaxHighlighter over the past 12 months
Month Stores Launched Percentage
2025-10 5 5.10%
2025-09 18 18.37%
2025-08 10 10.20%
2025-07 15 15.31%
2025-06 10 10.20%
2025-05 4 4.08%
2025-04 11 11.22%
2025-03 9 9.18%
2025-02 3 3.06%
2025-01 6 6.12%
2024-12 5 5.10%
2024-11 2 2.04%

Active Stores by Launch Year

Currently, 1,126 active stores in SyntaxHighlighter are tracked in our database , with the most stores launched in 2025 (91 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.1%

91 active stores

2024 3.6%

40 active stores

2023 4.0%

45 active stores

2022 5.3%

60 active stores

2021 8.2%

92 active stores

2020 8.7%

98 active stores

2019 6.6%

74 active stores

2018 7.6%

86 active stores

2017 6.6%

74 active stores

2016 4.4%

50 active stores

2015 3.6%

41 active stores

2014 5.0%

56 active stores

2013 6.5%

73 active stores

2012 3.3%

37 active stores

2011 3.5%

39 active stores

Distribution by Launch Year

Active stores in SyntaxHighlighter by original launch year (November 2025)
Active stores in SyntaxHighlighter by launch year
Launch Year Active Stores Percentage
2025 91 8.08%
2024 40 3.55%
2023 45 4.00%
2022 60 5.33%
2021 92 8.17%
2020 98 8.70%
2019 74 6.57%
2018 86 7.64%
2017 74 6.57%
2016 50 4.44%
2015 41 3.64%
2014 56 4.97%
2013 73 6.48%
2012 37 3.29%
2011 39 3.46%
2010 29 2.58%
2009 18 1.60%
2008 23 2.04%
2007 14 1.24%
2006 11 0.98%
2005 14 1.24%
2004 11 0.98%
2003 12 1.07%
2002 8 0.71%
2001 9 0.80%
2000 8 0.71%
1999 3 0.27%
1998 9 0.80%
1995 1 0.09%

Social Media Usage

Facebook leads with 30.2% among stores with at least one detectable social profile (389 stores) , followed by Instagram (19.5%) and YouTube (15.2%) .

Base: 772 stores with any detectable social profile (47.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.2%

389 stores

Instagram 19.5%

251 stores

YouTube 15.2%

196 stores

Twitter 14.2%

183 stores

LinkedIn 6.7%

87 stores

WhatsApp 6.0%

77 stores

X 3.3%

42 stores

Pinterest 3.0%

39 stores

TikTok 1.6%

21 stores

Dribbble 0.3%

4 stores

Visual Distribution

Distribution of social media platforms in SyntaxHighlighter (November 2025)
Distribution of social media platforms in SyntaxHighlighter e-commerce stores
Social Platform Store Count Market Share
Facebook 389 30.18%
Instagram 251 19.47%
YouTube 196 15.21%
Twitter 183 14.20%
LinkedIn 87 6.75%
WhatsApp 77 5.97%
X 42 3.26%
Pinterest 39 3.03%
TikTok 21 1.63%
Dribbble 4 0.31%

Geographic Distribution

Russia leads with 38.2% (343 AI-verified stores) , followed by United States (10.8%) and Poland (5.6%) .

Base: 897 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 38.2%

343 AI-verified stores

97 AI-verified stores

50 AI-verified stores

Spain 5.5%

49 AI-verified stores

42 AI-verified stores

33 AI-verified stores

China 3.1%

28 AI-verified stores

26 AI-verified stores

Japan 2.7%

24 AI-verified stores

India 2.7%

24 AI-verified stores

Visual Distribution

Geographic distribution of stores using SyntaxHighlighter (November 2025)
Geographic distribution of stores using SyntaxHighlighter
Country AI-Verified Store Count Market Share
Russia 343 38.24%
United States 97 10.81%
Poland 50 5.57%
Spain 49 5.46%
United Kingdom 42 4.68%
Vietnam 33 3.68%
China 28 3.12%
Portugal 26 2.90%
Japan 24 2.68%
India 24 2.68%
Iran 23 2.56%
South Korea 21 2.34%
Italy 19 2.12%
Turkey 19 2.12%
Taiwan 18 2.01%
Australia 18 2.01%
Mexico 18 2.01%
Indonesia 16 1.78%
Latvia 15 1.67%
Brazil 14 1.56%

Dataset Coverage

Field Rows count Coverage
Website 1.6k 100.00%
Emails 924.0 56.31%
Phones 650.0 39.61%
Ecommerce platform 1.6k 97.32%
Couriers 266.0 16.21%
Payment Providers 283.0 17.25%
Categories 1.1k 65.27%
Social Media 772.0 47.04%

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Frequently Asked Questions

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Our database covers over 1.2k SyntaxHighlighter physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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