Google Ads Technology Adoption in E-commerce
Discover 487.3k e-commerce stores using Google Ads. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 36.2% of stores with physical delivery (162,647 stores) , followed by Shopify (25.4%) and WooCommerce (19.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
162,647 stores
113,853 stores
87,606 stores
13,476 stores
12,066 stores
10,813 stores
7,392 stores
7,123 stores
6,724 stores
6,414 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 162647 | 36.23% |
| Shopify | 113853 | 25.36% |
| WooCommerce | 87606 | 19.51% |
| Shoptet | 13476 | 3.00% |
| PrestaShop | 12066 | 2.69% |
| Loja Integrada | 10813 | 2.41% |
| OpenCart | 7392 | 1.65% |
| BigCommerce | 7123 | 1.59% |
| Mercado Shops | 6724 | 1.50% |
| Magento | 6414 | 1.43% |
| Wix eCommerce | 4869 | 1.08% |
| Sazito | 4455 | 0.99% |
| Squarespace Commerce | 4165 | 0.93% |
| Unas | 3886 | 0.87% |
| BASE | 3494 | 0.78% |
All Stores Distribution
Custom holds 28.7% share of all Google Ads e-commerce stores (162,647) , with Shopify at 21.9% and WooCommerce at 29.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
162,647 stores
124,169 stores
164,514 stores
14,187 stores
12,779 stores
10,990 stores
8,664 stores
7,696 stores
7,005 stores
7,534 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 162647 | 28.74% |
| Shopify | 124169 | 21.94% |
| WooCommerce | 164514 | 29.07% |
| Shoptet | 14187 | 2.51% |
| PrestaShop | 12779 | 2.26% |
| Loja Integrada | 10990 | 1.94% |
| OpenCart | 8664 | 1.53% |
| BigCommerce | 7696 | 1.36% |
| Mercado Shops | 7005 | 1.24% |
| Magento | 7534 | 1.33% |
| Wix eCommerce | 16549 | 2.92% |
| Sazito | 4558 | 0.81% |
| Squarespace Commerce | 16628 | 2.94% |
| Unas | 4050 | 0.72% |
| BASE | 3987 | 0.70% |
Categories Distribution
Health & Beauty leads with 17.5% of all stores (69,912 stores) , followed by Clothing & Accessories (17.0%) and Electronics & Technology (9.4%) .
Top 10 Categories
69,912 stores
67,713 stores
37,676 stores
33,474 stores
31,547 stores
25,282 stores
24,699 stores
21,021 stores
16,884 stores
16,706 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 69912 | 17.52% |
| Clothing & Accessories | 67713 | 16.97% |
| Electronics & Technology | 37676 | 9.44% |
| Food & Beverages | 33474 | 8.39% |
| Home & Garden | 31547 | 7.91% |
| Vehicles & Parts | 25282 | 6.34% |
| Furniture & Home Decor | 24699 | 6.19% |
| Business & Industrial | 21021 | 5.27% |
| Jewelry & Watches | 16884 | 4.23% |
| Tools & Hardware | 16706 | 4.19% |
| Gifts & Special Occasions | 14884 | 3.73% |
| Sporting Goods & Outdoor Gear | 14420 | 3.61% |
| Pets & Pet Supplies | 9150 | 2.29% |
| Arts & Entertainment | 8395 | 2.10% |
| Toys & Games | 7306 | 1.83% |
Payment Providers Distribution
PayPal leads with 21.8% among AI-verified physical stores (49,573 stores) , followed by MasterCard (15.0%) and American Express (12.0%) .
Base: 148,251 AI-verified physical stores with detectable payment providers (23.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49,573 stores
34,161 stores
27,456 stores
17,201 stores
16,751 stores
16,134 stores
13,666 stores
13,065 stores
8,310 stores
7,627 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 49573 | 21.75% |
| MasterCard | 34161 | 14.99% |
| American Express | 27456 | 12.05% |
| VISA | 17201 | 7.55% |
| Stripe Connect | 16751 | 7.35% |
| Apple Pay | 16134 | 7.08% |
| Google Pay | 13666 | 6.00% |
| Klarna | 13065 | 5.73% |
| JCB | 8310 | 3.65% |
| Mercado Pago | 7627 | 3.35% |
| Boleto | 6039 | 2.65% |
| Amazon Pay | 5392 | 2.37% |
| Bolt | 5334 | 2.34% |
| PayU | 3619 | 1.59% |
| Przelewy24 | 3591 | 1.58% |
Shipping Carriers Distribution
UPS leads with 17.2% among AI-verified physical stores (27,408 stores) , followed by DHL (15.1%) and DPD (10.9%) .
