Pagely Technology Adoption in E-commerce

Discover 150.0 e-commerce stores using Pagely. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 76.0% of stores with physical delivery (114 stores) , followed by Custom (23.3%) and EasyDigitalDownloads (0.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

114 stores

Custom 23.3%

35 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Pagely
Platform Stores with Physical Delivery Percentage
WooCommerce 114 76.00%
Custom 35 23.33%
EasyDigitalDownloads 1 0.67%
Salesforce Commerce Cloud 0 0.00%

All Stores Distribution

WooCommerce holds 84.6% share of all Pagely e-commerce stores (280) , with Custom at 10.6% and EasyDigitalDownloads at 4.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

280 stores

Custom 10.6%

35 stores

15 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Pagely
Platform Total Stores Percentage
WooCommerce 280 84.59%
Custom 35 10.57%
EasyDigitalDownloads 15 4.53%
Salesforce Commerce Cloud 1 0.30%

Categories Distribution

Health & Beauty leads with 12.7% of all stores (13 stores) , followed by Food & Beverages (11.8%) and Pets & Pet Supplies (11.8%) .

Top 10 Categories

Health & Beauty 12.7%

13 stores

Food & Beverages 11.8%

12 stores

Pets & Pet Supplies 11.8%

12 stores

Electronics & Technology 8.8%

9 stores

Home & Garden 7.8%

8 stores

Jewelry & Watches 7.8%

8 stores

Clothing & Accessories 6.9%

7 stores

Furniture & Home Decor 6.9%

7 stores

Arts & Entertainment 4.9%

5 stores

Books & Media 4.9%

5 stores

Visual Distribution

Distribution of top 10 Pagely store categories (December 2025)
Distribution of categories in Pagely e-commerce stores
Category Number of Stores Percentage
Health & Beauty 13 12.75%
Food & Beverages 12 11.76%
Pets & Pet Supplies 12 11.76%
Electronics & Technology 9 8.82%
Home & Garden 8 7.84%
Jewelry & Watches 8 7.84%
Clothing & Accessories 7 6.86%
Furniture & Home Decor 7 6.86%
Arts & Entertainment 5 4.90%
Books & Media 5 4.90%
Sporting Goods & Outdoor Gear 5 4.90%
Business & Industrial 4 3.92%
Tools & Hardware 3 2.94%
Office Supplies 2 1.96%
Gifts & Special Occasions 2 1.96%

Payment Providers Distribution

PayPal leads with 21.0% among AI-verified physical stores (13 stores) , followed by Stripe Connect (16.1%) and American Express (16.1%) .

Base: 76 AI-verified physical stores with detectable payment providers (22.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.0%

13 stores

10 stores

10 stores

7 stores

Bolt 8.1%

5 stores

VISA 6.5%

4 stores

2 stores

2 stores

Stelo 3.2%

2 stores

2 stores

Visual Distribution

Distribution of top 10 Pagely payment providers (December 2025)
Distribution of payment providers in Pagely e-commerce stores
Payment Provider Store Count Market Share
PayPal 13 20.97%
Stripe Connect 10 16.13%
American Express 10 16.13%
MasterCard 7 11.29%
Bolt 5 8.06%
VISA 4 6.45%
AfterPay 2 3.23%
Airwallex 2 3.23%
Stelo 2 3.23%
Klarna 2 3.23%
Braintree 2 3.23%
Clearpay 1 1.61%
Affirm 1 1.61%
BitCoin 1 1.61%

Shipping Carriers Distribution

UPS leads with 28.9% among AI-verified physical stores (13 stores) , followed by FedEx (22.2%) and USPS (20.0%) .

Base: 44 AI-verified physical stores with detectable shipping carriers (12.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.9%

13 stores

FedEx 22.2%

10 stores

USPS 20.0%

9 stores

3 stores

DHL 6.7%

3 stores

TNT 4.4%

2 stores

Estes 2.2%

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Pagely shipping carriers (December 2025)
Distribution of shipping carriers in Pagely e-commerce stores
Shipping Carrier Store Count Market Share
UPS 13 28.89%
FedEx 10 22.22%
USPS 9 20.00%
Australia Post 3 6.67%
DHL 3 6.67%
TNT 2 4.44%
Estes 1 2.22%
Royal Mail 1 2.22%
Correios 1 2.22%
Canada Post 1 2.22%
Purolator 1 2.22%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in Pagely , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.5%

