UsableNet Technology Adoption in E-commerce
Discover 191.0 verified e-commerce stores using UsableNet. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 216.0 domains. 191.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
191.0 verified active stores out of 216.0 detected · 88.4% verification rate
E-commerce Platforms Distribution
Shopify leads with 51.3% of stores with physical delivery (98 stores) , followed by Custom (19.9%) and Salesforce Commerce Cloud (13.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
98 stores
38 stores
26 stores
14 stores
5 stores
5 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 98 | 51.31% |
| Custom | 38 | 19.90% |
| Salesforce Commerce Cloud | 26 | 13.61% |
| Magento | 14 | 7.33% |
| BigCommerce | 5 | 2.62% |
| SAP Commerce Cloud | 5 | 2.62% |
| Ucommerce | 2 | 1.05% |
| Constructor | 1 | 0.52% |
| WooCommerce | 1 | 0.52% |
| Salesforce Commerce Cloud, Shopify | 1 | 0.52% |
All Stores Distribution
Shopify holds 50.0% share of all UsableNet e-commerce stores (106) , with Custom at 17.9% and Salesforce Commerce Cloud at 13.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
106 stores
38 stores
28 stores
16 stores
5 stores
11 stores
2 stores
1 stores
4 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 106 | 50.00% |
| Custom | 38 | 17.92% |
| Salesforce Commerce Cloud | 28 | 13.21% |
| Magento | 16 | 7.55% |
| BigCommerce | 5 | 2.36% |
| SAP Commerce Cloud | 11 | 5.19% |
| Ucommerce | 2 | 0.94% |
| Constructor | 1 | 0.47% |
| WooCommerce | 4 | 1.89% |
| Salesforce Commerce Cloud, Shopify | 1 | 0.47% |
Categories Distribution
Clothing & Accessories leads with 31.2% of all stores (53 stores) , followed by Food & Beverages (17.6%) and Health & Beauty (17.1%) .
Base: 170 AI-verified stores with physical delivery and detected product categories (89.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
53 stores
30 stores
29 stores
17 stores
15 stores
9 stores
5 stores
4 stores
3 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 53 | 31.18% |
| Food & Beverages | 30 | 17.65% |
| Health & Beauty | 29 | 17.06% |
| Toys & Games | 17 | 10.00% |
| Jewelry & Watches | 15 | 8.82% |
| Home & Garden | 9 | 5.29% |
| Business & Industrial | 5 | 2.94% |
| Furniture & Home Decor | 4 | 2.35% |
| Sporting Goods & Outdoor Gear | 3 | 1.76% |
| Pets & Pet Supplies | 2 | 1.18% |
| Books & Media | 1 | 0.59% |
| Baby & Toddler | 1 | 0.59% |
| Electronics & Technology | 1 | 0.59% |
Payment Providers Distribution
PayPal leads with 22.6% among AI-verified physical stores (28 stores) , followed by American Express (19.4%) and Apple Pay (11.3%) .
Base: 44 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28 stores
24 stores
14 stores
14 stores
10 stores
8 stores
7 stores
6 stores
3 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 28 | 22.58% |
| American Express | 24 | 19.35% |
| Apple Pay | 14 | 11.29% |
| MasterCard | 14 | 11.29% |
| Google Pay | 10 | 8.06% |
| Klarna | 8 | 6.45% |
| Stripe Connect | 7 | 5.65% |
| Affirm | 6 | 4.84% |
| PayPal Credit | 3 | 2.42% |
| AliPay | 2 | 1.61% |
| Bolt | 2 | 1.61% |
| Bancontact | 2 | 1.61% |
| Adyen | 2 | 1.61% |
| JCB | 1 | 0.81% |
| Amazon Pay | 1 | 0.81% |
Shipping Carriers Distribution
USPS leads with 28.0% among AI-verified physical stores (26 stores) , followed by UPS (28.0%) and FedEx (20.4%) .
