Intercom Technology Adoption in E-commerce

Discover 85.0 e-commerce stores using Intercom. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 45.9% of stores with physical delivery (39 stores) , followed by Custom (36.5%) and Salesforce Commerce Cloud (9.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

39 stores

Custom 36.5%

31 stores

5 stores

1 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Intercom
Platform Stores with Physical Delivery Percentage
WooCommerce 39 45.88%
Custom 31 36.47%
Salesforce Commerce Cloud 8 9.41%
Shopify 5 5.88%
Magento 1 1.18%
PrestaShop 1 1.18%
Sellix 0 0.00%
Kajabi 0 0.00%
EasyStore 0 0.00%
EasyDigitalDownloads 0 0.00%
Podia 0 0.00%
FastSpring 0 0.00%
1C-Bitrix 0 0.00%
Ecwid 0 0.00%
Wix eCommerce 0 0.00%

All Stores Distribution

WooCommerce holds 57.1% share of all Intercom e-commerce stores (97) , with Custom at 18.2% and Salesforce Commerce Cloud at 4.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

97 stores

Custom 18.2%

31 stores

9 stores

13 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Intercom
Platform Total Stores Percentage
WooCommerce 97 57.06%
Custom 31 18.24%
Salesforce Commerce Cloud 8 4.71%
Shopify 9 5.29%
Magento 13 7.65%
PrestaShop 1 0.59%
Sellix 1 0.59%
Kajabi 1 0.59%
EasyStore 1 0.59%
EasyDigitalDownloads 1 0.59%
Podia 2 1.18%
FastSpring 1 0.59%
1C-Bitrix 2 1.18%
Ecwid 1 0.59%
Wix eCommerce 1 0.59%

Categories Distribution

Health & Beauty leads with 24.6% of all stores (17 stores) , followed by Food & Beverages (15.9%) and Home & Garden (13.0%) .

Top 10 Categories

Health & Beauty 24.6%

17 stores

Food & Beverages 15.9%

11 stores

Home & Garden 13.0%

9 stores

Electronics & Technology 8.7%

6 stores

Furniture & Home Decor 5.8%

4 stores

Business & Industrial 5.8%

4 stores

Tools & Hardware 5.8%

4 stores

Collectibles & Hobbies 4.3%

3 stores

Vehicles & Parts 4.3%

3 stores

Toys & Games 2.9%

2 stores

Visual Distribution

Distribution of top 10 Intercom store categories (December 2025)
Distribution of categories in Intercom e-commerce stores
Category Number of Stores Percentage
Health & Beauty 17 24.64%
Food & Beverages 11 15.94%
Home & Garden 9 13.04%
Electronics & Technology 6 8.70%
Furniture & Home Decor 4 5.80%
Business & Industrial 4 5.80%
Tools & Hardware 4 5.80%
Collectibles & Hobbies 3 4.35%
Vehicles & Parts 3 4.35%
Toys & Games 2 2.90%
Gifts & Special Occasions 2 2.90%
Jewelry & Watches 1 1.45%
Baby & Toddler 1 1.45%
Clothing & Accessories 1 1.45%
Pets & Pet Supplies 1 1.45%

Payment Providers Distribution

PayPal leads with 20.8% among AI-verified physical stores (10 stores) , followed by American Express (12.5%) and MasterCard (12.5%) .

Base: 44 AI-verified physical stores with detectable payment providers (24.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.8%

10 stores

6 stores

6 stores

6 stores

4 stores

3 stores

VISA 6.3%

3 stores

2 stores

2 stores

Svea 2.1%

1 stores

Visual Distribution

Distribution of top 10 Intercom payment providers (December 2025)
Distribution of payment providers in Intercom e-commerce stores
Payment Provider Store Count Market Share
PayPal 10 20.83%
American Express 6 12.50%
MasterCard 6 12.50%
Stripe Connect 6 12.50%
Klarna 4 8.33%
Apple Pay 3 6.25%
VISA 3 6.25%
Bancontact 2 4.17%
Amazon Pay 2 4.17%
Svea 1 2.08%
Mollie 1 2.08%
Braintree 1 2.08%
UnionPay 1 2.08%
checkout.com 1 2.08%
ReCharge 1 2.08%

Shipping Carriers Distribution

UPS leads with 19.4% among AI-verified physical stores (7 stores) , followed by DHL (13.9%) and Canada Post (8.3%) .

