Divi Technology Adoption in E-commerce
Discover 146.1k e-commerce stores using Divi. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 79.3% of stores with physical delivery (115,841 stores) , followed by Custom (20.5%) and EasyDigitalDownloads (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
115,841 stores
29,954 stores
77 stores
72 stores
39 stores
37 stores
19 stores
7 stores
7 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 115841 | 79.30% |
| Custom | 29954 | 20.51% |
| EasyDigitalDownloads | 77 | 0.05% |
| Ecwid | 72 | 0.05% |
| Commerce7 | 39 | 0.03% |
| WooCommerce, EasyDigitalDownloads | 37 | 0.03% |
| EasyDigitalDownloads, WooCommerce | 19 | 0.01% |
| BigCommerce | 7 | 0.00% |
| Shopify | 7 | 0.00% |
| Magento | 5 | 0.00% |
| WooCommerce, Fast Checkout | 4 | 0.00% |
| WooCommerce, HCL Commerce | 4 | 0.00% |
| WooCommerce, Nacelle | 4 | 0.00% |
| ThriveCart | 3 | 0.00% |
| HCL Commerce, WooCommerce | 3 | 0.00% |
All Stores Distribution
WooCommerce holds 89.0% share of all Divi e-commerce stores (258,549) , with Custom at 10.3% and EasyDigitalDownloads at 0.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
258,549 stores
29,954 stores
1,267 stores
170 stores
68 stores
183 stores
144 stores
55 stores
25 stores
78 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 258549 | 88.99% |
| Custom | 29954 | 10.31% |
| EasyDigitalDownloads | 1267 | 0.44% |
| Ecwid | 170 | 0.06% |
| Commerce7 | 68 | 0.02% |
| WooCommerce, EasyDigitalDownloads | 183 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 144 | 0.05% |
| BigCommerce | 55 | 0.02% |
| Shopify | 25 | 0.01% |
| Magento | 78 | 0.03% |
| WooCommerce, Fast Checkout | 5 | 0.00% |
| WooCommerce, HCL Commerce | 4 | 0.00% |
| WooCommerce, Nacelle | 5 | 0.00% |
| ThriveCart | 36 | 0.01% |
| HCL Commerce, WooCommerce | 5 | 0.00% |
Categories Distribution
Health & Beauty leads with 16.1% of all stores (15,589 stores) , followed by Food & Beverages (15.9%) and Clothing & Accessories (12.1%) .
Top 10 Categories
15,589 stores
15,352 stores
11,714 stores
7,178 stores
5,610 stores
5,589 stores
5,259 stores
5,242 stores
4,945 stores
4,567 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 15589 | 16.11% |
| Food & Beverages | 15352 | 15.87% |
| Clothing & Accessories | 11714 | 12.11% |
| Home & Garden | 7178 | 7.42% |
| Business & Industrial | 5610 | 5.80% |
| Electronics & Technology | 5589 | 5.78% |
| Gifts & Special Occasions | 5259 | 5.43% |
| Furniture & Home Decor | 5242 | 5.42% |
| Vehicles & Parts | 4945 | 5.11% |
| Arts & Entertainment | 4567 | 4.72% |
| Jewelry & Watches | 4167 | 4.31% |
| Sporting Goods & Outdoor Gear | 3333 | 3.44% |
| Tools & Hardware | 3243 | 3.35% |
| Books & Media | 2632 | 2.72% |
| Pets & Pet Supplies | 2342 | 2.42% |
Payment Providers Distribution
PayPal leads with 31.6% among AI-verified physical stores (11,024 stores) , followed by Stripe Connect (15.8%) and MasterCard (11.9%) .
Base: 45,697 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,024 stores
5,522 stores
4,147 stores
3,678 stores
2,080 stores
1,680 stores
1,293 stores
1,126 stores
937 stores
652 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 11024 | 31.62% |
| Stripe Connect | 5522 | 15.84% |
| MasterCard | 4147 | 11.89% |
| American Express | 3678 | 10.55% |
| VISA | 2080 | 5.97% |
| Klarna | 1680 | 4.82% |
| Apple Pay | 1293 | 3.71% |
| Bolt | 1126 | 3.23% |
| Google Pay | 937 | 2.69% |
| Mollie | 652 | 1.87% |
| Paddle | 603 | 1.73% |
| Mercado Pago | 596 | 1.71% |
| Bancontact | 548 | 1.57% |
| iDEAL | 504 | 1.45% |
| BitCoin | 475 | 1.36% |
Shipping Carriers Distribution
UPS leads with 16.7% among AI-verified physical stores (3,643 stores) , followed by DHL (12.9%) and USPS (12.0%) .
