Magento, PrestaShop and VirtueMart Fell From a Combined 36% to 4% of Detected Installations
Magento, PrestaShop and VirtueMart fell from 36.3% to 3.7% of detected platform installations between 2013 and 2025.
Magento, PrestaShop and VirtueMart accounted for 36.3% of detected e-commerce platform installations in 2013.
By 2025, their combined share was 3.7%.
Their share fell by 89.8% in 12 years.
Magento and PrestaShop were still being found on more domains for years. The market simply expanded much faster around them.
| Year | Detected installations (%) | Sales value | |||||
|---|---|---|---|---|---|---|---|
| WooCommerce | Shopify | Magento | PrestaShop | VirtueMart | Shopify GMV | Global e-commerce | |
| 2013 | 7.3% | 5.1% | 15.8% | 7.3% | 13.2% | $1.6B | $1.100T |
| 2014 | 18.2% | 6.0% | 15.5% | 8.6% | 10.1% | $3.8B | $1.336T |
| 2015 | 25.0% | 5.9% | 14.7% | 8.6% | 7.9% | $7.7B | $1.548T |
| 2016 | 29.7% | 6.8% | 11.7% | 7.7% | 6.8% | $15.4B | $1.845T |
| 2017 | 37.8% | 9.7% | 8.3% | 7.1% | 3.8% | $26.3B | $2.382T |
| 2018 | 39.8% | 11.1% | 6.4% | 6.4% | 2.5% | $41.1B | $2.982T |
| 2019 | 42.0% | 11.8% | 4.7% | 5.7% | 1.6% | $61.1B | $3.351T |
| 2020 | 44.1% | 12.7% | 3.5% | 4.8% | 1.2% | $119.6B | $4.248T |
| 2021 | 44.7% | 14.9% | 2.6% | 4.1% | 0.9% | $175.4B | $4.988T |
| 2022 | 45.0% | 16.6% | 2.1% | 3.7% | 0.7% | $197.2B | $5.080T |
| 2023 | 45.5% | 17.7% | 1.8% | 3.5% | 0.6% | $235.9B | $5.580T |
| 2024 | 43.7% | 21.7% | 1.4% | 2.9% | 0.5% | $292.3B | $6.007T |
| 2025 | 38.8% | 25.0% | 1.1% | 2.2% | 0.4% | $378.4B | $6.419T |
| 2013-2025 | 5.3x | 4.9x | -93.0% | -69.5% | -97.3% | 236x | 5.8x |
Sources: ShopRank/Common Crawl; Shopify reports (GMV); EMARKETER Feb. 2025 forecast (global sales). Colors are relative within each column. Installations are not verified stores or GMV share.
Here, an installation means a domain where we detected platform software. It is not necessarily an active store or a platform customer.
The first five columns show installation share. The two blue columns show the money side of the same years. They are separate measures, not installation shares.
This Wasn't a One-Year Shock
The combined share of the three platforms fell every single year:
- below 20% in 2017;
- below 10% in 2020;
- below 5% in 2024;
- to 3.7% in 2025.
At the same time, WooCommerce and Shopify moved in the opposite direction. Their combined share increased from 12.4% in 2013 to 63.8% in 2025.
| Year | Magento + PrestaShop + VirtueMart | WooCommerce + Shopify |
|---|---|---|
| 2013 | 36.33 | 12.37 |
| 2014 | 34.23 | 24.21 |
| 2015 | 31.11 | 30.93 |
| 2016 | 26.1 | 36.45 |
| 2017 | 19.16 | 47.51 |
| 2018 | 15.22 | 50.9 |
| 2019 | 12.01 | 53.85 |
| 2020 | 9.53 | 56.77 |
| 2021 | 7.53 | 59.51 |
| 2022 | 6.54 | 61.57 |
| 2023 | 5.88 | 63.22 |
| 2024 | 4.75 | 65.44 |
| 2025 | 3.7 | 63.81 |
Shopify's Installation Share Grew 4.9x. Its GMV Grew 236x.
Shopify's share of detected platform installations increased from 5.1% to 25.0% between 2013 and 2025. That is 4.9x.
Its reported GMV increased from $1.6 billion to $378.4 billion over the same period - more than 236x. Global retail e-commerce sales grew from $1.1 trillion to $6.4 trillion, or 5.8x.
These measures are not directly comparable because Shopify GMV and global retail e-commerce sales use different definitions. The 2025 global figure is also an EMARKETER forecast.
Domain counts show how many sites we detected Shopify on. GMV shows how much they sold through it. The second number grew far faster than the first.
They Lost Share Before They Lost Installations
Magento appeared on 49,884 detected domains in 2013 and 122,478 in 2020. PrestaShop went from 23,006 to 166,590.
Part of that growth is the crawl itself. The selected snapshots went from 314K domains with a detected platform in 2013 to 3.4M in 2020. But for years both platforms kept showing up on more domains while their share kept falling.
