RD Station Technology Adoption in E-commerce

Discover 3.7k e-commerce stores using RD Station. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 35.0% of stores with physical delivery (1,253 stores) , followed by WooCommerce (17.8%) and Shopify (10.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 35.0%

1,253 stores

636 stores

Shopify 10.0%

358 stores

Tray 9.6%

345 stores

311 stores

229 stores

Vnda 2.2%

78 stores

75 stores

VTEX 1.8%

63 stores

Dooca 1.7%

60 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in RD Station
Platform Stores with Physical Delivery Percentage
Custom 1253 35.04%
WooCommerce 636 17.79%
Shopify 358 10.01%
Tray 345 9.65%
Loja Integrada 311 8.70%
Magento 229 6.40%
Vnda 78 2.18%
Irroba 75 2.10%
VTEX 63 1.76%
Dooca 60 1.68%
Wix eCommerce 55 1.54%
Nuvemshop 46 1.29%
Wake 24 0.67%
PrestaShop 24 0.67%
nopCommerce 19 0.53%

All Stores Distribution

Custom holds 21.7% share of all RD Station e-commerce stores (1,253) , with WooCommerce at 39.5% and Shopify at 6.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 21.7%

1,253 stores

2,276 stores

384 stores

Tray 6.1%

353 stores

315 stores

268 stores

Vnda 1.4%

81 stores

77 stores

VTEX 1.3%

73 stores

Dooca 1.1%

65 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in RD Station
Platform Total Stores Percentage
Custom 1253 21.75%
WooCommerce 2276 39.51%
Shopify 384 6.67%
Tray 353 6.13%
Loja Integrada 315 5.47%
Magento 268 4.65%
Vnda 81 1.41%
Irroba 77 1.34%
VTEX 73 1.27%
Dooca 65 1.13%
Wix eCommerce 495 8.59%
Nuvemshop 49 0.85%
Wake 24 0.42%
PrestaShop 27 0.47%
nopCommerce 21 0.36%

Categories Distribution

Health & Beauty leads with 19.9% of all stores (609 stores) , followed by Clothing & Accessories (18.5%) and Food & Beverages (11.0%) .

Top 10 Categories

Health & Beauty 19.9%

609 stores

Clothing & Accessories 18.5%

567 stores

Food & Beverages 11.0%

335 stores

Electronics & Technology 8.1%

249 stores

Business & Industrial 6.7%

206 stores

Home & Garden 6.3%

192 stores

Tools & Hardware 5.3%

162 stores

Vehicles & Parts 4.6%

142 stores

Jewelry & Watches 4.6%

141 stores

Furniture & Home Decor 4.5%

138 stores

Visual Distribution

Distribution of top 10 RD Station store categories (December 2025)
Distribution of categories in RD Station e-commerce stores
Category Number of Stores Percentage
Health & Beauty 609 19.92%
Clothing & Accessories 567 18.55%
Food & Beverages 335 10.96%
Electronics & Technology 249 8.15%
Business & Industrial 206 6.74%
Home & Garden 192 6.28%
Tools & Hardware 162 5.30%
Vehicles & Parts 142 4.65%
Jewelry & Watches 141 4.61%
Furniture & Home Decor 138 4.51%
Books & Media 82 2.68%
Sporting Goods & Outdoor Gear 81 2.65%
Gifts & Special Occasions 64 2.09%
Pets & Pet Supplies 49 1.60%
Arts & Entertainment 40 1.31%

Payment Providers Distribution

Boleto leads with 41.6% among AI-verified physical stores (684 stores) , followed by American Express (12.8%) and Hipercard (9.4%) .

Base: 1,228 AI-verified physical stores with detectable payment providers (19.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 41.6%

684 stores

210 stores

155 stores

138 stores

120 stores

80 stores

76 stores

46 stores

VISA 2.4%

40 stores

JCB 2.0%

33 stores

Visual Distribution

Distribution of top 10 RD Station payment providers (December 2025)
Distribution of payment providers in RD Station e-commerce stores
Payment Provider Store Count Market Share
Boleto 684 41.63%
American Express 210 12.78%
Hipercard 155 9.43%
MasterCard 138 8.40%
Mercado Pago 120 7.30%
PagSeguro 80 4.87%
PayPal 76 4.63%
Pagar.me 46 2.80%
VISA 40 2.43%
JCB 33 2.01%
Stripe Connect 23 1.40%
PayU 15 0.91%
Bolt 11 0.67%
Paddle 7 0.43%
Apple Pay 5 0.30%

Shipping Carriers Distribution

Correios leads with 55.4% among AI-verified physical stores (980 stores) , followed by Estes (30.0%) and TNT (4.4%) .

Base: 1,857 AI-verified physical stores with detectable shipping carriers (30.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

980 stores

Estes 30.0%

530 stores

TNT 4.4%

77 stores

UPS 2.2%

39 stores

30 stores

DHL 1.2%

21 stores

FedEx 1.0%

18 stores

15 stores

Loggi 0.6%

10 stores

USPS 0.6%

10 stores

Visual Distribution

Distribution of top 10 RD Station shipping carriers (December 2025)
Distribution of shipping carriers in RD Station e-commerce stores
Shipping Carrier Store Count Market Share
Correios 980 55.40%
Estes 530 29.96%
TNT 77 4.35%
UPS 39 2.20%
Total Express 30 1.70%
DHL 21 1.19%
FedEx 18 1.02%
Hermes 15 0.85%
Loggi 10 0.57%
USPS 10 0.57%
GLS 9 0.51%
BRT 9 0.51%
FMX 8 0.45%
Braspress 7 0.40%
Speedy 6 0.34%

