UsableNet Technology Adoption in E-commerce
Discover 244.0 e-commerce stores using UsableNet. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 41.4% of stores with physical delivery (101 stores) , followed by Custom (26.2%) and Salesforce Commerce Cloud (20.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
101 stores
64 stores
49 stores
16 stores
6 stores
5 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 101 | 41.39% |
| Custom | 64 | 26.23% |
| Salesforce Commerce Cloud | 49 | 20.08% |
| Magento | 16 | 6.56% |
| BigCommerce | 6 | 2.46% |
| SAP Commerce Cloud | 5 | 2.05% |
| WooCommerce | 1 | 0.41% |
| Constructor | 1 | 0.41% |
| Ucommerce | 1 | 0.41% |
All Stores Distribution
Shopify holds 41.3% share of all UsableNet e-commerce stores (107) , with Custom at 24.7% and Salesforce Commerce Cloud at 21.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
107 stores
64 stores
55 stores
17 stores
6 stores
6 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 107 | 41.31% |
| Custom | 64 | 24.71% |
| Salesforce Commerce Cloud | 55 | 21.24% |
| Magento | 17 | 6.56% |
| BigCommerce | 6 | 2.32% |
| SAP Commerce Cloud | 6 | 2.32% |
| WooCommerce | 2 | 0.77% |
| Constructor | 1 | 0.39% |
| Ucommerce | 1 | 0.39% |
Categories Distribution
Clothing & Accessories leads with 36.1% of all stores (78 stores) , followed by Health & Beauty (14.8%) and Food & Beverages (10.6%) .
Top 10 Categories
78 stores
32 stores
23 stores
15 stores
14 stores
14 stores
13 stores
9 stores
5 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 78 | 36.11% |
| Health & Beauty | 32 | 14.81% |
| Food & Beverages | 23 | 10.65% |
| Electronics & Technology | 15 | 6.94% |
| Jewelry & Watches | 14 | 6.48% |
| Home & Garden | 14 | 6.48% |
| Toys & Games | 13 | 6.02% |
| Business & Industrial | 9 | 4.17% |
| Gifts & Special Occasions | 5 | 2.31% |
| Sporting Goods & Outdoor Gear | 3 | 1.39% |
| Furniture & Home Decor | 3 | 1.39% |
| Tools & Hardware | 2 | 0.93% |
| Books & Media | 2 | 0.93% |
| Pets & Pet Supplies | 2 | 0.93% |
| Vehicles & Parts | 1 | 0.46% |
Payment Providers Distribution
PayPal leads with 25.5% among AI-verified physical stores (41 stores) , followed by American Express (22.4%) and MasterCard (12.4%) .
Base: 67 AI-verified physical stores with detectable payment providers (25.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
41 stores
36 stores
20 stores
19 stores
9 stores
7 stores
6 stores
6 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 41 | 25.47% |
| American Express | 36 | 22.36% |
| MasterCard | 20 | 12.42% |
| Apple Pay | 19 | 11.80% |
| Google Pay | 9 | 5.59% |
| Affirm | 7 | 4.35% |
| Klarna | 6 | 3.73% |
| Stripe Connect | 6 | 3.73% |
| Bolt | 3 | 1.86% |
| VISA | 3 | 1.86% |
| iDEAL | 3 | 1.86% |
| Adyen | 2 | 1.24% |
| Amazon Pay | 2 | 1.24% |
| Paddle | 2 | 1.24% |
| Bancontact | 2 | 1.24% |
Shipping Carriers Distribution
UPS leads with 27.1% among AI-verified physical stores (29 stores) , followed by USPS (26.2%) and FedEx (25.2%) .
