Matomo Analytics Technology Adoption in E-commerce
Discover 621 verified e-commerce stores using Matomo Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.8k domains. 621 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
621 verified active stores out of 10.8k detected · 5.8% verification rate
E-commerce Platforms Distribution
Custom stores with 97.1% of stores with physical delivery (603 stores) , followed by Magento (1.0%) and Shopware (0.8%) .
Base: 621 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
603 stores
6 stores
5 stores
4 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
603 stores
6 stores
5 stores
4 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 603 | 97.10% |
| Magento | 6 | 0.97% |
| Shopware | 5 | 0.81% |
| WooCommerce | 4 | 0.64% |
| PrestaShop | 1 | 0.16% |
| VTEX | 1 | 0.16% |
| Miva | 1 | 0.16% |
| Pimcore | 0 | 0.00% |
| Eshop-rychle | 0 | 0.00% |
| Zen Cart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 5.6% share of detected Matomo Analytics e-commerce signals (603) , with Magento at 0.2% and Shopware at 0.1% (June 2026) .
Base: 10,756 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
603 websites
25 websites
13 websites
10,000 websites
25 websites
1 websites
4 websites
1 websites
2 websites
1 websites
Visual Distribution
603 websites
25 websites
13 websites
10,000 websites
25 websites
1 websites
4 websites
1 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 603 | 5.61% |
| Magento | 25 | 0.23% |
| Shopware | 13 | 0.12% |
| WooCommerce | 10000 | 92.97% |
| PrestaShop | 25 | 0.23% |
| VTEX | 1 | 0.01% |
| Miva | 4 | 0.04% |
| Pimcore | 1 | 0.01% |
| Eshop-rychle | 2 | 0.02% |
| Zen Cart | 1 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 23.7% of all stores (147 stores) , followed by Vehicles & Parts (6.8%) and Health & Beauty (6.0%) .
Base: 621 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
147 stores
42 stores
37 stores
37 stores
37 stores
35 stores
34 stores
34 stores
30 stores
28 stores
Visual Distribution
147 stores
42 stores
37 stores
37 stores
37 stores
35 stores
34 stores
34 stores
30 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 147 | 23.67% |
| Vehicles & Parts | 42 | 6.76% |
| Health & Beauty | 37 | 5.96% |
| Business & Industrial | 37 | 5.96% |
| Electronics & Technology | 37 | 5.96% |
| Arts & Entertainment | 35 | 5.64% |
| Sporting Goods & Outdoor Gear | 34 | 5.48% |
| Furniture & Home Decor | 34 | 5.48% |
| Tools & Hardware | 30 | 4.83% |
| Pets & Pet Supplies | 28 | 4.51% |
Payment Providers Distribution
PayPal accounts for 20.5% of displayed detection occurrences (26 occurrences) , followed by MasterCard (14.2%) and Stripe Connect (13.4%) .
Base: 127 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26 occurrences
18 occurrences
17 occurrences
16 occurrences
12 occurrences
11 occurrences
11 occurrences
7 occurrences
5 occurrences
4 occurrences
Visual Distribution
26 occurrences
18 occurrences
17 occurrences
16 occurrences
12 occurrences
11 occurrences
11 occurrences
7 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 26 | 20.47% |
| MasterCard | 18 | 14.17% |
| Stripe Connect | 17 | 13.39% |
| Klarna | 16 | 12.60% |
| VISA | 12 | 9.45% |
| Apple Pay | 11 | 8.66% |
| Google Pay | 11 | 8.66% |
| American Express | 7 | 5.51% |
| SEPA | 5 | 3.94% |
| Bolt | 4 | 3.15% |
Shipping Carriers Distribution
GLS accounts for 30.3% of displayed detection occurrences (47 occurrences) , followed by DPD (20.0%) and Ceska Posta (14.2%) .
