Ruby Technology Adoption in E-commerce
Discover 61.2k e-commerce stores using Ruby. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 83.9% of stores with physical delivery (51,295 stores) , followed by Jumpseller (12.0%) and GoDaddy Online Store (1.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
51,295 stores
7,307 stores
845 stores
661 stores
323 stores
281 stores
139 stores
126 stores
43 stores
36 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 51295 | 83.92% |
| Jumpseller | 7307 | 11.95% |
| GoDaddy Online Store | 845 | 1.38% |
| Kajabi | 661 | 1.08% |
| Reserva INK | 323 | 0.53% |
| Versa Commerce | 281 | 0.46% |
| Spree | 139 | 0.23% |
| Gumroad | 126 | 0.21% |
| Shopify | 43 | 0.07% |
| Sharetribe | 36 | 0.06% |
| WooCommerce | 24 | 0.04% |
| Shopline | 17 | 0.03% |
| BigCommerce | 12 | 0.02% |
| Versa Commerce, Shopify | 10 | 0.02% |
| Snipcart | 8 | 0.01% |
All Stores Distribution
Custom holds 52.0% share of all Ruby e-commerce stores (51,295) , with Jumpseller at 8.2% and GoDaddy Online Store at 1.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
51,295 stores
8,058 stores
1,017 stores
32,664 stores
336 stores
419 stores
227 stores
3,101 stores
957 stores
92 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 51295 | 51.97% |
| Jumpseller | 8058 | 8.16% |
| GoDaddy Online Store | 1017 | 1.03% |
| Kajabi | 32664 | 33.09% |
| Reserva INK | 336 | 0.34% |
| Versa Commerce | 419 | 0.42% |
| Spree | 227 | 0.23% |
| Gumroad | 3101 | 3.14% |
| Shopify | 957 | 0.97% |
| Sharetribe | 92 | 0.09% |
| WooCommerce | 131 | 0.13% |
| Shopline | 328 | 0.33% |
| BigCommerce | 41 | 0.04% |
| Versa Commerce, Shopify | 10 | 0.01% |
| Snipcart | 26 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 29.4% of all stores (13,762 stores) , followed by Arts & Entertainment (15.1%) and Health & Beauty (12.2%) .
Top 10 Categories
13,762 stores
7,083 stores
5,732 stores
5,441 stores
2,159 stores
1,875 stores
1,850 stores
1,555 stores
1,498 stores
1,352 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 13762 | 29.38% |
| Arts & Entertainment | 7083 | 15.12% |
| Health & Beauty | 5732 | 12.24% |
| Food & Beverages | 5441 | 11.62% |
| Electronics & Technology | 2159 | 4.61% |
| Home & Garden | 1875 | 4.00% |
| Jewelry & Watches | 1850 | 3.95% |
| Vehicles & Parts | 1555 | 3.32% |
| Gifts & Special Occasions | 1498 | 3.20% |
| Sporting Goods & Outdoor Gear | 1352 | 2.89% |
| Furniture & Home Decor | 1132 | 2.42% |
| Books & Media | 1028 | 2.19% |
| Pets & Pet Supplies | 898 | 1.92% |
| Toys & Games | 751 | 1.60% |
| Tools & Hardware | 718 | 1.53% |
Payment Providers Distribution
PayPal leads with 16.1% among AI-verified physical stores (2,566 stores) , followed by Stripe Connect (11.7%) and VISA (11.5%) .
Base: 18,047 AI-verified physical stores with detectable payment providers (17.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,566 stores
1,866 stores
1,832 stores
1,719 stores
1,568 stores
1,556 stores
1,392 stores
942 stores
550 stores
426 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2566 | 16.10% |
| Stripe Connect | 1866 | 11.71% |
| VISA | 1832 | 11.50% |
| MasterCard | 1719 | 10.79% |
| JCB | 1568 | 9.84% |
| Apple Pay | 1556 | 9.76% |
| American Express | 1392 | 8.73% |
| Bolt | 942 | 5.91% |
| Google Pay | 550 | 3.45% |
| AliPay | 426 | 2.67% |
| Mercado Pago | 382 | 2.40% |
| Klarna | 359 | 2.25% |
| Amazon Pay | 341 | 2.14% |
| WebPay | 267 | 1.68% |
| UnionPay | 170 | 1.07% |
Shipping Carriers Distribution
USPS leads with 30.1% among AI-verified physical stores (6,115 stores) , followed by FedEx (13.6%) and UPS (12.6%) .
Base: 15,368 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,115 stores
2,752 stores
2,549 stores
1,895 stores
1,028 stores
1,014 stores
968 stores
852 stores
743 stores
645 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 6115 | 30.12% |
| FedEx | 2752 | 13.56% |
| UPS | 2549 | 12.56% |
| Australia Post | 1895 | 9.33% |
| Fastway | 1028 | 5.06% |
| Toll Priority | 1014 | 4.99% |
| СДЭК | 968 | 4.77% |
| Почта России | 852 | 4.20% |
| DHL | 743 | 3.66% |
| S.F. Express | 645 | 3.18% |
| Estes | 459 | 2.26% |
| Royal Mail | 349 | 1.72% |
| Correos | 325 | 1.60% |
| DPD | 321 | 1.58% |
| GLS | 287 | 1.41% |
Store Launch Timeline
Over the past 12 months, 8,973 new stores were launched in Ruby , with the highest activity in 2025-10 (866 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
866 stores launched
797 stores launched
773 stores launched
802 stores launched
819 stores launched
857 stores launched
889 stores launched
828 stores launched
804 stores launched
668 stores launched
532 stores launched
338 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 866 | 9.65% |
| 2025-09 | 797 | 8.88% |
| 2025-08 | 773 | 8.61% |
| 2025-07 | 802 | 8.94% |
| 2025-06 | 819 | 9.13% |
| 2025-05 | 857 | 9.55% |
| 2025-04 | 889 | 9.91% |
| 2025-03 | 828 | 9.23% |
| 2025-02 | 804 | 8.96% |
| 2025-01 | 668 | 7.44% |
| 2024-12 | 532 | 5.93% |
| 2024-11 | 338 | 3.77% |
Active Stores by Launch Year
Currently, 59,533 active stores in Ruby are tracked in our database , with the most stores launched in 2025 (8,122 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,122 active stores
7,146 active stores
6,173 active stores
5,706 active stores
6,500 active stores
6,272 active stores
3,281 active stores
2,910 active stores
2,585 active stores
1,694 active stores
1,292 active stores
1,121 active stores
1,208 active stores
776 active stores
808 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 8122 | 13.64% |
| 2024 | 7146 | 12.00% |
| 2023 | 6173 | 10.37% |
| 2022 | 5706 | 9.58% |
| 2021 | 6500 | 10.92% |
| 2020 | 6272 | 10.54% |
| 2019 | 3281 | 5.51% |
| 2018 | 2910 | 4.89% |
| 2017 | 2585 | 4.34% |
| 2016 | 1694 | 2.85% |
| 2015 | 1292 | 2.17% |
| 2014 | 1121 | 1.88% |
| 2013 | 1208 | 2.03% |
| 2012 | 776 | 1.30% |
| 2011 | 808 | 1.36% |
| 2010 | 620 | 1.04% |
| 2009 | 485 | 0.81% |
| 2008 | 388 | 0.65% |
| 2007 | 404 | 0.68% |
| 2006 | 304 | 0.51% |
| 2005 | 276 | 0.46% |
| 2004 | 301 | 0.51% |
| 2003 | 249 | 0.42% |
| 2002 | 198 | 0.33% |
| 2001 | 213 | 0.36% |
| 2000 | 193 | 0.32% |
| 1999 | 143 | 0.24% |
| 1998 | 85 | 0.14% |
| 1997 | 47 | 0.08% |
| 1996 | 24 | 0.04% |
| 1995 | 9 | 0.02% |
Geographic Distribution
United States leads with 25.6% (11,134 AI-verified stores) , followed by Japan (17.8%) and Chile (12.5%) .
Base: 43,518 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
11,134 AI-verified stores
7,743 AI-verified stores
5,441 AI-verified stores
4,389 AI-verified stores
3,768 AI-verified stores
2,026 AI-verified stores
1,583 AI-verified stores
1,516 AI-verified stores
834 AI-verified stores
685 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 11134 | 25.58% |
| Japan | 7743 | 17.79% |
| Chile | 5441 | 12.50% |
| Taiwan | 4389 | 10.09% |
| Russia | 3768 | 8.66% |
| Australia | 2026 | 4.66% |
| United Kingdom | 1583 | 3.64% |
| Hong Kong | 1516 | 3.48% |
| Brazil | 834 | 1.92% |
| France | 685 | 1.57% |
| Canada | 627 | 1.44% |
| Germany | 591 | 1.36% |
| Portugal | 547 | 1.26% |
| New Zealand | 523 | 1.20% |
| Spain | 416 | 0.96% |
| Colombia | 416 | 0.96% |
| Mexico | 336 | 0.77% |
| China | 325 | 0.75% |
| India | 315 | 0.72% |
| South Africa | 303 | 0.70% |
Featured Stores
Discover the strongest performers and newest entrants in Ruby's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Jumpseller — Clothing & Accessories
Custom — Clothing & Accessories
Custom — Home & Garden
Jumpseller
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 103.4k | 100.00% |
| Emails | 31.7k | 30.65% |
| Phones | 12.1k | 11.74% |
| Ecommerce platform | 102.0k | 98.60% |
| Couriers | 15.4k | 14.86% |
| Payment Providers | 18.0k | 17.45% |
| Categories | 55.1k | 53.24% |
| Social Media | 68.4k | 66.16% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Ruby E-commerce Database to:
Gain actionable insights into 61.2k physical stores in Ruby.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Ruby online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Ruby E-commerce Database?
-
Our database covers over 61.2k Ruby physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.5% among stores with at least one detectable social profile (33,248 stores) , followed by Facebook (31.0%) and YouTube (9.5%) .
Base: 68,439 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,248 stores
29,047 stores
8,898 stores
5,808 stores
5,498 stores
3,927 stores
2,874 stores
2,338 stores
1,757 stores
354 stores
Visual Distribution