DataTables Technology Adoption in E-commerce
Discover 32.9k verified e-commerce stores using DataTables. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 61k domains. 32.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
32.9k verified active stores out of 61k detected · 53.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 66.7% of stores with physical delivery (21,917 stores) , followed by Custom (22.9%) and JTL Shop (3.0%) .
Base: 32,881 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,917 stores
7,528 stores
995 stores
922 stores
286 stores
214 stores
201 stores
184 stores
156 stores
103 stores
Visual Distribution
21,917 stores
7,528 stores
995 stores
922 stores
286 stores
214 stores
201 stores
184 stores
156 stores
103 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 21917 | 66.66% |
| Custom | 7528 | 22.89% |
| JTL Shop | 995 | 3.03% |
| Fácil Zap | 922 | 2.80% |
| PrestaShop | 286 | 0.87% |
| OGL (Online Global Limited) eCommerce Platform | 214 | 0.65% |
| Shopify | 201 | 0.61% |
| SAP Commerce Cloud | 184 | 0.56% |
| miniShop2 | 156 | 0.47% |
| OpenCart | 103 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 78.2% share of detected DataTables e-commerce signals (47,742) , with Custom at 12.3% and JTL Shop at 2.1% (June 2026) .
Base: 61,019 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
47,742 websites
7,528 websites
1,274 websites
1,007 websites
335 websites
221 websites
248 websites
311 websites
183 websites
123 websites
Visual Distribution
47,742 websites
7,528 websites
1,274 websites
1,007 websites
335 websites
221 websites
248 websites
311 websites
183 websites
123 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 47742 | 78.24% |
| Custom | 7528 | 12.34% |
| JTL Shop | 1274 | 2.09% |
| Fácil Zap | 1007 | 1.65% |
| PrestaShop | 335 | 0.55% |
| OGL (Online Global Limited) eCommerce Platform | 221 | 0.36% |
| Shopify | 248 | 0.41% |
| SAP Commerce Cloud | 311 | 0.51% |
| miniShop2 | 183 | 0.30% |
| OpenCart | 123 | 0.20% |
Categories Distribution
Health & Beauty stores with 15.1% of all stores (4,981 stores) , followed by Clothing & Accessories (13.1%) and Food & Beverages (9.9%) .
Base: 32,881 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,981 stores
4,314 stores
3,256 stores
2,953 stores
2,041 stores
1,953 stores
1,762 stores
1,643 stores
1,079 stores
997 stores
Visual Distribution
4,981 stores
4,314 stores
3,256 stores
2,953 stores
2,041 stores
1,953 stores
1,762 stores
1,643 stores
1,079 stores
997 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4981 | 15.15% |
| Clothing & Accessories | 4314 | 13.12% |
| Food & Beverages | 3256 | 9.90% |
| Electronics & Technology | 2953 | 8.98% |
| Tools & Hardware | 2041 | 6.21% |
| Home & Garden | 1953 | 5.94% |
| Business & Industrial | 1762 | 5.36% |
| Sporting Goods & Outdoor Gear | 1643 | 5.00% |
| Vehicles & Parts | 1079 | 3.28% |
| Toys & Games | 997 | 3.03% |
Payment Providers Distribution
PayPal accounts for 29.5% of displayed detection occurrences (2,924 occurrences) , followed by MasterCard (16.0%) and Stripe Connect (11.7%) .
Base: 9,907 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,924 occurrences
1,584 occurrences
1,162 occurrences
1,076 occurrences
961 occurrences
568 occurrences
514 occurrences
429 occurrences
404 occurrences
285 occurrences
Visual Distribution
2,924 occurrences
1,584 occurrences
1,162 occurrences
1,076 occurrences
961 occurrences
568 occurrences
514 occurrences
429 occurrences
404 occurrences
285 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2924 | 29.51% |
| MasterCard | 1584 | 15.99% |
| Stripe Connect | 1162 | 11.73% |
| American Express | 1076 | 10.86% |
| Klarna | 961 | 9.70% |
| Apple Pay | 568 | 5.73% |
| VISA | 514 | 5.19% |
| Google Pay | 429 | 4.33% |
| Bolt | 404 | 4.08% |
| Amazon Pay | 285 | 2.88% |
Shipping Carriers Distribution
UPS accounts for 26.7% of displayed detection occurrences (1,593 occurrences) , followed by DHL (20.3%) and FedEx (12.4%) .
