Prebid Technology Adoption in E-commerce

Discover 849.0 e-commerce stores using Prebid. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.6% of stores with physical delivery (846 stores) , followed by WooCommerce (0.1%) and Salesforce Commerce Cloud (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.6%

846 stores

1 stores

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Prebid
Platform Stores with Physical Delivery Percentage
Custom 846 99.65%
WooCommerce 1 0.12%
Salesforce Commerce Cloud 1 0.12%
HCL Commerce 1 0.12%
Magento 0 0.00%
SAP Commerce Cloud 0 0.00%
Shopify 0 0.00%
Snipcart 0 0.00%
BigCommerce 0 0.00%

All Stores Distribution

Custom holds 86.2% share of all Prebid e-commerce stores (846) , with WooCommerce at 2.9% and Salesforce Commerce Cloud at 0.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 86.2%

846 stores

28 stores

6 stores

97 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Prebid
Platform Total Stores Percentage
Custom 846 86.15%
WooCommerce 28 2.85%
Salesforce Commerce Cloud 1 0.10%
HCL Commerce 6 0.61%
Magento 97 9.88%
SAP Commerce Cloud 1 0.10%
Shopify 1 0.10%
Snipcart 1 0.10%
BigCommerce 1 0.10%

Categories Distribution

Health & Beauty leads with 30.7% of all stores (217 stores) , followed by Electronics & Technology (25.7%) and Clothing & Accessories (13.2%) .

Top 10 Categories

Health & Beauty 30.7%

217 stores

Electronics & Technology 25.7%

182 stores

Clothing & Accessories 13.2%

93 stores

Food & Beverages 5.4%

38 stores

Vehicles & Parts 5.2%

37 stores

Arts & Entertainment 3.3%

23 stores

Books & Media 2.8%

20 stores

Sporting Goods & Outdoor Gear 2.8%

20 stores

Home & Garden 2.4%

17 stores

Pets & Pet Supplies 2.3%

16 stores

Visual Distribution

Distribution of top 10 Prebid store categories (December 2025)
Distribution of categories in Prebid e-commerce stores
Category Number of Stores Percentage
Health & Beauty 217 30.69%
Electronics & Technology 182 25.74%
Clothing & Accessories 93 13.15%
Food & Beverages 38 5.37%
Vehicles & Parts 37 5.23%
Arts & Entertainment 23 3.25%
Books & Media 20 2.83%
Sporting Goods & Outdoor Gear 20 2.83%
Home & Garden 17 2.40%
Pets & Pet Supplies 16 2.26%
Gifts & Special Occasions 11 1.56%
Furniture & Home Decor 10 1.41%
Collectibles & Hobbies 8 1.13%
Baby & Toddler 8 1.13%
Toys & Games 7 0.99%

Payment Providers Distribution

Bolt leads with 21.4% among AI-verified physical stores (6 stores) , followed by MasterCard (21.4%) and PayPal (14.3%) .

Base: 30 AI-verified physical stores with detectable payment providers (3.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Bolt 21.4%

6 stores

6 stores

PayPal 14.3%

4 stores

VISA 10.7%

3 stores

JCB 10.7%

3 stores

2 stores

2 stores

1 stores

Payza 3.6%

1 stores

Visual Distribution

Distribution of top 10 Prebid payment providers (December 2025)
Distribution of payment providers in Prebid e-commerce stores
Payment Provider Store Count Market Share
Bolt 6 21.43%
MasterCard 6 21.43%
PayPal 4 14.29%
VISA 3 10.71%
JCB 3 10.71%
Paddle 2 7.14%
American Express 2 7.14%
BitCoin 1 3.57%
Payza 1 3.57%

Shipping Carriers Distribution

Hermes leads with 30.8% among AI-verified physical stores (4 stores) , followed by Speedy (15.4%) and Ruston (7.7%) .

