Google Analytics Technology Adoption in E-commerce
Discover 2.6m e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 40.5% of stores with physical delivery (969,539 stores) , followed by WooCommerce (34.7%) and Shopify (9.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
969,539 stores
832,305 stores
221,629 stores
87,806 stores
57,164 stores
43,289 stores
34,047 stores
29,102 stores
27,484 stores
22,042 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 969539 | 40.45% |
| WooCommerce | 832305 | 34.73% |
| Shopify | 221629 | 9.25% |
| GoDaddy Online Store | 87806 | 3.66% |
| PrestaShop | 57164 | 2.39% |
| Nuvemshop | 43289 | 1.81% |
| OpenCart | 34047 | 1.42% |
| Squarespace Commerce | 29102 | 1.21% |
| 1C-Bitrix | 27484 | 1.15% |
| Shoptet | 22042 | 0.92% |
| BigCommerce | 18497 | 0.77% |
| Magento | 18222 | 0.76% |
| Loja Integrada | 13818 | 0.58% |
| Wix eCommerce | 12409 | 0.52% |
| Tray | 9427 | 0.39% |
All Stores Distribution
Custom holds 28.7% share of all Google Analytics e-commerce stores (969,539) , with WooCommerce at 47.4% and Shopify at 7.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
969,539 stores
1,602,584 stores
245,426 stores
111,973 stores
61,936 stores
44,981 stores
41,178 stores
124,198 stores
48,205 stores
23,990 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 969539 | 28.67% |
| WooCommerce | 1602584 | 47.39% |
| Shopify | 245426 | 7.26% |
| GoDaddy Online Store | 111973 | 3.31% |
| PrestaShop | 61936 | 1.83% |
| Nuvemshop | 44981 | 1.33% |
| OpenCart | 41178 | 1.22% |
| Squarespace Commerce | 124198 | 3.67% |
| 1C-Bitrix | 48205 | 1.43% |
| Shoptet | 23990 | 0.71% |
| BigCommerce | 20498 | 0.61% |
| Magento | 23494 | 0.69% |
| Loja Integrada | 14055 | 0.42% |
| Wix eCommerce | 40154 | 1.19% |
| Tray | 9599 | 0.28% |
Categories Distribution
Health & Beauty leads with 16.7% of all stores (326,066 stores) , followed by Clothing & Accessories (15.1%) and Food & Beverages (10.7%) .
Top 10 Categories
326,066 stores
294,418 stores
208,248 stores
174,569 stores
142,084 stores
123,636 stores
121,531 stores
109,789 stores
79,267 stores
78,781 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 326066 | 16.75% |
| Clothing & Accessories | 294418 | 15.12% |
| Food & Beverages | 208248 | 10.70% |
| Electronics & Technology | 174569 | 8.97% |
| Home & Garden | 142084 | 7.30% |
| Vehicles & Parts | 123636 | 6.35% |
| Business & Industrial | 121531 | 6.24% |
| Furniture & Home Decor | 109789 | 5.64% |
| Tools & Hardware | 79267 | 4.07% |
| Jewelry & Watches | 78781 | 4.05% |
| Gifts & Special Occasions | 72093 | 3.70% |
| Sporting Goods & Outdoor Gear | 69639 | 3.58% |
| Arts & Entertainment | 69233 | 3.56% |
| Pets & Pet Supplies | 44159 | 2.27% |
| Books & Media | 33523 | 1.72% |
Payment Providers Distribution
PayPal leads with 23.9% among AI-verified physical stores (216,668 stores) , followed by MasterCard (15.5%) and American Express (11.3%) .
Base: 705,269 AI-verified physical stores with detectable payment providers (19.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
216,668 stores
140,050 stores
101,955 stores
91,914 stores
69,428 stores
53,601 stores
40,817 stores
38,403 stores
35,669 stores
27,771 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 216668 | 23.93% |
| MasterCard | 140050 | 15.47% |
| American Express | 101955 | 11.26% |
| Stripe Connect | 91914 | 10.15% |
| VISA | 69428 | 7.67% |
| Apple Pay | 53601 | 5.92% |
| Klarna | 40817 | 4.51% |
| Google Pay | 38403 | 4.24% |
| JCB | 35669 | 3.94% |
| Bolt | 27771 | 3.07% |
| Boleto | 25117 | 2.77% |
| Mercado Pago | 24240 | 2.68% |
| Amazon Pay | 15349 | 1.69% |
| Bancontact | 12542 | 1.38% |
| Przelewy24 | 12061 | 1.33% |
Shipping Carriers Distribution
UPS leads with 17.5% among AI-verified physical stores (100,520 stores) , followed by DHL (14.1%) and USPS (11.3%) .
