DataTables Technology Adoption in E-commerce
Discover 45.6k e-commerce stores using DataTables. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 54.3% of stores with physical delivery (24,737 stores) , followed by Custom (41.0%) and JTL Shop (2.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
24,737 stores
18,656 stores
1,115 stores
288 stores
209 stores
166 stores
131 stores
65 stores
38 stores
36 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 24737 | 54.32% |
| Custom | 18656 | 40.97% |
| JTL Shop | 1115 | 2.45% |
| PrestaShop | 288 | 0.63% |
| Shopify | 209 | 0.46% |
| SAP Commerce Cloud | 166 | 0.36% |
| nopCommerce | 131 | 0.29% |
| 1C-Bitrix | 65 | 0.14% |
| OpenCart | 38 | 0.08% |
| EasyDigitalDownloads | 36 | 0.08% |
| Magento | 34 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 34 | 0.07% |
| BigCommerce | 18 | 0.04% |
| CS Cart | 7 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 7 | 0.02% |
All Stores Distribution
WooCommerce holds 68.4% share of all DataTables e-commerce stores (49,538) , with Custom at 25.7% and JTL Shop at 3.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
49,538 stores
18,656 stores
2,363 stores
353 stores
287 stores
300 stores
179 stores
195 stores
72 stores
252 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 49538 | 68.36% |
| Custom | 18656 | 25.74% |
| JTL Shop | 2363 | 3.26% |
| PrestaShop | 353 | 0.49% |
| Shopify | 287 | 0.40% |
| SAP Commerce Cloud | 300 | 0.41% |
| nopCommerce | 179 | 0.25% |
| 1C-Bitrix | 195 | 0.27% |
| OpenCart | 72 | 0.10% |
| EasyDigitalDownloads | 252 | 0.35% |
| Magento | 116 | 0.16% |
| WooCommerce, EasyDigitalDownloads | 75 | 0.10% |
| BigCommerce | 30 | 0.04% |
| CS Cart | 8 | 0.01% |
| EasyDigitalDownloads, WooCommerce | 47 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 17.5% of all stores (5,557 stores) , followed by Health & Beauty (16.9%) and Electronics & Technology (14.2%) .
Top 10 Categories
5,557 stores
5,376 stores
4,514 stores
3,390 stores
2,068 stores
1,873 stores
1,835 stores
1,638 stores
1,208 stores
1,114 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5557 | 17.47% |
| Health & Beauty | 5376 | 16.90% |
| Electronics & Technology | 4514 | 14.19% |
| Food & Beverages | 3390 | 10.66% |
| Tools & Hardware | 2068 | 6.50% |
| Business & Industrial | 1873 | 5.89% |
| Vehicles & Parts | 1835 | 5.77% |
| Home & Garden | 1638 | 5.15% |
| Sporting Goods & Outdoor Gear | 1208 | 3.80% |
| Furniture & Home Decor | 1114 | 3.50% |
| Jewelry & Watches | 921 | 2.90% |
| Arts & Entertainment | 720 | 2.26% |
| Gifts & Special Occasions | 549 | 1.73% |
| Pets & Pet Supplies | 523 | 1.64% |
| Books & Media | 523 | 1.64% |
Payment Providers Distribution
PayPal leads with 26.4% among AI-verified physical stores (3,557 stores) , followed by Stripe Connect (15.0%) and MasterCard (12.8%) .
Base: 13,150 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,557 stores
2,023 stores
1,728 stores
1,310 stores
1,112 stores
587 stores
570 stores
481 stores
447 stores
384 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3557 | 26.43% |
| Stripe Connect | 2023 | 15.03% |
| MasterCard | 1728 | 12.84% |
| American Express | 1310 | 9.73% |
| Klarna | 1112 | 8.26% |
| VISA | 587 | 4.36% |
| Apple Pay | 570 | 4.23% |
| Bolt | 481 | 3.57% |
| Google Pay | 447 | 3.32% |
| Amazon Pay | 384 | 2.85% |
| SEPA | 322 | 2.39% |
| Amazon Payments | 255 | 1.89% |
| BitCoin | 252 | 1.87% |
| Mollie | 250 | 1.86% |
| Bancontact | 182 | 1.35% |
Shipping Carriers Distribution
UPS leads with 22.8% among AI-verified physical stores (1,770 stores) , followed by DHL (19.5%) and FedEx (10.5%) .
