Cloudflare Technology Adoption in E-commerce
Discover 5.0m e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 58.6% of stores with physical delivery (2,906,416 stores) , followed by Custom (23.0%) and WooCommerce (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,906,416 stores
1,139,695 stores
606,145 stores
109,803 stores
35,526 stores
34,977 stores
26,965 stores
22,450 stores
19,439 stores
19,067 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2906416 | 58.57% |
| Custom | 1139695 | 22.97% |
| WooCommerce | 606145 | 12.22% |
| Nuvemshop | 109803 | 2.21% |
| BigCommerce | 35526 | 0.72% |
| Big Cartel | 34977 | 0.70% |
| Magento | 26965 | 0.54% |
| PrestaShop | 22450 | 0.45% |
| BASE | 19439 | 0.39% |
| OpenCart | 19067 | 0.38% |
| 1C-Bitrix | 15534 | 0.31% |
| Lightspeed eCom | 8034 | 0.16% |
| Jumpseller | 7700 | 0.16% |
| Salesforce Commerce Cloud | 5483 | 0.11% |
| Ikas | 5007 | 0.10% |
All Stores Distribution
Shopify holds 55.8% share of all Cloudflare e-commerce stores (3,277,443) , with Custom at 19.4% and WooCommerce at 18.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,277,443 stores
1,139,695 stores
1,081,959 stores
115,664 stores
41,588 stores
43,345 stores
38,390 stores
27,060 stores
24,722 stores
23,549 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3277443 | 55.83% |
| Custom | 1139695 | 19.41% |
| WooCommerce | 1081959 | 18.43% |
| Nuvemshop | 115664 | 1.97% |
| BigCommerce | 41588 | 0.71% |
| Big Cartel | 43345 | 0.74% |
| Magento | 38390 | 0.65% |
| PrestaShop | 27060 | 0.46% |
| BASE | 24722 | 0.42% |
| OpenCart | 23549 | 0.40% |
| 1C-Bitrix | 28793 | 0.49% |
| Lightspeed eCom | 8413 | 0.14% |
| Jumpseller | 8204 | 0.14% |
| Salesforce Commerce Cloud | 6662 | 0.11% |
| Ikas | 5026 | 0.09% |
Categories Distribution
Clothing & Accessories leads with 29.5% of all stores (1,061,601 stores) , followed by Health & Beauty (17.5%) and Food & Beverages (8.1%) .
Top 10 Categories
1,061,601 stores
631,559 stores
290,810 stores
243,020 stores
237,684 stores
200,387 stores
145,200 stores
130,718 stores
125,672 stores
121,470 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1061601 | 29.46% |
| Health & Beauty | 631559 | 17.53% |
| Food & Beverages | 290810 | 8.07% |
| Electronics & Technology | 243020 | 6.74% |
| Jewelry & Watches | 237684 | 6.60% |
| Home & Garden | 200387 | 5.56% |
| Furniture & Home Decor | 145200 | 4.03% |
| Vehicles & Parts | 130718 | 3.63% |
| Gifts & Special Occasions | 125672 | 3.49% |
| Arts & Entertainment | 121470 | 3.37% |
| Sporting Goods & Outdoor Gear | 116085 | 3.22% |
| Pets & Pet Supplies | 88086 | 2.44% |
| Business & Industrial | 75759 | 2.10% |
| Tools & Hardware | 70607 | 1.96% |
| Toys & Games | 64446 | 1.79% |
Payment Providers Distribution
PayPal leads with 25.4% among AI-verified physical stores (377,625 stores) , followed by American Express (14.0%) and MasterCard (12.6%) .
Base: 953,648 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
377,625 stores
208,395 stores
187,415 stores
159,049 stores
103,787 stores
91,376 stores
82,903 stores
68,924 stores
41,664 stores
35,377 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 377625 | 25.38% |
| American Express | 208395 | 14.01% |
| MasterCard | 187415 | 12.60% |
| Stripe Connect | 159049 | 10.69% |
| Apple Pay | 103787 | 6.98% |
| Klarna | 91376 | 6.14% |
| Google Pay | 82903 | 5.57% |
| VISA | 68924 | 4.63% |
| Bolt | 41664 | 2.80% |
| Boleto | 35377 | 2.38% |
| Mercado Pago | 34152 | 2.30% |
| JCB | 34114 | 2.29% |
| Amazon Pay | 24469 | 1.64% |
| Paddle | 19344 | 1.30% |
| Bancontact | 19171 | 1.29% |
Shipping Carriers Distribution
UPS leads with 19.7% among AI-verified physical stores (202,711 stores) , followed by USPS (19.3%) and DHL (16.3%) .