Raw domain counts from each year's Common Crawl snapshot, before any adjustments:
| Year | Domains with any platform | WooCommerce | Shopify | Magento | PrestaShop | VirtueMart |
|---|---|---|---|---|---|---|
| 2013 | 314,372 | 23,066 | 15,951 | 49,884 | 23,006 | 41,676 |
| 2014 | 507,553 | 92,122 | 30,148 | 77,743 | 48,516 | 51,033 |
| 2015 | 490,862 | 123,441 | 32,850 | 72,132 | 41,514 | 38,201 |
| 2016 | 647,593 | 186,610 | 32,910 | 71,536 | 46,483 | 44,849 |
| 2017 | 1,305,501 | 502,284 | 132,486 | 107,082 | 91,369 | 48,393 |
| 2018 | 1,992,103 | 785,445 | 222,476 | 125,440 | 124,608 | 47,768 |
| 2019 | 2,635,648 | 1,111,372 | 319,263 | 124,159 | 150,985 | 42,922 |
| 2020 | 3,432,624 | 1,514,494 | 445,980 | 122,478 | 166,590 | 40,424 |
| 2021 | 3,985,135 | 1,753,240 | 608,815 | 102,357 | 160,513 | 33,801 |
| 2022 | 4,026,989 | 1,812,863 | 702,023 | 85,977 | 149,712 | 28,512 |
| 2023 | 3,942,360 | 1,751,161 | 704,195 | 68,076 | 140,648 | 24,419 |
| 2024 | 4,247,475 | 2,122,707 | 1,050,852 | 66,754 | 135,725 | 21,818 |
| 2025 | 4,669,188 | 1,817,780 | 1,181,292 | 52,592 | 104,991 | 16,823 |
Source: ShopRank analysis of selected Common Crawl snapshots. This historical sample has lower and less consistent coverage than ShopRank's current-market scan. Counts are detected domains, not verified stores. Colors compare each column over time.
Common Crawl lets us look at years before ShopRank existed. It does not cover the whole web or tell us whether every installation was an active store. A domain can also appear in more than one platform column.
Between 2013 and 2020, while both platforms were detected on far more domains than at the start, Magento's share fell from 15.8% to 3.5% and PrestaShop's from 7.3% to 4.8%.
Magento and PrestaShop did not need to shrink for their share to fall.
You can keep growing in raw numbers while the market moves away from you.
This Wasn't Open Source Losing to SaaS
Hosted software did not simply replace open source. WooCommerce is open source, and by 2014 it had become the most detected platform in the series.
WooCommerce grew on top of WordPress and its ecosystem of developers, agencies and extensions.
Shopify bundled hosting, checkout, payments and apps, so merchants had less to assemble themselves.
Magento, PrestaShop and VirtueMart did not disappear. Magento in particular still runs many large stores.
But by 2025, WooCommerce and Shopify together accounted for 63.8% of detected installations. Neither was just cart software you install on a server. One rode on WordPress. The other ran the stack for you.
An Installation Is Not the Same as a Store
This historical series tracks where platform software was detected. It does not tell us how many installations were active stores or how much those stores sold.
That difference can change the ranking. Our separate research found that more than half of classifiable WooCommerce detections were not real stores, while 19% of verified stores used custom or unidentifiable platforms.
A small plugin-based shop and a multinational retailer each count as one detected domain. Installation share tells you where the software is. It does not tell you where the money is.
ShopRank's current data comes from a separate scan of 300M+ domains. It tracks 7.5M+ verified active stores worldwide, including stores where we cannot identify the platform.
Methodology
We reconstructed one snapshot of the public web for every year from 2013 through 2025 using Common Crawl. We used the same detection rules for every year and grouped the results by registered domain.
Each domain counts once per year. If we detect more than one platform on a domain, we divide that count between them. We fill a one-year gap only when the same platform appears on the same domain in both adjacent years. For 2014-2024, we use the middle value from each three-year window and then recalculate the shares to total 100%. The 2013 and 2025 values are direct observations without smoothing.
The first table shows adjusted shares of detected platform installations in the selected Common Crawl snapshots. It does not show verified stores, vendor-reported customers or GMV share. Wix eCommerce and other detected platforms remain in the total, even though we do not show them in the heatmap.
The raw-domain table is a direct count from each annual snapshot. It does not fill gaps, smooth values, split domain weights or recalculate shares. One domain can show more than one platform, so the platform columns should not be added together.
The raw WooCommerce count falls 14.4% between 2024 and 2025, while the number of domains with any detected platform rises 9.9%. That does not mean 14.4% of WooCommerce stores closed. Part of the change may come from the market, and part from what Common Crawl captured or what our detector could see. One likely factor is crawler blocking: since mid-2024, many sites have started blocking Common Crawl's bot, and self-hosted stores make that choice one by one while hosted platforms make it centrally. The 2025 shares of WooCommerce and Shopify are therefore less certain than the rest of the series.
We also recalculated the result without Wix eCommerce. The old stack's 2025 share changes from 3.7% to 4.5%, and its decline changes from 89.8% to 87.6%. The direction stays the same.
The conclusion does not depend on the endpoints either. Any start year from 2013 to 2015 combined with an end year of 2024 or 2025 gives a decline between 84.7% and 89.8%. Between 2020 and 2023, when the number of domains with a detected platform grew only 21%, the three platforms still lost 38% of their combined share.
Web archives do not capture every domain every year, and some platforms are easier to detect in public HTML than others. Use this series to see the direction of the market, not as a count of platform customers.
Shopify GMV comes from Shopify's financial reports. Global retail e-commerce sales come from EMARKETER estimates published over the years; the $6.419 trillion value for 2025 is specifically from its February 2025 forecast. Shopify GMV includes orders through its platform and some apps and channels, after refunds and with shipping, duties and taxes. The global series measures online retail sales, so it is not exactly the same measure.