Base: 562,598 AI-verified physical stores with detectable shipping carriers (15.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
100,520 stores
80,816 stores
64,698 stores
55,115 stores
54,095 stores
45,297 stores
36,157 stores
21,779 stores
21,654 stores
19,076 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 100520 | 17.48% |
| DHL | 80816 | 14.06% |
| USPS | 64698 | 11.25% |
| FedEx | 55115 | 9.59% |
| DPD | 54095 | 9.41% |
| GLS | 45297 | 7.88% |
| Correios | 36157 | 6.29% |
| Royal Mail | 21779 | 3.79% |
| Почта России | 21654 | 3.77% |
| Estes | 19076 | 3.32% |
| InPost | 17197 | 2.99% |
| СДЭК | 16649 | 2.90% |
| TNT | 16113 | 2.80% |
| PostNL | 13551 | 2.36% |
| Australia Post | 12197 | 2.12% |
Store Launch Timeline
Over the past 12 months, 340,733 new stores were launched in Google Analytics , with the highest activity in 2025-11 (27,222 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
27,222 stores launched
25,402 stores launched
28,114 stores launched
27,691 stores launched
31,432 stores launched
28,283 stores launched
31,988 stores launched
32,081 stores launched
32,863 stores launched
30,414 stores launched
30,169 stores launched
15,074 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 27222 | 7.99% |
| 2025-10 | 25402 | 7.46% |
| 2025-09 | 28114 | 8.25% |
| 2025-08 | 27691 | 8.13% |
| 2025-07 | 31432 | 9.22% |
| 2025-06 | 28283 | 8.30% |
| 2025-05 | 31988 | 9.39% |
| 2025-04 | 32081 | 9.42% |
| 2025-03 | 32863 | 9.64% |
| 2025-02 | 30414 | 8.93% |
| 2025-01 | 30169 | 8.85% |
| 2024-12 | 15074 | 4.42% |
Active Stores by Launch Year
Currently, 2,523,406 active stores in Google Analytics are tracked in our database , with the most stores launched in 2025 (325,832 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
325,832 active stores
275,022 active stores
216,079 active stores
191,192 active stores
202,949 active stores
196,228 active stores
140,552 active stores
144,336 active stores
120,342 active stores
72,760 active stores
62,486 active stores
63,470 active stores
84,420 active stores
51,993 active stores
50,805 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 325832 | 12.91% |
| 2024 | 275022 | 10.90% |
| 2023 | 216079 | 8.56% |
| 2022 | 191192 | 7.58% |
| 2021 | 202949 | 8.04% |
| 2020 | 196228 | 7.78% |
| 2019 | 140552 | 5.57% |
| 2018 | 144336 | 5.72% |
| 2017 | 120342 | 4.77% |
| 2016 | 72760 | 2.88% |
| 2015 | 62486 | 2.48% |
| 2014 | 63470 | 2.52% |
| 2013 | 84420 | 3.35% |
| 2012 | 51993 | 2.06% |
| 2011 | 50805 | 2.01% |
| 2010 | 44576 | 1.77% |
| 2009 | 40818 | 1.62% |
| 2008 | 33456 | 1.33% |
| 2007 | 31658 | 1.25% |
| 2006 | 22587 | 0.90% |
| 2005 | 19910 | 0.79% |
| 2004 | 23935 | 0.95% |
| 2003 | 20157 | 0.80% |
| 2002 | 18304 | 0.73% |
| 2001 | 21882 | 0.87% |
| 2000 | 17319 | 0.69% |
| 1999 | 12953 | 0.51% |
| 1998 | 8834 | 0.35% |
| 1997 | 4995 | 0.20% |
| 1996 | 2963 | 0.12% |
| 1995 | 593 | 0.02% |
Geographic Distribution
United States leads with 22.6% (368,911 AI-verified stores) , followed by United Kingdom (6.9%) and Brazil (6.8%) .
Base: 1,635,027 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
368,911 AI-verified stores
113,156 AI-verified stores
110,608 AI-verified stores
96,012 AI-verified stores
89,992 AI-verified stores
86,469 AI-verified stores
78,963 AI-verified stores
73,660 AI-verified stores
70,556 AI-verified stores
64,411 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 368911 | 22.56% |
| United Kingdom | 113156 | 6.92% |
| Brazil | 110608 | 6.76% |
| India | 96012 | 5.87% |
| Spain | 89992 | 5.50% |
| Russia | 86469 | 5.29% |
| Japan | 78963 | 4.83% |
| Turkey | 73660 | 4.51% |
| Ukraine | 70556 | 4.32% |
| France | 64411 | 3.94% |
| Poland | 58165 | 3.56% |
| Vietnam | 57561 | 3.52% |
| Italy | 57505 | 3.52% |
| Australia | 54047 | 3.31% |
| Netherlands | 50358 | 3.08% |
| Iran | 46003 | 2.81% |
| Canada | 45662 | 2.79% |
| Czechia | 39145 | 2.39% |
| China | 37002 | 2.26% |
| Argentina | 36841 | 2.25% |
Featured Stores
Discover the strongest performers and newest entrants in Google Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Vehicles & Parts
YouCan — Furniture & Home Decor
Shopify — Electronics & Technology
WooCommerce — Furniture & Home Decor
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.6m | 100.00% |
| Emails | 2.3m | 62.02% |
| Phones | 1.1m | 29.55% |
| Ecommerce platform | 3.6m | 99.27% |
| Couriers | 562.6k | 15.49% |
| Payment Providers | 705.3k | 19.42% |
| Categories | 2.5m | 70.20% |
| Social Media | 2.6m | 71.79% |
Starter Package
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Use our detailed Google Analytics E-commerce Database to:
Gain actionable insights into 2.6m physical stores in Google Analytics.
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Quickly find and contact the best decision-makers at Google Analytics online stores.
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Available Formats
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Use Cases
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- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Google Analytics E-commerce Database?
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Our database covers over 2.6m Google Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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Social Media Usage
Facebook leads with 30.5% among stores with at least one detectable social profile (1,456,259 stores) , followed by Instagram (28.2%) and YouTube (11.3%) .
Base: 2,607,269 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,456,259 stores
1,347,638 stores
539,466 stores
370,985 stores
283,130 stores
231,400 stores
214,246 stores
208,989 stores
119,435 stores
9,221 stores
Visual Distribution