AdRiver Technology Adoption in E-commerce

Discover 146.0 e-commerce stores using AdRiver. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 77.4% of stores with physical delivery (113 stores) , followed by 1C-Bitrix (19.2%) and WooCommerce (2.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 77.4%

113 stores

28 stores

3 stores

1 stores

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in AdRiver
Platform Stores with Physical Delivery Percentage
Custom 113 77.40%
1C-Bitrix 28 19.18%
WooCommerce 3 2.05%
Powergap, 1C-Bitrix 1 0.68%
Magento 1 0.68%
HCL Commerce 0 0.00%

All Stores Distribution

Custom holds 51.4% share of all AdRiver e-commerce stores (113) , with 1C-Bitrix at 44.1% and WooCommerce at 3.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 51.4%

113 stores

97 stores

7 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in AdRiver
Platform Total Stores Percentage
Custom 113 51.36%
1C-Bitrix 97 44.09%
WooCommerce 7 3.18%
Powergap, 1C-Bitrix 1 0.45%
Magento 1 0.45%
HCL Commerce 1 0.45%

Categories Distribution

Gifts & Special Occasions leads with 37.9% of all stores (39 stores) , followed by Clothing & Accessories (13.6%) and Electronics & Technology (8.7%) .

Top 10 Categories

Gifts & Special Occasions 37.9%

39 stores

Clothing & Accessories 13.6%

14 stores

Electronics & Technology 8.7%

9 stores

Vehicles & Parts 8.7%

9 stores

Health & Beauty 7.8%

8 stores

Furniture & Home Decor 4.9%

5 stores

Food & Beverages 3.9%

4 stores

Sporting Goods & Outdoor Gear 2.9%

3 stores

Collectibles & Hobbies 1.9%

2 stores

Home & Garden 1.9%

2 stores

Visual Distribution

Distribution of top 10 AdRiver store categories (December 2025)
Distribution of categories in AdRiver e-commerce stores
Category Number of Stores Percentage
Gifts & Special Occasions 39 37.86%
Clothing & Accessories 14 13.59%
Electronics & Technology 9 8.74%
Vehicles & Parts 9 8.74%
Health & Beauty 8 7.77%
Furniture & Home Decor 5 4.85%
Food & Beverages 4 3.88%
Sporting Goods & Outdoor Gear 3 2.91%
Collectibles & Hobbies 2 1.94%
Home & Garden 2 1.94%
Baby & Toddler 2 1.94%
Books & Media 2 1.94%
Arts & Entertainment 2 1.94%
Toys & Games 1 0.97%
Jewelry & Watches 1 0.97%

Payment Providers Distribution

MasterCard leads with 42.7% among AI-verified physical stores (32 stores) , followed by PayPal (30.7%) and VISA (10.7%) .

Base: 46 AI-verified physical stores with detectable payment providers (20.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

32 stores

PayPal 30.7%

23 stores

VISA 10.7%

8 stores

3 stores

JCB 2.7%

2 stores

QIWI 2.7%

2 stores

2 stores

2 stores

Bolt 1.3%

1 stores

Visual Distribution

Distribution of top 10 AdRiver payment providers (December 2025)
Distribution of payment providers in AdRiver e-commerce stores
Payment Provider Store Count Market Share
MasterCard 32 42.67%
PayPal 23 30.67%
VISA 8 10.67%
Apple Pay 3 4.00%
JCB 2 2.67%
QIWI 2 2.67%
Google Pay 2 2.67%
Stripe Connect 2 2.67%
Bolt 1 1.33%

Shipping Carriers Distribution

СДЭК leads with 43.3% among AI-verified physical stores (13 stores) , followed by Почта России (23.3%) and Boxberry (6.7%) .

