DNN Technology Adoption in E-commerce

Discover 3.0k e-commerce stores using DNN. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.1% of stores with physical delivery (2,955 stores) , followed by WooCommerce (0.5%) and TradePending (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.1%

2,955 stores

14 stores

6 stores

Ecwid 0.1%

2 stores

1 stores

1 stores

1 stores

1 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in DNN
Platform Stores with Physical Delivery Percentage
Custom 2955 99.13%
WooCommerce 14 0.47%
TradePending 6 0.20%
Ecwid 2 0.07%
OpenCart 1 0.03%
Magento 1 0.03%
PrestaShop 1 0.03%
HCL Commerce 1 0.03%
Accesso 0 0.00%
1C-Bitrix 0 0.00%
Zen Cart, PrestaShop 0 0.00%
ButterMove 0 0.00%
Drupal Commerce 0 0.00%

All Stores Distribution

Custom holds 98.4% share of all DNN e-commerce stores (2,955) , with WooCommerce at 0.9% and TradePending at 0.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 98.4%

2,955 stores

26 stores

6 stores

Ecwid 0.2%

5 stores

1 stores

1 stores

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in DNN
Platform Total Stores Percentage
Custom 2955 98.40%
WooCommerce 26 0.87%
TradePending 6 0.20%
Ecwid 5 0.17%
OpenCart 1 0.03%
Magento 1 0.03%
PrestaShop 2 0.07%
HCL Commerce 2 0.07%
Accesso 1 0.03%
1C-Bitrix 1 0.03%
Zen Cart, PrestaShop 1 0.03%
ButterMove 1 0.03%
Drupal Commerce 1 0.03%

Categories Distribution

Vehicles & Parts leads with 71.3% of all stores (1,894 stores) , followed by Business & Industrial (5.8%) and Electronics & Technology (3.5%) .

Top 10 Categories

Vehicles & Parts 71.3%

1,894 stores

Business & Industrial 5.8%

154 stores

Electronics & Technology 3.5%

93 stores

Food & Beverages 3.0%

80 stores

Clothing & Accessories 2.9%

76 stores

Health & Beauty 2.4%

65 stores

Tools & Hardware 2.3%

62 stores

Home & Garden 1.8%

47 stores

Furniture & Home Decor 1.5%

40 stores

Sporting Goods & Outdoor Gear 1.4%

38 stores

Visual Distribution

Distribution of top 10 DNN store categories (December 2025)
Distribution of categories in DNN e-commerce stores
Category Number of Stores Percentage
Vehicles & Parts 1894 71.26%
Business & Industrial 154 5.79%
Electronics & Technology 93 3.50%
Food & Beverages 80 3.01%
Clothing & Accessories 76 2.86%
Health & Beauty 65 2.45%
Tools & Hardware 62 2.33%
Home & Garden 47 1.77%
Furniture & Home Decor 40 1.50%
Sporting Goods & Outdoor Gear 38 1.43%
Books & Media 29 1.09%
Arts & Entertainment 24 0.90%
Pets & Pet Supplies 21 0.79%
Gifts & Special Occasions 18 0.68%
Jewelry & Watches 17 0.64%

Payment Providers Distribution

American Express leads with 39.2% among AI-verified physical stores (65 stores) , followed by PayPal (11.4%) and MasterCard (10.8%) .

Base: 179 AI-verified physical stores with detectable payment providers (5.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

65 stores

PayPal 11.4%

19 stores

18 stores

Bolt 8.4%

14 stores

12 stores

10 stores

VISA 4.8%

8 stores

4 stores

iDEAL 1.8%

3 stores

3 stores

Visual Distribution

Distribution of top 10 DNN payment providers (December 2025)
Distribution of payment providers in DNN e-commerce stores
Payment Provider Store Count Market Share
American Express 65 39.16%
PayPal 19 11.45%
MasterCard 18 10.84%
Bolt 14 8.43%
Apple Pay 12 7.23%
Stripe Connect 10 6.02%
VISA 8 4.82%
PostePay 4 2.41%
iDEAL 3 1.81%
Google Pay 3 1.81%
Paddle 2 1.20%
JCB 2 1.20%
SagePay 2 1.20%
SEPA 2 1.20%
Affirm 2 1.20%

Shipping Carriers Distribution

USPS leads with 43.3% among AI-verified physical stores (305 stores) , followed by FedEx (42.4%) and UPS (5.8%) .

Base: 435 AI-verified physical stores with detectable shipping carriers (14.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 43.3%

305 stores

FedEx 42.4%

299 stores

UPS 5.8%

41 stores

DPD 1.4%

10 stores

9 stores

DHL 1.1%

8 stores

Estes 0.7%

5 stores

GLS 0.6%

4 stores

4 stores

TNT 0.6%

4 stores

Visual Distribution

Distribution of top 10 DNN shipping carriers (December 2025)
Distribution of shipping carriers in DNN e-commerce stores
Shipping Carrier Store Count Market Share
USPS 305 43.26%
FedEx 299 42.41%
UPS 41 5.82%
DPD 10 1.42%
Royal Mail 9 1.28%
DHL 8 1.13%
Estes 5 0.71%
GLS 4 0.57%
La Poste 4 0.57%
TNT 4 0.57%
Colissimo 4 0.57%
Poste Italiane 3 0.43%
PostNL 3 0.43%
ASM 3 0.43%
Australia Post 3 0.43%

