Matomo Analytics Technology Adoption in E-commerce
Discover 15.4k e-commerce stores using Matomo Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 99.7% of stores with physical delivery (15,320 stores) , followed by WooCommerce (0.1%) and Magento (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,320 stores
16 stores
7 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 15320 | 99.75% |
| WooCommerce | 16 | 0.10% |
| Magento | 7 | 0.05% |
| Shopware | 4 | 0.03% |
| PrestaShop | 3 | 0.02% |
| Shopify | 2 | 0.01% |
| Ecwid | 2 | 0.01% |
| Miva | 1 | 0.01% |
| Proximis Unified Commerce | 1 | 0.01% |
| OXID eShop Community Edition | 1 | 0.01% |
| xtCommerce | 1 | 0.01% |
| SAP Commerce Cloud | 1 | 0.01% |
| OXID eShop Community Edition, OXID eShop | 0 | 0.00% |
| OpenCart | 0 | 0.00% |
| Modified eCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 47.8% share of all Matomo Analytics e-commerce stores (15,320) , with WooCommerce at 50.5% and Magento at 0.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,320 stores
16,184 stores
109 stores
57 stores
114 stores
78 stores
51 stores
5 stores
5 stores
13 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 15320 | 47.80% |
| WooCommerce | 16184 | 50.50% |
| Magento | 109 | 0.34% |
| Shopware | 57 | 0.18% |
| PrestaShop | 114 | 0.36% |
| Shopify | 78 | 0.24% |
| Ecwid | 51 | 0.16% |
| Miva | 5 | 0.02% |
| Proximis Unified Commerce | 5 | 0.02% |
| OXID eShop Community Edition | 13 | 0.04% |
| xtCommerce | 6 | 0.02% |
| SAP Commerce Cloud | 8 | 0.02% |
| OXID eShop Community Edition, OXID eShop | 4 | 0.01% |
| OpenCart | 78 | 0.24% |
| Modified eCommerce | 16 | 0.05% |
Categories Distribution
Business & Industrial leads with 16.9% of all stores (1,918 stores) , followed by Health & Beauty (14.0%) and Electronics & Technology (12.7%) .
Top 10 Categories
1,918 stores
1,588 stores
1,434 stores
1,087 stores
1,052 stores
849 stores
662 stores
625 stores
604 stores
453 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 1918 | 16.93% |
| Health & Beauty | 1588 | 14.02% |
| Electronics & Technology | 1434 | 12.66% |
| Home & Garden | 1087 | 9.60% |
| Vehicles & Parts | 1052 | 9.29% |
| Food & Beverages | 849 | 7.49% |
| Furniture & Home Decor | 662 | 5.84% |
| Tools & Hardware | 625 | 5.52% |
| Clothing & Accessories | 604 | 5.33% |
| Arts & Entertainment | 453 | 4.00% |
| Sporting Goods & Outdoor Gear | 314 | 2.77% |
| Books & Media | 267 | 2.36% |
| Pets & Pet Supplies | 208 | 1.84% |
| Gifts & Special Occasions | 141 | 1.24% |
| Jewelry & Watches | 126 | 1.11% |
Payment Providers Distribution
PayPal leads with 19.4% among AI-verified physical stores (254 stores) , followed by Bolt (13.0%) and Stripe Connect (11.9%) .
Base: 1,312 AI-verified physical stores with detectable payment providers (4.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
254 stores
171 stores
156 stores
134 stores
116 stores
100 stores
80 stores
66 stores
54 stores
44 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 254 | 19.37% |
| Bolt | 171 | 13.04% |
| Stripe Connect | 156 | 11.90% |
| MasterCard | 134 | 10.22% |
| American Express | 116 | 8.85% |
| VISA | 100 | 7.63% |
| JCB | 80 | 6.10% |
| Paddle | 66 | 5.03% |
| Klarna | 54 | 4.12% |
| BitCoin | 44 | 3.36% |
| SEPA | 35 | 2.67% |
| Apple Pay | 32 | 2.44% |
| Google Pay | 30 | 2.29% |
| AliPay | 21 | 1.60% |
| Swish | 18 | 1.37% |
Shipping Carriers Distribution
Почта России leads with 23.2% among AI-verified physical stores (365 stores) , followed by UPS (21.0%) and DHL (14.4%) .