Base: 132,086 AI-verified physical stores with detectable shipping carriers (21.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 27408 | 17.21% |
| DHL | 24064 | 15.11% |
| DPD | 17333 | 10.88% |
| FedEx | 16494 | 10.35% |
| GLS | 16061 | 10.08% |
| USPS | 16059 | 10.08% |
| Correios | 9845 | 6.18% |
| InPost | 5613 | 3.52% |
| Royal Mail | 5287 | 3.32% |
| Estes | 4141 | 2.60% |
| TNT | 4098 | 2.57% |
| Ceska Posta | 3892 | 2.44% |
| Australia Post | 3365 | 2.11% |
| Почта России | 2886 | 1.81% |
| Hermes | 2745 | 1.72% |
Store Launch Timeline
Over the past 12 months, 59,180 new stores were launched in Google Ads , with the highest activity in 2025-11 (5,279 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,279 stores launched
4,708 stores launched
5,377 stores launched
5,310 stores launched
5,620 stores launched
4,995 stores launched
5,733 stores launched
5,203 stores launched
5,632 stores launched
4,594 stores launched
4,551 stores launched
2,178 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5279 | 8.92% |
| 2025-10 | 4708 | 7.96% |
| 2025-09 | 5377 | 9.09% |
| 2025-08 | 5310 | 8.97% |
| 2025-07 | 5620 | 9.50% |
| 2025-06 | 4995 | 8.44% |
| 2025-05 | 5733 | 9.69% |
| 2025-04 | 5203 | 8.79% |
| 2025-03 | 5632 | 9.52% |
| 2025-02 | 4594 | 7.76% |
| 2025-01 | 4551 | 7.69% |
| 2024-12 | 2178 | 3.68% |
Active Stores by Launch Year
Currently, 481,418 active stores in Google Ads are tracked in our database , with the most stores launched in 2025 (57,045 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
57,045 active stores
46,142 active stores
37,717 active stores
36,041 active stores
38,048 active stores
37,522 active stores
27,437 active stores
28,609 active stores
24,942 active stores
15,728 active stores
13,145 active stores
13,270 active stores
18,331 active stores
11,002 active stores
10,244 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 57045 | 11.85% |
| 2024 | 46142 | 9.58% |
| 2023 | 37717 | 7.83% |
| 2022 | 36041 | 7.49% |
| 2021 | 38048 | 7.90% |
| 2020 | 37522 | 7.79% |
| 2019 | 27437 | 5.70% |
| 2018 | 28609 | 5.94% |
| 2017 | 24942 | 5.18% |
| 2016 | 15728 | 3.27% |
| 2015 | 13145 | 2.73% |
| 2014 | 13270 | 2.76% |
| 2013 | 18331 | 3.81% |
| 2012 | 11002 | 2.29% |
| 2011 | 10244 | 2.13% |
| 2010 | 9029 | 1.88% |
| 2009 | 8434 | 1.75% |
| 2008 | 6766 | 1.41% |
| 2007 | 6255 | 1.30% |
| 2006 | 4531 | 0.94% |
| 2005 | 4110 | 0.85% |
| 2004 | 4747 | 0.99% |
| 2003 | 4227 | 0.88% |
| 2002 | 3565 | 0.74% |
| 2001 | 4274 | 0.89% |
| 2000 | 3420 | 0.71% |
| 1999 | 2785 | 0.58% |
| 1998 | 2037 | 0.42% |
| 1997 | 1130 | 0.23% |
| 1996 | 720 | 0.15% |
| 1995 | 165 | 0.03% |
Geographic Distribution
United States leads with 22.4% (77,337 AI-verified stores) , followed by Brazil (9.0%) and Ukraine (8.0%) .
Base: 345,361 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
77,337 AI-verified stores
31,124 AI-verified stores
27,652 AI-verified stores
22,021 AI-verified stores
16,939 AI-verified stores
16,816 AI-verified stores
14,337 AI-verified stores
13,796 AI-verified stores
13,616 AI-verified stores
13,195 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 77337 | 22.39% |
| Brazil | 31124 | 9.01% |
| Ukraine | 27652 | 8.01% |
| United Kingdom | 22021 | 6.38% |
| Turkey | 16939 | 4.90% |
| Czechia | 16816 | 4.87% |
| South Korea | 14337 | 4.15% |
| India | 13796 | 3.99% |
| Poland | 13616 | 3.94% |
| Vietnam | 13195 | 3.82% |
| Australia | 12159 | 3.52% |
| Japan | 11929 | 3.45% |
| Germany | 10891 | 3.15% |
| Spain | 10525 | 3.05% |
| France | 10376 | 3.00% |
| China | 9412 | 2.73% |
| Hungary | 9138 | 2.65% |
| Canada | 9002 | 2.61% |
| Italy | 8279 | 2.40% |
| Romania | 6817 | 1.97% |
Featured Stores
Discover the strongest performers and newest entrants in Google Ads's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
YouCan — Furniture & Home Decor
Shopify — Electronics & Technology
Shopify
Shopify — Health & Beauty
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 620.9k | 100.00% |
| Emails | 387.2k | 62.35% |
| Phones | 215.2k | 34.65% |
| Ecommerce platform | 615.7k | 99.16% |
| Couriers | 132.1k | 21.27% |
| Payment Providers | 148.3k | 23.88% |
| Categories | 482.0k | 77.62% |
| Social Media | 465.7k | 74.99% |
Starter Package
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Get instant access to our database
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Google Ads E-commerce Database to:
Gain actionable insights into 487.3k physical stores in Google Ads.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Ads online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Ads E-commerce Database?
-
Our database covers over 487.3k Google Ads physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.8% among stores with at least one detectable social profile (304,004 stores) , followed by Instagram (28.2%) and YouTube (12.7%) .
Base: 465,677 stores with any detectable social profile (75.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
304,004 stores
287,361 stores
129,469 stores
77,959 stores
52,210 stores
51,713 stores
50,292 stores
46,854 stores
18,121 stores
2,309 stores
Visual Distribution