Base: 8,334 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1770 | 22.76% |
| DHL | 1513 | 19.45% |
| FedEx | 817 | 10.50% |
| DPD | 615 | 7.91% |
| USPS | 597 | 7.68% |
| СДЭК | 457 | 5.88% |
| GLS | 454 | 5.84% |
| Royal Mail | 289 | 3.72% |
| Hermes | 224 | 2.88% |
| TNT | 216 | 2.78% |
| Почта России | 199 | 2.56% |
| Correos | 176 | 2.26% |
| Estes | 159 | 2.04% |
| Deutsche Post | 157 | 2.02% |
| Speedy | 135 | 1.74% |
Store Launch Timeline
Over the past 12 months, 12,635 new stores were launched in DataTables , with the highest activity in 2025-10 (1,416 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,416 stores launched
1,641 stores launched
1,570 stores launched
1,498 stores launched
1,471 stores launched
1,080 stores launched
900 stores launched
756 stores launched
636 stores launched
684 stores launched
621 stores launched
362 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1416 | 11.21% |
| 2025-09 | 1641 | 12.99% |
| 2025-08 | 1570 | 12.43% |
| 2025-07 | 1498 | 11.86% |
| 2025-06 | 1471 | 11.64% |
| 2025-05 | 1080 | 8.55% |
| 2025-04 | 900 | 7.12% |
| 2025-03 | 756 | 5.98% |
| 2025-02 | 636 | 5.03% |
| 2025-01 | 684 | 5.41% |
| 2024-12 | 621 | 4.91% |
| 2024-11 | 362 | 2.87% |
Active Stores by Launch Year
Currently, 45,449 active stores in DataTables are tracked in our database , with the most stores launched in 2025 (11,676 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,676 active stores
5,362 active stores
4,213 active stores
3,005 active stores
2,995 active stores
2,760 active stores
2,009 active stores
2,376 active stores
1,516 active stores
1,062 active stores
825 active stores
766 active stores
1,121 active stores
637 active stores
669 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11676 | 25.69% |
| 2024 | 5362 | 11.80% |
| 2023 | 4213 | 9.27% |
| 2022 | 3005 | 6.61% |
| 2021 | 2995 | 6.59% |
| 2020 | 2760 | 6.07% |
| 2019 | 2009 | 4.42% |
| 2018 | 2376 | 5.23% |
| 2017 | 1516 | 3.34% |
| 2016 | 1062 | 2.34% |
| 2015 | 825 | 1.82% |
| 2014 | 766 | 1.69% |
| 2013 | 1121 | 2.47% |
| 2012 | 637 | 1.40% |
| 2011 | 669 | 1.47% |
| 2010 | 492 | 1.08% |
| 2009 | 512 | 1.13% |
| 2008 | 442 | 0.97% |
| 2007 | 396 | 0.87% |
| 2006 | 280 | 0.62% |
| 2005 | 288 | 0.63% |
| 2004 | 364 | 0.80% |
| 2003 | 291 | 0.64% |
| 2002 | 255 | 0.56% |
| 2001 | 372 | 0.82% |
| 2000 | 257 | 0.57% |
| 1999 | 192 | 0.42% |
| 1998 | 149 | 0.33% |
| 1997 | 84 | 0.18% |
| 1996 | 76 | 0.17% |
| 1995 | 7 | 0.02% |
Geographic Distribution
United States leads with 19.4% (5,336 AI-verified stores) , followed by India (9.6%) and United Kingdom (7.0%) .
Base: 27,560 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,336 AI-verified stores
2,645 AI-verified stores
1,923 AI-verified stores
1,791 AI-verified stores
1,577 AI-verified stores
1,541 AI-verified stores
1,457 AI-verified stores
1,384 AI-verified stores
1,284 AI-verified stores
1,222 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5336 | 19.36% |
| India | 2645 | 9.60% |
| United Kingdom | 1923 | 6.98% |
| Iran | 1791 | 6.50% |
| Germany | 1577 | 5.72% |
| Bangladesh | 1541 | 5.59% |
| Brazil | 1457 | 5.29% |
| Turkey | 1384 | 5.02% |
| Spain | 1284 | 4.66% |
| Russia | 1222 | 4.43% |
| Indonesia | 1143 | 4.15% |
| Italy | 1119 | 4.06% |
| France | 878 | 3.19% |
| Australia | 815 | 2.96% |
| South Africa | 719 | 2.61% |
| Mexico | 674 | 2.45% |
| Canada | 599 | 2.17% |
| Argentina | 493 | 1.79% |
| Netherlands | 493 | 1.79% |
| Poland | 467 | 1.69% |
Featured Stores
Discover the strongest performers and newest entrants in DataTables's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Custom — Electronics & Technology
WooCommerce
WooCommerce — Clothing & Accessories
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 73.5k | 100.00% |
| Emails | 45.6k | 62.01% |
| Phones | 16.5k | 22.44% |
| Ecommerce platform | 72.9k | 99.21% |
| Couriers | 8.3k | 11.35% |
| Payment Providers | 13.2k | 17.90% |
| Categories | 43.3k | 58.94% |
| Social Media | 42.0k | 57.11% |
Starter Package
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Maximize Your ROI
Use our detailed DataTables E-commerce Database to:
Gain actionable insights into 45.6k physical stores in DataTables.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at DataTables online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the DataTables E-commerce Database?
-
Our database covers over 45.6k DataTables physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.6% among stores with at least one detectable social profile (20,124 stores) , followed by Instagram (25.8%) and YouTube (11.3%) .
Base: 41,950 stores with any detectable social profile (57.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,124 stores
17,521 stores
7,683 stores
7,019 stores
5,350 stores
4,079 stores
2,113 stores
1,979 stores
1,905 stores
265 stores
Visual Distribution