Rubicon Project Technology Adoption in E-commerce
Discover 15.0 e-commerce stores using Rubicon Project. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 100.0% of stores with physical delivery (15 stores) , followed by HCL Commerce (0.0%) and WooCommerce (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 15 | 100.00% |
| HCL Commerce | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 71.4% share of all Rubicon Project e-commerce stores (15) , with HCL Commerce at 4.8% and WooCommerce at 23.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 15 | 71.43% |
| HCL Commerce | 1 | 4.76% |
| WooCommerce | 5 | 23.81% |
Categories Distribution
Electronics & Technology leads with 30.8% of all stores (4 stores) , followed by Health & Beauty (30.8%) and Vehicles & Parts (15.4%) .
Top 10 Categories
4 stores
4 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 4 | 30.77% |
| Health & Beauty | 4 | 30.77% |
| Vehicles & Parts | 2 | 15.38% |
| Pets & Pet Supplies | 1 | 7.69% |
| Food & Beverages | 1 | 7.69% |
| Books & Media | 1 | 7.69% |
Payment Providers Distribution
DotPay leads with 100.0% among AI-verified physical stores (1 stores) .
Base: 3 AI-verified physical stores with detectable payment providers (11.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| DotPay | 1 | 100.00% |
Store Launch Timeline
Over the past 12 months, 1 new stores were launched in Rubicon Project , with the highest activity in 2025-08 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-08 | 1 | 100.00% |
Active Stores by Launch Year
Currently, 13 active stores in Rubicon Project are tracked in our database , with the most stores launched in 2025 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
2 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1 | 7.69% |
| 2021 | 1 | 7.69% |
| 2020 | 1 | 7.69% |
| 2019 | 1 | 7.69% |
| 2018 | 1 | 7.69% |
| 2017 | 1 | 7.69% |
| 2016 | 1 | 7.69% |
| 2014 | 1 | 7.69% |
| 2013 | 1 | 7.69% |
| 2012 | 1 | 7.69% |
| 2010 | 2 | 15.38% |
| 2007 | 1 | 7.69% |
Geographic Distribution
Croatia leads with 28.6% (4 AI-verified stores) , followed by United States (14.3%) and United Kingdom (14.3%) .
Base: 14 AI-verified stores across 10 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
0 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Croatia | 4 | 28.57% |
| United States | 2 | 14.29% |
| United Kingdom | 2 | 14.29% |
| China | 1 | 7.14% |
| India | 1 | 7.14% |
| Slovakia | 1 | 7.14% |
| Poland | 1 | 7.14% |
| France | 1 | 7.14% |
| Japan | 1 | 7.14% |
| Canada | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Rubicon Project's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 27.0 | 100.00% |
| Emails | 6.0 | 22.22% |
| Phones | 3.0 | 11.11% |
| Ecommerce platform | 21.0 | 77.78% |
| Couriers | 2.0 | 7.41% |
| Payment Providers | 3.0 | 11.11% |
| Categories | 14.0 | 51.85% |
| Social Media | 16.0 | 59.26% |
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Frequently Asked Questions
- What data is included in the Rubicon Project E-commerce Database?
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Our database covers over 15.0 Rubicon Project physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 23.7% among stores with at least one detectable social profile (9 stores) , followed by YouTube (23.7%) and Instagram (13.2%) .
Base: 16 stores with any detectable social profile (59.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9 stores
9 stores
5 stores
5 stores
5 stores
4 stores
1 stores
Visual Distribution