Osano Technology Adoption in E-commerce
Discover 3.6k verified e-commerce stores using Osano. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.4k domains. 3.6k verified as active stores with physical delivery.
· · Next full refresh: April 2026
3.6k verified active stores out of 4.4k detected · 82.0% verification rate
E-commerce Platforms Distribution
Custom leads with 70.5% of stores with physical delivery (2,527 stores) , followed by Shopify (16.7%) and Magento (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,527 stores
599 stores
175 stores
89 stores
85 stores
51 stores
15 stores
11 stores
10 stores
6 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2527 | 70.53% |
| Shopify | 599 | 16.72% |
| Magento | 175 | 4.88% |
| Salesforce Commerce Cloud | 89 | 2.48% |
| WooCommerce | 85 | 2.37% |
| BigCommerce | 51 | 1.42% |
| Redicom Prolepse | 15 | 0.42% |
| SAP Commerce Cloud | 11 | 0.31% |
| PrestaShop | 10 | 0.28% |
| nopCommerce | 6 | 0.17% |
| OpenCart | 5 | 0.14% |
| Shopify, Sellvio E-commerce Platform | 3 | 0.08% |
| Wix eCommerce | 3 | 0.08% |
| Circlesoft | 2 | 0.06% |
| Volusion | 2 | 0.06% |
All Stores Distribution
Custom holds 62.5% share of all Osano e-commerce stores (2,527) , with Shopify at 18.1% and Magento at 4.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,527 stores
732 stores
200 stores
151 stores
274 stores
64 stores
15 stores
19 stores
12 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2527 | 62.49% |
| Shopify | 732 | 18.10% |
| Magento | 200 | 4.95% |
| Salesforce Commerce Cloud | 151 | 3.73% |
| WooCommerce | 274 | 6.78% |
| BigCommerce | 64 | 1.58% |
| Redicom Prolepse | 15 | 0.37% |
| SAP Commerce Cloud | 19 | 0.47% |
| PrestaShop | 12 | 0.30% |
| nopCommerce | 10 | 0.25% |
| OpenCart | 6 | 0.15% |
| Shopify, Sellvio E-commerce Platform | 3 | 0.07% |
| Wix eCommerce | 27 | 0.67% |
| Circlesoft | 2 | 0.05% |
| Volusion | 2 | 0.05% |
Categories Distribution
Health & Beauty leads with 60.2% of all stores (2,082 stores) , followed by Home & Garden (7.3%) and Clothing & Accessories (5.6%) .
Base: 3,456 AI-verified stores with physical delivery and detected product categories (95.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,082 stores
252 stores
194 stores
166 stores
147 stores
118 stores
104 stores
72 stores
69 stores
57 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2082 | 60.24% |
| Home & Garden | 252 | 7.29% |
| Clothing & Accessories | 194 | 5.61% |
| Sporting Goods & Outdoor Gear | 166 | 4.80% |
| Toys & Games | 147 | 4.25% |
| Business & Industrial | 118 | 3.41% |
| Food & Beverages | 104 | 3.01% |
| Arts & Entertainment | 72 | 2.08% |
| Electronics & Technology | 69 | 2.00% |
| Furniture & Home Decor | 57 | 1.65% |
| Tools & Hardware | 51 | 1.48% |
| Vehicles & Parts | 41 | 1.19% |
| Jewelry & Watches | 39 | 1.13% |
| Baby & Toddler | 38 | 1.10% |
| Books & Media | 26 | 0.75% |
Payment Providers Distribution
American Express leads with 20.7% among AI-verified physical stores (146 stores) , followed by PayPal (19.0%) and MasterCard (16.7%) .
Base: 413 AI-verified physical stores with detectable payment providers (9.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
146 stores
134 stores
118 stores
53 stores
49 stores
37 stores
34 stores
31 stores
23 stores
21 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 146 | 20.71% |
| PayPal | 134 | 19.01% |
| MasterCard | 118 | 16.74% |
| Stripe Connect | 53 | 7.52% |
| Apple Pay | 49 | 6.95% |
| Affirm | 37 | 5.25% |
| Google Pay | 34 | 4.82% |
| Klarna | 31 | 4.40% |
| VISA | 23 | 3.26% |
| SEPA | 21 | 2.98% |
| Bolt | 18 | 2.55% |
| Amazon Pay | 16 | 2.27% |
| JCB | 10 | 1.42% |
| Braintree | 8 | 1.13% |
| AfterPay | 7 | 0.99% |
Shipping Carriers Distribution
UPS leads with 33.2% among AI-verified physical stores (222 stores) , followed by FedEx (24.1%) and USPS (20.8%) .