Base: 5,963 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,593 occurrences
1,212 occurrences
740 occurrences
581 occurrences
560 occurrences
457 occurrences
213 occurrences
206 occurrences
205 occurrences
196 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1593 | 26.71% |
| DHL | 1212 | 20.33% |
| FedEx | 740 | 12.41% |
| DPD | 581 | 9.74% |
| USPS | 560 | 9.39% |
| GLS | 457 | 7.66% |
| Hermes | 213 | 3.57% |
| TNT | 206 | 3.45% |
| Royal Mail | 205 | 3.44% |
| СДЭК | 196 | 3.29% |
Store Launch Timeline
Over the past 12 months, 10,046 new stores were launched in DataTables , with the highest activity in 2026-05 (728 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
728 stores launched
723 stores launched
843 stores launched
840 stores launched
1,016 stores launched
987 stores launched
858 stores launched
832 stores launched
1,034 stores launched
972 stores launched
825 stores launched
388 stores launched
Monthly Trend
7.2% of last 12 months
7.2% of last 12 months
8.4% of last 12 months
8.4% of last 12 months
10.1% of last 12 months
9.8% of last 12 months
8.5% of last 12 months
8.3% of last 12 months
10.3% of last 12 months
9.7% of last 12 months
8.2% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 728 | 7.25% |
| 2026-04 | 723 | 7.20% |
| 2026-03 | 843 | 8.39% |
| 2026-02 | 840 | 8.36% |
| 2026-01 | 1016 | 10.11% |
| 2025-12 | 987 | 9.82% |
| 2025-11 | 858 | 8.54% |
| 2025-10 | 832 | 8.28% |
| 2025-09 | 1034 | 10.29% |
| 2025-08 | 972 | 9.68% |
| 2025-07 | 825 | 8.21% |
| 2025-06 | 388 | 3.86% |
Active Stores by Launch Year
Currently, 32,824 active stores in DataTables are tracked in our database , with the most stores launched in 2026 (4,203 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,203 active stores
7,901 active stores
2,944 active stores
2,316 active stores
1,782 active stores
1,944 active stores
1,856 active stores
1,358 active stores
1,399 active stores
998 active stores
541 active stores
468 active stores
516 active stores
708 active stores
427 active stores
Distribution by Launch Year
12.8% of tracked active stores
24.1% of tracked active stores
9.0% of tracked active stores
7.1% of tracked active stores
5.4% of tracked active stores
5.9% of tracked active stores
5.7% of tracked active stores
4.1% of tracked active stores
4.3% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.6% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4203 | 12.80% |
| 2025 | 7901 | 24.07% |
| 2024 | 2944 | 8.97% |
| 2023 | 2316 | 7.06% |
| 2022 | 1782 | 5.43% |
| 2021 | 1944 | 5.92% |
| 2020 | 1856 | 5.65% |
| 2019 | 1358 | 4.14% |
| 2018 | 1399 | 4.26% |
| 2017 | 998 | 3.04% |
| 2016 | 541 | 1.65% |
| 2015 | 468 | 1.43% |
| 2014 | 516 | 1.57% |
| 2013 | 708 | 2.16% |
| 2012 | 427 | 1.30% |
Geographic Distribution
United States stores with 13.4% (4,390 active verified stores) , followed by India (7.6%) and Germany (4.6%) .
Base: 32,881 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,390 active verified stores
2,499 active verified stores
1,511 active verified stores
1,478 active verified stores
1,457 active verified stores
1,007 active verified stores
860 active verified stores
844 active verified stores
757 active verified stores
736 active verified stores
Visual Distribution
4,390 active verified stores
2,499 active verified stores
1,511 active verified stores
1,478 active verified stores
1,457 active verified stores
1,007 active verified stores
860 active verified stores
844 active verified stores
757 active verified stores
736 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4390 | 13.35% |
| India | 2499 | 7.60% |
| Germany | 1511 | 4.60% |
| United Kingdom | 1478 | 4.49% |
| Brazil | 1457 | 4.43% |
| Italy | 1007 | 3.06% |
| Spain | 860 | 2.62% |
| Mexico | 844 | 2.57% |
| Russia | 757 | 2.30% |
| France | 736 | 2.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
nopCommerce - Furniture & Home Decor
nopCommerce - Furniture & Home Decor
Custom - Toys & Games
Custom
nopCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Furniture & Home Decor
WooCommerce - Clothing & Accessories
Custom
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 61k | 100.00% |
| Emails | 36.6k | 59.96% |
| Phones | 27.5k | 45.04% |
| Ecommerce platform | 60.6k | 99.37% |
| Couriers | 7.4k | 12.17% |
| Payment Providers | 10.9k | 17.89% |
| Categories | 30.2k | 49.53% |
| Social Media | 37.8k | 61.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DataTables e-commerce landscape:
Analyze 32.9k verified e-commerce stores on DataTables - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DataTables e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DataTables e-commerce intelligence?
-
We track 32.9k verified DataTables e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.0% of displayed detection occurrences (15,567 occurrences) , followed by Instagram (26.9%) and YouTube (11.2%) .
Base: 53,620 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,567 occurrences
14,447 occurrences
6,019 occurrences
4,755 occurrences
3,894 occurrences
3,225 occurrences
2,079 occurrences
1,678 occurrences
1,676 occurrences
280 occurrences
Visual Distribution
15,567 occurrences
14,447 occurrences
6,019 occurrences
4,755 occurrences
3,894 occurrences
3,225 occurrences
2,079 occurrences
1,678 occurrences
1,676 occurrences
280 occurrences