Base: 30 AI-verified physical stores with detectable shipping carriers (16.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.4%

7 stores

DHL 13.9%

5 stores

3 stores

GLS 8.3%

3 stores

FedEx 8.3%

3 stores

DPD 8.3%

3 stores

USPS 5.6%

2 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 Intercom shipping carriers (December 2025)
Distribution of shipping carriers in Intercom e-commerce stores
Shipping Carrier Store Count Market Share
UPS 7 19.44%
DHL 5 13.89%
Canada Post 3 8.33%
GLS 3 8.33%
FedEx 3 8.33%
DPD 3 8.33%
USPS 2 5.56%
XpressPost 2 5.56%
Hermes 2 5.56%
Yamato Japan 1 2.78%
Deutsche Post 1 2.78%
Sagawa 1 2.78%
Chronopost 1 2.78%
DoorDash 1 2.78%
TNT 1 2.78%

Store Launch Timeline

Over the past 12 months, 16 new stores were launched in Intercom , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.3%

1 stores launched

2025-10 25.0%

4 stores launched

2025-09 6.3%

1 stores launched

2025-08 6.3%

1 stores launched

2025-07 18.8%

3 stores launched

2025-05 31.3%

5 stores launched

2025-04 6.3%

1 stores launched

Monthly Trend

Monthly store launches in Intercom (December 2025)
Monthly store launches in Intercom over the past 12 months
Month Stores Launched Percentage
2025-11 1 6.25%
2025-10 4 25.00%
2025-09 1 6.25%
2025-08 1 6.25%
2025-07 3 18.75%
2025-05 5 31.25%
2025-04 1 6.25%

Active Stores by Launch Year

Currently, 84 active stores in Intercom are tracked in our database , with the most stores launched in 2025 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.0%

16 active stores

2024 4.8%

4 active stores

2023 8.3%

7 active stores

2022 14.3%

12 active stores

2021 10.7%

9 active stores

2020 6.0%

5 active stores

2019 3.6%

3 active stores

2018 2.4%

2 active stores

2017 3.6%

3 active stores

2016 1.2%

1 active stores

2015 2.4%

2 active stores

2014 2.4%

2 active stores

2013 1.2%

1 active stores

2012 2.4%

2 active stores

2011 1.2%

1 active stores

Distribution by Launch Year

Active stores in Intercom by original launch year (December 2025)
Active stores in Intercom by launch year
Launch Year Active Stores Percentage
2025 16 19.05%
2024 4 4.76%
2023 7 8.33%
2022 12 14.29%
2021 9 10.71%
2020 5 5.95%
2019 3 3.57%
2018 2 2.38%
2017 3 3.57%
2016 1 1.19%
2015 2 2.38%
2014 2 2.38%
2013 1 1.19%
2012 2 2.38%
2011 1 1.19%
2010 2 2.38%
2009 1 1.19%
2008 1 1.19%
2006 1 1.19%
2003 1 1.19%
2001 2 2.38%
2000 4 4.76%
1999 1 1.19%
1997 1 1.19%

Social Media Usage

Facebook leads with 26.9% among stores with at least one detectable social profile (52 stores) , followed by Instagram (24.4%) and LinkedIn (16.1%) .

Base: 125 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.9%

52 stores

Instagram 24.4%

47 stores

LinkedIn 16.1%

31 stores

YouTube 8.3%

16 stores

Pinterest 7.3%

14 stores

Twitter 7.3%

14 stores

TikTok 4.7%

9 stores

X 3.1%

6 stores

Vimeo 1.0%

2 stores

WhatsApp 1.0%

2 stores

Visual Distribution

Distribution of social media platforms in Intercom (December 2025)
Distribution of social media platforms in Intercom e-commerce stores
Social Platform Store Count Market Share
Facebook 52 26.94%
Instagram 47 24.35%
LinkedIn 31 16.06%
YouTube 16 8.29%
Pinterest 14 7.25%
Twitter 14 7.25%
TikTok 9 4.66%
X 6 3.11%
Vimeo 2 1.04%
WhatsApp 2 1.04%

Geographic Distribution

United States leads with 25.0% (17 AI-verified stores) , followed by Netherlands (8.8%) and United Kingdom (8.8%) .

Base: 68 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

17 AI-verified stores

6 AI-verified stores

6 AI-verified stores

6 AI-verified stores

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Spain 4.4%

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Intercom (December 2025)
Geographic distribution of stores using Intercom
Country AI-Verified Store Count Market Share
United States 17 25.00%
Netherlands 6 8.82%
United Kingdom 6 8.82%
Germany 6 8.82%
Sweden 4 5.88%
Belgium 3 4.41%
Israel 3 4.41%
Spain 3 4.41%
France 3 4.41%
Canada 2 2.94%
Australia 2 2.94%
Switzerland 2 2.94%
Mexico 2 2.94%
Italy 2 2.94%
Cocos (Keeling) Islands 2 2.94%
Denmark 1 1.47%
Greece 1 1.47%
Austria 1 1.47%
Namibia 1 1.47%
Niue 1 1.47%

Dataset Coverage

Field Rows count Coverage
Website 182.0 100.00%
Emails 69.0 37.91%
Phones 57.0 31.32%
Ecommerce platform 170.0 93.41%
Couriers 30.0 16.48%
Payment Providers 44.0 24.18%
Categories 104.0 57.14%
Social Media 125.0 68.68%

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Frequently Asked Questions

What data is included in the Intercom E-commerce Database?

Our database covers over 85.0 Intercom physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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