DataTables Technology Adoption in E-commerce
Discover 45.6k e-commerce stores using DataTables. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 56.3% of stores with physical delivery (25,627 stores) , followed by Custom (39.0%) and JTL Shop (2.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
25,627 stores
17,746 stores
1,119 stores
306 stores
212 stores
171 stores
124 stores
67 stores
40 stores
39 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 25627 | 56.26% |
| Custom | 17746 | 38.96% |
| JTL Shop | 1119 | 2.46% |
| PrestaShop | 306 | 0.67% |
| Shopify | 212 | 0.47% |
| SAP Commerce Cloud | 171 | 0.38% |
| nopCommerce | 124 | 0.27% |
| 1C-Bitrix | 67 | 0.15% |
| EasyDigitalDownloads | 40 | 0.09% |
| OpenCart | 39 | 0.09% |
| Magento | 35 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 35 | 0.08% |
| BigCommerce | 19 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 7 | 0.02% |
| CS Cart | 7 | 0.02% |
All Stores Distribution
WooCommerce holds 69.6% share of all DataTables e-commerce stores (50,391) , with Custom at 24.5% and JTL Shop at 3.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
50,391 stores
17,746 stores
2,369 stores
371 stores
291 stores
305 stores
172 stores
196 stores
252 stores
74 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 50391 | 69.56% |
| Custom | 17746 | 24.50% |
| JTL Shop | 2369 | 3.27% |
| PrestaShop | 371 | 0.51% |
| Shopify | 291 | 0.40% |
| SAP Commerce Cloud | 305 | 0.42% |
| nopCommerce | 172 | 0.24% |
| 1C-Bitrix | 196 | 0.27% |
| EasyDigitalDownloads | 252 | 0.35% |
| OpenCart | 74 | 0.10% |
| Magento | 114 | 0.16% |
| WooCommerce, EasyDigitalDownloads | 76 | 0.10% |
| BigCommerce | 31 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 46 | 0.06% |
| CS Cart | 8 | 0.01% |
Categories Distribution
Health & Beauty leads with 17.0% of all stores (5,425 stores) , followed by Clothing & Accessories (16.5%) and Electronics & Technology (14.5%) .
Top 10 Categories
5,425 stores
5,249 stores
4,607 stores
3,425 stores
2,087 stores
1,919 stores
1,858 stores
1,676 stores
1,173 stores
1,138 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5425 | 17.03% |
| Clothing & Accessories | 5249 | 16.48% |
| Electronics & Technology | 4607 | 14.47% |
| Food & Beverages | 3425 | 10.75% |
| Tools & Hardware | 2087 | 6.55% |
| Business & Industrial | 1919 | 6.03% |
| Vehicles & Parts | 1858 | 5.83% |
| Home & Garden | 1676 | 5.26% |
| Sporting Goods & Outdoor Gear | 1173 | 3.68% |
| Furniture & Home Decor | 1138 | 3.57% |
| Jewelry & Watches | 942 | 2.96% |
| Arts & Entertainment | 728 | 2.29% |
| Gifts & Special Occasions | 565 | 1.77% |
| Pets & Pet Supplies | 529 | 1.66% |
| Books & Media | 527 | 1.65% |
Payment Providers Distribution
PayPal leads with 26.3% among AI-verified physical stores (3,541 stores) , followed by Stripe Connect (15.0%) and MasterCard (13.0%) .
Base: 13,164 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,541 stores
2,020 stores
1,746 stores
1,310 stores
1,106 stores
578 stores
570 stores
491 stores
447 stores
382 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3541 | 26.33% |
| Stripe Connect | 2020 | 15.02% |
| MasterCard | 1746 | 12.99% |
| American Express | 1310 | 9.74% |
| Klarna | 1106 | 8.23% |
| VISA | 578 | 4.30% |
| Apple Pay | 570 | 4.24% |
| Bolt | 491 | 3.65% |
| Google Pay | 447 | 3.32% |
| Amazon Pay | 382 | 2.84% |
| SEPA | 319 | 2.37% |
| Amazon Payments | 254 | 1.89% |
| BitCoin | 253 | 1.88% |
| Mollie | 249 | 1.85% |
| Bancontact | 180 | 1.34% |
Shipping Carriers Distribution
UPS leads with 22.7% among AI-verified physical stores (1,768 stores) , followed by DHL (19.3%) and FedEx (10.5%) .
