Varnish Technology Adoption in E-commerce
Discover 75.0k e-commerce stores using Varnish. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 56.9% of stores with physical delivery (42,412 stores) , followed by WooCommerce (26.6%) and Magento (5.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
42,412 stores
19,811 stores
3,853 stores
3,649 stores
1,249 stores
1,107 stores
1,038 stores
554 stores
194 stores
144 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 42412 | 56.92% |
| WooCommerce | 19811 | 26.59% |
| Magento | 3853 | 5.17% |
| EasyStore | 3649 | 4.90% |
| PrestaShop | 1249 | 1.68% |
| TradePending | 1107 | 1.49% |
| DanDomain Webshop | 1038 | 1.39% |
| Salesforce Commerce Cloud | 554 | 0.74% |
| OpenCart | 194 | 0.26% |
| 42stores | 144 | 0.19% |
| Litium | 133 | 0.18% |
| Shopware | 125 | 0.17% |
| Squarespace Commerce | 91 | 0.12% |
| CS Cart | 80 | 0.11% |
| Shopify | 68 | 0.09% |
All Stores Distribution
Custom holds 41.4% share of all Varnish e-commerce stores (42,412) , with WooCommerce at 43.5% and Magento at 4.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
42,412 stores
44,526 stores
4,506 stores
3,791 stores
1,363 stores
1,249 stores
1,168 stores
651 stores
260 stores
233 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 42412 | 41.43% |
| WooCommerce | 44526 | 43.49% |
| Magento | 4506 | 4.40% |
| EasyStore | 3791 | 3.70% |
| PrestaShop | 1363 | 1.33% |
| TradePending | 1249 | 1.22% |
| DanDomain Webshop | 1168 | 1.14% |
| Salesforce Commerce Cloud | 651 | 0.64% |
| OpenCart | 260 | 0.25% |
| 42stores | 233 | 0.23% |
| Litium | 299 | 0.29% |
| Shopware | 214 | 0.21% |
| Squarespace Commerce | 521 | 0.51% |
| CS Cart | 86 | 0.08% |
| Shopify | 1095 | 1.07% |
Categories Distribution
Clothing & Accessories leads with 18.8% of all stores (10,389 stores) , followed by Vehicles & Parts (14.9%) and Health & Beauty (11.4%) .
Top 10 Categories
10,389 stores
8,203 stores
6,319 stores
5,361 stores
5,265 stores
3,638 stores
2,765 stores
2,152 stores
1,855 stores
1,801 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10389 | 18.81% |
| Vehicles & Parts | 8203 | 14.85% |
| Health & Beauty | 6319 | 11.44% |
| Food & Beverages | 5361 | 9.71% |
| Arts & Entertainment | 5265 | 9.53% |
| Electronics & Technology | 3638 | 6.59% |
| Home & Garden | 2765 | 5.01% |
| Furniture & Home Decor | 2152 | 3.90% |
| Sporting Goods & Outdoor Gear | 1855 | 3.36% |
| Books & Media | 1801 | 3.26% |
| Jewelry & Watches | 1793 | 3.25% |
| Business & Industrial | 1644 | 2.98% |
| Gifts & Special Occasions | 1366 | 2.47% |
| Pets & Pet Supplies | 1350 | 2.44% |
| Tools & Hardware | 1334 | 2.42% |
Payment Providers Distribution
PayPal leads with 21.1% among AI-verified physical stores (4,883 stores) , followed by MasterCard (11.2%) and Klarna (11.0%) .
Base: 17,620 AI-verified physical stores with detectable payment providers (16.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,883 stores
2,599 stores
2,551 stores
2,132 stores
1,954 stores
1,719 stores
1,387 stores
1,112 stores
884 stores
879 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4883 | 21.11% |
| MasterCard | 2599 | 11.24% |
| Klarna | 2551 | 11.03% |
| Stripe Connect | 2132 | 9.22% |
| American Express | 1954 | 8.45% |
| VISA | 1719 | 7.43% |
| Bolt | 1387 | 6.00% |
| Apple Pay | 1112 | 4.81% |
| Bancontact | 884 | 3.82% |
| Swish | 879 | 3.80% |
| Google Pay | 743 | 3.21% |
| iDEAL | 708 | 3.06% |
| Mollie | 695 | 3.00% |
| JCB | 515 | 2.23% |
| SEPA | 370 | 1.60% |
Shipping Carriers Distribution
GLS leads with 19.7% among AI-verified physical stores (2,779 stores) , followed by DHL (18.7%) and UPS (13.5%) .