Store Launch Timeline

Over the past 12 months, 213 new stores were launched in RD Station , with the highest activity in 2025-11 (14 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.6%

14 stores launched

2025-10 9.4%

20 stores launched

2025-09 8.0%

17 stores launched

2025-08 8.9%

19 stores launched

2025-07 9.4%

20 stores launched

2025-06 8.9%

19 stores launched

2025-05 10.8%

23 stores launched

2025-04 8.0%

17 stores launched

2025-03 3.8%

8 stores launched

2025-02 11.7%

25 stores launched

2025-01 7.0%

15 stores launched

2024-12 7.5%

16 stores launched

Monthly Trend

Monthly store launches in RD Station (December 2025)
Monthly store launches in RD Station over the past 12 months
Month Stores Launched Percentage
2025-11 14 6.57%
2025-10 20 9.39%
2025-09 17 7.98%
2025-08 19 8.92%
2025-07 20 9.39%
2025-06 19 8.92%
2025-05 23 10.80%
2025-04 17 7.98%
2025-03 8 3.76%
2025-02 25 11.74%
2025-01 15 7.04%
2024-12 16 7.51%

Active Stores by Launch Year

Currently, 3,689 active stores in RD Station are tracked in our database , with the most stores launched in 2025 (197 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.3%

197 active stores

2024 8.4%

311 active stores

2023 6.3%

232 active stores

2022 6.0%

221 active stores

2021 7.0%

260 active stores

2020 7.7%

284 active stores

2019 5.6%

208 active stores

2018 5.5%

202 active stores

2017 4.4%

164 active stores

2016 3.6%

134 active stores

2015 2.6%

96 active stores

2014 2.7%

100 active stores

2013 2.9%

108 active stores

2012 2.1%

76 active stores

2011 2.6%

97 active stores

Distribution by Launch Year

Active stores in RD Station by original launch year (December 2025)
Active stores in RD Station by launch year
Launch Year Active Stores Percentage
2025 197 5.34%
2024 311 8.43%
2023 232 6.29%
2022 221 5.99%
2021 260 7.05%
2020 284 7.70%
2019 208 5.64%
2018 202 5.48%
2017 164 4.45%
2016 134 3.63%
2015 96 2.60%
2014 100 2.71%
2013 108 2.93%
2012 76 2.06%
2011 97 2.63%
2010 83 2.25%
2009 98 2.66%
2008 84 2.28%
2007 76 2.06%
2006 78 2.11%
2005 46 1.25%
2004 73 1.98%
2003 63 1.71%
2002 79 2.14%
2001 91 2.47%
2000 90 2.44%
1999 53 1.44%
1998 53 1.44%
1997 28 0.76%
1996 4 0.11%

Social Media Usage

Instagram leads with 27.5% among stores with at least one detectable social profile (3,276 stores) , followed by Facebook (24.7%) and WhatsApp (16.2%) .

Base: 5,676 stores with any detectable social profile (92.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.5%

3,276 stores

Facebook 24.7%

2,940 stores

WhatsApp 16.2%

1,925 stores

YouTube 12.8%

1,526 stores

LinkedIn 7.0%

828 stores

TikTok 4.3%

512 stores

Pinterest 4.0%

479 stores

Twitter 3.0%

355 stores

X 0.4%

50 stores

Vimeo 0.1%

7 stores

Visual Distribution

Distribution of social media platforms in RD Station (December 2025)
Distribution of social media platforms in RD Station e-commerce stores
Social Platform Store Count Market Share
Instagram 3276 27.53%
Facebook 2940 24.71%
WhatsApp 1925 16.18%
YouTube 1526 12.83%
LinkedIn 828 6.96%
TikTok 512 4.30%
Pinterest 479 4.03%
Twitter 355 2.98%
X 50 0.42%
Vimeo 7 0.06%

Geographic Distribution

Brazil leads with 91.4% (3,216 AI-verified stores) , followed by Colombia (2.7%) and Mexico (1.8%) .

Base: 3,518 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 91.4%

3,216 AI-verified stores

94 AI-verified stores

65 AI-verified stores

53 AI-verified stores

15 AI-verified stores

Spain 0.4%

15 AI-verified stores

14 AI-verified stores

Chile 0.3%

11 AI-verified stores

6 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using RD Station (December 2025)
Geographic distribution of stores using RD Station
Country AI-Verified Store Count Market Share
Brazil 3216 91.42%
Colombia 94 2.67%
Mexico 65 1.85%
United States 53 1.51%
Portugal 15 0.43%
Spain 15 0.43%
Argentina 14 0.40%
Chile 11 0.31%
Paraguay 6 0.17%
France 4 0.11%
Uruguay 4 0.11%
Ecuador 3 0.09%
Italy 3 0.09%
United Kingdom 3 0.09%
Panama 2 0.06%
China 2 0.06%
India 2 0.06%
Cocos (Keeling) Islands 2 0.06%
Netherlands 2 0.06%
Peru 2 0.06%

Dataset Coverage

Field Rows count Coverage
Website 6.2k 100.00%
Emails 3.7k 60.22%
Phones 3.2k 51.11%
Ecommerce platform 6.1k 98.83%
Couriers 1.9k 30.11%
Payment Providers 1.2k 19.91%
Categories 4.3k 70.29%
Social Media 5.7k 92.04%

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Frequently Asked Questions

What data is included in the RD Station E-commerce Database?

Our database covers over 3.7k RD Station physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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