PayPal Technology Adoption in E-commerce
Discover 2.1m e-commerce stores using PayPal. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 88.4% of stores with physical delivery (1,817,706 stores) , followed by Custom (4.7%) and WooCommerce (3.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,817,706 stores
95,761 stores
81,147 stores
18,085 stores
11,574 stores
8,693 stores
4,070 stores
4,022 stores
3,592 stores
2,419 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1817706 | 88.45% |
| Custom | 95761 | 4.66% |
| WooCommerce | 81147 | 3.95% |
| Magento | 18085 | 0.88% |
| Wix eCommerce | 11574 | 0.56% |
| PrestaShop | 8693 | 0.42% |
| Shopware | 4070 | 0.20% |
| ePages | 4022 | 0.20% |
| OpenCart | 3592 | 0.17% |
| Lightspeed eCom | 2419 | 0.12% |
| GoDaddy Online Store | 2069 | 0.10% |
| Jumpseller | 1953 | 0.10% |
| JTL Shop | 1719 | 0.08% |
| EKM | 1288 | 0.06% |
| Nuvemshop | 1079 | 0.05% |
All Stores Distribution
Shopify holds 86.6% share of all PayPal e-commerce stores (2,034,697) , with Custom at 4.1% and WooCommerce at 5.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,034,697 stores
95,761 stores
133,275 stores
21,135 stores
21,757 stores
9,348 stores
8,112 stores
7,584 stores
4,171 stores
2,539 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2034697 | 86.63% |
| Custom | 95761 | 4.08% |
| WooCommerce | 133275 | 5.67% |
| Magento | 21135 | 0.90% |
| Wix eCommerce | 21757 | 0.93% |
| PrestaShop | 9348 | 0.40% |
| Shopware | 8112 | 0.35% |
| ePages | 7584 | 0.32% |
| OpenCart | 4171 | 0.18% |
| Lightspeed eCom | 2539 | 0.11% |
| GoDaddy Online Store | 3174 | 0.14% |
| Jumpseller | 2124 | 0.09% |
| JTL Shop | 2571 | 0.11% |
| EKM | 1357 | 0.06% |
| Nuvemshop | 1095 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 32.3% of all stores (476,061 stores) , followed by Health & Beauty (17.6%) and Jewelry & Watches (7.9%) .
Top 10 Categories
476,061 stores
259,743 stores
117,048 stores
102,361 stores
77,230 stores
74,157 stores
62,274 stores
53,420 stores
47,895 stores
47,322 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 476061 | 32.30% |
| Health & Beauty | 259743 | 17.62% |
| Jewelry & Watches | 117048 | 7.94% |
| Food & Beverages | 102361 | 6.94% |
| Electronics & Technology | 77230 | 5.24% |
| Home & Garden | 74157 | 5.03% |
| Arts & Entertainment | 62274 | 4.22% |
| Gifts & Special Occasions | 53420 | 3.62% |
| Sporting Goods & Outdoor Gear | 47895 | 3.25% |
| Furniture & Home Decor | 47322 | 3.21% |
| Pets & Pet Supplies | 46198 | 3.13% |
| Vehicles & Parts | 40853 | 2.77% |
| Toys & Games | 28439 | 1.93% |
| Baby & Toddler | 20955 | 1.42% |
| Tools & Hardware | 20063 | 1.36% |
Payment Providers Distribution
PayPal leads with 29.9% among AI-verified physical stores (234,613 stores) , followed by American Express (13.0%) and MasterCard (9.5%) .
Base: 421,737 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
234,613 stores
102,212 stores
74,412 stores
72,086 stores
71,569 stores
67,995 stores
51,849 stores
26,789 stores
17,720 stores
15,059 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 234613 | 29.95% |
| American Express | 102212 | 13.05% |
| MasterCard | 74412 | 9.50% |
| Klarna | 72086 | 9.20% |
| Stripe Connect | 71569 | 9.14% |
| Apple Pay | 67995 | 8.68% |
| Google Pay | 51849 | 6.62% |
| VISA | 26789 | 3.42% |
| Amazon Pay | 17720 | 2.26% |
| Bolt | 15059 | 1.92% |
| Bancontact | 12356 | 1.58% |
| SEPA | 9889 | 1.26% |
| JCB | 9436 | 1.20% |
| Amazon Payments | 9087 | 1.16% |
| Paddle | 8381 | 1.07% |
Shipping Carriers Distribution
USPS leads with 19.6% among AI-verified physical stores (107,921 stores) , followed by UPS (18.9%) and DHL (18.7%) .
