Termly Technology Adoption in E-commerce

Discover 279.0 verified e-commerce stores using Termly. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 569.0 domains. 279.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

279.0 verified active stores out of 569.0 detected · 49.0% verification rate

E-commerce Platforms Distribution

Shopify leads with 42.9% of stores with physical delivery (117 stores) , followed by WooCommerce (22.0%) and Custom (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 42.9%

117 stores

60 stores

Custom 13.9%

38 stores

19 stores

13 stores

6 stores

5 stores

4 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Termly
Platform Stores with Physical Delivery Percentage
Shopify 117 42.86%
WooCommerce 60 21.98%
Custom 38 13.92%
Wix eCommerce 19 6.96%
Squarespace Commerce 13 4.76%
Magento 6 2.20%
FreshStore 5 1.83%
BigCommerce 4 1.47%
Volusion 3 1.10%
PrestaShop 2 0.73%
nopCommerce 2 0.73%
Big Cartel 1 0.37%
CS Cart, CS-Cart 1 0.37%
Lightspeed eCom 1 0.37%
Shopoe, Shopify 1 0.37%

Categories Distribution

Health & Beauty leads with 17.7% of all stores (44 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (13.3%) .

Base: 248 AI-verified stores with physical delivery and detected product categories (88.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.7%

44 stores

Clothing & Accessories 13.7%

34 stores

Food & Beverages 13.3%

33 stores

Sporting Goods & Outdoor Gear 12.5%

31 stores

Toys & Games 8.9%

22 stores

Arts & Entertainment 7.3%

18 stores

Gifts & Special Occasions 4.8%

12 stores

Jewelry & Watches 4.4%

11 stores

Furniture & Home Decor 4.0%

10 stores

Electronics & Technology 3.6%

9 stores

Visual Distribution

Distribution of top 10 Termly store categories (March 2026)
Distribution of categories in Termly e-commerce stores
Category Number of Stores Percentage
Health & Beauty 44 17.74%
Clothing & Accessories 34 13.71%
Food & Beverages 33 13.31%
Sporting Goods & Outdoor Gear 31 12.50%
Toys & Games 22 8.87%
Arts & Entertainment 18 7.26%
Gifts & Special Occasions 12 4.84%
Jewelry & Watches 11 4.44%
Furniture & Home Decor 10 4.03%
Electronics & Technology 9 3.63%
Home & Garden 8 3.23%
Tools & Hardware 5 2.02%
Business & Industrial 4 1.61%
Vehicles & Parts 4 1.61%
Books & Media 3 1.21%

Payment Providers Distribution

PayPal leads with 25.1% among AI-verified physical stores (48 stores) , followed by American Express (18.8%) and Stripe Connect (12.0%) .

Base: 129 AI-verified physical stores with detectable payment providers (22.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.1%

48 stores

36 stores

23 stores

19 stores

18 stores

17 stores

10 stores

VISA 3.7%

7 stores

Bolt 2.1%

4 stores

3 stores

Visual Distribution

Distribution of top 10 Termly payment providers (March 2026)
Distribution of payment providers in Termly e-commerce stores
Payment Provider Store Count Market Share
PayPal 48 25.13%
American Express 36 18.85%
Stripe Connect 23 12.04%
Apple Pay 19 9.95%
Google Pay 18 9.42%
MasterCard 17 8.90%
Klarna 10 5.24%
VISA 7 3.66%
Bolt 4 2.09%
Clearpay 3 1.57%
Amazon Pay 2 1.05%
Intuit 1 0.52%
JCB 1 0.52%
iDEAL 1 0.52%
SEPA 1 0.52%

Shipping Carriers Distribution

UPS leads with 25.7% among AI-verified physical stores (26 stores) , followed by USPS (15.8%) and FedEx (14.9%) .

Base: 80 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.7%

26 stores

USPS 15.8%

16 stores

FedEx 14.9%

15 stores

13 stores

DHL 9.9%

10 stores

DPD 6.9%

7 stores

3 stores

2 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 Termly shipping carriers (March 2026)
Distribution of shipping carriers in Termly e-commerce stores
Shipping Carrier Store Count Market Share
UPS 26 25.74%
USPS 16 15.84%
FedEx 15 14.85%
Royal Mail 13 12.87%
DHL 10 9.90%
DPD 7 6.93%
Speedy 3 2.97%
Colissimo 2 1.98%
La Poste 2 1.98%
Chronopost 2 1.98%
An Post 1 0.99%
Mondial Relay 1 0.99%
Evri 1 0.99%
CTT 1 0.99%
Corriere Espresso 1 0.99%

Store Launch Timeline

Over the past 12 months, 11 new stores were launched in Termly , with the highest activity in 2026-02 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 27.3%