Base: 65 AI-verified physical stores with detectable shipping carriers (24.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 29 | 27.10% |
| USPS | 28 | 26.17% |
| FedEx | 27 | 25.23% |
| DHL | 6 | 5.61% |
| Canada Post | 5 | 4.67% |
| Hermes | 3 | 2.80% |
| Purolator | 3 | 2.80% |
| DoorDash | 2 | 1.87% |
| DPD | 1 | 0.93% |
| Milkman | 1 | 0.93% |
| Australia Post | 1 | 0.93% |
| Collect Plus | 1 | 0.93% |
Store Launch Timeline
Over the past 12 months, 35 new stores were launched in UsableNet , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
3 stores launched
12 stores launched
4 stores launched
5 stores launched
3 stores launched
3 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 2.86% |
| 2025-08 | 3 | 8.57% |
| 2025-07 | 3 | 8.57% |
| 2025-06 | 12 | 34.29% |
| 2025-05 | 4 | 11.43% |
| 2025-04 | 5 | 14.29% |
| 2025-03 | 3 | 8.57% |
| 2025-02 | 3 | 8.57% |
| 2025-01 | 1 | 2.86% |
Active Stores by Launch Year
Currently, 233 active stores in UsableNet are tracked in our database , with the most stores launched in 2025 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35 active stores
14 active stores
5 active stores
16 active stores
10 active stores
10 active stores
8 active stores
7 active stores
12 active stores
13 active stores
4 active stores
3 active stores
8 active stores
5 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 35 | 15.02% |
| 2024 | 14 | 6.01% |
| 2023 | 5 | 2.15% |
| 2022 | 16 | 6.87% |
| 2021 | 10 | 4.29% |
| 2020 | 10 | 4.29% |
| 2019 | 8 | 3.43% |
| 2018 | 7 | 3.00% |
| 2017 | 12 | 5.15% |
| 2016 | 13 | 5.58% |
| 2015 | 4 | 1.72% |
| 2014 | 3 | 1.29% |
| 2013 | 8 | 3.43% |
| 2012 | 5 | 2.15% |
| 2011 | 3 | 1.29% |
| 2010 | 2 | 0.86% |
| 2009 | 4 | 1.72% |
| 2008 | 1 | 0.43% |
| 2007 | 2 | 0.86% |
| 2006 | 1 | 0.43% |
| 2005 | 3 | 1.29% |
| 2004 | 3 | 1.29% |
| 2003 | 2 | 0.86% |
| 2002 | 6 | 2.58% |
| 2001 | 8 | 3.43% |
| 2000 | 4 | 1.72% |
| 1999 | 7 | 3.00% |
| 1998 | 7 | 3.00% |
| 1997 | 13 | 5.58% |
| 1996 | 11 | 4.72% |
| 1995 | 6 | 2.58% |
Geographic Distribution
United States leads with 73.0% (149 AI-verified stores) , followed by Canada (9.3%) and France (2.9%) .
Base: 204 AI-verified stores across 17 countries. Percentages show share among AI-verified stores.
Top 10 Countries
149 AI-verified stores
19 AI-verified stores
6 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 149 | 73.04% |
| Canada | 19 | 9.31% |
| France | 6 | 2.94% |
| Netherlands | 5 | 2.45% |
| Australia | 4 | 1.96% |
| United Kingdom | 4 | 1.96% |
| China | 3 | 1.47% |
| India | 3 | 1.47% |
| Italy | 2 | 0.98% |
| Spain | 2 | 0.98% |
| Mexico | 2 | 0.98% |
| Denmark | 1 | 0.49% |
| Taiwan | 1 | 0.49% |
| Austria | 1 | 0.49% |
| Poland | 1 | 0.49% |
| Germany | 1 | 0.49% |
| Malaysia | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in UsableNet's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 261.0 | 100.00% |
| Emails | 85.0 | 32.57% |
| Phones | 32.0 | 12.26% |
| Ecommerce platform | 259.0 | 99.23% |
| Couriers | 65.0 | 24.90% |
| Payment Providers | 67.0 | 25.67% |
| Categories | 220.0 | 84.29% |
| Social Media | 214.0 | 81.99% |
Starter Package
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Maximize Your ROI
Use our detailed UsableNet E-commerce Database to:
Gain actionable insights into 244.0 physical stores in UsableNet.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at UsableNet online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the UsableNet E-commerce Database?
-
Our database covers over 244.0 UsableNet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 21.7% among stores with at least one detectable social profile (199 stores) , followed by Instagram (21.4%) and YouTube (14.3%) .
Base: 214 stores with any detectable social profile (82.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
199 stores
196 stores
131 stores
112 stores
98 stores
81 stores
71 stores
27 stores
1 stores
Visual Distribution