Ruby Technology Adoption in E-commerce

Discover 49.5k verified e-commerce stores using Ruby. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 53.6k domains. 49.5k verified as active stores with physical delivery.

Verified stores
49.5k
active stores with physical delivery
Top country
Japan
8,435 verified stores
Top payment signal
PayPal
4,605 stores detected
Top carrier signal
USPS
3,951 stores detected
Top category
Clothing & Accessories
9,711 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

49.5k verified active stores out of 53.6k detected · 92.3% verification rate

E-commerce Platforms Distribution

Custom stores with 75.5% of stores with physical delivery (37,220 stores) , followed by Jumpseller (12.5%) and Bluepark (6.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 75.5%

37,220 stores

6,151 stores

Bluepark 6.9%

3,422 stores

AmmoReady 0.9%

463 stores

SightGlass (Shopper) E-commerce Platform 0.9%

433 stores

339 stores

Ink Store 0.6%

304 stores

Circlesoft 0.5%

254 stores

Stor.co E-commerce Platform 0.4%

182 stores

Shopstar 0.3%

165 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Ruby
Platform Stores with Physical Delivery Percentage
Custom 37220 75.51%
Jumpseller 6151 12.48%
Bluepark 3422 6.94%
AmmoReady 463 0.94%
SightGlass (Shopper) E-commerce Platform 433 0.88%
Versa Commerce 339 0.69%
Ink Store 304 0.62%
Circlesoft 254 0.52%
Stor.co E-commerce Platform 182 0.37%
Shopstar 165 0.33%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Custom holds 72.8% share of all Ruby e-commerce stores (37,220) , with Jumpseller at 13.8% and Bluepark at 6.9% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Custom 72.8%

37,220 stores

7,034 stores

Bluepark 6.9%

3,534 stores

AmmoReady 0.9%

469 stores

SightGlass (Shopper) E-commerce Platform 0.9%

484 stores

358 stores

Ink Store 0.6%

306 stores

Circlesoft 0.6%

285 stores

Stor.co E-commerce Platform 0.4%

221 stores

Shopstar 0.5%

234 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Ruby
Platform Total Stores Percentage
Custom 37220 72.76%
Jumpseller 7034 13.75%
Bluepark 3534 6.91%
AmmoReady 469 0.92%
SightGlass (Shopper) E-commerce Platform 484 0.95%
Versa Commerce 358 0.70%
Ink Store 306 0.60%
Circlesoft 285 0.56%
Stor.co E-commerce Platform 221 0.43%
Shopstar 234 0.46%

Categories Distribution

Clothing & Accessories stores with 23.9% of all stores (9,711 stores) , followed by Food & Beverages (13.2%) and Health & Beauty (11.9%) .

Base: 40,673 AI-verified stores with physical delivery and detected product categories (82.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.9%

9,711 stores

Food & Beverages 13.2%

5,376 stores

Health & Beauty 11.9%

4,850 stores

Arts & Entertainment 9.1%

3,690 stores

Sporting Goods & Outdoor Gear 7.6%

3,076 stores

Toys & Games 6.3%

2,579 stores

Business & Industrial 5.6%

2,283 stores

Home & Garden 4.0%

1,634 stores

Gifts & Special Occasions 3.5%

1,423 stores

Jewelry & Watches 3.4%

1,373 stores

Visual Distribution

Distribution of top 10 Ruby store categories (June 2026)
Distribution of categories in Ruby e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 9711 23.88%
Food & Beverages 5376 13.22%
Health & Beauty 4850 11.92%
Arts & Entertainment 3690 9.07%
Sporting Goods & Outdoor Gear 3076 7.56%
Toys & Games 2579 6.34%
Business & Industrial 2283 5.61%
Home & Garden 1634 4.02%
Gifts & Special Occasions 1423 3.50%
Jewelry & Watches 1373 3.38%

Payment Providers Distribution

PayPal stores with 22.0% among AI-verified physical stores (4,605 stores) , followed by Apple Pay (15.6%) and Stripe Connect (9.3%) .

Base: 13,624 AI-verified physical stores with detectable payment providers (25.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.0%

4,605 stores

3,274 stores

1,942 stores

VISA 8.9%

1,872 stores

JCB 8.6%

1,806 stores

1,685 stores

1,404 stores

971 stores

Bolt 3.5%

737 stores

693 stores

Visual Distribution

Distribution of top 10 Ruby payment providers (June 2026)
Distribution of payment providers in Ruby e-commerce stores
Payment Provider Store Count Market Share
PayPal 4605 21.98%
Apple Pay 3274 15.63%
Stripe Connect 1942 9.27%
VISA 1872 8.93%
JCB 1806 8.62%
MasterCard 1685 8.04%
American Express 1404 6.70%
Google Pay 971 4.63%
Bolt 737 3.52%
AliPay 693 3.31%

Shipping Carriers Distribution

USPS stores with 20.8% among AI-verified physical stores (3,951 stores) , followed by UPS (14.6%) and FedEx (10.9%) .

