DataTables Technology Adoption in E-commerce

Discover 45.6k e-commerce stores using DataTables. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 56.3% of stores with physical delivery (25,627 stores) , followed by Custom (39.0%) and JTL Shop (2.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

25,627 stores

Custom 39.0%

17,746 stores

1,119 stores

306 stores

212 stores

171 stores

124 stores

67 stores

40 stores

39 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in DataTables
Platform Stores with Physical Delivery Percentage
WooCommerce 25627 56.26%
Custom 17746 38.96%
JTL Shop 1119 2.46%
PrestaShop 306 0.67%
Shopify 212 0.47%
SAP Commerce Cloud 171 0.38%
nopCommerce 124 0.27%
1C-Bitrix 67 0.15%
EasyDigitalDownloads 40 0.09%
OpenCart 39 0.09%
Magento 35 0.08%
WooCommerce, EasyDigitalDownloads 35 0.08%
BigCommerce 19 0.04%
EasyDigitalDownloads, WooCommerce 7 0.02%
CS Cart 7 0.02%

All Stores Distribution

WooCommerce holds 69.6% share of all DataTables e-commerce stores (50,391) , with Custom at 24.5% and JTL Shop at 3.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

50,391 stores

Custom 24.5%

17,746 stores

2,369 stores

371 stores

291 stores

305 stores

172 stores

196 stores

252 stores

74 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in DataTables
Platform Total Stores Percentage
WooCommerce 50391 69.56%
Custom 17746 24.50%
JTL Shop 2369 3.27%
PrestaShop 371 0.51%
Shopify 291 0.40%
SAP Commerce Cloud 305 0.42%
nopCommerce 172 0.24%
1C-Bitrix 196 0.27%
EasyDigitalDownloads 252 0.35%
OpenCart 74 0.10%
Magento 114 0.16%
WooCommerce, EasyDigitalDownloads 76 0.10%
BigCommerce 31 0.04%
EasyDigitalDownloads, WooCommerce 46 0.06%
CS Cart 8 0.01%

Categories Distribution

Health & Beauty leads with 17.0% of all stores (5,425 stores) , followed by Clothing & Accessories (16.5%) and Electronics & Technology (14.5%) .

Top 10 Categories

Health & Beauty 17.0%

5,425 stores

Clothing & Accessories 16.5%

5,249 stores

Electronics & Technology 14.5%

4,607 stores

Food & Beverages 10.8%

3,425 stores

Tools & Hardware 6.6%

2,087 stores

Business & Industrial 6.0%

1,919 stores

Vehicles & Parts 5.8%

1,858 stores

Home & Garden 5.3%

1,676 stores

Sporting Goods & Outdoor Gear 3.7%

1,173 stores

Furniture & Home Decor 3.6%

1,138 stores

Visual Distribution

Distribution of top 10 DataTables store categories (November 2025)
Distribution of categories in DataTables e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5425 17.03%
Clothing & Accessories 5249 16.48%
Electronics & Technology 4607 14.47%
Food & Beverages 3425 10.75%
Tools & Hardware 2087 6.55%
Business & Industrial 1919 6.03%
Vehicles & Parts 1858 5.83%
Home & Garden 1676 5.26%
Sporting Goods & Outdoor Gear 1173 3.68%
Furniture & Home Decor 1138 3.57%
Jewelry & Watches 942 2.96%
Arts & Entertainment 728 2.29%
Gifts & Special Occasions 565 1.77%
Pets & Pet Supplies 529 1.66%
Books & Media 527 1.65%

Payment Providers Distribution

PayPal leads with 26.3% among AI-verified physical stores (3,541 stores) , followed by Stripe Connect (15.0%) and MasterCard (13.0%) .

Base: 13,164 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.3%

3,541 stores

2,020 stores

1,746 stores

1,310 stores

1,106 stores

VISA 4.3%

578 stores

570 stores

Bolt 3.7%

491 stores

447 stores

382 stores

Visual Distribution

Distribution of top 10 DataTables payment providers (November 2025)
Distribution of payment providers in DataTables e-commerce stores
Payment Provider Store Count Market Share
PayPal 3541 26.33%
Stripe Connect 2020 15.02%
MasterCard 1746 12.99%
American Express 1310 9.74%
Klarna 1106 8.23%
VISA 578 4.30%
Apple Pay 570 4.24%
Bolt 491 3.65%
Google Pay 447 3.32%
Amazon Pay 382 2.84%
SEPA 319 2.37%
Amazon Payments 254 1.89%
BitCoin 253 1.88%
Mollie 249 1.85%
Bancontact 180 1.34%

Shipping Carriers Distribution

UPS leads with 22.7% among AI-verified physical stores (1,768 stores) , followed by DHL (19.3%) and FedEx (10.5%) .

Base: 8,360 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.7%

1,768 stores

DHL 19.3%

1,507 stores

FedEx 10.5%

821 stores

DPD 7.9%

619 stores

USPS 7.7%

602 stores

GLS 5.9%

460 stores

456 stores

290 stores

TNT 2.8%

217 stores

213 stores

Visual Distribution

Distribution of top 10 DataTables shipping carriers (November 2025)
Distribution of shipping carriers in DataTables e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1768 22.70%
DHL 1507 19.35%
FedEx 821 10.54%
DPD 619 7.95%
USPS 602 7.73%
GLS 460 5.91%
СДЭК 456 5.85%
Royal Mail 290 3.72%
TNT 217 2.79%
Hermes 213 2.73%
Почта России 201 2.58%
Correos 179 2.30%
Estes 165 2.12%
Deutsche Post 156 2.00%
Speedy 136 1.75%

