Ruby Technology Adoption in E-commerce
Discover 61.7k e-commerce stores using Ruby. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 84.1% of stores with physical delivery (51,869 stores) , followed by Jumpseller (11.8%) and GoDaddy Online Store (1.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
51,869 stores
7,284 stores
861 stores
636 stores
317 stores
281 stores
137 stores
128 stores
36 stores
32 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 51869 | 84.13% |
| Jumpseller | 7284 | 11.82% |
| GoDaddy Online Store | 861 | 1.40% |
| Kajabi | 636 | 1.03% |
| Reserva INK | 317 | 0.51% |
| Versa Commerce | 281 | 0.46% |
| Spree | 137 | 0.22% |
| Gumroad | 128 | 0.21% |
| Sharetribe | 36 | 0.06% |
| Shopify | 32 | 0.05% |
| WooCommerce | 23 | 0.04% |
| Shopline | 17 | 0.03% |
| BigCommerce | 12 | 0.02% |
| Versa Commerce, Shopify | 10 | 0.02% |
| Snipcart | 7 | 0.01% |
All Stores Distribution
Custom holds 52.1% share of all Ruby e-commerce stores (51,869) , with Jumpseller at 8.1% and GoDaddy Online Store at 1.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
51,869 stores
8,058 stores
1,038 stores
32,907 stores
330 stores
419 stores
225 stores
3,110 stores
93 stores
872 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 51869 | 52.15% |
| Jumpseller | 8058 | 8.10% |
| GoDaddy Online Store | 1038 | 1.04% |
| Kajabi | 32907 | 33.08% |
| Reserva INK | 330 | 0.33% |
| Versa Commerce | 419 | 0.42% |
| Spree | 225 | 0.23% |
| Gumroad | 3110 | 3.13% |
| Sharetribe | 93 | 0.09% |
| Shopify | 872 | 0.88% |
| WooCommerce | 134 | 0.13% |
| Shopline | 332 | 0.33% |
| BigCommerce | 41 | 0.04% |
| Versa Commerce, Shopify | 10 | 0.01% |
| Snipcart | 25 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 28.8% of all stores (13,482 stores) , followed by Arts & Entertainment (15.2%) and Health & Beauty (12.4%) .
Top 10 Categories
13,482 stores
7,089 stores
5,788 stores
5,564 stores
2,154 stores
1,866 stores
1,769 stores
1,577 stores
1,516 stores
1,374 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 13482 | 28.85% |
| Arts & Entertainment | 7089 | 15.17% |
| Health & Beauty | 5788 | 12.38% |
| Food & Beverages | 5564 | 11.90% |
| Electronics & Technology | 2154 | 4.61% |
| Jewelry & Watches | 1866 | 3.99% |
| Home & Garden | 1769 | 3.78% |
| Vehicles & Parts | 1577 | 3.37% |
| Gifts & Special Occasions | 1516 | 3.24% |
| Sporting Goods & Outdoor Gear | 1374 | 2.94% |
| Furniture & Home Decor | 1142 | 2.44% |
| Books & Media | 1026 | 2.20% |
| Pets & Pet Supplies | 902 | 1.93% |
| Toys & Games | 753 | 1.61% |
| Business & Industrial | 736 | 1.57% |
Payment Providers Distribution
PayPal leads with 15.9% among AI-verified physical stores (2,576 stores) , followed by Stripe Connect (11.6%) and VISA (11.4%) .
Base: 18,471 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,576 stores
1,882 stores
1,854 stores
1,774 stores
1,593 stores
1,571 stores
1,413 stores
946 stores
554 stores
431 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2576 | 15.88% |
| Stripe Connect | 1882 | 11.60% |
| VISA | 1854 | 11.43% |
| MasterCard | 1774 | 10.94% |
| JCB | 1593 | 9.82% |
| Apple Pay | 1571 | 9.69% |
| American Express | 1413 | 8.71% |
| Bolt | 946 | 5.83% |
| Google Pay | 554 | 3.42% |
| AliPay | 431 | 2.66% |
| Klarna | 375 | 2.31% |
| Mercado Pago | 360 | 2.22% |
| Amazon Pay | 342 | 2.11% |
| PayPro | 282 | 1.74% |
| WebPay | 267 | 1.65% |
Shipping Carriers Distribution
USPS leads with 30.1% among AI-verified physical stores (6,144 stores) , followed by FedEx (13.5%) and UPS (12.5%) .