Base: 466 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
222 stores
161 stores
139 stores
47 stores
18 stores
16 stores
14 stores
12 stores
11 stores
6 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 222 | 33.18% |
| FedEx | 161 | 24.07% |
| USPS | 139 | 20.78% |
| DHL | 47 | 7.03% |
| Hermes | 18 | 2.69% |
| DPD | 16 | 2.39% |
| GLS | 14 | 2.09% |
| Canada Post | 12 | 1.79% |
| Royal Mail | 11 | 1.64% |
| PostNL | 6 | 0.90% |
| Estes | 6 | 0.90% |
| TNT | 5 | 0.75% |
| Australia Post | 4 | 0.60% |
| TCS | 4 | 0.60% |
| JX | 4 | 0.60% |
Store Launch Timeline
Over the past 12 months, 159 new stores were launched in Osano , with the highest activity in 2026-02 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
18 stores launched
9 stores launched
9 stores launched
11 stores launched
19 stores launched
5 stores launched
19 stores launched
12 stores launched
16 stores launched
26 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 14 | 8.81% |
| 2026-01 | 18 | 11.32% |
| 2025-12 | 9 | 5.66% |
| 2025-11 | 9 | 5.66% |
| 2025-10 | 11 | 6.92% |
| 2025-09 | 19 | 11.95% |
| 2025-08 | 5 | 3.14% |
| 2025-07 | 19 | 11.95% |
| 2025-06 | 12 | 7.55% |
| 2025-05 | 16 | 10.06% |
| 2025-04 | 26 | 16.35% |
| 2025-03 | 1 | 0.63% |
Active Stores by Launch Year
Currently, 3,318 active stores in Osano are tracked in our database , with the most stores launched in 2026 (33 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33 active stores
175 active stores
500 active stores
217 active stores
140 active stores
213 active stores
191 active stores
155 active stores
184 active stores
224 active stores
227 active stores
196 active stores
162 active stores
92 active stores
55 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 33 | 0.99% |
| 2025 | 175 | 5.27% |
| 2024 | 500 | 15.07% |
| 2023 | 217 | 6.54% |
| 2022 | 140 | 4.22% |
| 2021 | 213 | 6.42% |
| 2020 | 191 | 5.76% |
| 2019 | 155 | 4.67% |
| 2018 | 184 | 5.55% |
| 2017 | 224 | 6.75% |
| 2016 | 227 | 6.84% |
| 2015 | 196 | 5.91% |
| 2014 | 162 | 4.88% |
| 2013 | 92 | 2.77% |
| 2012 | 55 | 1.66% |
| 2011 | 53 | 1.60% |
| 2010 | 34 | 1.02% |
| 2009 | 38 | 1.15% |
| 2008 | 48 | 1.45% |
| 2007 | 35 | 1.05% |
| 2006 | 26 | 0.78% |
| 2005 | 28 | 0.84% |
| 2004 | 31 | 0.93% |
| 2003 | 32 | 0.96% |
| 2002 | 28 | 0.84% |
| 2001 | 26 | 0.78% |
| 2000 | 21 | 0.63% |
| 1999 | 27 | 0.81% |
| 1998 | 37 | 1.12% |
| 1997 | 33 | 0.99% |
| 1996 | 37 | 1.12% |
| 1995 | 20 | 0.60% |
Geographic Distribution
Italy leads with 36.0% (1,045 AI-verified stores) , followed by United States (31.6%) and United Kingdom (6.6%) .
Base: 2,906 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,045 AI-verified stores
918 AI-verified stores
192 AI-verified stores
187 AI-verified stores
139 AI-verified stores
125 AI-verified stores
111 AI-verified stores
44 AI-verified stores
26 AI-verified stores
26 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 1045 | 35.96% |
| United States | 918 | 31.59% |
| United Kingdom | 192 | 6.61% |
| Spain | 187 | 6.43% |
| Germany | 139 | 4.78% |
| Canada | 125 | 4.30% |
| Finland | 111 | 3.82% |
| France | 44 | 1.51% |
| Netherlands | 26 | 0.89% |
| Australia | 26 | 0.89% |
| Greece | 18 | 0.62% |
| Japan | 11 | 0.38% |
| Belgium | 11 | 0.38% |
| Switzerland | 10 | 0.34% |
| Mexico | 9 | 0.31% |
| New Zealand | 8 | 0.28% |
| Slovakia | 7 | 0.24% |
| Brazil | 7 | 0.24% |
| Czechia | 6 | 0.21% |
| Ireland | 6 | 0.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom
Shopify - Arts & Entertainment
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Furniture & Home Decor
Shopify - Gifts & Special Occasions
Custom - Health & Beauty
Custom - Health & Beauty
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.4k | 100.00% |
| Emails | 1.1k | 25.39% |
| Phones | 624.0 | 14.16% |
| Ecommerce platform | 4.4k | 99.00% |
| Couriers | 466.0 | 10.57% |
| Payment Providers | 413.0 | 9.37% |
| Categories | 3.6k | 81.44% |
| Social Media | 3.8k | 87.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Osano e-commerce landscape:
Analyze 3.6k verified e-commerce stores on Osano - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Osano e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Osano e-commerce intelligence?
-
We track 3.6k verified Osano e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 24.8% among stores with at least one detectable social profile (3,020 stores) , followed by Instagram (24.7%) and YouTube (20.1%) .
Base: 3,844 stores with any detectable social profile (87.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,020 stores
3,014 stores
2,450 stores
2,205 stores
515 stores
441 stores
292 stores
141 stores
104 stores
12 stores
Visual Distribution