UserWay Technology Adoption in E-commerce
Discover 6.2k verified e-commerce stores using UserWay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.8k domains. 6.2k verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.2k verified active stores out of 10.8k detected · 57.4% verification rate
E-commerce Platforms Distribution
Shopify leads with 55.5% of stores with physical delivery (3,329 stores) , followed by Custom (14.7%) and WooCommerce (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,329 stores
883 stores
711 stores
247 stores
234 stores
194 stores
110 stores
106 stores
52 stores
37 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3329 | 55.54% |
| Custom | 883 | 14.73% |
| WooCommerce | 711 | 11.86% |
| BigCommerce | 247 | 4.12% |
| Magento | 234 | 3.90% |
| PrestaShop | 194 | 3.24% |
| Squarespace Commerce | 110 | 1.84% |
| Wix eCommerce | 106 | 1.77% |
| nopCommerce | 52 | 0.87% |
| OpenCart | 37 | 0.62% |
| RunFree | 23 | 0.38% |
| osCommerce | 20 | 0.33% |
| Konimbo | 19 | 0.32% |
| Salesforce Commerce Cloud | 16 | 0.27% |
| Commerce7 | 13 | 0.22% |
All Stores Distribution
Shopify holds 36.5% share of all UserWay e-commerce stores (3,523) , with Custom at 9.1% and WooCommerce at 26.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,523 stores
883 stores
2,560 stores
321 stores
274 stores
211 stores
1,040 stores
600 stores
63 stores
56 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3523 | 36.50% |
| Custom | 883 | 9.15% |
| WooCommerce | 2560 | 26.52% |
| BigCommerce | 321 | 3.33% |
| Magento | 274 | 2.84% |
| PrestaShop | 211 | 2.19% |
| Squarespace Commerce | 1040 | 10.77% |
| Wix eCommerce | 600 | 6.22% |
| nopCommerce | 63 | 0.65% |
| OpenCart | 56 | 0.58% |
| RunFree | 25 | 0.26% |
| osCommerce | 20 | 0.21% |
| Konimbo | 19 | 0.20% |
| Salesforce Commerce Cloud | 17 | 0.18% |
| Commerce7 | 41 | 0.42% |
Categories Distribution
Health & Beauty leads with 19.1% of all stores (1,084 stores) , followed by Clothing & Accessories (17.3%) and Food & Beverages (13.9%) .
Base: 5,667 AI-verified stores with physical delivery and detected product categories (91.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,084 stores
979 stores
790 stores
614 stores
384 stores
353 stores
225 stores
216 stores
179 stores
172 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1084 | 19.13% |
| Clothing & Accessories | 979 | 17.28% |
| Food & Beverages | 790 | 13.94% |
| Sporting Goods & Outdoor Gear | 614 | 10.83% |
| Jewelry & Watches | 384 | 6.78% |
| Home & Garden | 353 | 6.23% |
| Toys & Games | 225 | 3.97% |
| Furniture & Home Decor | 216 | 3.81% |
| Tools & Hardware | 179 | 3.16% |
| Arts & Entertainment | 172 | 3.04% |
| Electronics & Technology | 155 | 2.74% |
| Business & Industrial | 153 | 2.70% |
| Gifts & Special Occasions | 139 | 2.45% |
| Vehicles & Parts | 133 | 2.35% |
| Pets & Pet Supplies | 91 | 1.61% |
Payment Providers Distribution
PayPal leads with 26.5% among AI-verified physical stores (763 stores) , followed by American Express (18.5%) and MasterCard (13.5%) .
Base: 2,052 AI-verified physical stores with detectable payment providers (19.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
763 stores
532 stores
390 stores
255 stores
202 stores
159 stores
153 stores
95 stores
94 stores
79 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 763 | 26.49% |
| American Express | 532 | 18.47% |
| MasterCard | 390 | 13.54% |
| Stripe Connect | 255 | 8.85% |
| Apple Pay | 202 | 7.01% |
| Klarna | 159 | 5.52% |
| Google Pay | 153 | 5.31% |
| VISA | 95 | 3.30% |
| Bolt | 94 | 3.26% |
| Affirm | 79 | 2.74% |
| Amazon Pay | 57 | 1.98% |
| JCB | 38 | 1.32% |
| SEPA | 22 | 0.76% |
| Sezzle | 22 | 0.76% |
| Braintree | 19 | 0.66% |
Shipping Carriers Distribution
UPS leads with 33.5% among AI-verified physical stores (917 stores) , followed by USPS (29.2%) and FedEx (20.4%) .
