Matomo Analytics Technology Adoption in E-commerce
Discover 621.0 verified e-commerce stores using Matomo Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.8k domains. 621.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
621.0 verified active stores out of 10.8k detected · 5.8% verification rate
E-commerce Platforms Distribution
Custom stores with 97.1% of stores with physical delivery (603 stores) , followed by Magento (1.0%) and Shopware (0.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
603 stores
6 stores
5 stores
4 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
603 stores
6 stores
5 stores
4 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 603 | 97.10% |
| Magento | 6 | 0.97% |
| Shopware | 5 | 0.81% |
| WooCommerce | 4 | 0.64% |
| PrestaShop | 1 | 0.16% |
| VTEX | 1 | 0.16% |
| Miva | 1 | 0.16% |
| Pimcore | 0 | 0.00% |
| Eshop-rychle | 0 | 0.00% |
| Zen Cart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 5.6% share of all Matomo Analytics e-commerce stores (603) , with Magento at 0.2% and Shopware at 0.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
603 stores
25 stores
13 stores
10,000 stores
25 stores
1 stores
4 stores
1 stores
2 stores
1 stores
Visual Distribution
603 stores
25 stores
13 stores
10,000 stores
25 stores
1 stores
4 stores
1 stores
2 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 603 | 5.65% |
| Magento | 25 | 0.23% |
| Shopware | 13 | 0.12% |
| WooCommerce | 10000 | 93.63% |
| PrestaShop | 25 | 0.23% |
| VTEX | 1 | 0.01% |
| Miva | 4 | 0.04% |
| Pimcore | 1 | 0.01% |
| Eshop-rychle | 2 | 0.02% |
| Zen Cart | 1 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 26.3% of all stores (147 stores) , followed by Vehicles & Parts (7.5%) and Health & Beauty (6.6%) .
Base: 559 AI-verified stores with physical delivery and detected product categories (90.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
147 stores
42 stores
37 stores
37 stores
37 stores
35 stores
34 stores
34 stores
30 stores
28 stores
Visual Distribution
147 stores
42 stores
37 stores
37 stores
37 stores
35 stores
34 stores
34 stores
30 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 147 | 26.30% |
| Vehicles & Parts | 42 | 7.51% |
| Health & Beauty | 37 | 6.62% |
| Business & Industrial | 37 | 6.62% |
| Electronics & Technology | 37 | 6.62% |
| Arts & Entertainment | 35 | 6.26% |
| Sporting Goods & Outdoor Gear | 34 | 6.08% |
| Furniture & Home Decor | 34 | 6.08% |
| Tools & Hardware | 30 | 5.37% |
| Pets & Pet Supplies | 28 | 5.01% |
Payment Providers Distribution
PayPal stores with 18.4% among AI-verified physical stores (26 stores) , followed by MasterCard (12.8%) and Stripe Connect (12.1%) .
Base: 94 AI-verified physical stores with detectable payment providers (0.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26 stores
18 stores
17 stores
16 stores
12 stores
11 stores
11 stores
7 stores
5 stores
4 stores
Visual Distribution
26 stores
18 stores
17 stores
16 stores
12 stores
11 stores
11 stores
7 stores
5 stores
4 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 26 | 18.44% |
| MasterCard | 18 | 12.77% |
| Stripe Connect | 17 | 12.06% |
| Klarna | 16 | 11.35% |
| VISA | 12 | 8.51% |
| Apple Pay | 11 | 7.80% |
| Google Pay | 11 | 7.80% |
| American Express | 7 | 4.96% |
| SEPA | 5 | 3.55% |
| Bolt | 4 | 2.84% |
Shipping Carriers Distribution
GLS stores with 28.8% among AI-verified physical stores (47 stores) , followed by DPD (19.0%) and Ceska Posta (13.5%) .