Base: 8,360 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1768 | 22.70% |
| DHL | 1507 | 19.35% |
| FedEx | 821 | 10.54% |
| DPD | 619 | 7.95% |
| USPS | 602 | 7.73% |
| GLS | 460 | 5.91% |
| СДЭК | 456 | 5.85% |
| Royal Mail | 290 | 3.72% |
| TNT | 217 | 2.79% |
| Hermes | 213 | 2.73% |
| Почта России | 201 | 2.58% |
| Correos | 179 | 2.30% |
| Estes | 165 | 2.12% |
| Deutsche Post | 156 | 2.00% |
| Speedy | 136 | 1.75% |
Store Launch Timeline
Over the past 12 months, 12,599 new stores were launched in DataTables , with the highest activity in 2025-10 (1,422 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,422 stores launched
1,636 stores launched
1,548 stores launched
1,492 stores launched
1,483 stores launched
1,099 stores launched
898 stores launched
752 stores launched
646 stores launched
696 stores launched
639 stores launched
288 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1422 | 11.29% |
| 2025-09 | 1636 | 12.99% |
| 2025-08 | 1548 | 12.29% |
| 2025-07 | 1492 | 11.84% |
| 2025-06 | 1483 | 11.77% |
| 2025-05 | 1099 | 8.72% |
| 2025-04 | 898 | 7.13% |
| 2025-03 | 752 | 5.97% |
| 2025-02 | 646 | 5.13% |
| 2025-01 | 696 | 5.52% |
| 2024-12 | 639 | 5.07% |
| 2024-11 | 288 | 2.29% |
Active Stores by Launch Year
Currently, 45,484 active stores in DataTables are tracked in our database , with the most stores launched in 2025 (11,696 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,696 active stores
5,376 active stores
4,235 active stores
2,957 active stores
2,984 active stores
2,767 active stores
2,027 active stores
2,297 active stores
1,532 active stores
1,000 active stores
806 active stores
785 active stores
1,147 active stores
641 active stores
698 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11696 | 25.71% |
| 2024 | 5376 | 11.82% |
| 2023 | 4235 | 9.31% |
| 2022 | 2957 | 6.50% |
| 2021 | 2984 | 6.56% |
| 2020 | 2767 | 6.08% |
| 2019 | 2027 | 4.46% |
| 2018 | 2297 | 5.05% |
| 2017 | 1532 | 3.37% |
| 2016 | 1000 | 2.20% |
| 2015 | 806 | 1.77% |
| 2014 | 785 | 1.73% |
| 2013 | 1147 | 2.52% |
| 2012 | 641 | 1.41% |
| 2011 | 698 | 1.53% |
| 2010 | 508 | 1.12% |
| 2009 | 526 | 1.16% |
| 2008 | 450 | 0.99% |
| 2007 | 400 | 0.88% |
| 2006 | 279 | 0.61% |
| 2005 | 273 | 0.60% |
| 2004 | 371 | 0.82% |
| 2003 | 301 | 0.66% |
| 2002 | 256 | 0.56% |
| 2001 | 380 | 0.84% |
| 2000 | 263 | 0.58% |
| 1999 | 204 | 0.45% |
| 1998 | 155 | 0.34% |
| 1997 | 87 | 0.19% |
| 1996 | 76 | 0.17% |
| 1995 | 7 | 0.02% |
Geographic Distribution
United States leads with 18.6% (5,096 AI-verified stores) , followed by India (9.8%) and Iran (7.0%) .
Base: 27,402 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,096 AI-verified stores
2,673 AI-verified stores
1,912 AI-verified stores
1,899 AI-verified stores
1,576 AI-verified stores
1,517 AI-verified stores
1,469 AI-verified stores
1,340 AI-verified stores
1,299 AI-verified stores
1,204 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5096 | 18.60% |
| India | 2673 | 9.75% |
| Iran | 1912 | 6.98% |
| United Kingdom | 1899 | 6.93% |
| Germany | 1576 | 5.75% |
| Bangladesh | 1517 | 5.54% |
| Brazil | 1469 | 5.36% |
| Turkey | 1340 | 4.89% |
| Spain | 1299 | 4.74% |
| Russia | 1204 | 4.39% |
| Italy | 1131 | 4.13% |
| Indonesia | 1116 | 4.07% |
| France | 884 | 3.23% |
| Australia | 807 | 2.95% |
| South Africa | 742 | 2.71% |
| Mexico | 681 | 2.49% |
| Canada | 598 | 2.18% |
| Argentina | 501 | 1.83% |
| Netherlands | 484 | 1.77% |
| Poland | 473 | 1.73% |
Featured Stores
Discover the strongest performers and newest entrants in DataTables's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Custom — Electronics & Technology
WooCommerce
WooCommerce — Clothing & Accessories
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 73.4k | 100.00% |
| Emails | 45.5k | 61.94% |
| Phones | 16.7k | 22.78% |
| Ecommerce platform | 72.8k | 99.21% |
| Couriers | 8.4k | 11.39% |
| Payment Providers | 13.2k | 17.93% |
| Categories | 43.3k | 58.96% |
| Social Media | 42.1k | 57.33% |
Starter Package
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Maximize Your ROI
Use our detailed DataTables E-commerce Database to:
Gain actionable insights into 45.6k physical stores in DataTables.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at DataTables online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the DataTables E-commerce Database?
-
Our database covers over 45.6k DataTables physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.4% among stores with at least one detectable social profile (20,197 stores) , followed by Instagram (25.9%) and YouTube (11.4%) .
Base: 42,097 stores with any detectable social profile (57.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,197 stores
17,792 stores
7,794 stores
6,796 stores
5,391 stores
4,130 stores
2,228 stores
2,014 stores
1,972 stores
267 stores
Visual Distribution