Matomo Analytics Technology Adoption in E-commerce
Discover 1.4k e-commerce stores using Matomo Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 97.3% of stores with physical delivery (1,388 stores) , followed by WooCommerce (1.1%) and Magento (0.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,388 stores
16 stores
7 stores
4 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1388 | 97.34% |
| WooCommerce | 16 | 1.12% |
| Magento | 7 | 0.49% |
| Shopware | 4 | 0.28% |
| PrestaShop | 3 | 0.21% |
| Ecwid | 2 | 0.14% |
| SAP Commerce Cloud | 1 | 0.07% |
| xtCommerce | 1 | 0.07% |
| OXID eShop Community Edition | 1 | 0.07% |
| Shopify | 1 | 0.07% |
| Miva | 1 | 0.07% |
| Proximis Unified Commerce | 1 | 0.07% |
| Gumroad | 0 | 0.00% |
| osCommerce | 0 | 0.00% |
| Modified eCommerce, Modified | 0 | 0.00% |
All Stores Distribution
Custom holds 7.9% share of all Matomo Analytics e-commerce stores (1,388) , with WooCommerce at 89.5% and Magento at 0.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,388 stores
15,697 stores
108 stores
56 stores
114 stores
48 stores
8 stores
6 stores
12 stores
73 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1388 | 7.92% |
| WooCommerce | 15697 | 89.51% |
| Magento | 108 | 0.62% |
| Shopware | 56 | 0.32% |
| PrestaShop | 114 | 0.65% |
| Ecwid | 48 | 0.27% |
| SAP Commerce Cloud | 8 | 0.05% |
| xtCommerce | 6 | 0.03% |
| OXID eShop Community Edition | 12 | 0.07% |
| Shopify | 73 | 0.42% |
| Miva | 5 | 0.03% |
| Proximis Unified Commerce | 5 | 0.03% |
| Gumroad | 1 | 0.01% |
| osCommerce | 14 | 0.08% |
| Modified eCommerce, Modified | 1 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 15.6% of all stores (163 stores) , followed by Health & Beauty (14.1%) and Vehicles & Parts (12.4%) .
Top 10 Categories
163 stores
148 stores
130 stores
108 stores
99 stores
78 stores
62 stores
41 stores
41 stores
34 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 163 | 15.55% |
| Health & Beauty | 148 | 14.12% |
| Vehicles & Parts | 130 | 12.40% |
| Electronics & Technology | 108 | 10.31% |
| Business & Industrial | 99 | 9.45% |
| Home & Garden | 78 | 7.44% |
| Food & Beverages | 62 | 5.92% |
| Tools & Hardware | 41 | 3.91% |
| Arts & Entertainment | 41 | 3.91% |
| Jewelry & Watches | 34 | 3.24% |
| Pets & Pet Supplies | 33 | 3.15% |
| Sporting Goods & Outdoor Gear | 33 | 3.15% |
| Furniture & Home Decor | 33 | 3.15% |
| Books & Media | 25 | 2.39% |
| Gifts & Special Occasions | 20 | 1.91% |
Payment Providers Distribution
PayPal leads with 14.8% among AI-verified physical stores (23 stores) , followed by MasterCard (12.9%) and American Express (12.3%) .
Base: 419 AI-verified physical stores with detectable payment providers (2.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 stores
20 stores
19 stores
18 stores
18 stores
10 stores
9 stores
7 stores
6 stores
6 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 23 | 14.84% |
| MasterCard | 20 | 12.90% |
| American Express | 19 | 12.26% |
| Bolt | 18 | 11.61% |
| Stripe Connect | 18 | 11.61% |
| Klarna | 10 | 6.45% |
| VISA | 9 | 5.81% |
| AliPay | 7 | 4.52% |
| BitCoin | 6 | 3.87% |
| Google Pay | 6 | 3.87% |
| Apple Pay | 6 | 3.87% |
| JCB | 5 | 3.23% |
| Paddle | 4 | 2.58% |
| PayU | 2 | 1.29% |
| LiteCoin | 2 | 1.29% |
Shipping Carriers Distribution
GLS leads with 16.4% among AI-verified physical stores (35 stores) , followed by DPD (13.6%) and UPS (12.6%) .