Base: 1,845 AI-verified physical stores with detectable shipping carriers (17.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
917 stores
799 stores
559 stores
222 stores
51 stores
49 stores
28 stores
23 stores
22 stores
14 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 917 | 33.50% |
| USPS | 799 | 29.19% |
| FedEx | 559 | 20.42% |
| DHL | 222 | 8.11% |
| GLS | 51 | 1.86% |
| DPD | 49 | 1.79% |
| Royal Mail | 28 | 1.02% |
| Speedy | 23 | 0.84% |
| Hermes | 22 | 0.80% |
| Canada Post | 14 | 0.51% |
| Seur | 12 | 0.44% |
| TNT | 11 | 0.40% |
| Australia Post | 11 | 0.40% |
| ELTA | 10 | 0.37% |
| Estes | 9 | 0.33% |
Store Launch Timeline
Over the past 12 months, 495 new stores were launched in UserWay , with the highest activity in 2026-02 (29 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
29 stores launched
38 stores launched
70 stores launched
46 stores launched
57 stores launched
51 stores launched
51 stores launched
33 stores launched
42 stores launched
38 stores launched
38 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 29 | 5.86% |
| 2026-01 | 38 | 7.68% |
| 2025-12 | 70 | 14.14% |
| 2025-11 | 46 | 9.29% |
| 2025-10 | 57 | 11.52% |
| 2025-09 | 51 | 10.30% |
| 2025-08 | 51 | 10.30% |
| 2025-07 | 33 | 6.67% |
| 2025-06 | 42 | 8.48% |
| 2025-05 | 38 | 7.68% |
| 2025-04 | 38 | 7.68% |
| 2025-03 | 2 | 0.40% |
Active Stores by Launch Year
Currently, 6,127 active stores in UserWay are tracked in our database , with the most stores launched in 2026 (68 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
68 active stores
526 active stores
501 active stores
432 active stores
333 active stores
338 active stores
375 active stores
244 active stores
273 active stores
275 active stores
170 active stores
167 active stores
202 active stores
210 active stores
155 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 68 | 1.11% |
| 2025 | 526 | 8.58% |
| 2024 | 501 | 8.18% |
| 2023 | 432 | 7.05% |
| 2022 | 333 | 5.43% |
| 2021 | 338 | 5.52% |
| 2020 | 375 | 6.12% |
| 2019 | 244 | 3.98% |
| 2018 | 273 | 4.46% |
| 2017 | 275 | 4.49% |
| 2016 | 170 | 2.77% |
| 2015 | 167 | 2.73% |
| 2014 | 202 | 3.30% |
| 2013 | 210 | 3.43% |
| 2012 | 155 | 2.53% |
| 2011 | 147 | 2.40% |
| 2010 | 126 | 2.06% |
| 2009 | 123 | 2.01% |
| 2008 | 120 | 1.96% |
| 2007 | 127 | 2.07% |
| 2006 | 107 | 1.75% |
| 2005 | 91 | 1.49% |
| 2004 | 130 | 2.12% |
| 2003 | 99 | 1.62% |
| 2002 | 94 | 1.53% |
| 2001 | 128 | 2.09% |
| 2000 | 114 | 1.86% |
| 1999 | 126 | 2.06% |
| 1998 | 129 | 2.11% |
| 1997 | 96 | 1.57% |
| 1996 | 74 | 1.21% |
| 1995 | 27 | 0.44% |
Geographic Distribution
United States leads with 71.8% (4,132 AI-verified stores) , followed by Israel (7.4%) and Greece (4.7%) .
Base: 5,757 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,132 AI-verified stores
428 AI-verified stores
268 AI-verified stores
170 AI-verified stores
139 AI-verified stores
138 AI-verified stores
120 AI-verified stores
108 AI-verified stores
50 AI-verified stores
37 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4132 | 71.77% |
| Israel | 428 | 7.43% |
| Greece | 268 | 4.66% |
| Italy | 170 | 2.95% |
| Germany | 139 | 2.41% |
| Spain | 138 | 2.40% |
| Canada | 120 | 2.08% |
| United Kingdom | 108 | 1.88% |
| Australia | 50 | 0.87% |
| Romania | 37 | 0.64% |
| Poland | 27 | 0.47% |
| France | 24 | 0.42% |
| Netherlands | 24 | 0.42% |
| China | 19 | 0.33% |
| Ireland | 18 | 0.31% |
| Austria | 14 | 0.24% |
| South Africa | 12 | 0.21% |
| Hong Kong | 10 | 0.17% |
| New Zealand | 10 | 0.17% |
| Japan | 9 | 0.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Magento - Sporting Goods & Outdoor Gear
Custom - Jewelry & Watches
Shopify - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Home & Garden
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.8k | 100.00% |
| Emails | 6.0k | 55.40% |
| Phones | 1.5k | 14.30% |
| Ecommerce platform | 10.7k | 99.17% |
| Couriers | 1.8k | 17.10% |
| Payment Providers | 2.1k | 19.02% |
| Categories | 6.0k | 55.91% |
| Social Media | 8.8k | 81.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the UserWay e-commerce landscape:
Analyze 6.2k verified e-commerce stores on UserWay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across UserWay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the UserWay e-commerce intelligence?
-
We track 6.2k verified UserWay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.3% among stores with at least one detectable social profile (4,734 stores) , followed by Facebook (27.0%) and YouTube (12.3%) .
Base: 8,789 stores with any detectable social profile (81.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,734 stores
4,684 stores
2,133 stores
1,550 stores
1,274 stores
1,233 stores
1,019 stores
500 stores
145 stores
57 stores
Visual Distribution