1 stores launched

2025-10 12.5%

1 stores launched

2025-09 12.5%

1 stores launched

2025-08 12.5%

1 stores launched

2025-07 12.5%

1 stores launched

2025-06 12.5%

1 stores launched

2025-01 25.0%

2 stores launched

Monthly Trend

Monthly store launches in Pagely (December 2025)
Monthly store launches in Pagely over the past 12 months
Month Stores Launched Percentage
2025-11 1 12.50%
2025-10 1 12.50%
2025-09 1 12.50%
2025-08 1 12.50%
2025-07 1 12.50%
2025-06 1 12.50%
2025-01 2 25.00%

Active Stores by Launch Year

Currently, 150 active stores in Pagely are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.3%

8 active stores

2024 8.7%

13 active stores

2023 6.7%

10 active stores

2022 4.0%

6 active stores

2021 4.0%

6 active stores

2020 6.7%

10 active stores

2019 7.3%

11 active stores

2018 2.0%

3 active stores

2017 6.7%

10 active stores

2016 0.7%

1 active stores

2015 4.0%

6 active stores

2014 2.0%

3 active stores

2013 5.3%

8 active stores

2012 4.0%

6 active stores

2011 4.0%

6 active stores

Distribution by Launch Year

Active stores in Pagely by original launch year (December 2025)
Active stores in Pagely by launch year
Launch Year Active Stores Percentage
2025 8 5.33%
2024 13 8.67%
2023 10 6.67%
2022 6 4.00%
2021 6 4.00%
2020 10 6.67%
2019 11 7.33%
2018 3 2.00%
2017 10 6.67%
2016 1 0.67%
2015 6 4.00%
2014 3 2.00%
2013 8 5.33%
2012 6 4.00%
2011 6 4.00%
2010 3 2.00%
2009 4 2.67%
2008 3 2.00%
2007 7 4.67%
2006 2 1.33%
2005 2 1.33%
2004 3 2.00%
2003 1 0.67%
2002 1 0.67%
2001 4 2.67%
2000 1 0.67%
1999 3 2.00%
1998 3 2.00%
1997 4 2.67%
1996 1 0.67%
1995 1 0.67%

Social Media Usage

Facebook leads with 27.7% among stores with at least one detectable social profile (93 stores) , followed by Instagram (23.5%) and YouTube (13.7%) .

Base: 233 stores with any detectable social profile (68.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.7%

93 stores

Instagram 23.5%

79 stores

YouTube 13.7%

46 stores

Twitter 11.6%

39 stores

LinkedIn 8.9%

30 stores

X 5.7%

19 stores

Pinterest 4.2%

14 stores

TikTok 4.2%

14 stores

WhatsApp 0.3%

1 stores

Vimeo 0.3%

1 stores

Visual Distribution

Distribution of social media platforms in Pagely (December 2025)
Distribution of social media platforms in Pagely e-commerce stores
Social Platform Store Count Market Share
Facebook 93 27.68%
Instagram 79 23.51%
YouTube 46 13.69%
Twitter 39 11.61%
LinkedIn 30 8.93%
X 19 5.65%
Pinterest 14 4.17%
TikTok 14 4.17%
WhatsApp 1 0.30%
Vimeo 1 0.30%

Geographic Distribution

United States leads with 55.5% (71 AI-verified stores) , followed by Australia (16.4%) and Canada (5.5%) .

Base: 128 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

71 AI-verified stores

21 AI-verified stores

7 AI-verified stores

7 AI-verified stores

5 AI-verified stores

Spain 2.3%

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

India 1.6%

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Pagely (December 2025)
Geographic distribution of stores using Pagely
Country AI-Verified Store Count Market Share
United States 71 55.47%
Australia 21 16.41%
Canada 7 5.47%
United Kingdom 7 5.47%
Norway 5 3.91%
Spain 3 2.34%
South Africa 2 1.56%
Brazil 2 1.56%
Denmark 2 1.56%
India 2 1.56%
Ireland 1 0.78%
Mexico 1 0.78%
France 1 0.78%
Netherlands 1 0.78%
Sweden 1 0.78%
Iceland 1 0.78%
Croatia 0 0.00%
Hong Kong 0 0.00%
Taiwan 0 0.00%
Cambodia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 340.0 100.00%
Emails 209.0 61.47%
Phones 55.0 16.18%
Ecommerce platform 331.0 97.35%
Couriers 44.0 12.94%
Payment Providers 76.0 22.35%
Categories 195.0 57.35%
Social Media 233.0 68.53%

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Frequently Asked Questions

What data is included in the Pagely E-commerce Database?

Our database covers over 150.0 Pagely physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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