Tealium Technology Adoption in E-commerce
Discover 2.5k verified e-commerce stores using Tealium. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.7k domains. 2.5k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.5k verified active stores out of 2.7k detected · 92.5% verification rate
E-commerce Platforms Distribution
SAP Commerce Cloud leads with 73.0% of stores with physical delivery (1,834 stores) , followed by Custom (19.4%) and Salesforce Commerce Cloud (5.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,834 stores
487 stores
144 stores
16 stores
12 stores
7 stores
6 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1834 | 73.04% |
| Custom | 487 | 19.39% |
| Salesforce Commerce Cloud | 144 | 5.73% |
| Shopify | 16 | 0.64% |
| HCL Commerce | 12 | 0.48% |
| Magento | 7 | 0.28% |
| Oracle Commerce | 6 | 0.24% |
| Salesforce Commerce Cloud, SexShopArgentino SaaS Platform | 2 | 0.08% |
| SexShopArgentino SaaS Platform, Salesforce Commerce Cloud | 2 | 0.08% |
| WooCommerce | 1 | 0.04% |
| SexShopArgentino SaaS Platform | 0 | 0.00% |
| Web4s E-commerce Platform | 0 | 0.00% |
| Mağazan Olsun | 0 | 0.00% |
| 91APP | 0 | 0.00% |
| OXID eShop, OXID eShop Community Edition | 0 | 0.00% |
All Stores Distribution
SAP Commerce Cloud holds 72.1% share of all Tealium e-commerce stores (1,932) , with Custom at 18.2% and Salesforce Commerce Cloud at 5.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,932 stores
487 stores
146 stores
17 stores
15 stores
9 stores
9 stores
12 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1932 | 72.14% |
| Custom | 487 | 18.19% |
| Salesforce Commerce Cloud | 146 | 5.45% |
| Shopify | 17 | 0.63% |
| HCL Commerce | 15 | 0.56% |
| Magento | 9 | 0.34% |
| Oracle Commerce | 9 | 0.34% |
| Salesforce Commerce Cloud, SexShopArgentino SaaS Platform | 2 | 0.07% |
| SexShopArgentino SaaS Platform, Salesforce Commerce Cloud | 2 | 0.07% |
| WooCommerce | 12 | 0.45% |
| SexShopArgentino SaaS Platform | 26 | 0.97% |
| Web4s E-commerce Platform | 11 | 0.41% |
| Mağazan Olsun | 8 | 0.30% |
| 91APP | 1 | 0.04% |
| OXID eShop, OXID eShop Community Edition | 1 | 0.04% |
Categories Distribution
Health & Beauty leads with 69.6% of all stores (1,691 stores) , followed by Clothing & Accessories (19.3%) and Home & Garden (3.1%) .
Base: 2,429 AI-verified stores with physical delivery and detected product categories (96.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,691 stores
468 stores
76 stores
50 stores
41 stores
33 stores
28 stores
26 stores
13 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1691 | 69.62% |
| Clothing & Accessories | 468 | 19.27% |
| Home & Garden | 76 | 3.13% |
| Electronics & Technology | 50 | 2.06% |
| Sporting Goods & Outdoor Gear | 41 | 1.69% |
| Business & Industrial | 33 | 1.36% |
| Food & Beverages | 28 | 1.15% |
| Jewelry & Watches | 26 | 1.07% |
| Vehicles & Parts | 13 | 0.54% |
| Baby & Toddler | 1 | 0.04% |
| Toys & Games | 1 | 0.04% |
| Furniture & Home Decor | 1 | 0.04% |
Payment Providers Distribution
American Express leads with 17.5% among AI-verified physical stores (268 stores) , followed by MasterCard (16.8%) and PayPal (15.0%) .
Base: 387 AI-verified physical stores with detectable payment providers (14.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
268 stores
256 stores
229 stores
156 stores
139 stores
130 stores
94 stores
72 stores
64 stores
49 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 268 | 17.54% |
| MasterCard | 256 | 16.75% |
| PayPal | 229 | 14.99% |
| Klarna | 156 | 10.21% |
| Apple Pay | 139 | 9.10% |
| Google Pay | 130 | 8.51% |
| Bancontact | 94 | 6.15% |
| Giropay | 72 | 4.71% |
| Stripe Connect | 64 | 4.19% |
| iDEAL | 49 | 3.21% |
| PostePay | 38 | 2.49% |
| VISA | 14 | 0.92% |
| JCB | 11 | 0.72% |
| Cybersource | 5 | 0.33% |
| Amazon Pay | 3 | 0.20% |
Shipping Carriers Distribution
UPS leads with 36.4% among AI-verified physical stores (52 stores) , followed by DHL (23.8%) and DPD (12.6%) .