3 stores launched

2025-12 27.3%

3 stores launched

2025-11 9.1%

1 stores launched

2025-10 9.1%

1 stores launched

2025-06 9.1%

1 stores launched

2025-05 9.1%

1 stores launched

2025-04 9.1%

1 stores launched

Monthly Trend

Monthly store launches in Termly (March 2026)
Monthly store launches in Termly over the past 12 months
Month Stores Launched Percentage
2026-02 3 27.27%
2025-12 3 27.27%
2025-11 1 9.09%
2025-10 1 9.09%
2025-06 1 9.09%
2025-05 1 9.09%
2025-04 1 9.09%

Active Stores by Launch Year

Currently, 276 active stores in Termly are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

3 active stores

2025 2.9%

8 active stores

2024 3.6%

10 active stores

2023 10.9%

30 active stores

2022 14.5%

40 active stores

2021 10.9%

30 active stores

2020 9.4%

26 active stores

2019 5.4%

15 active stores

2018 6.5%

18 active stores

2017 4.0%

11 active stores

2016 0.7%

2 active stores

2015 1.8%

5 active stores

2014 4.3%

12 active stores

2013 2.2%

6 active stores

2012 2.2%

6 active stores

Distribution by Launch Year

Active stores in Termly by original launch year (March 2026)
Active stores in Termly by launch year
Launch Year Active Stores Percentage
2026 3 1.09%
2025 8 2.90%
2024 10 3.62%
2023 30 10.87%
2022 40 14.49%
2021 30 10.87%
2020 26 9.42%
2019 15 5.43%
2018 18 6.52%
2017 11 3.99%
2016 2 0.72%
2015 5 1.81%
2014 12 4.35%
2013 6 2.17%
2012 6 2.17%
2011 5 1.81%
2010 5 1.81%
2009 3 1.09%
2008 3 1.09%
2007 3 1.09%
2006 3 1.09%
2005 1 0.36%
2004 3 1.09%
2003 5 1.81%
2002 5 1.81%
2001 6 2.17%
2000 4 1.45%
1999 2 0.72%
1998 2 0.72%
1997 4 1.45%

Social Media Usage

Instagram leads with 27.7% among stores with at least one detectable social profile (204 stores) , followed by Facebook (26.7%) and YouTube (12.2%) .

Base: 457 stores with any detectable social profile (80.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.7%

204 stores

Facebook 26.7%

197 stores

YouTube 12.2%

90 stores

Pinterest 9.6%

71 stores

TikTok 8.4%

62 stores

Twitter 8.1%

60 stores

LinkedIn 6.1%

45 stores

X 0.7%

5 stores

WhatsApp 0.3%

2 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Termly (March 2026)
Distribution of social media platforms in Termly e-commerce stores
Social Platform Store Count Market Share
Instagram 204 27.68%
Facebook 197 26.73%
YouTube 90 12.21%
Pinterest 71 9.63%
TikTok 62 8.41%
Twitter 60 8.14%
LinkedIn 45 6.11%
X 5 0.68%
WhatsApp 2 0.27%
Vimeo 1 0.14%

Geographic Distribution

United States leads with 64.3% (169 AI-verified stores) , followed by United Kingdom (16.7%) and Germany (2.3%) .

Base: 263 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

169 AI-verified stores

44 AI-verified stores

6 AI-verified stores

5 AI-verified stores

Italy 1.9%

5 AI-verified stores

5 AI-verified stores

4 AI-verified stores

Spain 1.5%

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Termly (March 2026)
Geographic distribution of stores using Termly
Country AI-Verified Store Count Market Share
United States 169 64.26%
United Kingdom 44 16.73%
Germany 6 2.28%
Canada 5 1.90%
Italy 5 1.90%
France 5 1.90%
Ireland 4 1.52%
Spain 4 1.52%
Romania 3 1.14%
Sweden 3 1.14%
India 3 1.14%
Australia 3 1.14%
Denmark 2 0.76%
China 1 0.38%
Azerbaijan 1 0.38%
Lithuania 1 0.38%
Switzerland 1 0.38%
Kuwait 1 0.38%
Samoa 1 0.38%
Jersey 1 0.38%

Data Coverage

Field Rows count Coverage
Website 569.0 100.00%
Emails 312.0 54.83%
Phones 139.0 24.43%
Ecommerce platform 561.0 98.59%
Couriers 80.0 14.06%
Payment Providers 129.0 22.67%
Categories 267.0 46.92%
Social Media 457.0 80.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Termly e-commerce landscape:

Analyze 279.0 verified e-commerce stores on Termly - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Termly e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Termly e-commerce intelligence?

We track 279.0 verified Termly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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