Base: 155 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
47 occurrences
31 occurrences
22 occurrences
17 occurrences
10 occurrences
9 occurrences
8 occurrences
5 occurrences
4 occurrences
2 occurrences
Visual Distribution
47 occurrences
31 occurrences
22 occurrences
17 occurrences
10 occurrences
9 occurrences
8 occurrences
5 occurrences
4 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 47 | 30.32% |
| DPD | 31 | 20.00% |
| Ceska Posta | 22 | 14.19% |
| DHL | 17 | 10.97% |
| Magyar Posta | 10 | 6.45% |
| UPS | 9 | 5.81% |
| Slovenska posta | 8 | 5.16% |
| Schenker | 5 | 3.23% |
| Geis | 4 | 2.58% |
| Blue Star | 2 | 1.29% |
Store Launch Timeline
Over the past 12 months, 32 new stores were launched in Matomo Analytics , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
3 stores launched
8 stores launched
1 stores launched
5 stores launched
3 stores launched
1 stores launched
2 stores launched
6 stores launched
Monthly Trend
3.1% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
25.0% of last 12 months
3.1% of last 12 months
15.6% of last 12 months
9.4% of last 12 months
3.1% of last 12 months
6.3% of last 12 months
18.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.13% |
| 2026-03 | 2 | 6.25% |
| 2026-02 | 3 | 9.38% |
| 2026-01 | 8 | 25.00% |
| 2025-12 | 1 | 3.13% |
| 2025-11 | 5 | 15.63% |
| 2025-10 | 3 | 9.38% |
| 2025-09 | 1 | 3.13% |
| 2025-08 | 2 | 6.25% |
| 2025-07 | 6 | 18.75% |
Active Stores by Launch Year
Currently, 621 active stores in Matomo Analytics are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
30 active stores
27 active stores
13 active stores
37 active stores
44 active stores
39 active stores
16 active stores
32 active stores
47 active stores
42 active stores
31 active stores
40 active stores
30 active stores
26 active stores
Distribution by Launch Year
2.3% of tracked active stores
4.8% of tracked active stores
4.3% of tracked active stores
2.1% of tracked active stores
6.0% of tracked active stores
7.1% of tracked active stores
6.3% of tracked active stores
2.6% of tracked active stores
5.2% of tracked active stores
7.6% of tracked active stores
6.8% of tracked active stores
5.0% of tracked active stores
6.4% of tracked active stores
4.8% of tracked active stores
4.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 2.25% |
| 2025 | 30 | 4.83% |
| 2024 | 27 | 4.35% |
| 2023 | 13 | 2.09% |
| 2022 | 37 | 5.96% |
| 2021 | 44 | 7.09% |
| 2020 | 39 | 6.28% |
| 2019 | 16 | 2.58% |
| 2018 | 32 | 5.15% |
| 2017 | 47 | 7.57% |
| 2016 | 42 | 6.76% |
| 2015 | 31 | 4.99% |
| 2014 | 40 | 6.44% |
| 2013 | 30 | 4.83% |
| 2012 | 26 | 4.19% |
Geographic Distribution
Czechia stores with 34.3% (213 active verified stores) , followed by Slovakia (13.4%) and Hungary (9.3%) .
Base: 621 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
213 active verified stores
83 active verified stores
58 active verified stores
44 active verified stores
28 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
Visual Distribution
213 active verified stores
83 active verified stores
58 active verified stores
44 active verified stores
28 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 213 | 34.30% |
| Slovakia | 83 | 13.37% |
| Hungary | 58 | 9.34% |
| Germany | 44 | 7.09% |
| Canada | 28 | 4.51% |
| Romania | 20 | 3.22% |
| Poland | 19 | 3.06% |
| France | 14 | 2.25% |
| Slovenia | 13 | 2.09% |
| Croatia | 12 | 1.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Magento
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.8k | 100.00% |
| Emails | 378 | 3.51% |
| Phones | 708 | 6.58% |
| Ecommerce platform | 10.7k | 99.80% |
| Couriers | 116 | 1.08% |
| Payment Providers | 94 | 0.87% |
| Categories | 574 | 5.34% |
| Social Media | 422 | 3.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matomo Analytics e-commerce landscape:
Analyze 621 verified e-commerce stores on Matomo Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Matomo Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matomo Analytics e-commerce intelligence?
-
We track 621 verified Matomo Analytics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.3% of displayed detection occurrences (372 occurrences) , followed by Instagram (27.9%) and YouTube (16.3%) .
Base: 996 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
372 occurrences
278 occurrences
162 occurrences
69 occurrences
51 occurrences
34 occurrences
23 occurrences
5 occurrences
2 occurrences
Visual Distribution
372 occurrences
278 occurrences
162 occurrences
69 occurrences
51 occurrences
34 occurrences
23 occurrences
5 occurrences
2 occurrences