Base: 13,202 AI-verified physical stores with detectable shipping carriers (12.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 2779 | 19.65% |
| DHL | 2648 | 18.72% |
| UPS | 1905 | 13.47% |
| DPD | 1269 | 8.97% |
| PostNL | 944 | 6.68% |
| PostNord | 905 | 6.40% |
| FedEx | 776 | 5.49% |
| USPS | 557 | 3.94% |
| Royal Mail | 507 | 3.59% |
| Colissimo | 408 | 2.89% |
| Hermes | 371 | 2.62% |
| TNT | 359 | 2.54% |
| Bpost | 257 | 1.82% |
| Schenker | 243 | 1.72% |
| La Poste | 214 | 1.51% |
Store Launch Timeline
Over the past 12 months, 7,378 new stores were launched in Varnish , with the highest activity in 2025-11 (726 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
726 stores launched
633 stores launched
475 stores launched
426 stores launched
544 stores launched
571 stores launched
694 stores launched
726 stores launched
846 stores launched
735 stores launched
709 stores launched
293 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 726 | 9.84% |
| 2025-10 | 633 | 8.58% |
| 2025-09 | 475 | 6.44% |
| 2025-08 | 426 | 5.77% |
| 2025-07 | 544 | 7.37% |
| 2025-06 | 571 | 7.74% |
| 2025-05 | 694 | 9.41% |
| 2025-04 | 726 | 9.84% |
| 2025-03 | 846 | 11.47% |
| 2025-02 | 735 | 9.96% |
| 2025-01 | 709 | 9.61% |
| 2024-12 | 293 | 3.97% |
Active Stores by Launch Year
Currently, 68,127 active stores in Varnish are tracked in our database , with the most stores launched in 2025 (7,086 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,086 active stores
6,322 active stores
5,539 active stores
4,773 active stores
5,123 active stores
4,528 active stores
3,280 active stores
4,531 active stores
3,271 active stores
2,152 active stores
1,771 active stores
1,635 active stores
2,265 active stores
1,589 active stores
1,738 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7086 | 10.40% |
| 2024 | 6322 | 9.28% |
| 2023 | 5539 | 8.13% |
| 2022 | 4773 | 7.01% |
| 2021 | 5123 | 7.52% |
| 2020 | 4528 | 6.65% |
| 2019 | 3280 | 4.81% |
| 2018 | 4531 | 6.65% |
| 2017 | 3271 | 4.80% |
| 2016 | 2152 | 3.16% |
| 2015 | 1771 | 2.60% |
| 2014 | 1635 | 2.40% |
| 2013 | 2265 | 3.32% |
| 2012 | 1589 | 2.33% |
| 2011 | 1738 | 2.55% |
| 2010 | 1448 | 2.13% |
| 2009 | 1360 | 2.00% |
| 2008 | 1335 | 1.96% |
| 2007 | 1153 | 1.69% |
| 2006 | 863 | 1.27% |
| 2005 | 674 | 0.99% |
| 2004 | 903 | 1.33% |
| 2003 | 755 | 1.11% |
| 2002 | 647 | 0.95% |
| 2001 | 882 | 1.29% |
| 2000 | 745 | 1.09% |
| 1999 | 676 | 0.99% |
| 1998 | 480 | 0.70% |
| 1997 | 312 | 0.46% |
| 1996 | 233 | 0.34% |
| 1995 | 58 | 0.09% |
Geographic Distribution
United States leads with 26.7% (14,136 AI-verified stores) , followed by Sweden (10.6%) and Netherlands (8.3%) .
Base: 52,957 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
14,136 AI-verified stores
5,627 AI-verified stores
4,398 AI-verified stores
4,057 AI-verified stores
3,121 AI-verified stores
3,114 AI-verified stores
3,010 AI-verified stores
2,413 AI-verified stores
1,965 AI-verified stores
1,669 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 14136 | 26.69% |
| Sweden | 5627 | 10.63% |
| Netherlands | 4398 | 8.30% |
| Denmark | 4057 | 7.66% |
| Germany | 3121 | 5.89% |
| United Kingdom | 3114 | 5.88% |
| France | 3010 | 5.68% |
| Belgium | 2413 | 4.56% |
| Italy | 1965 | 3.71% |
| Norway | 1669 | 3.15% |
| Hungary | 1382 | 2.61% |
| Spain | 1368 | 2.58% |
| India | 1157 | 2.18% |
| Malaysia | 1082 | 2.04% |
| Taiwan | 1066 | 2.01% |
| Canada | 795 | 1.50% |
| Japan | 787 | 1.49% |
| Australia | 643 | 1.21% |
| Brazil | 639 | 1.21% |
| Mexico | 528 | 1.00% |
Featured Stores
Discover the strongest performers and newest entrants in Varnish's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Electronics & Technology
Custom
Custom
Custom — Books & Media
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 105.9k | 100.00% |
| Emails | 54.6k | 51.56% |
| Phones | 34.5k | 32.62% |
| Ecommerce platform | 104.7k | 98.92% |
| Couriers | 13.2k | 12.47% |
| Payment Providers | 17.6k | 16.65% |
| Categories | 70.0k | 66.12% |
| Social Media | 66.6k | 62.93% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Varnish E-commerce Database to:
Gain actionable insights into 75.0k physical stores in Varnish.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Varnish online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Varnish E-commerce Database?
-
Our database covers over 75.0k Varnish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.8% among stores with at least one detectable social profile (38,942 stores) , followed by Instagram (28.1%) and YouTube (13.5%) .
Base: 66,611 stores with any detectable social profile (62.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
38,942 stores
33,406 stores
16,066 stores
10,442 stores
6,025 stores
4,945 stores
3,977 stores
2,587 stores
1,909 stores
501 stores
Visual Distribution