Ruby Technology Adoption in E-commerce
Discover 49.5k verified e-commerce stores using Ruby. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 53.6k domains. 49.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
49.5k verified active stores out of 53.6k detected · 92.3% verification rate
E-commerce Platforms Distribution
Custom stores with 75.3% of stores with physical delivery (37,220 stores) , followed by Jumpseller (12.4%) and Bluepark (6.9%) .
Base: 49,450 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
37,220 stores
6,151 stores
3,422 stores
463 stores
433 stores
339 stores
304 stores
254 stores
182 stores
165 stores
Visual Distribution
37,220 stores
6,151 stores
3,422 stores
463 stores
433 stores
339 stores
304 stores
254 stores
182 stores
165 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 37220 | 75.27% |
| Jumpseller | 6151 | 12.44% |
| Bluepark | 3422 | 6.92% |
| AmmoReady | 463 | 0.94% |
| SightGlass (Shopper) E-commerce Platform | 433 | 0.88% |
| Versa Commerce | 339 | 0.69% |
| Ink Store | 304 | 0.61% |
| Circlesoft | 254 | 0.51% |
| Stor.co E-commerce Platform | 182 | 0.37% |
| Shopstar | 165 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 69.4% share of detected Ruby e-commerce signals (37,220) , with Jumpseller at 13.1% and Bluepark at 6.6% (June 2026) .
Base: 53,599 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
37,220 websites
7,034 websites
3,534 websites
469 websites
484 websites
358 websites
306 websites
285 websites
221 websites
234 websites
Visual Distribution
37,220 websites
7,034 websites
3,534 websites
469 websites
484 websites
358 websites
306 websites
285 websites
221 websites
234 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 37220 | 69.44% |
| Jumpseller | 7034 | 13.12% |
| Bluepark | 3534 | 6.59% |
| AmmoReady | 469 | 0.88% |
| SightGlass (Shopper) E-commerce Platform | 484 | 0.90% |
| Versa Commerce | 358 | 0.67% |
| Ink Store | 306 | 0.57% |
| Circlesoft | 285 | 0.53% |
| Stor.co E-commerce Platform | 221 | 0.41% |
| Shopstar | 234 | 0.44% |
Categories Distribution
Clothing & Accessories stores with 19.6% of all stores (9,711 stores) , followed by Food & Beverages (10.9%) and Health & Beauty (9.8%) .
Base: 49,450 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,711 stores
5,376 stores
4,850 stores
3,690 stores
3,076 stores
2,579 stores
2,283 stores
1,634 stores
1,423 stores
1,373 stores
Visual Distribution
9,711 stores
5,376 stores
4,850 stores
3,690 stores
3,076 stores
2,579 stores
2,283 stores
1,634 stores
1,423 stores
1,373 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9711 | 19.64% |
| Food & Beverages | 5376 | 10.87% |
| Health & Beauty | 4850 | 9.81% |
| Arts & Entertainment | 3690 | 7.46% |
| Sporting Goods & Outdoor Gear | 3076 | 6.22% |
| Toys & Games | 2579 | 5.22% |
| Business & Industrial | 2283 | 4.62% |
| Home & Garden | 1634 | 3.30% |
| Gifts & Special Occasions | 1423 | 2.88% |
| Jewelry & Watches | 1373 | 2.78% |
Payment Providers Distribution
PayPal accounts for 24.3% of displayed detection occurrences (4,605 occurrences) , followed by Apple Pay (17.2%) and Stripe Connect (10.2%) .
Base: 18,989 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,605 occurrences
3,274 occurrences
1,942 occurrences
1,872 occurrences
1,806 occurrences
1,685 occurrences
1,404 occurrences
971 occurrences
737 occurrences
693 occurrences
Visual Distribution
4,605 occurrences
3,274 occurrences
1,942 occurrences
1,872 occurrences
1,806 occurrences
1,685 occurrences
1,404 occurrences
971 occurrences
737 occurrences
693 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4605 | 24.25% |
| Apple Pay | 3274 | 17.24% |
| Stripe Connect | 1942 | 10.23% |
| VISA | 1872 | 9.86% |
| JCB | 1806 | 9.51% |
| MasterCard | 1685 | 8.87% |
| American Express | 1404 | 7.39% |
| Google Pay | 971 | 5.11% |
| Bolt | 737 | 3.88% |
| AliPay | 693 | 3.65% |
Shipping Carriers Distribution
USPS accounts for 23.1% of displayed detection occurrences (3,951 occurrences) , followed by UPS (16.2%) and FedEx (12.1%) .