Base: 797,221 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
202,711 stores
198,598 stores
167,102 stores
128,473 stores
51,598 stores
47,714 stores
42,372 stores
37,067 stores
33,027 stores
22,537 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 202711 | 19.72% |
| USPS | 198598 | 19.32% |
| DHL | 167102 | 16.25% |
| FedEx | 128473 | 12.50% |
| DPD | 51598 | 5.02% |
| Royal Mail | 47714 | 4.64% |
| Correios | 42372 | 4.12% |
| GLS | 37067 | 3.61% |
| Australia Post | 33027 | 3.21% |
| Estes | 22537 | 2.19% |
| Canada Post | 21129 | 2.06% |
| Hermes | 20288 | 1.97% |
| TNT | 19053 | 1.85% |
| PostNL | 18867 | 1.84% |
| Colissimo | 17532 | 1.71% |
Store Launch Timeline
Over the past 12 months, 1,644,334 new stores were launched in Cloudflare , with the highest activity in 2025-11 (160,294 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
160,294 stores launched
159,745 stores launched
154,365 stores launched
159,468 stores launched
168,447 stores launched
145,237 stores launched
153,019 stores launched
140,308 stores launched
138,723 stores launched
106,915 stores launched
105,204 stores launched
52,609 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 160294 | 9.75% |
| 2025-10 | 159745 | 9.71% |
| 2025-09 | 154365 | 9.39% |
| 2025-08 | 159468 | 9.70% |
| 2025-07 | 168447 | 10.24% |
| 2025-06 | 145237 | 8.83% |
| 2025-05 | 153019 | 9.31% |
| 2025-04 | 140308 | 8.53% |
| 2025-03 | 138723 | 8.44% |
| 2025-02 | 106915 | 6.50% |
| 2025-01 | 105204 | 6.40% |
| 2024-12 | 52609 | 3.20% |
Active Stores by Launch Year
Currently, 4,921,186 active stores in Cloudflare are tracked in our database , with the most stores launched in 2025 (1,593,038 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,593,038 active stores
635,960 active stores
402,636 active stores
300,098 active stores
315,619 active stores
297,473 active stores
184,858 active stores
188,642 active stores
155,107 active stores
89,077 active stores
78,416 active stores
82,241 active stores
103,816 active stores
60,990 active stores
66,199 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1593038 | 32.37% |
| 2024 | 635960 | 12.92% |
| 2023 | 402636 | 8.18% |
| 2022 | 300098 | 6.10% |
| 2021 | 315619 | 6.41% |
| 2020 | 297473 | 6.04% |
| 2019 | 184858 | 3.76% |
| 2018 | 188642 | 3.83% |
| 2017 | 155107 | 3.15% |
| 2016 | 89077 | 1.81% |
| 2015 | 78416 | 1.59% |
| 2014 | 82241 | 1.67% |
| 2013 | 103816 | 2.11% |
| 2012 | 60990 | 1.24% |
| 2011 | 66199 | 1.35% |
| 2010 | 50286 | 1.02% |
| 2009 | 44349 | 0.90% |
| 2008 | 36184 | 0.74% |
| 2007 | 33361 | 0.68% |
| 2006 | 24622 | 0.50% |
| 2005 | 22495 | 0.46% |
| 2004 | 29414 | 0.60% |
| 2003 | 23194 | 0.47% |
| 2002 | 20722 | 0.42% |
| 2001 | 24385 | 0.50% |
| 2000 | 18886 | 0.38% |
| 1999 | 15981 | 0.32% |
| 1998 | 11034 | 0.22% |
| 1997 | 6408 | 0.13% |
| 1996 | 4536 | 0.09% |
| 1995 | 1159 | 0.02% |
Geographic Distribution
United States leads with 40.5% (1,427,199 AI-verified stores) , followed by United Kingdom (8.7%) and India (5.3%) .
Base: 3,520,273 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,427,199 AI-verified stores
307,290 AI-verified stores
187,714 AI-verified stores
166,856 AI-verified stores
162,213 AI-verified stores
150,399 AI-verified stores
146,705 AI-verified stores
112,567 AI-verified stores
99,143 AI-verified stores
94,554 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1427199 | 40.54% |
| United Kingdom | 307290 | 8.73% |
| India | 187714 | 5.33% |
| Canada | 166856 | 4.74% |
| Australia | 162213 | 4.61% |
| Brazil | 150399 | 4.27% |
| France | 146705 | 4.17% |
| Germany | 112567 | 3.20% |
| Turkey | 99143 | 2.82% |
| Netherlands | 94554 | 2.69% |
| Japan | 93757 | 2.66% |
| Spain | 90084 | 2.56% |
| Italy | 80686 | 2.29% |
| Russia | 70266 | 2.00% |
| Pakistan | 65817 | 1.87% |
| China | 64300 | 1.83% |
| Mexico | 58334 | 1.66% |
| Argentina | 51094 | 1.45% |
| Colombia | 45701 | 1.30% |
| Iran | 45594 | 1.30% |
Featured Stores
Discover the strongest performers and newest entrants in Cloudflare's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Health & Beauty
Shopify — Health & Beauty
Shopify — Electronics & Technology
Shopify — Electronics & Technology
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.1m | 100.00% |
| Emails | 2.3m | 37.11% |
| Phones | 820.4k | 13.51% |
| Ecommerce platform | 6.0m | 99.53% |
| Couriers | 797.2k | 13.13% |
| Payment Providers | 953.6k | 15.70% |
| Categories | 4.1m | 68.06% |
| Social Media | 3.5m | 57.65% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Cloudflare E-commerce Database to:
Gain actionable insights into 5.0m physical stores in Cloudflare.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Cloudflare online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Cloudflare E-commerce Database?
-
Our database covers over 5.0m Cloudflare physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.6% among stores with at least one detectable social profile (2,377,882 stores) , followed by Facebook (27.2%) and YouTube (9.7%) .
Base: 3,501,492 stores with any detectable social profile (57.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,377,882 stores
2,046,206 stores
730,858 stores
699,973 stores
538,785 stores
430,240 stores
273,388 stores
252,059 stores
166,515 stores
16,084 stores
Visual Distribution