Base: 15,459 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,144 stores
2,758 stores
2,551 stores
1,897 stores
1,029 stores
1,015 stores
983 stores
881 stores
746 stores
653 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 6144 | 30.12% |
| FedEx | 2758 | 13.52% |
| UPS | 2551 | 12.51% |
| Australia Post | 1897 | 9.30% |
| Fastway | 1029 | 5.04% |
| Toll Priority | 1015 | 4.98% |
| СДЭК | 983 | 4.82% |
| Почта России | 881 | 4.32% |
| DHL | 746 | 3.66% |
| S.F. Express | 653 | 3.20% |
| Estes | 457 | 2.24% |
| Royal Mail | 348 | 1.71% |
| Correos | 325 | 1.59% |
| DPD | 323 | 1.58% |
| GLS | 289 | 1.42% |
Store Launch Timeline
Over the past 12 months, 8,905 new stores were launched in Ruby , with the highest activity in 2025-10 (873 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
873 stores launched
819 stores launched
776 stores launched
824 stores launched
791 stores launched
727 stores launched
846 stores launched
830 stores launched
800 stores launched
665 stores launched
524 stores launched
430 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 873 | 9.80% |
| 2025-09 | 819 | 9.20% |
| 2025-08 | 776 | 8.71% |
| 2025-07 | 824 | 9.25% |
| 2025-06 | 791 | 8.88% |
| 2025-05 | 727 | 8.16% |
| 2025-04 | 846 | 9.50% |
| 2025-03 | 830 | 9.32% |
| 2025-02 | 800 | 8.98% |
| 2025-01 | 665 | 7.47% |
| 2024-12 | 524 | 5.88% |
| 2024-11 | 430 | 4.83% |
Active Stores by Launch Year
Currently, 60,031 active stores in Ruby are tracked in our database , with the most stores launched in 2025 (7,970 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,970 active stores
7,250 active stores
6,278 active stores
5,833 active stores
6,584 active stores
6,354 active stores
3,322 active stores
2,932 active stores
2,594 active stores
1,695 active stores
1,293 active stores
1,143 active stores
1,219 active stores
776 active stores
807 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7970 | 13.28% |
| 2024 | 7250 | 12.08% |
| 2023 | 6278 | 10.46% |
| 2022 | 5833 | 9.72% |
| 2021 | 6584 | 10.97% |
| 2020 | 6354 | 10.58% |
| 2019 | 3322 | 5.53% |
| 2018 | 2932 | 4.88% |
| 2017 | 2594 | 4.32% |
| 2016 | 1695 | 2.82% |
| 2015 | 1293 | 2.15% |
| 2014 | 1143 | 1.90% |
| 2013 | 1219 | 2.03% |
| 2012 | 776 | 1.29% |
| 2011 | 807 | 1.34% |
| 2010 | 625 | 1.04% |
| 2009 | 487 | 0.81% |
| 2008 | 389 | 0.65% |
| 2007 | 404 | 0.67% |
| 2006 | 312 | 0.52% |
| 2005 | 277 | 0.46% |
| 2004 | 298 | 0.50% |
| 2003 | 244 | 0.41% |
| 2002 | 201 | 0.33% |
| 2001 | 217 | 0.36% |
| 2000 | 197 | 0.33% |
| 1999 | 151 | 0.25% |
| 1998 | 89 | 0.15% |
| 1997 | 51 | 0.08% |
| 1996 | 30 | 0.05% |
| 1995 | 9 | 0.01% |
Geographic Distribution
United States leads with 25.6% (11,285 AI-verified stores) , followed by Japan (17.6%) and Chile (12.3%) .
Base: 44,038 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
11,285 AI-verified stores
7,751 AI-verified stores
5,427 AI-verified stores
4,375 AI-verified stores
3,872 AI-verified stores
2,108 AI-verified stores
1,612 AI-verified stores
1,537 AI-verified stores
832 AI-verified stores
704 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 11285 | 25.63% |
| Japan | 7751 | 17.60% |
| Chile | 5427 | 12.32% |
| Taiwan | 4375 | 9.93% |
| Russia | 3872 | 8.79% |
| Australia | 2108 | 4.79% |
| United Kingdom | 1612 | 3.66% |
| Hong Kong | 1537 | 3.49% |
| Brazil | 832 | 1.89% |
| France | 704 | 1.60% |
| Canada | 640 | 1.45% |
| Germany | 600 | 1.36% |
| Portugal | 549 | 1.25% |
| New Zealand | 532 | 1.21% |
| Spain | 421 | 0.96% |
| Poland | 415 | 0.94% |
| Colombia | 413 | 0.94% |
| Mexico | 333 | 0.76% |
| China | 320 | 0.73% |
| South Africa | 312 | 0.71% |
Featured Stores
Discover the strongest performers and newest entrants in Ruby's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Jumpseller — Clothing & Accessories
Custom — Clothing & Accessories
Custom — Tools & Hardware
Custom — Home & Garden
Jumpseller
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 104.3k | 100.00% |
| Emails | 32.3k | 31.02% |
| Phones | 12.4k | 11.88% |
| Ecommerce platform | 102.8k | 98.59% |
| Couriers | 15.5k | 14.83% |
| Payment Providers | 18.5k | 17.72% |
| Categories | 55.1k | 52.83% |
| Social Media | 69.1k | 66.31% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Ruby E-commerce Database to:
Gain actionable insights into 61.7k physical stores in Ruby.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Ruby online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Ruby E-commerce Database?
-
Our database covers over 61.7k Ruby physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.3% among stores with at least one detectable social profile (33,405 stores) , followed by Facebook (31.2%) and YouTube (9.5%) .
Base: 69,141 stores with any detectable social profile (66.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,405 stores
29,515 stores
8,978 stores
6,010 stores
5,783 stores
3,548 stores
2,856 stores
2,314 stores
1,774 stores
352 stores
Visual Distribution