Base: 380,707 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
107,921 stores
104,042 stores
102,909 stores
62,126 stores
32,019 stores
30,739 stores
23,379 stores
18,592 stores
12,699 stores
11,679 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 107921 | 19.63% |
| UPS | 104042 | 18.93% |
| DHL | 102909 | 18.72% |
| FedEx | 62126 | 11.30% |
| Royal Mail | 32019 | 5.82% |
| DPD | 30739 | 5.59% |
| Australia Post | 23379 | 4.25% |
| GLS | 18592 | 3.38% |
| Colissimo | 12699 | 2.31% |
| Canada Post | 11679 | 2.12% |
| Hermes | 10608 | 1.93% |
| PostNL | 8766 | 1.59% |
| Deutsche Post | 8326 | 1.51% |
| TNT | 8058 | 1.47% |
| La Poste | 7840 | 1.43% |
Store Launch Timeline
Over the past 12 months, 650,575 new stores were launched in PayPal , with the highest activity in 2025-11 (62,658 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
62,658 stores launched
67,588 stores launched
63,289 stores launched
62,787 stores launched
66,703 stores launched
56,604 stores launched
64,957 stores launched
53,501 stores launched
55,205 stores launched
41,424 stores launched
39,670 stores launched
16,189 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 62658 | 9.63% |
| 2025-10 | 67588 | 10.39% |
| 2025-09 | 63289 | 9.73% |
| 2025-08 | 62787 | 9.65% |
| 2025-07 | 66703 | 10.25% |
| 2025-06 | 56604 | 8.70% |
| 2025-05 | 64957 | 9.98% |
| 2025-04 | 53501 | 8.22% |
| 2025-03 | 55205 | 8.49% |
| 2025-02 | 41424 | 6.37% |
| 2025-01 | 39670 | 6.10% |
| 2024-12 | 16189 | 2.49% |
Active Stores by Launch Year
Currently, 2,051,010 active stores in PayPal are tracked in our database , with the most stores launched in 2025 (634,810 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
634,810 active stores
252,494 active stores
172,129 active stores
132,791 active stores
138,738 active stores
130,659 active stores
82,900 active stores
85,017 active stores
69,379 active stores
37,622 active stores
33,089 active stores
35,506 active stores
45,663 active stores
24,668 active stores
28,203 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 634810 | 30.95% |
| 2024 | 252494 | 12.31% |
| 2023 | 172129 | 8.39% |
| 2022 | 132791 | 6.47% |
| 2021 | 138738 | 6.76% |
| 2020 | 130659 | 6.37% |
| 2019 | 82900 | 4.04% |
| 2018 | 85017 | 4.15% |
| 2017 | 69379 | 3.38% |
| 2016 | 37622 | 1.83% |
| 2015 | 33089 | 1.61% |
| 2014 | 35506 | 1.73% |
| 2013 | 45663 | 2.23% |
| 2012 | 24668 | 1.20% |
| 2011 | 28203 | 1.38% |
| 2010 | 20149 | 0.98% |
| 2009 | 17796 | 0.87% |
| 2008 | 14579 | 0.71% |
| 2007 | 13044 | 0.64% |
| 2006 | 9858 | 0.48% |
| 2005 | 8964 | 0.44% |
| 2004 | 12715 | 0.62% |
| 2003 | 9473 | 0.46% |
| 2002 | 8269 | 0.40% |
| 2001 | 10099 | 0.49% |
| 2000 | 7437 | 0.36% |
| 1999 | 6273 | 0.31% |
| 1998 | 4143 | 0.20% |
| 1997 | 2332 | 0.11% |
| 1996 | 1757 | 0.09% |
| 1995 | 454 | 0.02% |
Geographic Distribution
United States leads with 47.3% (870,322 AI-verified stores) , followed by United Kingdom (10.1%) and Australia (5.9%) .
Base: 1,839,375 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
870,322 AI-verified stores
186,635 AI-verified stores
109,384 AI-verified stores
107,886 AI-verified stores
97,407 AI-verified stores
93,768 AI-verified stores
58,616 AI-verified stores
51,198 AI-verified stores
47,243 AI-verified stores
30,103 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 870322 | 47.32% |
| United Kingdom | 186635 | 10.15% |
| Australia | 109384 | 5.95% |
| Germany | 107886 | 5.87% |
| Canada | 97407 | 5.30% |
| France | 93768 | 5.10% |
| Italy | 58616 | 3.19% |
| Spain | 51198 | 2.78% |
| Netherlands | 47243 | 2.57% |
| Mexico | 30103 | 1.64% |
| China | 27424 | 1.49% |
| Brazil | 26555 | 1.44% |
| Hong Kong | 23244 | 1.26% |
| India | 19685 | 1.07% |
| Japan | 18376 | 1.00% |
| Switzerland | 16136 | 0.88% |
| Sweden | 14664 | 0.80% |
| New Zealand | 14306 | 0.78% |
| Belgium | 13597 | 0.74% |
| Poland | 12826 | 0.70% |
Featured Stores
Discover the strongest performers and newest entrants in PayPal's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Electronics & Technology
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4m | 100.00% |
| Emails | 1.1m | 47.61% |
| Phones | 289.7k | 12.16% |
| Ecommerce platform | 2.4m | 99.78% |
| Couriers | 380.7k | 15.98% |
| Payment Providers | 421.7k | 17.70% |
| Categories | 1.6m | 68.91% |
| Social Media | 1.4m | 59.39% |
Starter Package
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Maximize Your ROI
Use our detailed PayPal E-commerce Database to:
Gain actionable insights into 2.1m physical stores in PayPal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayPal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayPal E-commerce Database?
-
Our database covers over 2.1m PayPal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.2% among stores with at least one detectable social profile (1,109,334 stores) , followed by Facebook (26.6%) and TikTok (12.1%) .
Base: 1,414,720 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,109,334 stores
888,270 stores
403,752 stores
334,948 stores
221,067 stores
215,760 stores
67,947 stores
60,937 stores
27,731 stores
8,594 stores
Visual Distribution