Store Launch Timeline

Over the past 12 months, 12,599 new stores were launched in DataTables , with the highest activity in 2025-10 (1,422 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.3%

1,422 stores launched

2025-09 13.0%

1,636 stores launched

2025-08 12.3%

1,548 stores launched

2025-07 11.8%

1,492 stores launched

2025-06 11.8%

1,483 stores launched

2025-05 8.7%

1,099 stores launched

2025-04 7.1%

898 stores launched

2025-03 6.0%

752 stores launched

2025-02 5.1%

646 stores launched

2025-01 5.5%

696 stores launched

2024-12 5.1%

639 stores launched

2024-11 2.3%

288 stores launched

Monthly Trend

Monthly store launches in DataTables (November 2025)
Monthly store launches in DataTables over the past 12 months
Month Stores Launched Percentage
2025-10 1422 11.29%
2025-09 1636 12.99%
2025-08 1548 12.29%
2025-07 1492 11.84%
2025-06 1483 11.77%
2025-05 1099 8.72%
2025-04 898 7.13%
2025-03 752 5.97%
2025-02 646 5.13%
2025-01 696 5.52%
2024-12 639 5.07%
2024-11 288 2.29%

Active Stores by Launch Year

Currently, 45,484 active stores in DataTables are tracked in our database , with the most stores launched in 2025 (11,696 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.7%

11,696 active stores

2024 11.8%

5,376 active stores

2023 9.3%

4,235 active stores

2022 6.5%

2,957 active stores

2021 6.6%

2,984 active stores

2020 6.1%

2,767 active stores

2019 4.5%

2,027 active stores

2018 5.1%

2,297 active stores

2017 3.4%

1,532 active stores

2016 2.2%

1,000 active stores

2015 1.8%

806 active stores

2014 1.7%

785 active stores

2013 2.5%

1,147 active stores

2012 1.4%

641 active stores

2011 1.5%

698 active stores

Distribution by Launch Year

Active stores in DataTables by original launch year (November 2025)
Active stores in DataTables by launch year
Launch Year Active Stores Percentage
2025 11696 25.71%
2024 5376 11.82%
2023 4235 9.31%
2022 2957 6.50%
2021 2984 6.56%
2020 2767 6.08%
2019 2027 4.46%
2018 2297 5.05%
2017 1532 3.37%
2016 1000 2.20%
2015 806 1.77%
2014 785 1.73%
2013 1147 2.52%
2012 641 1.41%
2011 698 1.53%
2010 508 1.12%
2009 526 1.16%
2008 450 0.99%
2007 400 0.88%
2006 279 0.61%
2005 273 0.60%
2004 371 0.82%
2003 301 0.66%
2002 256 0.56%
2001 380 0.84%
2000 263 0.58%
1999 204 0.45%
1998 155 0.34%
1997 87 0.19%
1996 76 0.17%
1995 7 0.02%

Social Media Usage

Facebook leads with 29.4% among stores with at least one detectable social profile (20,197 stores) , followed by Instagram (25.9%) and YouTube (11.4%) .

Base: 42,097 stores with any detectable social profile (57.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.4%

20,197 stores

Instagram 25.9%

17,792 stores

YouTube 11.4%

7,794 stores

Twitter 9.9%

6,796 stores

LinkedIn 7.9%

5,391 stores

WhatsApp 6.0%

4,130 stores

TikTok 3.2%

2,228 stores

Pinterest 2.9%

2,014 stores

X 2.9%

1,972 stores

Vimeo 0.4%

267 stores

Visual Distribution

Distribution of social media platforms in DataTables (November 2025)
Distribution of social media platforms in DataTables e-commerce stores
Social Platform Store Count Market Share
Facebook 20197 29.45%
Instagram 17792 25.94%
YouTube 7794 11.36%
Twitter 6796 9.91%
LinkedIn 5391 7.86%
WhatsApp 4130 6.02%
TikTok 2228 3.25%
Pinterest 2014 2.94%
X 1972 2.88%
Vimeo 267 0.39%

Geographic Distribution

United States leads with 18.6% (5,096 AI-verified stores) , followed by India (9.8%) and Iran (7.0%) .

Base: 27,402 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

5,096 AI-verified stores

India 9.8%

2,673 AI-verified stores

Iran 7.0%

1,912 AI-verified stores

1,899 AI-verified stores

1,576 AI-verified stores

1,517 AI-verified stores

1,469 AI-verified stores

1,340 AI-verified stores

Spain 4.7%

1,299 AI-verified stores

1,204 AI-verified stores

Visual Distribution

Geographic distribution of stores using DataTables (November 2025)
Geographic distribution of stores using DataTables
Country AI-Verified Store Count Market Share
United States 5096 18.60%
India 2673 9.75%
Iran 1912 6.98%
United Kingdom 1899 6.93%
Germany 1576 5.75%
Bangladesh 1517 5.54%
Brazil 1469 5.36%
Turkey 1340 4.89%
Spain 1299 4.74%
Russia 1204 4.39%
Italy 1131 4.13%
Indonesia 1116 4.07%
France 884 3.23%
Australia 807 2.95%
South Africa 742 2.71%
Mexico 681 2.49%
Canada 598 2.18%
Argentina 501 1.83%
Netherlands 484 1.77%
Poland 473 1.73%

Dataset Coverage

Field Rows count Coverage
Website 73.4k 100.00%
Emails 45.5k 61.94%
Phones 16.7k 22.78%
Ecommerce platform 72.8k 99.21%
Couriers 8.4k 11.39%
Payment Providers 13.2k 17.93%
Categories 43.3k 58.96%
Social Media 42.1k 57.33%

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Frequently Asked Questions

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Our database covers over 45.6k DataTables physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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