Base: 116 AI-verified physical stores with detectable shipping carriers (1.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
47 stores
31 stores
22 stores
17 stores
10 stores
9 stores
8 stores
5 stores
4 stores
2 stores
Visual Distribution
47 stores
31 stores
22 stores
17 stores
10 stores
9 stores
8 stores
5 stores
4 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 47 | 28.83% |
| DPD | 31 | 19.02% |
| Ceska Posta | 22 | 13.50% |
| DHL | 17 | 10.43% |
| Magyar Posta | 10 | 6.13% |
| UPS | 9 | 5.52% |
| Slovenska posta | 8 | 4.91% |
| Schenker | 5 | 3.07% |
| Geis | 4 | 2.45% |
| Blue Star | 2 | 1.23% |
Store Launch Timeline
Over the past 12 months, 32 new stores were launched in Matomo Analytics , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
3 stores launched
8 stores launched
1 stores launched
5 stores launched
3 stores launched
1 stores launched
2 stores launched
6 stores launched
Monthly Trend
3.1% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
25.0% of last 12 months
3.1% of last 12 months
15.6% of last 12 months
9.4% of last 12 months
3.1% of last 12 months
6.3% of last 12 months
18.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.13% |
| 2026-03 | 2 | 6.25% |
| 2026-02 | 3 | 9.38% |
| 2026-01 | 8 | 25.00% |
| 2025-12 | 1 | 3.13% |
| 2025-11 | 5 | 15.63% |
| 2025-10 | 3 | 9.38% |
| 2025-09 | 1 | 3.13% |
| 2025-08 | 2 | 6.25% |
| 2025-07 | 6 | 18.75% |
Active Stores by Launch Year
Currently, 621 active stores in Matomo Analytics are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
30 active stores
27 active stores
13 active stores
37 active stores
44 active stores
39 active stores
16 active stores
32 active stores
47 active stores
42 active stores
31 active stores
40 active stores
30 active stores
26 active stores
Distribution by Launch Year
2.3% of tracked active stores
4.8% of tracked active stores
4.3% of tracked active stores
2.1% of tracked active stores
6.0% of tracked active stores
7.1% of tracked active stores
6.3% of tracked active stores
2.6% of tracked active stores
5.2% of tracked active stores
7.6% of tracked active stores
6.8% of tracked active stores
5.0% of tracked active stores
6.4% of tracked active stores
4.8% of tracked active stores
4.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 2.25% |
| 2025 | 30 | 4.83% |
| 2024 | 27 | 4.35% |
| 2023 | 13 | 2.09% |
| 2022 | 37 | 5.96% |
| 2021 | 44 | 7.09% |
| 2020 | 39 | 6.28% |
| 2019 | 16 | 2.58% |
| 2018 | 32 | 5.15% |
| 2017 | 47 | 7.57% |
| 2016 | 42 | 6.76% |
| 2015 | 31 | 4.99% |
| 2014 | 40 | 6.44% |
| 2013 | 30 | 4.83% |
| 2012 | 26 | 4.19% |
Geographic Distribution
Czechia stores with 36.7% (213 AI-verified stores) , followed by Slovakia (14.3%) and Hungary (10.0%) .
Base: 581 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
213 AI-verified stores
83 AI-verified stores
58 AI-verified stores
44 AI-verified stores
28 AI-verified stores
20 AI-verified stores
19 AI-verified stores
14 AI-verified stores
13 AI-verified stores
12 AI-verified stores
Visual Distribution
213 AI-verified stores
83 AI-verified stores
58 AI-verified stores
44 AI-verified stores
28 AI-verified stores
20 AI-verified stores
19 AI-verified stores
14 AI-verified stores
13 AI-verified stores
12 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 213 | 36.66% |
| Slovakia | 83 | 14.29% |
| Hungary | 58 | 9.98% |
| Germany | 44 | 7.57% |
| Canada | 28 | 4.82% |
| Romania | 20 | 3.44% |
| Poland | 19 | 3.27% |
| France | 14 | 2.41% |
| Slovenia | 13 | 2.24% |
| Croatia | 12 | 2.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Magento
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.8k | 100.00% |
| Emails | 378.0 | 3.51% |
| Phones | 708.0 | 6.58% |
| Ecommerce platform | 10.7k | 99.80% |
| Couriers | 116.0 | 1.08% |
| Payment Providers | 94.0 | 0.87% |
| Categories | 574.0 | 5.34% |
| Social Media | 422.0 | 3.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matomo Analytics e-commerce landscape:
Analyze 621.0 verified e-commerce stores on Matomo Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Matomo Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matomo Analytics e-commerce intelligence?
-
We track 621.0 verified Matomo Analytics e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.3% among stores with at least one detectable social profile (372 stores) , followed by Instagram (27.9%) and YouTube (16.3%) .
Base: 422 stores with any detectable social profile (3.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
372 stores
278 stores
162 stores
69 stores
51 stores
34 stores
23 stores
5 stores
2 stores
Visual Distribution
372 stores
278 stores
162 stores
69 stores
51 stores
34 stores
23 stores
5 stores
2 stores