Store Launch Timeline

Over the past 12 months, 103 new stores were launched in DNN , with the highest activity in 2025-11 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.8%

7 stores launched

2025-10 4.9%

5 stores launched

2025-09 8.7%

9 stores launched

2025-08 1.9%

2 stores launched

2025-07 3.9%

4 stores launched

2025-06 5.8%

6 stores launched

2025-05 13.6%

14 stores launched

2025-04 11.7%

12 stores launched

2025-03 9.7%

10 stores launched

2025-02 13.6%

14 stores launched

2025-01 14.6%

15 stores launched

2024-12 4.9%

5 stores launched

Monthly Trend

Monthly store launches in DNN (December 2025)
Monthly store launches in DNN over the past 12 months
Month Stores Launched Percentage
2025-11 7 6.80%
2025-10 5 4.85%
2025-09 9 8.74%
2025-08 2 1.94%
2025-07 4 3.88%
2025-06 6 5.83%
2025-05 14 13.59%
2025-04 12 11.65%
2025-03 10 9.71%
2025-02 14 13.59%
2025-01 15 14.56%
2024-12 5 4.85%

Active Stores by Launch Year

Currently, 2,959 active stores in DNN are tracked in our database , with the most stores launched in 2025 (98 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.3%

98 active stores

2024 4.4%

131 active stores

2023 3.9%

116 active stores

2022 3.4%

100 active stores

2021 3.5%

105 active stores

2020 3.5%

105 active stores

2019 3.6%

107 active stores

2018 3.9%

116 active stores

2017 7.8%

231 active stores

2016 2.9%

85 active stores

2015 3.6%

106 active stores

2014 5.7%

169 active stores

2013 5.8%

172 active stores

2012 4.2%

123 active stores

2011 6.0%

179 active stores

Distribution by Launch Year

Active stores in DNN by original launch year (December 2025)
Active stores in DNN by launch year
Launch Year Active Stores Percentage
2025 98 3.31%
2024 131 4.43%
2023 116 3.92%
2022 100 3.38%
2021 105 3.55%
2020 105 3.55%
2019 107 3.62%
2018 116 3.92%
2017 231 7.81%
2016 85 2.87%
2015 106 3.58%
2014 169 5.71%
2013 172 5.81%
2012 123 4.16%
2011 179 6.05%
2010 132 4.46%
2009 110 3.72%
2008 109 3.68%
2007 67 2.26%
2006 73 2.47%
2005 74 2.50%
2004 52 1.76%
2003 62 2.10%
2002 64 2.16%
2001 84 2.84%
2000 64 2.16%
1999 62 2.10%
1998 25 0.84%
1997 28 0.95%
1996 9 0.30%
1995 1 0.03%

Social Media Usage

Facebook leads with 43.2% among stores with at least one detectable social profile (2,124 stores) , followed by Instagram (20.7%) and Twitter (17.6%) .

Base: 2,466 stores with any detectable social profile (80.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 43.2%

2,124 stores

Instagram 20.7%

1,018 stores

Twitter 17.6%

863 stores

YouTube 8.9%

435 stores

LinkedIn 3.6%

179 stores

TikTok 2.1%

101 stores

WhatsApp 1.6%

79 stores

X 1.1%

53 stores

Pinterest 1.0%

48 stores

Vimeo 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in DNN (December 2025)
Distribution of social media platforms in DNN e-commerce stores
Social Platform Store Count Market Share
Facebook 2124 43.24%
Instagram 1018 20.72%
Twitter 863 17.57%
YouTube 435 8.86%
LinkedIn 179 3.64%
TikTok 101 2.06%
WhatsApp 79 1.61%
X 53 1.08%
Pinterest 48 0.98%
Vimeo 12 0.24%

Geographic Distribution

United States leads with 66.1% (1,613 AI-verified stores) , followed by Iran (15.3%) and United Kingdom (3.0%) .

Base: 2,442 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,613 AI-verified stores

Iran 15.3%

374 AI-verified stores

74 AI-verified stores

72 AI-verified stores

Italy 1.9%

46 AI-verified stores

34 AI-verified stores

29 AI-verified stores

27 AI-verified stores

23 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using DNN (December 2025)
Geographic distribution of stores using DNN
Country AI-Verified Store Count Market Share
United States 1613 66.05%
Iran 374 15.32%
United Kingdom 74 3.03%
Canada 72 2.95%
Italy 46 1.88%
Armenia 34 1.39%
Vietnam 29 1.19%
South Africa 27 1.11%
Netherlands 23 0.94%
Greece 19 0.78%
France 19 0.78%
New Zealand 17 0.70%
Spain 17 0.70%
Australia 15 0.61%
Russia 14 0.57%
Germany 12 0.49%
Poland 11 0.45%
Japan 9 0.37%
Ireland 9 0.37%
India 8 0.33%

Dataset Coverage

Field Rows count Coverage
Website 3.1k 100.00%
Emails 657.0 21.44%
Phones 363.0 11.85%
Ecommerce platform 3.0k 98.01%
Couriers 435.0 14.20%
Payment Providers 179.0 5.84%
Categories 2.7k 89.43%
Social Media 2.5k 80.48%

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Frequently Asked Questions

What data is included in the DNN E-commerce Database?

Our database covers over 3.0k DNN physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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