Base: 405 AI-verified physical stores with detectable shipping carriers (2.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
35 stores
29 stores
27 stores
26 stores
21 stores
20 stores
14 stores
9 stores
7 stores
7 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 35 | 16.36% |
| DPD | 29 | 13.55% |
| UPS | 27 | 12.62% |
| DHL | 26 | 12.15% |
| Ceska Posta | 21 | 9.81% |
| Почта России | 20 | 9.35% |
| TNT | 14 | 6.54% |
| Slovenska posta | 9 | 4.21% |
| FedEx | 7 | 3.27% |
| Speedy | 7 | 3.27% |
| FMX | 5 | 2.34% |
| Hermes | 5 | 2.34% |
| Estes | 3 | 1.40% |
| Magyar Posta | 3 | 1.40% |
| ASM | 3 | 1.40% |
Store Launch Timeline
Over the past 12 months, 54 new stores were launched in Matomo Analytics , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
10 stores launched
8 stores launched
2 stores launched
3 stores launched
6 stores launched
3 stores launched
1 stores launched
8 stores launched
6 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 2 | 3.70% |
| 2025-09 | 2 | 3.70% |
| 2025-08 | 10 | 18.52% |
| 2025-07 | 8 | 14.81% |
| 2025-06 | 2 | 3.70% |
| 2025-05 | 3 | 5.56% |
| 2025-04 | 6 | 11.11% |
| 2025-03 | 3 | 5.56% |
| 2025-02 | 1 | 1.85% |
| 2025-01 | 8 | 14.81% |
| 2024-12 | 6 | 11.11% |
| 2024-11 | 3 | 5.56% |
Active Stores by Launch Year
Currently, 1,365 active stores in Matomo Analytics are tracked in our database , with the most stores launched in 2025 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
45 active stores
111 active stores
96 active stores
143 active stores
186 active stores
94 active stores
65 active stores
62 active stores
86 active stores
63 active stores
43 active stores
43 active stores
45 active stores
45 active stores
29 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 45 | 3.30% |
| 2024 | 111 | 8.13% |
| 2023 | 96 | 7.03% |
| 2022 | 143 | 10.48% |
| 2021 | 186 | 13.63% |
| 2020 | 94 | 6.89% |
| 2019 | 65 | 4.76% |
| 2018 | 62 | 4.54% |
| 2017 | 86 | 6.30% |
| 2016 | 63 | 4.62% |
| 2015 | 43 | 3.15% |
| 2014 | 43 | 3.15% |
| 2013 | 45 | 3.30% |
| 2012 | 45 | 3.30% |
| 2011 | 29 | 2.12% |
| 2010 | 30 | 2.20% |
| 2009 | 22 | 1.61% |
| 2008 | 30 | 2.20% |
| 2007 | 23 | 1.68% |
| 2006 | 18 | 1.32% |
| 2005 | 11 | 0.81% |
| 2004 | 14 | 1.03% |
| 2003 | 9 | 0.66% |
| 2002 | 9 | 0.66% |
| 2001 | 14 | 1.03% |
| 2000 | 9 | 0.66% |
| 1999 | 9 | 0.66% |
| 1998 | 6 | 0.44% |
| 1997 | 4 | 0.29% |
| 1995 | 1 | 0.07% |
Geographic Distribution
Czechia leads with 20.0% (191 AI-verified stores) , followed by Spain (9.9%) and Slovakia (7.9%) .
Base: 956 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
191 AI-verified stores
95 AI-verified stores
76 AI-verified stores
72 AI-verified stores
71 AI-verified stores
60 AI-verified stores
47 AI-verified stores
47 AI-verified stores
44 AI-verified stores
40 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 191 | 19.98% |
| Spain | 95 | 9.94% |
| Slovakia | 76 | 7.95% |
| France | 72 | 7.53% |
| United States | 71 | 7.43% |
| China | 60 | 6.28% |
| United Kingdom | 47 | 4.92% |
| Germany | 47 | 4.92% |
| Hungary | 44 | 4.60% |
| Japan | 40 | 4.18% |
| Iran | 36 | 3.77% |
| Poland | 29 | 3.03% |
| Bangladesh | 25 | 2.62% |
| Italy | 20 | 2.09% |
| Russia | 20 | 2.09% |
| Bulgaria | 19 | 1.99% |
| Romania | 19 | 1.99% |
| Sweden | 16 | 1.67% |
| Denmark | 15 | 1.57% |
| South Korea | 14 | 1.46% |
Featured Stores
Discover the strongest performers and newest entrants in Matomo Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Vehicles & Parts
Custom — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 18.6k | 100.00% |
| Emails | 1.5k | 7.87% |
| Phones | 1.6k | 8.56% |
| Ecommerce platform | 18.4k | 98.78% |
| Couriers | 405.0 | 2.18% |
| Payment Providers | 419.0 | 2.25% |
| Categories | 1.1k | 6.03% |
| Social Media | 2.5k | 13.62% |
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Frequently Asked Questions
- What data is included in the Matomo Analytics E-commerce Database?
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Our database covers over 1.4k Matomo Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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Social Media Usage
Facebook leads with 32.0% among stores with at least one detectable social profile (726 stores) , followed by Instagram (21.7%) and YouTube (13.6%) .
Base: 2,536 stores with any detectable social profile (13.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
726 stores
492 stores
308 stores
218 stores
207 stores
121 stores
76 stores
59 stores
51 stores
11 stores
Visual Distribution