Base: 23 AI-verified physical stores with detectable shipping carriers (2.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Hermes 30.8%

4 stores

Speedy 15.4%

2 stores

1 stores

FedEx 7.7%

1 stores

1 stores

UPS 7.7%

1 stores

MRW 7.7%

1 stores

GoFly 7.7%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Prebid shipping carriers (December 2025)
Distribution of shipping carriers in Prebid e-commerce stores
Shipping Carrier Store Count Market Share
Hermes 4 30.77%
Speedy 2 15.38%
Ruston 1 7.69%
FedEx 1 7.69%
Correos 1 7.69%
UPS 1 7.69%
MRW 1 7.69%
GoFly 1 7.69%
Yamato Japan 1 7.69%

Store Launch Timeline

Over the past 12 months, 3 new stores were launched in Prebid , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 66.7%

2 stores launched

2025-04 33.3%

1 stores launched

Monthly Trend

Monthly store launches in Prebid (December 2025)
Monthly store launches in Prebid over the past 12 months
Month Stores Launched Percentage
2025-10 2 66.67%
2025-04 1 33.33%

Active Stores by Launch Year

Currently, 247 active stores in Prebid are tracked in our database , with the most stores launched in 2025 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 1.2%

3 active stores

2024 0.4%

1 active stores

2023 1.2%

3 active stores

2022 0.8%

2 active stores

2021 6.9%

17 active stores

2020 11.7%

29 active stores

2019 6.1%

15 active stores

2018 8.1%

20 active stores

2017 5.7%

14 active stores

2016 4.5%

11 active stores

2015 6.5%

16 active stores

2014 3.6%

9 active stores

2013 14.6%

36 active stores

2012 5.3%

13 active stores

2011 4.0%

10 active stores

Distribution by Launch Year

Active stores in Prebid by original launch year (December 2025)
Active stores in Prebid by launch year
Launch Year Active Stores Percentage
2025 3 1.21%
2024 1 0.40%
2023 3 1.21%
2022 2 0.81%
2021 17 6.88%
2020 29 11.74%
2019 15 6.07%
2018 20 8.10%
2017 14 5.67%
2016 11 4.45%
2015 16 6.48%
2014 9 3.64%
2013 36 14.57%
2012 13 5.26%
2011 10 4.05%
2010 13 5.26%
2009 16 6.48%
2008 9 3.64%
2007 6 2.43%
2001 1 0.40%
2000 1 0.40%
1998 1 0.40%
1996 1 0.40%

Social Media Usage

Facebook leads with 44.4% among stores with at least one detectable social profile (107 stores) , followed by Twitter (21.2%) and YouTube (16.2%) .

Base: 170 stores with any detectable social profile (17.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 44.4%

107 stores

Twitter 21.2%

51 stores

YouTube 16.2%

39 stores

Reddit 8.3%

20 stores

Instagram 5.4%

13 stores

X 2.1%

5 stores

Patreon 1.2%

3 stores

Pinterest 0.8%

2 stores

TikTok 0.4%

1 stores

Visual Distribution

Distribution of social media platforms in Prebid (December 2025)
Distribution of social media platforms in Prebid e-commerce stores
Social Platform Store Count Market Share
Facebook 107 44.40%
Twitter 51 21.16%
YouTube 39 16.18%
Reddit 20 8.30%
Instagram 13 5.39%
X 5 2.07%
Patreon 3 1.24%
Pinterest 2 0.83%
TikTok 1 0.41%

Geographic Distribution

United States leads with 34.9% (173 AI-verified stores) , followed by France (14.7%) and Taiwan (13.3%) .

Base: 496 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

173 AI-verified stores

France 14.7%

73 AI-verified stores

Taiwan 13.3%

66 AI-verified stores

Japan 5.8%

29 AI-verified stores

21 AI-verified stores

19 AI-verified stores

Spain 2.6%

13 AI-verified stores

Italy 2.4%

12 AI-verified stores

China 2.4%

12 AI-verified stores

11 AI-verified stores

Visual Distribution

Geographic distribution of stores using Prebid (December 2025)
Geographic distribution of stores using Prebid
Country AI-Verified Store Count Market Share
United States 173 34.88%
France 73 14.72%
Taiwan 66 13.31%
Japan 29 5.85%
United Kingdom 21 4.23%
Slovakia 19 3.83%
Spain 13 2.62%
Italy 12 2.42%
China 12 2.42%
Brazil 11 2.22%
Saudi Arabia 9 1.81%
Russia 8 1.61%
Argentina 8 1.61%
Vietnam 7 1.41%
Germany 7 1.41%
India 6 1.21%
Australia 6 1.21%
Indonesia 6 1.21%
Austria 5 1.01%
South Africa 5 1.01%

Dataset Coverage

Field Rows count Coverage
Website 988.0 100.00%
Emails 132.0 13.36%
Phones 50.0 5.06%
Ecommerce platform 982.0 99.39%
Couriers 23.0 2.33%
Payment Providers 30.0 3.04%
Categories 763.0 77.23%
Social Media 170.0 17.21%

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