Base: 13,519 AI-verified physical stores with detectable shipping carriers (25.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 20.8%

3,951 stores

UPS 14.6%

2,778 stores

FedEx 10.9%

2,078 stores

1,961 stores

1,258 stores

1,089 stores

DHL 5.5%

1,046 stores

1,037 stores

1,021 stores

899 stores

Visual Distribution

Distribution of top 10 Ruby shipping carriers (June 2026)
Distribution of shipping carriers in Ruby e-commerce stores
Shipping Carrier Store Count Market Share
USPS 3951 20.79%
UPS 2778 14.62%
FedEx 2078 10.94%
Australia Post 1961 10.32%
СДЭК 1258 6.62%
Почта России 1089 5.73%
DHL 1046 5.50%
Fastway 1037 5.46%
Toll Priority 1021 5.37%
S.F. Express 899 4.73%

Store Launch Timeline

Over the past 12 months, 6,963 new stores were launched in Ruby , with the highest activity in 2026-05 (682 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.8%

682 stores launched

2026-04 8.7%

606 stores launched

2026-03 8.4%

586 stores launched

2026-02 7.3%

505 stores launched

2026-01 7.6%

528 stores launched

2025-12 7.2%

501 stores launched

2025-11 9.9%

689 stores launched

2025-10 10.2%

708 stores launched

2025-09 9.2%

641 stores launched

2025-08 8.7%

608 stores launched

2025-07 8.7%

606 stores launched

2025-06 4.4%

303 stores launched

Monthly Trend

Monthly store launches in Ruby (June 2026)
Monthly store launches in Ruby over the past 12 months
Month Stores Launched Percentage
2026-05 682 9.79%
2026-04 606 8.70%
2026-03 586 8.42%
2026-02 505 7.25%
2026-01 528 7.58%
2025-12 501 7.20%
2025-11 689 9.90%
2025-10 708 10.17%
2025-09 641 9.21%
2025-08 608 8.73%
2025-07 606 8.70%
2025-06 303 4.35%

Active Stores by Launch Year

Currently, 47,796 active stores in Ruby are tracked in our database , with the most stores launched in 2026 (2,953 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.2%

2,953 active stores

2025 14.1%

6,752 active stores

2024 10.9%

5,226 active stores

2023 9.7%

4,656 active stores

2022 9.1%

4,368 active stores

2021 11.3%

5,409 active stores

2020 10.7%

5,091 active stores

2019 5.4%

2,577 active stores

2018 4.5%

2,160 active stores

2017 3.8%

1,815 active stores

2016 2.4%

1,150 active stores

2015 1.7%

835 active stores

2014 1.5%

707 active stores

2013 1.7%

792 active stores

2012 1.0%

486 active stores

Distribution by Launch Year

Active stores in Ruby by original launch year (June 2026)
Active stores in Ruby by launch year
Launch Year Active Stores Percentage
2026 2953 6.18%
2025 6752 14.13%
2024 5226 10.93%
2023 4656 9.74%
2022 4368 9.14%
2021 5409 11.32%
2020 5091 10.65%
2019 2577 5.39%
2018 2160 4.52%
2017 1815 3.80%
2016 1150 2.41%
2015 835 1.75%
2014 707 1.48%
2013 792 1.66%
2012 486 1.02%

Social Media Usage

Instagram stores with 36.4% among stores with at least one detectable social profile (27,040 stores) , followed by Facebook (30.0%) and YouTube (8.7%) .

Base: 34,701 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.4%

27,040 stores

Facebook 30.0%

22,290 stores

YouTube 8.7%

6,420 stores

WhatsApp 6.6%

4,933 stores

Twitter 5.2%

3,853 stores

X 4.4%

3,285 stores

TikTok 3.5%

2,607 stores

Pinterest 2.9%

2,169 stores

LinkedIn 1.7%

1,240 stores

Reddit 0.5%

376 stores

Visual Distribution

Distribution of social media platforms in Ruby (June 2026)
Distribution of social media platforms in Ruby e-commerce stores
Social Platform Store Count Market Share
Instagram 27040 36.44%
Facebook 22290 30.04%
YouTube 6420 8.65%
WhatsApp 4933 6.65%
Twitter 3853 5.19%
X 3285 4.43%
TikTok 2607 3.51%
Pinterest 2169 2.92%
LinkedIn 1240 1.67%
Reddit 376 0.51%

Geographic Distribution

Japan stores with 20.4% (8,435 AI-verified stores) , followed by United States (19.0%) and Taiwan (13.3%) .

Base: 41,359 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 20.4%

8,435 AI-verified stores

7,841 AI-verified stores

Taiwan 13.3%

5,510 AI-verified stores

Chile 11.2%

4,630 AI-verified stores

Russia 10.6%

4,402 AI-verified stores

2,393 AI-verified stores

1,657 AI-verified stores

1,396 AI-verified stores

691 AI-verified stores

618 AI-verified stores

Visual Distribution

Geographic distribution of stores using Ruby (June 2026)
Geographic distribution of stores using Ruby
Country AI-Verified Store Count Market Share
Japan 8435 20.39%
United States 7841 18.96%
Taiwan 5510 13.32%
Chile 4630 11.19%
Russia 4402 10.64%
Australia 2393 5.79%
Hong Kong 1657 4.01%
United Kingdom 1396 3.38%
Germany 691 1.67%
Brazil 618 1.49%

Data Coverage

Field Rows count Coverage
Website 53.6k 100.00%
Emails 26.9k 50.17%
Phones 16.1k 30.01%
Ecommerce platform 52.4k 97.74%
Couriers 13.5k 25.22%
Payment Providers 13.6k 25.42%
Categories 42.4k 79.19%
Social Media 34.7k 64.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Ruby e-commerce landscape:

Analyze 49.5k verified e-commerce stores on Ruby - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Ruby e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Ruby e-commerce intelligence?

We track 49.5k verified Ruby e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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