Base: 29 AI-verified physical stores with detectable shipping carriers (12.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

13 stores

2 stores

GLS 6.7%

2 stores

DPD 3.3%

1 stores

1 stores

DHL 3.3%

1 stores

UPS 3.3%

1 stores

FMX 3.3%

1 stores

1 stores

Visual Distribution

Distribution of top 10 AdRiver shipping carriers (December 2025)
Distribution of shipping carriers in AdRiver e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 13 43.33%
Почта России 7 23.33%
Boxberry 2 6.67%
GLS 2 6.67%
DPD 1 3.33%
Russian Post 1 3.33%
DHL 1 3.33%
UPS 1 3.33%
FMX 1 3.33%
Yamato Japan 1 3.33%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in AdRiver , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.5%

1 stores launched

2025-09 12.5%

1 stores launched

2025-05 50.0%

4 stores launched

2025-03 12.5%

1 stores launched

2025-02 12.5%

1 stores launched

Monthly Trend

Monthly store launches in AdRiver (December 2025)
Monthly store launches in AdRiver over the past 12 months
Month Stores Launched Percentage
2025-11 1 12.50%
2025-09 1 12.50%
2025-05 4 50.00%
2025-03 1 12.50%
2025-02 1 12.50%

Active Stores by Launch Year

Currently, 138 active stores in AdRiver are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.8%

8 active stores

2024 5.8%

8 active stores

2023 2.9%

4 active stores

2022 3.6%

5 active stores

2021 2.2%

3 active stores

2020 2.9%

4 active stores

2019 0.7%

1 active stores

2018 4.3%

6 active stores

2017 3.6%

5 active stores

2016 7.2%

10 active stores

2015 2.2%

3 active stores

2014 10.9%

15 active stores

2013 2.9%

4 active stores

2012 16.7%

23 active stores

2011 0.7%

1 active stores

Distribution by Launch Year

Active stores in AdRiver by original launch year (December 2025)
Active stores in AdRiver by launch year
Launch Year Active Stores Percentage
2025 8 5.80%
2024 8 5.80%
2023 4 2.90%
2022 5 3.62%
2021 3 2.17%
2020 4 2.90%
2019 1 0.72%
2018 6 4.35%
2017 5 3.62%
2016 10 7.25%
2015 3 2.17%
2014 15 10.87%
2013 4 2.90%
2012 23 16.67%
2011 1 0.72%
2010 5 3.62%
2009 1 0.72%
2008 7 5.07%
2007 5 3.62%
2006 5 3.62%
2005 2 1.45%
2004 2 1.45%
2003 2 1.45%
2002 1 0.72%
2001 2 1.45%
2000 2 1.45%
1999 2 1.45%
1998 2 1.45%

Social Media Usage

YouTube leads with 44.4% among stores with at least one detectable social profile (75 stores) , followed by Instagram (17.2%) and Facebook (17.2%) .

Base: 123 stores with any detectable social profile (54.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 44.4%

75 stores

Instagram 17.2%

29 stores

Facebook 17.2%

29 stores

Twitter 8.9%

15 stores

TikTok 4.7%

8 stores

WhatsApp 4.1%

7 stores

Pinterest 2.4%

4 stores

X 0.6%

1 stores

LinkedIn 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in AdRiver (December 2025)
Distribution of social media platforms in AdRiver e-commerce stores
Social Platform Store Count Market Share
YouTube 75 44.38%
Instagram 29 17.16%
Facebook 29 17.16%
Twitter 15 8.88%
TikTok 8 4.73%
WhatsApp 7 4.14%
Pinterest 4 2.37%
X 1 0.59%
LinkedIn 1 0.59%

Geographic Distribution

Russia leads with 74.3% (104 AI-verified stores) , followed by Azerbaijan (21.4%) and United Kingdom (1.4%) .

Base: 140 AI-verified stores across 7 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 74.3%

104 AI-verified stores

30 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using AdRiver (December 2025)
Geographic distribution of stores using AdRiver
Country AI-Verified Store Count Market Share
Russia 104 74.29%
Azerbaijan 30 21.43%
United Kingdom 2 1.43%
Ukraine 1 0.71%
Germany 1 0.71%
Uzbekistan 1 0.71%
United States 1 0.71%

Dataset Coverage

Field Rows count Coverage
Website 224.0 100.00%
Emails 126.0 56.25%
Phones 135.0 60.27%
Ecommerce platform 220.0 98.21%
Couriers 29.0 12.95%
Payment Providers 46.0 20.54%
Categories 145.0 64.73%
Social Media 123.0 54.91%

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Frequently Asked Questions

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Our database covers over 146.0 AdRiver physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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