Base: 17,118 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,951 occurrences
2,778 occurrences
2,078 occurrences
1,961 occurrences
1,258 occurrences
1,089 occurrences
1,046 occurrences
1,037 occurrences
1,021 occurrences
899 occurrences
Visual Distribution
3,951 occurrences
2,778 occurrences
2,078 occurrences
1,961 occurrences
1,258 occurrences
1,089 occurrences
1,046 occurrences
1,037 occurrences
1,021 occurrences
899 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 3951 | 23.08% |
| UPS | 2778 | 16.23% |
| FedEx | 2078 | 12.14% |
| Australia Post | 1961 | 11.46% |
| СДЭК | 1258 | 7.35% |
| Почта России | 1089 | 6.36% |
| DHL | 1046 | 6.11% |
| Fastway | 1037 | 6.06% |
| Toll Priority | 1021 | 5.96% |
| S.F. Express | 899 | 5.25% |
Store Launch Timeline
Over the past 12 months, 6,963 new stores were launched in Ruby , with the highest activity in 2026-05 (682 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
682 stores launched
606 stores launched
586 stores launched
505 stores launched
528 stores launched
501 stores launched
689 stores launched
708 stores launched
641 stores launched
608 stores launched
606 stores launched
303 stores launched
Monthly Trend
9.8% of last 12 months
8.7% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
7.6% of last 12 months
7.2% of last 12 months
9.9% of last 12 months
10.2% of last 12 months
9.2% of last 12 months
8.7% of last 12 months
8.7% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 682 | 9.79% |
| 2026-04 | 606 | 8.70% |
| 2026-03 | 586 | 8.42% |
| 2026-02 | 505 | 7.25% |
| 2026-01 | 528 | 7.58% |
| 2025-12 | 501 | 7.20% |
| 2025-11 | 689 | 9.90% |
| 2025-10 | 708 | 10.17% |
| 2025-09 | 641 | 9.21% |
| 2025-08 | 608 | 8.73% |
| 2025-07 | 606 | 8.70% |
| 2025-06 | 303 | 4.35% |
Active Stores by Launch Year
Currently, 47,796 active stores in Ruby are tracked in our database , with the most stores launched in 2026 (2,953 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,953 active stores
6,752 active stores
5,226 active stores
4,656 active stores
4,368 active stores
5,409 active stores
5,091 active stores
2,577 active stores
2,160 active stores
1,815 active stores
1,150 active stores
835 active stores
707 active stores
792 active stores
486 active stores
Distribution by Launch Year
6.2% of tracked active stores
14.1% of tracked active stores
10.9% of tracked active stores
9.7% of tracked active stores
9.1% of tracked active stores
11.3% of tracked active stores
10.7% of tracked active stores
5.4% of tracked active stores
4.5% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2953 | 6.18% |
| 2025 | 6752 | 14.13% |
| 2024 | 5226 | 10.93% |
| 2023 | 4656 | 9.74% |
| 2022 | 4368 | 9.14% |
| 2021 | 5409 | 11.32% |
| 2020 | 5091 | 10.65% |
| 2019 | 2577 | 5.39% |
| 2018 | 2160 | 4.52% |
| 2017 | 1815 | 3.80% |
| 2016 | 1150 | 2.41% |
| 2015 | 835 | 1.75% |
| 2014 | 707 | 1.48% |
| 2013 | 792 | 1.66% |
| 2012 | 486 | 1.02% |
Geographic Distribution
Japan stores with 17.1% (8,435 active verified stores) , followed by United States (15.9%) and Taiwan (11.1%) .
Base: 49,450 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,435 active verified stores
7,841 active verified stores
5,510 active verified stores
4,630 active verified stores
4,402 active verified stores
2,393 active verified stores
1,657 active verified stores
1,396 active verified stores
691 active verified stores
618 active verified stores
Visual Distribution
8,435 active verified stores
7,841 active verified stores
5,510 active verified stores
4,630 active verified stores
4,402 active verified stores
2,393 active verified stores
1,657 active verified stores
1,396 active verified stores
691 active verified stores
618 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 8435 | 17.06% |
| United States | 7841 | 15.86% |
| Taiwan | 5510 | 11.14% |
| Chile | 4630 | 9.36% |
| Russia | 4402 | 8.90% |
| Australia | 2393 | 4.84% |
| Hong Kong | 1657 | 3.35% |
| United Kingdom | 1396 | 2.82% |
| Germany | 691 | 1.40% |
| Brazil | 618 | 1.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom - Arts & Entertainment
Custom - Health & Beauty
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Jumpseller - Health & Beauty
Custom - Health & Beauty
Jumpseller - Clothing & Accessories
Custom - Health & Beauty
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 53.6k | 100.00% |
| Emails | 26.9k | 50.17% |
| Phones | 16.1k | 30.01% |
| Ecommerce platform | 52.4k | 97.74% |
| Couriers | 13.5k | 25.22% |
| Payment Providers | 13.6k | 25.42% |
| Categories | 42.4k | 79.19% |
| Social Media | 34.7k | 64.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ruby e-commerce landscape:
Analyze 49.5k verified e-commerce stores on Ruby - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ruby e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ruby e-commerce intelligence?
-
We track 49.5k verified Ruby e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.4% of displayed detection occurrences (27,040 occurrences) , followed by Facebook (30.0%) and YouTube (8.7%) .
Base: 74,213 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,040 occurrences
22,290 occurrences
6,420 occurrences
4,933 occurrences
3,853 occurrences
3,285 occurrences
2,607 occurrences
2,169 occurrences
1,240 occurrences
376 occurrences
Visual Distribution
27,040 occurrences
22,290 occurrences
6,420 occurrences
4,933 occurrences
3,853 occurrences
3,285 occurrences
2,607 occurrences
2,169 occurrences
1,240 occurrences
376 occurrences