Appcues Technology Adoption in E-commerce
Discover 164.0 e-commerce stores using Appcues. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 97.6% of stores with physical delivery (160 stores) , followed by WooCommerce (1.2%) and Shopify (0.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
160 stores
2 stores
1 stores
1 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 160 | 97.56% |
| WooCommerce | 2 | 1.22% |
| Shopify | 1 | 0.61% |
| Wix eCommerce | 1 | 0.61% |
| Gumroad | 0 | 0.00% |
| Microsoft Dynamics 365 Commerce | 0 | 0.00% |
All Stores Distribution
Custom holds 93.0% share of all Appcues e-commerce stores (160) , with WooCommerce at 4.7% and Shopify at 0.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
160 stores
8 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 160 | 93.02% |
| WooCommerce | 8 | 4.65% |
| Shopify | 1 | 0.58% |
| Wix eCommerce | 1 | 0.58% |
| Gumroad | 1 | 0.58% |
| Microsoft Dynamics 365 Commerce | 1 | 0.58% |
Categories Distribution
Arts & Entertainment leads with 34.4% of all stores (21 stores) , followed by Sporting Goods & Outdoor Gear (14.8%) and Gifts & Special Occasions (13.1%) .
Top 10 Categories
21 stores
9 stores
8 stores
5 stores
5 stores
3 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 21 | 34.43% |
| Sporting Goods & Outdoor Gear | 9 | 14.75% |
| Gifts & Special Occasions | 8 | 13.11% |
| Baby & Toddler | 5 | 8.20% |
| Pets & Pet Supplies | 5 | 8.20% |
| Clothing & Accessories | 3 | 4.92% |
| Books & Media | 3 | 4.92% |
| Food & Beverages | 2 | 3.28% |
| Health & Beauty | 2 | 3.28% |
| Tools & Hardware | 1 | 1.64% |
| Toys & Games | 1 | 1.64% |
| Furniture & Home Decor | 1 | 1.64% |
Payment Providers Distribution
PayPal leads with 41.7% among AI-verified physical stores (5 stores) , followed by Google Pay (16.7%) and Payeezy (8.3%) .
Base: 15 AI-verified physical stores with detectable payment providers (8.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5 | 41.67% |
| Google Pay | 2 | 16.67% |
| Payeezy | 1 | 8.33% |
| BitCoin | 1 | 8.33% |
| American Express | 1 | 8.33% |
| MasterCard | 1 | 8.33% |
| Apple Pay | 1 | 8.33% |
Shipping Carriers Distribution
USPS leads with 42.9% among AI-verified physical stores (3 stores) , followed by FedEx (28.6%) and Royal Mail (14.3%) .
Base: 12 AI-verified physical stores with detectable shipping carriers (6.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 3 | 42.86% |
| FedEx | 2 | 28.57% |
| Royal Mail | 1 | 14.29% |
| UPS | 1 | 14.29% |
Store Launch Timeline
Over the past 12 months, 3 new stores were launched in Appcues , with the highest activity in 2025-10 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1 | 33.33% |
| 2025-09 | 1 | 33.33% |
| 2024-12 | 1 | 33.33% |
Active Stores by Launch Year
Currently, 161 active stores in Appcues are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
1 active stores
1 active stores
4 active stores
7 active stores
7 active stores
5 active stores
35 active stores
3 active stores
6 active stores
10 active stores
11 active stores
8 active stores
11 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2 | 1.24% |
| 2024 | 1 | 0.62% |
| 2023 | 1 | 0.62% |
| 2022 | 4 | 2.48% |
| 2021 | 7 | 4.35% |
| 2020 | 7 | 4.35% |
| 2019 | 5 | 3.11% |
| 2018 | 35 | 21.74% |
| 2017 | 3 | 1.86% |
| 2016 | 6 | 3.73% |
| 2015 | 10 | 6.21% |
| 2014 | 11 | 6.83% |
| 2013 | 8 | 4.97% |
| 2012 | 11 | 6.83% |
| 2011 | 7 | 4.35% |
| 2010 | 8 | 4.97% |
| 2009 | 9 | 5.59% |
| 2008 | 7 | 4.35% |
| 2007 | 4 | 2.48% |
| 2006 | 2 | 1.24% |
| 2005 | 6 | 3.73% |
| 2004 | 1 | 0.62% |
| 2003 | 2 | 1.24% |
| 2002 | 1 | 0.62% |
| 2000 | 3 | 1.86% |
Geographic Distribution
United States leads with 70.0% (91 AI-verified stores) , followed by United Kingdom (10.0%) and Canada (3.1%) .
Base: 130 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
91 AI-verified stores
13 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 91 | 70.00% |
| United Kingdom | 13 | 10.00% |
| Canada | 4 | 3.08% |
| Australia | 3 | 2.31% |
| Slovakia | 2 | 1.54% |
| Spain | 2 | 1.54% |
| Chile | 2 | 1.54% |
| South Africa | 2 | 1.54% |
| Colombia | 2 | 1.54% |
| Singapore | 1 | 0.77% |
| India | 1 | 0.77% |
| Vietnam | 1 | 0.77% |
| Germany | 1 | 0.77% |
| Italy | 1 | 0.77% |
| Portugal | 1 | 0.77% |
| Denmark | 1 | 0.77% |
| New Zealand | 1 | 0.77% |
| Syria | 1 | 0.77% |
| Mexico | 0 | 0.00% |
| Belgium | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Appcues's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 181.0 | 100.00% |
| Emails | 6.0 | 3.31% |
| Phones | 8.0 | 4.42% |
| Ecommerce platform | 172.0 | 95.03% |
| Couriers | 12.0 | 6.63% |
| Payment Providers | 15.0 | 8.29% |
| Categories | 69.0 | 38.12% |
| Social Media | 92.0 | 50.83% |
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Use our detailed Appcues E-commerce Database to:
Gain actionable insights into 164.0 physical stores in Appcues.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Appcues online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the Appcues E-commerce Database?
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Our database covers over 164.0 Appcues physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 40.1% among stores with at least one detectable social profile (71 stores) , followed by Instagram (28.8%) and Twitter (11.3%) .
Base: 92 stores with any detectable social profile (50.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
71 stores
51 stores
20 stores
14 stores
13 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution