DataTables Technology Adoption in E-commerce

Discover 45.6k e-commerce stores using DataTables. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 54.3% of stores with physical delivery (24,737 stores) , followed by Custom (41.0%) and JTL Shop (2.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

24,737 stores

Custom 41.0%

18,656 stores

1,115 stores

288 stores

209 stores

166 stores

131 stores

65 stores

38 stores

36 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in DataTables
Platform Stores with Physical Delivery Percentage
WooCommerce 24737 54.32%
Custom 18656 40.97%
JTL Shop 1115 2.45%
PrestaShop 288 0.63%
Shopify 209 0.46%
SAP Commerce Cloud 166 0.36%
nopCommerce 131 0.29%
1C-Bitrix 65 0.14%
OpenCart 38 0.08%
EasyDigitalDownloads 36 0.08%
Magento 34 0.07%
WooCommerce, EasyDigitalDownloads 34 0.07%
BigCommerce 18 0.04%
CS Cart 7 0.02%
EasyDigitalDownloads, WooCommerce 7 0.02%

All Stores Distribution

WooCommerce holds 68.4% share of all DataTables e-commerce stores (49,538) , with Custom at 25.7% and JTL Shop at 3.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

49,538 stores

Custom 25.7%

18,656 stores

2,363 stores

353 stores

287 stores

300 stores

179 stores

195 stores

72 stores

252 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in DataTables
Platform Total Stores Percentage
WooCommerce 49538 68.36%
Custom 18656 25.74%
JTL Shop 2363 3.26%
PrestaShop 353 0.49%
Shopify 287 0.40%
SAP Commerce Cloud 300 0.41%
nopCommerce 179 0.25%
1C-Bitrix 195 0.27%
OpenCart 72 0.10%
EasyDigitalDownloads 252 0.35%
Magento 116 0.16%
WooCommerce, EasyDigitalDownloads 75 0.10%
BigCommerce 30 0.04%
CS Cart 8 0.01%
EasyDigitalDownloads, WooCommerce 47 0.06%

Categories Distribution

Clothing & Accessories leads with 17.5% of all stores (5,557 stores) , followed by Health & Beauty (16.9%) and Electronics & Technology (14.2%) .

Top 10 Categories

Clothing & Accessories 17.5%

5,557 stores

Health & Beauty 16.9%

5,376 stores

Electronics & Technology 14.2%

4,514 stores

Food & Beverages 10.7%

3,390 stores

Tools & Hardware 6.5%

2,068 stores

Business & Industrial 5.9%

1,873 stores

Vehicles & Parts 5.8%

1,835 stores

Home & Garden 5.1%

1,638 stores

Sporting Goods & Outdoor Gear 3.8%

1,208 stores

Furniture & Home Decor 3.5%

1,114 stores

Visual Distribution

Distribution of top 10 DataTables store categories (November 2025)
Distribution of categories in DataTables e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 5557 17.47%
Health & Beauty 5376 16.90%
Electronics & Technology 4514 14.19%
Food & Beverages 3390 10.66%
Tools & Hardware 2068 6.50%
Business & Industrial 1873 5.89%
Vehicles & Parts 1835 5.77%
Home & Garden 1638 5.15%
Sporting Goods & Outdoor Gear 1208 3.80%
Furniture & Home Decor 1114 3.50%
Jewelry & Watches 921 2.90%
Arts & Entertainment 720 2.26%
Gifts & Special Occasions 549 1.73%
Pets & Pet Supplies 523 1.64%
Books & Media 523 1.64%

Payment Providers Distribution

PayPal leads with 26.4% among AI-verified physical stores (3,557 stores) , followed by Stripe Connect (15.0%) and MasterCard (12.8%) .

Base: 13,150 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.4%

3,557 stores

2,023 stores

1,728 stores

1,310 stores

1,112 stores

VISA 4.4%

587 stores

570 stores

Bolt 3.6%

481 stores

447 stores

384 stores

Visual Distribution

Distribution of top 10 DataTables payment providers (November 2025)
Distribution of payment providers in DataTables e-commerce stores
Payment Provider Store Count Market Share
PayPal 3557 26.43%
Stripe Connect 2023 15.03%
MasterCard 1728 12.84%
American Express 1310 9.73%
Klarna 1112 8.26%
VISA 587 4.36%
Apple Pay 570 4.23%
Bolt 481 3.57%
Google Pay 447 3.32%
Amazon Pay 384 2.85%
SEPA 322 2.39%
Amazon Payments 255 1.89%
BitCoin 252 1.87%
Mollie 250 1.86%
Bancontact 182 1.35%

Shipping Carriers Distribution

UPS leads with 22.8% among AI-verified physical stores (1,770 stores) , followed by DHL (19.5%) and FedEx (10.5%) .

Base: 8,334 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.8%

1,770 stores

DHL 19.5%

1,513 stores

FedEx 10.5%

817 stores

DPD 7.9%

615 stores

USPS 7.7%

597 stores

457 stores

GLS 5.8%

454 stores

289 stores

224 stores

TNT 2.8%

216 stores

Visual Distribution

Distribution of top 10 DataTables shipping carriers (November 2025)
Distribution of shipping carriers in DataTables e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1770 22.76%
DHL 1513 19.45%
FedEx 817 10.50%
DPD 615 7.91%
USPS 597 7.68%
СДЭК 457 5.88%
GLS 454 5.84%
Royal Mail 289 3.72%
Hermes 224 2.88%
TNT 216 2.78%
Почта России 199 2.56%
Correos 176 2.26%
Estes 159 2.04%
Deutsche Post 157 2.02%
Speedy 135 1.74%