Base: 52 AI-verified physical stores with detectable shipping carriers (24.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
26 stores
26 stores
19 stores
6 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 26 | 27.96% |
| UPS | 26 | 27.96% |
| FedEx | 19 | 20.43% |
| DHL | 6 | 6.45% |
| Hermes | 4 | 4.30% |
| Canada Post | 2 | 2.15% |
| DPD | 2 | 2.15% |
| Swiss Post | 1 | 1.08% |
| PostNL | 1 | 1.08% |
| Blue Star | 1 | 1.08% |
| Collect Plus | 1 | 1.08% |
| GLS | 1 | 1.08% |
| Paack | 1 | 1.08% |
| Bpost | 1 | 1.08% |
| TCS | 1 | 1.08% |
Store Launch Timeline
Over the past 12 months, 25 new stores were launched in UsableNet , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
10 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
2 stores launched
2 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1 | 4.00% |
| 2026-01 | 1 | 4.00% |
| 2025-12 | 2 | 8.00% |
| 2025-11 | 10 | 40.00% |
| 2025-10 | 1 | 4.00% |
| 2025-08 | 2 | 8.00% |
| 2025-07 | 1 | 4.00% |
| 2025-06 | 1 | 4.00% |
| 2025-05 | 2 | 8.00% |
| 2025-04 | 2 | 8.00% |
| 2025-03 | 2 | 8.00% |
Active Stores by Launch Year
Currently, 182 active stores in UsableNet are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
25 active stores
8 active stores
4 active stores
9 active stores
9 active stores
9 active stores
5 active stores
3 active stores
8 active stores
10 active stores
3 active stores
4 active stores
6 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 1.10% |
| 2025 | 25 | 13.74% |
| 2024 | 8 | 4.40% |
| 2023 | 4 | 2.20% |
| 2022 | 9 | 4.95% |
| 2021 | 9 | 4.95% |
| 2020 | 9 | 4.95% |
| 2019 | 5 | 2.75% |
| 2018 | 3 | 1.65% |
| 2017 | 8 | 4.40% |
| 2016 | 10 | 5.49% |
| 2015 | 3 | 1.65% |
| 2014 | 4 | 2.20% |
| 2013 | 6 | 3.30% |
| 2012 | 7 | 3.85% |
| 2011 | 1 | 0.55% |
| 2010 | 1 | 0.55% |
| 2009 | 4 | 2.20% |
| 2008 | 1 | 0.55% |
| 2007 | 3 | 1.65% |
| 2005 | 4 | 2.20% |
| 2004 | 4 | 2.20% |
| 2003 | 2 | 1.10% |
| 2002 | 3 | 1.65% |
| 2001 | 7 | 3.85% |
| 2000 | 6 | 3.30% |
| 1999 | 6 | 3.30% |
| 1998 | 6 | 3.30% |
| 1997 | 10 | 5.49% |
| 1996 | 6 | 3.30% |
| 1995 | 6 | 3.30% |
Geographic Distribution
United States leads with 75.5% (139 AI-verified stores) , followed by Canada (7.6%) and Australia (2.7%) .
Base: 184 AI-verified stores across 17 countries. Percentages show share among AI-verified stores.
Top 10 Countries
139 AI-verified stores
14 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 139 | 75.54% |
| Canada | 14 | 7.61% |
| Australia | 5 | 2.72% |
| Netherlands | 4 | 2.17% |
| United Kingdom | 4 | 2.17% |
| France | 3 | 1.63% |
| Austria | 2 | 1.09% |
| Germany | 2 | 1.09% |
| Italy | 2 | 1.09% |
| China | 2 | 1.09% |
| Mexico | 2 | 1.09% |
| Poland | 1 | 0.54% |
| Spain | 1 | 0.54% |
| Turkey | 1 | 0.54% |
| Taiwan | 1 | 0.54% |
| India | 1 | 0.54% |
| Slovakia | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Constructor
Custom
Custom - Business & Industrial
SAP Commerce Cloud - Jewelry & Watches
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 216.0 | 100.00% |
| Emails | 67.0 | 31.02% |
| Phones | 29.0 | 13.43% |
| Ecommerce platform | 212.0 | 98.15% |
| Couriers | 52.0 | 24.07% |
| Payment Providers | 44.0 | 20.37% |
| Categories | 172.0 | 79.63% |
| Social Media | 176.0 | 81.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the UsableNet e-commerce landscape:
Analyze 191.0 verified e-commerce stores on UsableNet - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across UsableNet e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the UsableNet e-commerce intelligence?
-
We track 191.0 verified UsableNet e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 22.4% among stores with at least one detectable social profile (159 stores) , followed by Instagram (22.1%) and Pinterest (15.4%) .
Base: 176 stores with any detectable social profile (81.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
159 stores
157 stores
109 stores
92 stores
66 stores
61 stores
49 stores
16 stores
Visual Distribution