Base: 1,590 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 365 | 23.20% |
| UPS | 330 | 20.98% |
| DHL | 226 | 14.37% |
| TNT | 130 | 8.26% |
| FedEx | 122 | 7.76% |
| GLS | 71 | 4.51% |
| DPD | 67 | 4.26% |
| Hermes | 53 | 3.37% |
| Estes | 46 | 2.92% |
| Colissimo | 33 | 2.10% |
| JX | 28 | 1.78% |
| Ceska Posta | 27 | 1.72% |
| Speedy | 27 | 1.72% |
| USPS | 26 | 1.65% |
| TCS | 22 | 1.40% |
Store Launch Timeline
Over the past 12 months, 101 new stores were launched in Matomo Analytics , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
16 stores launched
12 stores launched
2 stores launched
4 stores launched
8 stores launched
4 stores launched
1 stores launched
11 stores launched
17 stores launched
21 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 2 | 1.98% |
| 2025-09 | 3 | 2.97% |
| 2025-08 | 16 | 15.84% |
| 2025-07 | 12 | 11.88% |
| 2025-06 | 2 | 1.98% |
| 2025-05 | 4 | 3.96% |
| 2025-04 | 8 | 7.92% |
| 2025-03 | 4 | 3.96% |
| 2025-02 | 1 | 0.99% |
| 2025-01 | 11 | 10.89% |
| 2024-12 | 17 | 16.83% |
| 2024-11 | 21 | 20.79% |
Active Stores by Launch Year
Currently, 14,964 active stores in Matomo Analytics are tracked in our database , with the most stores launched in 2025 (63 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
63 active stores
1,504 active stores
2,034 active stores
2,351 active stores
1,640 active stores
948 active stores
801 active stores
760 active stores
846 active stores
474 active stores
298 active stores
319 active stores
448 active stores
303 active stores
293 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 63 | 0.42% |
| 2024 | 1504 | 10.05% |
| 2023 | 2034 | 13.59% |
| 2022 | 2351 | 15.71% |
| 2021 | 1640 | 10.96% |
| 2020 | 948 | 6.34% |
| 2019 | 801 | 5.35% |
| 2018 | 760 | 5.08% |
| 2017 | 846 | 5.65% |
| 2016 | 474 | 3.17% |
| 2015 | 298 | 1.99% |
| 2014 | 319 | 2.13% |
| 2013 | 448 | 2.99% |
| 2012 | 303 | 2.02% |
| 2011 | 293 | 1.96% |
| 2010 | 227 | 1.52% |
| 2009 | 222 | 1.48% |
| 2008 | 230 | 1.54% |
| 2007 | 174 | 1.16% |
| 2006 | 154 | 1.03% |
| 2005 | 103 | 0.69% |
| 2004 | 122 | 0.82% |
| 2003 | 104 | 0.70% |
| 2002 | 114 | 0.76% |
| 2001 | 134 | 0.90% |
| 2000 | 118 | 0.79% |
| 1999 | 64 | 0.43% |
| 1998 | 64 | 0.43% |
| 1997 | 29 | 0.19% |
| 1996 | 17 | 0.11% |
| 1995 | 6 | 0.04% |
Geographic Distribution
France leads with 15.6% (1,498 AI-verified stores) , followed by China (14.1%) and Spain (13.4%) .
Base: 9,627 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,498 AI-verified stores
1,357 AI-verified stores
1,293 AI-verified stores
882 AI-verified stores
539 AI-verified stores
498 AI-verified stores
349 AI-verified stores
347 AI-verified stores
337 AI-verified stores
322 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 1498 | 15.56% |
| China | 1357 | 14.10% |
| Spain | 1293 | 13.43% |
| United States | 882 | 9.16% |
| Japan | 539 | 5.60% |
| Iran | 498 | 5.17% |
| Germany | 349 | 3.63% |
| Netherlands | 347 | 3.60% |
| United Kingdom | 337 | 3.50% |
| Turkey | 322 | 3.34% |
| Czechia | 305 | 3.17% |
| Poland | 285 | 2.96% |
| Russia | 277 | 2.88% |
| Sweden | 264 | 2.74% |
| Argentina | 250 | 2.60% |
| Italy | 229 | 2.38% |
| South Korea | 186 | 1.93% |
| Bulgaria | 167 | 1.73% |
| Slovakia | 124 | 1.29% |
| Hungary | 118 | 1.23% |
Featured Stores
Discover the strongest performers and newest entrants in Matomo Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Vehicles & Parts
Custom — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.1k | 100.00% |
| Emails | 9.9k | 29.82% |
| Phones | 5.6k | 16.87% |
| Ecommerce platform | 32.8k | 99.29% |
| Couriers | 1.6k | 4.81% |
| Payment Providers | 1.3k | 3.97% |
| Categories | 11.7k | 35.23% |
| Social Media | 11.0k | 33.15% |
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Use our detailed Matomo Analytics E-commerce Database to:
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Frequently Asked Questions
- What data is included in the Matomo Analytics E-commerce Database?
-
Our database covers over 15.4k Matomo Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.0% among stores with at least one detectable social profile (7,458 stores) , followed by Instagram (14.2%) and LinkedIn (13.6%) .
Base: 10,963 stores with any detectable social profile (33.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,458 stores
3,926 stores
3,748 stores
3,436 stores
3,188 stores
2,050 stores
1,995 stores
807 stores
570 stores
463 stores
Visual Distribution