Store Launch Timeline

Over the past 12 months, 12,635 new stores were launched in DataTables , with the highest activity in 2025-10 (1,416 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.2%

1,416 stores launched

2025-09 13.0%

1,641 stores launched

2025-08 12.4%

1,570 stores launched

2025-07 11.9%

1,498 stores launched

2025-06 11.6%

1,471 stores launched

2025-05 8.5%

1,080 stores launched

2025-04 7.1%

900 stores launched

2025-03 6.0%

756 stores launched

2025-02 5.0%

636 stores launched

2025-01 5.4%

684 stores launched

2024-12 4.9%

621 stores launched

2024-11 2.9%

362 stores launched

Monthly Trend

Monthly store launches in DataTables (November 2025)
Monthly store launches in DataTables over the past 12 months
Month Stores Launched Percentage
2025-10 1416 11.21%
2025-09 1641 12.99%
2025-08 1570 12.43%
2025-07 1498 11.86%
2025-06 1471 11.64%
2025-05 1080 8.55%
2025-04 900 7.12%
2025-03 756 5.98%
2025-02 636 5.03%
2025-01 684 5.41%
2024-12 621 4.91%
2024-11 362 2.87%

Active Stores by Launch Year

Currently, 45,449 active stores in DataTables are tracked in our database , with the most stores launched in 2025 (11,676 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.7%

11,676 active stores

2024 11.8%

5,362 active stores

2023 9.3%

4,213 active stores

2022 6.6%

3,005 active stores

2021 6.6%

2,995 active stores

2020 6.1%

2,760 active stores

2019 4.4%

2,009 active stores

2018 5.2%

2,376 active stores

2017 3.3%

1,516 active stores

2016 2.3%

1,062 active stores

2015 1.8%

825 active stores

2014 1.7%

766 active stores

2013 2.5%

1,121 active stores

2012 1.4%

637 active stores

2011 1.5%

669 active stores

Distribution by Launch Year

Active stores in DataTables by original launch year (November 2025)
Active stores in DataTables by launch year
Launch Year Active Stores Percentage
2025 11676 25.69%
2024 5362 11.80%
2023 4213 9.27%
2022 3005 6.61%
2021 2995 6.59%
2020 2760 6.07%
2019 2009 4.42%
2018 2376 5.23%
2017 1516 3.34%
2016 1062 2.34%
2015 825 1.82%
2014 766 1.69%
2013 1121 2.47%
2012 637 1.40%
2011 669 1.47%
2010 492 1.08%
2009 512 1.13%
2008 442 0.97%
2007 396 0.87%
2006 280 0.62%
2005 288 0.63%
2004 364 0.80%
2003 291 0.64%
2002 255 0.56%
2001 372 0.82%
2000 257 0.57%
1999 192 0.42%
1998 149 0.33%
1997 84 0.18%
1996 76 0.17%
1995 7 0.02%

Social Media Usage

Facebook leads with 29.6% among stores with at least one detectable social profile (20,124 stores) , followed by Instagram (25.8%) and YouTube (11.3%) .

Base: 41,950 stores with any detectable social profile (57.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.6%

20,124 stores

Instagram 25.8%

17,521 stores

YouTube 11.3%

7,683 stores

Twitter 10.3%

7,019 stores

LinkedIn 7.9%

5,350 stores

WhatsApp 6.0%

4,079 stores

TikTok 3.1%

2,113 stores

Pinterest 2.9%

1,979 stores

X 2.8%

1,905 stores

Vimeo 0.4%

265 stores

Visual Distribution

Distribution of social media platforms in DataTables (November 2025)
Distribution of social media platforms in DataTables e-commerce stores
Social Platform Store Count Market Share
Facebook 20124 29.58%
Instagram 17521 25.75%
YouTube 7683 11.29%
Twitter 7019 10.32%
LinkedIn 5350 7.86%
WhatsApp 4079 6.00%
TikTok 2113 3.11%
Pinterest 1979 2.91%
X 1905 2.80%
Vimeo 265 0.39%

Geographic Distribution

United States leads with 19.4% (5,336 AI-verified stores) , followed by India (9.6%) and United Kingdom (7.0%) .

Base: 27,560 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

5,336 AI-verified stores

India 9.6%

2,645 AI-verified stores

1,923 AI-verified stores

Iran 6.5%

1,791 AI-verified stores

1,577 AI-verified stores

1,541 AI-verified stores

1,457 AI-verified stores

1,384 AI-verified stores

Spain 4.7%

1,284 AI-verified stores

1,222 AI-verified stores

Visual Distribution

Geographic distribution of stores using DataTables (November 2025)
Geographic distribution of stores using DataTables
Country AI-Verified Store Count Market Share
United States 5336 19.36%
India 2645 9.60%
United Kingdom 1923 6.98%
Iran 1791 6.50%
Germany 1577 5.72%
Bangladesh 1541 5.59%
Brazil 1457 5.29%
Turkey 1384 5.02%
Spain 1284 4.66%
Russia 1222 4.43%
Indonesia 1143 4.15%
Italy 1119 4.06%
France 878 3.19%
Australia 815 2.96%
South Africa 719 2.61%
Mexico 674 2.45%
Canada 599 2.17%
Argentina 493 1.79%
Netherlands 493 1.79%
Poland 467 1.69%

Dataset Coverage

Field Rows count Coverage
Website 73.5k 100.00%
Emails 45.6k 62.01%
Phones 16.5k 22.44%
Ecommerce platform 72.9k 99.21%
Couriers 8.3k 11.35%
Payment Providers 13.2k 17.90%
Categories 43.3k 58.94%
Social Media 42.0k 57.11%

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Frequently Asked Questions

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Our database covers over 45.6k DataTables physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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