Base: 88 AI-verified physical stores with detectable shipping carriers (3.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 52 | 36.36% |
| DHL | 34 | 23.78% |
| DPD | 18 | 12.59% |
| USPS | 7 | 4.90% |
| FedEx | 7 | 4.90% |
| Speedy | 3 | 2.10% |
| GLS | 3 | 2.10% |
| Hermes | 3 | 2.10% |
| Estes | 3 | 2.10% |
| Point Relais | 3 | 2.10% |
| Royal Mail | 2 | 1.40% |
| Australia Post | 2 | 1.40% |
| BRT | 2 | 1.40% |
| TNT | 2 | 1.40% |
| ASM | 2 | 1.40% |
Store Launch Timeline
Over the past 12 months, 146 new stores were launched in Tealium , with the highest activity in 2026-02 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
7 stores launched
4 stores launched
11 stores launched
13 stores launched
4 stores launched
20 stores launched
20 stores launched
16 stores launched
20 stores launched
28 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3 | 2.05% |
| 2026-01 | 7 | 4.79% |
| 2025-11 | 4 | 2.74% |
| 2025-10 | 11 | 7.53% |
| 2025-09 | 13 | 8.90% |
| 2025-08 | 4 | 2.74% |
| 2025-07 | 20 | 13.70% |
| 2025-06 | 20 | 13.70% |
| 2025-05 | 16 | 10.96% |
| 2025-04 | 20 | 13.70% |
| 2025-03 | 28 | 19.18% |
Active Stores by Launch Year
Currently, 2,380 active stores in Tealium are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10 active stores
192 active stores
285 active stores
61 active stores
123 active stores
134 active stores
132 active stores
201 active stores
151 active stores
122 active stores
68 active stores
62 active stores
94 active stores
97 active stores
63 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10 | 0.42% |
| 2025 | 192 | 8.07% |
| 2024 | 285 | 11.97% |
| 2023 | 61 | 2.56% |
| 2022 | 123 | 5.17% |
| 2021 | 134 | 5.63% |
| 2020 | 132 | 5.55% |
| 2019 | 201 | 8.45% |
| 2018 | 151 | 6.34% |
| 2017 | 122 | 5.13% |
| 2016 | 68 | 2.86% |
| 2015 | 62 | 2.61% |
| 2014 | 94 | 3.95% |
| 2013 | 97 | 4.08% |
| 2012 | 63 | 2.65% |
| 2011 | 112 | 4.71% |
| 2010 | 86 | 3.61% |
| 2009 | 47 | 1.97% |
| 2008 | 52 | 2.18% |
| 2007 | 32 | 1.34% |
| 2006 | 36 | 1.51% |
| 2005 | 36 | 1.51% |
| 2004 | 21 | 0.88% |
| 2003 | 29 | 1.22% |
| 2002 | 14 | 0.59% |
| 2001 | 37 | 1.55% |
| 2000 | 15 | 0.63% |
| 1999 | 17 | 0.71% |
| 1998 | 15 | 0.63% |
| 1997 | 14 | 0.59% |
| 1996 | 17 | 0.71% |
| 1995 | 5 | 0.21% |
Geographic Distribution
United States leads with 72.7% (1,528 AI-verified stores) , followed by Italy (7.4%) and Canada (7.0%) .
Base: 2,102 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,528 AI-verified stores
155 AI-verified stores
147 AI-verified stores
33 AI-verified stores
24 AI-verified stores
21 AI-verified stores
21 AI-verified stores
18 AI-verified stores
16 AI-verified stores
16 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1528 | 72.69% |
| Italy | 155 | 7.37% |
| Canada | 147 | 6.99% |
| United Kingdom | 33 | 1.57% |
| Switzerland | 24 | 1.14% |
| Germany | 21 | 1.00% |
| France | 21 | 1.00% |
| Spain | 18 | 0.86% |
| Australia | 16 | 0.76% |
| Sweden | 16 | 0.76% |
| Austria | 16 | 0.76% |
| Ireland | 16 | 0.76% |
| Netherlands | 14 | 0.67% |
| Denmark | 14 | 0.67% |
| Belgium | 13 | 0.62% |
| Luxembourg | 13 | 0.62% |
| Portugal | 11 | 0.52% |
| Japan | 10 | 0.48% |
| Finland | 8 | 0.38% |
| Poland | 8 | 0.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
SAP Commerce Cloud - Health & Beauty
SAP Commerce Cloud - Health & Beauty
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.7k | 100.00% |
| Emails | 485.0 | 17.87% |
| Phones | 243.0 | 8.95% |
| Ecommerce platform | 2.7k | 98.93% |
| Couriers | 88.0 | 3.24% |
| Payment Providers | 387.0 | 14.26% |
| Categories | 2.4k | 90.13% |
| Social Media | 1.1k | 39.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tealium e-commerce landscape:
Analyze 2.5k verified e-commerce stores on Tealium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tealium e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tealium e-commerce intelligence?
-
We track 2.5k verified Tealium e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 22.8% among stores with at least one detectable social profile (840 stores) , followed by Instagram (22.5%) and YouTube (14.6%) .
Base: 1,077 stores with any detectable social profile (39.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
840 stores
828 stores
538 stores
377 stores
374 stores
351 stores
248 stores
73 stores
53 stores
2 stores
Visual Distribution