Base: 28,952 AI-verified physical stores with detectable shipping carriers (9.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 3643 | 16.65% |
| DHL | 2832 | 12.94% |
| USPS | 2618 | 11.97% |
| FedEx | 1848 | 8.45% |
| DPD | 1634 | 7.47% |
| GLS | 1620 | 7.40% |
| Correos | 1286 | 5.88% |
| Royal Mail | 1264 | 5.78% |
| Colissimo | 1111 | 5.08% |
| PostNL | 915 | 4.18% |
| Australia Post | 787 | 3.60% |
| La Poste | 688 | 3.14% |
| Mondial Relay | 644 | 2.94% |
| TNT | 534 | 2.44% |
| InPost | 454 | 2.08% |
Store Launch Timeline
Over the past 12 months, 16,490 new stores were launched in Divi , with the highest activity in 2025-11 (1,376 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,376 stores launched
1,161 stores launched
1,032 stores launched
1,090 stores launched
1,162 stores launched
1,573 stores launched
1,807 stores launched
1,590 stores launched
1,588 stores launched
1,561 stores launched
1,742 stores launched
808 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1376 | 8.34% |
| 2025-10 | 1161 | 7.04% |
| 2025-09 | 1032 | 6.26% |
| 2025-08 | 1090 | 6.61% |
| 2025-07 | 1162 | 7.05% |
| 2025-06 | 1573 | 9.54% |
| 2025-05 | 1807 | 10.96% |
| 2025-04 | 1590 | 9.64% |
| 2025-03 | 1588 | 9.63% |
| 2025-02 | 1561 | 9.47% |
| 2025-01 | 1742 | 10.56% |
| 2024-12 | 808 | 4.90% |
Active Stores by Launch Year
Currently, 145,830 active stores in Divi are tracked in our database , with the most stores launched in 2025 (15,683 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,683 active stores
14,979 active stores
12,501 active stores
10,717 active stores
12,275 active stores
12,306 active stores
8,443 active stores
9,128 active stores
7,383 active stores
4,245 active stores
3,523 active stores
3,488 active stores
4,818 active stores
2,881 active stores
3,044 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 15683 | 10.75% |
| 2024 | 14979 | 10.27% |
| 2023 | 12501 | 8.57% |
| 2022 | 10717 | 7.35% |
| 2021 | 12275 | 8.42% |
| 2020 | 12306 | 8.44% |
| 2019 | 8443 | 5.79% |
| 2018 | 9128 | 6.26% |
| 2017 | 7383 | 5.06% |
| 2016 | 4245 | 2.91% |
| 2015 | 3523 | 2.42% |
| 2014 | 3488 | 2.39% |
| 2013 | 4818 | 3.30% |
| 2012 | 2881 | 1.98% |
| 2011 | 3044 | 2.09% |
| 2010 | 2697 | 1.85% |
| 2009 | 2438 | 1.67% |
| 2008 | 2139 | 1.47% |
| 2007 | 1928 | 1.32% |
| 2006 | 1377 | 0.94% |
| 2005 | 1265 | 0.87% |
| 2004 | 1565 | 1.07% |
| 2003 | 1339 | 0.92% |
| 2002 | 1169 | 0.80% |
| 2001 | 1404 | 0.96% |
| 2000 | 1103 | 0.76% |
| 1999 | 877 | 0.60% |
| 1998 | 599 | 0.41% |
| 1997 | 286 | 0.20% |
| 1996 | 199 | 0.14% |
| 1995 | 31 | 0.02% |
Geographic Distribution
United States leads with 25.3% (26,220 AI-verified stores) , followed by Spain (13.3%) and France (8.0%) .
Base: 103,602 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
26,220 AI-verified stores
13,826 AI-verified stores
8,283 AI-verified stores
8,053 AI-verified stores
4,676 AI-verified stores
4,670 AI-verified stores
4,505 AI-verified stores
4,466 AI-verified stores
3,665 AI-verified stores
3,234 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 26220 | 25.31% |
| Spain | 13826 | 13.35% |
| France | 8283 | 8.00% |
| United Kingdom | 8053 | 7.77% |
| Italy | 4676 | 4.51% |
| South Africa | 4670 | 4.51% |
| Australia | 4505 | 4.35% |
| Netherlands | 4466 | 4.31% |
| Canada | 3665 | 3.54% |
| Mexico | 3234 | 3.12% |
| Poland | 2984 | 2.88% |
| Germany | 2734 | 2.64% |
| Chile | 2703 | 2.61% |
| India | 2491 | 2.40% |
| Argentina | 2410 | 2.33% |
| Hungary | 2191 | 2.11% |
| Brazil | 1739 | 1.68% |
| Switzerland | 1707 | 1.65% |
| Colombia | 1702 | 1.64% |
| Sweden | 1343 | 1.30% |
Featured Stores
Discover the strongest performers and newest entrants in Divi's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce
WooCommerce
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 292.0k | 100.00% |
| Emails | 197.0k | 67.46% |
| Phones | 84.4k | 28.89% |
| Ecommerce platform | 290.8k | 99.58% |
| Couriers | 29.0k | 9.92% |
| Payment Providers | 45.7k | 15.65% |
| Categories | 156.8k | 53.71% |
| Social Media | 186.2k | 63.78% |
Starter Package
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Maximize Your ROI
Use our detailed Divi E-commerce Database to:
Gain actionable insights into 146.1k physical stores in Divi.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Divi online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Divi E-commerce Database?
-
Our database covers over 146.1k Divi physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 36.3% among stores with at least one detectable social profile (78,045 stores) , followed by Instagram (31.7%) and YouTube (8.3%) .
Base: 186,226 stores with any detectable social profile (63.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
78,045 stores
68,180 stores
17,773 stores
14,643 stores
12,441 stores
8,412 stores
5,703 stores
5,008 stores
4,600 stores
446 stores
Visual Distribution